Are Banner Ads a Waste of Money?</h1> <article> <h1>Are Banner Ads a Waste of Money?</h1> <p>Rob — Sat, 06 Apr 2013 14:59:52 +0000</p> <p>A colleague of mine (David Sovka) wrote a <a href="http://www.littleowlmarketing.com/#!in-vino-veritas/cr8l" target="_blank">blog post</a> recently about what a waste of time and money banner ads are. While Dave is a very smart guy and a way more entertaining writer than I’ll ever be, he totally misses the opportunity presented by banner advertising.</p><div id="attachment_1046" class="wp-caption alignright" style="width: 310px"><a href="http://plusroi.com/wp-content/uploads/2013/04/folgers.jpg"></a><p class="wp-caption-text">“Not so good” banner placement.</p></div><p>As someone who has (for the most part profitably) spent millions of dollars of other people’s money on banner ads, I felt compelled to respond to the post.</p><p>First off, to make the general statement that banner ads are “stupid” or that “click-through rates are an appallingly low 0.1%” is like saying that the US is an obese nation. While, this may be statistically true, you’ll likely notice some striking exceptions the next time you visit the beach. Likewise, by being the exception as an advertiser, you can also stand out dramatically in the online ad environment.</p><p>Here’s a few places where banner ads work:</p><ul><li>In a well targeted environment where ads are delivered to people who have explicitly expressed an interest. For instance, I’m into cycling in a big way. If a banner ad for a mountain bike appears on a page, you can be guaranteed it will capture my attention. Even if I don’t click, the advertiser has gained a valuable branded impression.<br /><br />Speaking of branded impressions, if you do a good job with your ads, the low click-through rate can work in your favour as you can drive literally millions of targeted, branded impressions for very low cost (remember, with most banner ads you ONLY pay when someone clicks).<br /><br /></li><li>In a well selected group of placements (web sites). For instance, I’ve personally seen banner ads drive a measured 100:1 customer spend:ad cost ratio. To be fair, this is a non-typical example. That said, the beauty of a scientific approach is that you CAN measure your results on an ad by ad, placement by placement basis and then adjust accordingly.<br /><br /></li><li>Anywhere they replace print ads. This is, of course, a blanket statement with tons of exceptions. However, a high percentage of print advertisers would drive way better ROI by moving to a smart banner strategy.<br /><br /></li><li>When they are part of a responsible “remarketing” program where they are displayed to folks who have visited your website in the past.</li></ul><p>So, with all that stated, Dave is right about one thing: banner ad performance is generally horrible. However, the reason for this is not that the medium sucks, but that most advertisers take a lazy, non-strategic approach to banners which is unlikely to drive any meaningful results.</p><p>To that I say “great.” It simply makes it easier for disciplined, scientific marketers to stand out.</p><p>The post <a href="http://plusroi.com/are-banner-ads-a-waste-of-money/">Are Banner Ads a Waste of Money?</a> appeared first on <a href="http://plusroi.com"></a>.</p> </article> <article> <h1>The Importance of Testing, Obama Style</h1> <p>Rob — Wed, 09 Jan 2013 17:26:29 +0000</p> There’s a <a href="http://www.businessweek.com/articles/2012-11-29/the-science-behind-those-obama-campaign-e-mails" target="_blank">recent article</a> about the dramatic difference in results between the best and worst performers tested in President Obama’s fundraising emails during the presidential campaign. In short, there was a 600% performance difference between the best and worst subject lines used during their testing process. While these numbers are dramatic, they are not surprising. We see test results on a daily basis and whether it’s an email subject line or an A/B test for an ad, it’s rare that we don’t see one version performing dramatically better than the version(s) being tested against. The takeaway? If you’re not testing, you’re losing money. What are some of the most accessible testing strategies across a variety of mediums? <strong>Subject line testing in email (like the Obama effort)</strong> Even if you don’t have a sophisticated email provider (to randomize and split your lists into testable segments), you can randomize your list in Excel and then break it into an appropriate number of groups to test different subject lines to. When testing subject lines, experiment with different tactics like: <ul> <li>including the recipient name (if possible).