JoyEngine

Alvin Gregorio LIVE! on The Untitled Art Show

Todd Berger — Wed, 11 Nov 2009 19:48:19 +0000

My partners and I consider ourselves lucky to call Alvin Gregorio a friend. He’s a multi-talented and special man. Husband, Father, teacher, friend, and artist, are some of the titles which could be used to describe Alvin. However, none alone, nor even the collective group really do Alvin justice. He’s one of those unique individuals where the whole is truly much greater than the sum of its parts. And, tonight you can gain a sense of what I mean. Alvin will be engaging in some candid artist-driven dialogue this evening at 8pm – live via podcast on The Untitled Art Show. It’s Untitled Art Show episode #44 and sure to be a stand out. Alvin’s next exhibition is on the 20th of November at Vertigo Art Space.

Living Climate Change

Celeste Prevost — Sat, 07 Nov 2009 16:46:02 +0000

With Living Climate Change, IDEO explores ideas and possible solutions to what we may face in the future with new constraints on energy usage because of climate change.

“As climate change touches every aspect of our lives, how will it change us? How will we adapt? Living Climate Change is a devoted space for the most defining design challenge of our time. It’s also a place to support fresh thinking and share provocative ideas about the future.”

Here is an example, one of many topics IDEO addresses, of what we might expect from travel in the future. A proactive and reactive couple.

PARKUMENTARY – PART 2

Juan Alberto De la Roca — Fri, 06 Nov 2009 16:49:35 +0000

Bear Mountain’s ‘Parkumentary’ continued…

Click to watch the video

Designer Hunting

Todd Berger — Thu, 05 Nov 2009 04:32:31 +0000

More photos here.

Brandon “BIG KID” Cruz for Lefavor

Todd Berger — Wed, 04 Nov 2009 21:52:15 +0000

BIG KID, still best know perhaps as Brandon Cruz is one fine fellow. In case you don’t know about Brandon, or the fresh program he’s runnin – here’s a little intro straight from the man. “My name is Big Kid. I make art. Scot Lefavor, an artist I admire, recently had a solo art exhibition in Denver, Colorado. I had never met him before, so I thought I’d drop in on the show and introduce myself. Instead of showing up empty handed, I decided to make him a poster as a gift and a way to show my appreciation for his work. Here is how it all went down!” That’s pretty much as good as it gets in terms of makin’ a solid first impression. I hung with Scot on the evening Brandon gave him the poster he created for him and it made Scot’s night. Real nice moves on Brandon’s part.

Friday & English for Veer

Todd Berger — Wed, 04 Nov 2009 14:25:44 +0000

In the spirit of creative enlightenment and typographic wonderment, our pals Derek A. Friday & Shawn English dove into Veer’s “anti-computer” logo design contest. The contest is being hosted through Veer’s blog, the Skinny. Here’s what Derek and Shawn had to say to the fine folks at Veer, “Greetings from Boulder. In the sprit of Colorado’s tradition of living in harmony with nature, we’ve taken advantage of the opportunity to turn our backyard into a design studio. An enormous October snowfall provided the perfect backdrop for our recreation of the Veer identity, hand-rendered entirely in Ponderosa Pine Tree needles.” Fresh! Nice work guys.

NON NO-SENSE: AARON RAY

Todd Berger — Mon, 02 Nov 2009 23:04:41 +0000

Superstar illustrator and graphic designer, Aaron Ray runnin’ freshfriday on S. Broadway at INDYINK this November 6th.

Behind the scenes at C13

Todd Berger — Mon, 02 Nov 2009 17:30:27 +0000

We recently designed a new logo for Flat Out, a soon to be television series documenting Historic Grand Prix auto racing. Our logo process went something like this…

TYPE DIFFERENT – BURO DESTRUCT

Todd Berger — Mon, 02 Nov 2009 16:21:22 +0000

Type Different by Buro Destruct, the masterful Swiss house of type and design, is really just wonderful.

THE FABRIC LAB

Todd Berger — Fri, 30 Oct 2009 18:30:23 +0000

A LOGO IS NOT A BRAND

Todd Berger — Wed, 28 Oct 2009 22:45:15 +0000

When considering a logo, soon to be or existing, it must be understood that a logo is not a brand. A logo is just a mark or symbol, be it iconic or typographic or a combination of the both that is created with the intent of representing or embodying an ideology or a set of principles larger than the sum of its inherent parts.

A logo, poorly or well-executed can come to stand for a great many things. All of these seemingly embedded definitions or characteristics lie far beyond the logo’s built-in aesthetic nature. For a logo to take on such layered meaning it must be supported by ideas, actions, outputs and ultimately human beings. It’s at this juncture that logo and brand intersect.

A brand, in time, can come to define a logo. And, human beings, in time, can come to define a brand. A logo on its own can not define a brand. A logo can represent or identify a brand, but not define one. It’s the thoughts, actions, and output of the human beings behind a brand and thereby behind a logo that come to define a brand and ultimately imbue a logo with meaning and value.

NOTE: In the future, robots, and cyborgs, and other forms of artificial intelligence may come to define a brand, but those days are still a distant reality. In the past, half-humans like Dick Cheney have attempted to define a brand, but have failed.

HYPEFORTYPE EXCLUSIVE VOL. 2

Lucian Foehr — Tue, 27 Oct 2009 22:07:33 +0000

Hype For Type just dropped their second volume of exclusive typefaces. We’ve seen Suprb’s typeface Capset in his portfolio for a while now and wondered if he would ever release it. Well he has! Along with some fresh faces from Non-Format, MWM Graphics, Research Studio and Richard Perez.

CAPSET by Suprb

OTTO by Non-Format

ALPHAFONT by MWM Graphics

VETENA by Research Studios

PROTOZOA by Richard Perez