Julie Mazziotta Marketing

What Are Key Marketing Trends And Predictions For 2010?

Julie — Tue, 02 Feb 2010 00:52:18 +0000

This is what ClickDocuments asked to 39 of the top marketing and social media gurus.

Marketing is following a new path and you need to get rid of old rules and practices to be successful. A good first step is to read what experts in content marketing have to recommend you in this ebook. Trends, resources, advices… Learn more about B2B marketing, lead generation, or international social media marketing…

ClickPredictions 2010

Happy New Year And Business Growth!

Julie — Mon, 04 Jan 2010 16:45:16 +0000

I just love this time of the year. Every one reconnects to wish love, health and prosperity. We forget all the bad things from the past and hope for the best in a near future. Hope… yes, that’s probably why we are all so happy on the first week of January. we all get the chance to start working on a brand new white sheet. Nothing written in advance, no fate, just hope.

So here are my hopes for the comming year:

Love, peace and health all around me
Fun and sun in San Diego with family and friends
Satisfaction with my job
Happy clients doing amazing referrals

I wish you all a great month of january full of hopes and a great year of 2010 full of accomplishments!

Julie

PS: For those of you who missed it in december, here is a free ebook from the great Seth Godin which I believe is appropriate for this time of the year:
What matters now – Things to think about (and do) this year

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50 Blog Post Ideas For Your Inspiration

Julie — Fri, 18 Dec 2009 15:43:12 +0000

There are millions of new web pages created everyday but most people do not create content as a full time job.
Some of us blog to find a job, promote our business, establish our credibility, get fresh leads or just be part of a community…

Because we are not professional bloggers, it can sometimes be difficult to know what to write about.

My suggestion is to establish some kind of routine, a weekly if not monthly plan of what you want to blog about. Write the plan down on paper and for each entry add some details/structure ideas in addition to a title. Write about different topics, wait a while, and then check your analytics. Chances are some blog posts will be a lot more successful than others. Relying on this, you can now think about launching a series of posts on the given topic to maximize your traffic.

If you have not yet been able to identify your best topics, here is a list of great blog post ideas to adapt to your market:

Write a “For Dummies” article
Share your favorite articles on a given topic and add your own comments
Announce upcoming events from our industry
Report from an event you attend
Review books
Review products, services, software, websites, magazines
Analyze, present, past and future of your industry
Express your concerns on a given topic
Present trainings, certifications and educational programs
Talk about career challenges, job opportunities, new skills to develop
Talk about the difficulties of running a business in your industry
Explain who are the different actors of your industry, their respective roles and expectations, how they interact
Give some data related to your industry
Comment the latest report issued
Run an interview
Host someone else’s article as a guest
Comment the article of the week, the news of the week, the website, picture, video…
Answer frequently asked questions
Discuss your blog strategy with your readers
Discuss your readers profiles and interests
Present legal aspects of your activity
Explain a recent experience you had, good or bad
Share your goals for 2010
Review your goals for 2009 and comment your achievements
Give a definition for a list of terms commonly used in your industry
Write a “How to” article
Write a “Top 50″ article
Write a tutorial
Write a pros and cons article
Present a case study
Demystify your industry
Discuss about your competition, its profile, its strengh and weaknesses, why you are different
Comment your marketing strategy and present your concerns and questions
Present one of your suppliers you would like to reommend
Discuss your networking strategy
Write as if you were someone else
Write a controversial comment
List the top gurus of your industry
List the niche online resources for your industry
List the niche software and tools for your industry
Thank your readers and clients
Organize a contest
Ask a question and publish the best answers
Create your own awards
Use humor
Write an open letter to someone famous
Discuss your obsessions
Create a list of your most popular or most commented posts
Do a twitter search on a topic and explain the trends you notice
Look for more ideas using online Q&As, book titles

Online lead generation: if content is king, design must be the queen

Julie — Wed, 16 Dec 2009 19:46:00 +0000

Two weeks ago I did a consultation with a small business owner. We discussed his website effectiveness as he couldn’t understand why it was not generating leads.

He had compared his results with one of his competitors who is actually a friend. Let’s call her Gina. Here is what he concluded when taking a look at both sites:

he had greater content than Gina, more articles, more details, more educational information…
he was ranking on google’s first page for local keywords while she was not
he also believed he had greater design than her,

But despite her poor content and a website design from the 90s, Gina got so many leads online that she needed to ask for help from time to time!

What could he be doing wrong?

After a quick look at both sites, I agreed with him that colors and images were great on his site. But it took me 5 seconds to understand that the site was suffering from a bad overall design: weird architecture and navigation system, no contrast between text and background colors, no real contact page but a small link to email adress at the bottom of a page. All the mistakes Gina was not doing on her site from the 90s!