</li> <li>asking a question.</li> <li>using different writing styles.</li> <li>highlighting different benefits (of what’s inside).</li> </ul> <strong>Ad testing (in Google Adwords)</strong> It’s amazing how few people test their ads. If you’re running ads based on what you “think” people will respond to, you are not getting the best performance you could. Plus, it literally takes only seconds to add additional ads to your ad groups (and Google automatically takes care of the rest). Adwords testing has other huge benefits to companies launching new products or services. If you want insights on which user benefits are the MOST important to your audience, simply run a series of different ads, each highlighting a different benefit. You’ll be able to tell pretty quickly on the basis of your clickthrough rates which of the benefits resonate most with your audience! You can then take this knowledge and apply it to your product/service pages with some confidence that you’ve identified the right benefits. <strong>Web page testing</strong> Ever argue with your colleagues about what should go on a new product page? Argue no more – test instead! With Google Content Experiments (in Google Analytics) you can create multiple different versions of a page, have them randomly served to visitors, and identify the top performing version. While it’s not necessarily “easy” to set up, it’s well worth the hour it takes to learn to configure “Goals” and set up your <a href="http://www.youtube.com/watch?feature=player_embedded&v=TGrujIh2H0I">Content Experiment</a>. Questions about testing? <a title="Contact" href="http://jumpstartweb.com/contact/">Drop us a line</a>.<p>The post <a href="http://plusroi.com/the-importance-of-testing-obama-style/">The Importance of Testing, Obama Style</a> appeared first on <a href="http://plusroi.com"></a>.</p> </article> <article> <h1>Web Marketing Success 2013 – A Seminar</h1> <p>Rob — Mon, 07 Jan 2013 18:56:27 +0000</p> <div>Join us as we review the top web marketing trends from 2012 and gain insights on the top areas of online opportunity for 2013.If you want insights and motivation to succeed on the web in 2013, you don’t want to miss this one hour high-energy presentation, followed by Q&A. This seminar takes place 11:45-1:00, Tuesday January 15th, 2013 at the Viatec office: 2659 Douglas St., 2nd floor. Light snacks and beverages will be provided. Feel free to brown bag it as well! Topics will include: </div> <div> <ul> <li>Capitalizing on mobile. This time it’s for real!</li> <li>The state of online advertising. The ad campaigns EVERYONE should be running.</li> <li>SEO: a new, level playing field courtesy of Google (and how to profit from it).</li> <li>Serving the 99%. How to engage the majority of visitors to your site who are NOT ready to buy.</li> </ul> </div> <div>Presentation will be conducted by Robert Cooper of PlusROI Online Marketing Inc.<a href="https://docs.google.com/spreadsheet/viewform?fromEmail=true&formkey=dFV0UTFQOWkxWFZtc0dGeWFwSUc1RHc6MQ">Click here to RSVP</a>. </div><p>The post <a href="http://plusroi.com/web-marketing-success-2013-a-seminar/">Web Marketing Success 2013 – A Seminar</a> appeared first on <a href="http://plusroi.com"></a>.</p> </article> <article> <h1>Why your business should care about Google Plus Communities</h1> <p>Nevin — Mon, 10 Dec 2012 21:27:29 +0000</p> <a href="http://plusroi.com/contact/"></a>Google Plus has rolled out a <a href="http://googleblog.blogspot.ca/2012/12/google-communities-and-photos.html">Communities</a> feature that may benefit businesses with the ability to <a href="http://plusroi.com/services/social-media/">connect directly with customers via social media</a>. The 50K-foot view: Google Plus Communities allows users to join private and public groups based on specific topics and interests such as video games, football teams and local neighborhoods. <strong>Isn’t Google Plus a dead zone?