We live in an age in which the evolution of our species is lagging behind our technological progress.  Where Moore’s law meets, greets, and SYN-ACKs the theory of evolution, then skips into quantum computing.

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According to psychologists, Leda Cosmides & John Tooby, our modern skulls house a stone age mind.  Instead of being rational, we respond to P.A.I.N.:

• Personal
• Abrupt
• Immoral
• Now

We can identify adversaries by their behavior both in real life and online.  Today’s breaches are being caused by advanced persistent threats; behind these threats are people.  They are mapping out your strengths.  Your vulnerabilities. The way you do business.

“But” *shrug*,”you don’t know what you don’t know”, right? Right!  We are just wired that way: unless there’s a personal event that happens abruptly and you find it morally offensive within your attention span.  Is that an efficient way to run a business, though?

For a true feeling of security that you can measure, invest in some technology that can detect behavior.