Of course the copy could have been improved… The calls to action should have been more direct, titles should have been shorter and explicit…
But the main issue was definitively elsewhere: people couldn’t find what they were looking for! What are the services offered? where is the office located? where are contact details?…

I personally hate going to the grocery store, so I usually try to find what I need as fast as possible. I know where I have to go to find the products I like. But once in a while they change the way things are organized. Those days I just feel angry at them! Why? Because I’m feeling lost, and worst I’m losing my time going from one aisle to the other.

When it comes to web design, keep in mind that you shouldn’t try to reinvent the wheel. There is nothing wrong with trying to be original but basic design rules and standards are here for a reason: they make it easier for visitors. If a designer propose you to remove the underline from links, or to have a “drop down” menu going from bottom to top, you should ask him why! Because you need a really good reason to make your visitors feel lost and angry at you. Remember that people judge your page in 3 seconds to decide if they stay or leave!

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Event Registration Website

Julie — Tue, 01 Dec 2009 23:47:19 +0000

For: The World’s Largest Playdate, an upcoming event in San Diego
www.worldslargestplaydate.com

Objectives:
- Create a central online location for families to learn about the event and register
- Generate new contacts and leads
- Generate additional revenue thanks to sponsoring opportunities

What was done:
- Website and blog development
- Content creation
- Lead generation strategy
- Social Media Integration
- Online registration system
- Advertising/sponsoring strategy

The shoemaker’s son always goes barefoot

Julie — Fri, 20 Nov 2009 00:45:13 +0000

Or at least that what we often say in France!

I have been willing to make a few changes to my site for the past 6 months and it has been in maintenance mode until recently. I couldn’t find the time to do the final developments I wanted to do but as I was busy taking care of my custmers websites but I finally made it this week!

Now that the site is live, I will be able to share with you several industry news and describe some of my latests projects. There is a lot to add actually!

I’ll try to publish updates as often as possible but feel free to let me know if there is a topic that you want me to discuss in the coming weeks.

I hope you find it all useful!

50 Blog Post Ideas For Your Inspiration

Camera Manufacturer International SEO

Julie — Mon, 19 Oct 2009 06:39:45 +0000

Last month I was giving you details about the process I’m following when working on SEO campaigns as I was negotiating a big contract.

The good news is : I won the contract!

The bad news now… I can’t say who is the client! I signed a NDA and although I’m dying to tell everyone the company’s name, I’m a good secret keeper…

The only things I’m allowed to say are:

it’s a Fortune 500 company
it’s a camera manufacturer
you all know the brand
you may have or have had a camera from this brand

That’s it! No need to ask for additional details, I won’t say one more word
I just have to start working silently for the next 6 months…

What is the process for an SEO Campaign?

Julie — Sun, 20 Sep 2009 08:42:01 +0000

I’m currently discussing the opportunity to realize an international SEO campaign for a Fortune500 company and thought many business owners would find it useful to understand what are the different steps for such a project. I won’t go into details of each phase but at least you can have a great overview of what needs to be done.

Phase 0 – Strategy
Phase I – Keyword Research
Phase II – On-Page SEO Diagnostic
Phase III – Local SEO Optimization
Phase IV – Meta Tags Optimization
Phase V – Algorithmic Optimization
Phase VI – Content Optimization
Phase VI – Global Navigation Optimization
Phase VIII – Link Acquisition
Phase IX – Directory Submission
Phase X – On-going Optimization

Keep in mind that SEO shouldn’t be done in a month but spread over time to look more natural to search engines. A good campaign should be consiedered for at least 6 months. Then improvements can be performed after analysis of what has been achieved.

Great designers steal

Julie — Thu, 27 Aug 2009 18:10:31 +0000

A short video from Ignite show with Jeff Veen, well known for his designs including for Google Analytics:

Good designers copy, great deisgners steal

If you apply this principle to marketing in general: who cares if it has already been done, as long as you know why you do it and you do it well.
You don’t have to reinvent the wheel when promoting your business, just do what’s appropriate.

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I’m attending Inbound Marketing University!

Julie — Mon, 03 Aug 2009 19:28:38 +0000

UPDATE: I’m proud to let you know that I’m now officially IMU Certified. This validates my skills and knowledge of Inbound Marketing best practices, for the great pleasure of my dearest clients.

Next week I will be attending the second session of Inbound Marketing University (IMU). Inbound Marketing community was recently launched by the great Hubspot Team. if you have the chance to work with me you know how crazy I am about everything Hubspot and this time won’t be any different.

Inbound Marketing University is a free certification program for marketers. It relies on several online classes on topics like blogs for businesses, SEO, Landing pages, Call to action, social medias, email marketing… It’s all about being found on the internet, and convert visitors to prospects and clients. Do you want to learn how to promote your business effectively applying best practices? Then IMU is made for you!

Big plus: IMU is now relying on a great network of people sharing best practices and professors are some of the greatest gurus when it comes to inbound marketing. My favorite one is without any doubt David Meerman Scott who is not only my marketing heroe but an excellent and captivating speaker. His books are best sellers and should you limit yourself to one blog, it would be his.
But you would have to stop reading mine which is not a possibility, right?