</strong> For many people, Google Plus, the Facebook clone that Google rolled out a year or so ago, has been something of a failure – compared to Facebook or Twitter, it seems that few people *you* know use Google Plus. For businesses, though, Google Plus is useful: creating a Google Plus page is an easy way for businesses to manage their online presence, and Google Plus business pages also link with reviews on Google Places. Google also views links shared on Google Plus as a “social signal” – sharing a link to your website may be rewarded by Google with a higher search ranking. <strong>Get “first mover” status for your business</strong> With Google Plus Communities debuting now, there could be a “first mover” opportunity for businesses with authoritative voices on their niches to convert some of these new participants to visitors and maybe even buyers. <strong>How are G+ Communities different than existing offerings?</strong> Facebook and LinkedIn have a similar service, except neither offer a public option that can be viewable in Google search results. Plus, G+ Communities allows chat and free “video huddles” for community members. It’s a great way for businesses to connect with their customers and <strong>deliver everything from product demostrations to Q&A sessions. For free!</strong> <strong>Connect your business to 235 million active users on Google Plus</strong> And, according to Google itself, G+ is home to <em>235 million</em> active users. That’s a quarter of the userbase of Facebook. That’s <em>massive</em>, in just about any terms. Google Plus seems to have filled a pretty nice niche, where many folks use it as a blogging and link-sharing service — like Twitter, but without the character limit (or Tumblr, but without the mask of anonymity. <strong>How to create a Google Plus Communities Page</strong> Creating a Community is a fast and easy process. Visit <a href="https://plus.google.com/u/0/communities" rel="nofollow">https://plus.google.com/u/0/communities</a> and click the “Create a Community” button at the top right. Then follow instructions. Any member of Google Plus can create public or private groups centered around specific hobbies, interests, topics, or organizations. They can easily add discussion categories and edit the group’s information, start hangouts and plan events with other members, as well as share content from any +1 button across the web. <a href="http://jumpstartweb.com/contact/">Got more questions about Google + and how it can help your business? Contact us!</a><p>The post <a href="http://plusroi.com/why-your-business-should-care-about-google-plus-communities/">Why your business should care about Google Plus Communities</a> appeared first on <a href="http://plusroi.com"></a>.</p> </article> <article> <h1>New Victoria BC healthcare directory is a one-stop resource</h1> <p>Nevin — Sat, 24 Nov 2012 07:49:06 +0000</p> A new <a href="http://www.healthcarevictoria.com">Victoria BC healthcare directory</a> is a one-stop resource for anyone who has been in a traffic accident, is living with a chronic condition, or who wants to improve their performance. Sponsored by our friends at <a href="http://www.dinninghunter.com/">Victoria lawyers Dinning Hunter</a>, <a href="http://www.healthcarevictoria.com">HealthcareVictoria.com</a> is intended to be a one-stop, comprehensive directory of “complementary care ” healthcare professionals and practitioners operating in the around Greater Victoria, British Columbia, including chiropractors, physiotherapists, massage therapists and more. The site hosts a lot valuable information regarding the many different treatments that exist in the complementary medical care industry. It will also enable you to communicate with the professionals that interest you, so that you may learn more about their unique services, and contains email links and phone numbers so you can make an appointment right from the site itself. <h2>Victoria BC healthcare directory</h2> The site also features a<a href="http://www.healthcarevictoria.com/bc/victoria/companyDirectory"> comprehensive directory</a> of every clinic in Victoria, listing practitioners at each clinic and their specialty. <h2>Lots of video</h2> The site is unique, in that it provides lots of video about the different clinics and practitioners in Victoria: <div style="background-color: #ffffff !important; border: 1px solid #CCC !important; width: 450px !important;"> <div style="padding: 8px !important; margin: 0 auto !important; overflow: hidden !important;"> <div style="font-family: arial, helvetica, sans-serif !important; font-size: 13px !important; font-weight: bold !important; line-height: 1em !important; margin-bottom: 2px;"><a style="color: #44536f !important; text-decoration: none !important;" href="http://www.healthcarevictoria.com/bc/victoria/profiles/krisjan_gustavson">Dr. Krisjan Gustavson, DC</a></div> <div style="font-family: arial, helvetica, sans-serif !important; font-size: 11px !important; line-height: 1em !important; margin-bottom: 6px;">Diversified Health Clinic, 1063 Fort Street, Victoria, BC, Canada</div> <div style="font-family: arial, helvetica, sans-serif !important; font-size: 10px !important; font-weight: bold !important; color: #666 !important; line-height: 1em !important;">Video courtesy of <a style="color: #546380 !important; text-decoration: none !important;" href="http://www.healthcarevictoria.com/bc/victoria/profiles/krisjan_gustavson">HealthcareVictoria.com</a></div> </div> </div>  The site also features all sorts of cool, interactive content – it’s more than just a static directory, and pulls in maps information and updated hours for every single practitioner: <a href="http://jumpstartweb.com/wp-content/uploads/2012/11/diversified.png"></a> <h2>Lots of articles about healthcare in Victoria</h2> A <a href="http://www.healthcarevictoria.com/bc/victoria/learningCentre">learning centre</a> also provides articles on common conditions, and how to treat them. Articles include: <ul> <li><a title="Acupressure" href="http://www.healthcarevictoria.com/bc/victoria/learningCentre/acupressure">Acupressure</a></li> <li><a title="Acupuncture" href="http://www.healthcarevictoria.com/bc/victoria/learningCentre/acupuncture">Acupuncture in Victoria</a></li> <li><a title="Aromatherapy" href="http://www.healthcarevictoria.com/bc/victoria/learningCentre/aromatherapy">Aromatherapy</a></li> <li><a title="Athletic Therapy" href="http://www.healthcarevictoria.com/bc/victoria/learningCentre/athletic_therapy">Athletic Therapy</a></li> <li><a title="Chinese Medicine" href="http://www.healthcarevictoria.com/bc/victoria/learningCentre/chinese_medicine">Chinese Medicine in Victoria</a></li> <li><a title="Chiropractic" href="http://www.healthcarevictoria.com/bc/victoria/learningCentre/chiropractic">Chiropractic care in Victoria</a></li> <li><a title="Craniosacral Therapy" href="http://www.healthcarevictoria.com/bc/victoria/learningCentre/craniosacral_therapy">Craniosacral Therapy</a></li> <li><a title="Dry Needling" href="http://www.healthcarevictoria.com/bc/victoria/learningCentre/dry_needling">Dry Needling</a></li> <li><a title="Feldenkrais Method©" href="http://www.healthcarevictoria.com/bc/victoria/learningCentre/feldenkrais_method">Feldenkrais Method©</a></li> <li><a title="Hellerwork / Rolfing" href="http://www.healthcarevictoria.com/bc/victoria/learningCentre/hellerwork_rolfing">Hellerwork / Rolfing</a></li> <li><a title="Kinesiology" href="http://www.healthcarevictoria.com/bc/victoria/learningCentre/kinesiology">Kinesiology</a></li> <li><a title="Occupational Therapy" href="http://www.healthcarevictoria.com/bc/victoria/learningCentre/occupational_therapy">Occupational Therapy</a></li> </ul> While there will always be some trial and error in determining what works best for you, HealthcareVictoria.com is a great place to start to make more informed choices about who to select to help maximize your recovery in the shortest possible time.<p>The post <a href="http://plusroi.com/new-victoria-bc-healthcare-directory-is-a-one-stop-resource/">New Victoria BC healthcare directory is a one-stop resource</a> appeared first on <a href="http://plusroi.com"></a>.</p> </article> <article> <h1>How to Drive Sales Through Social Media + More Online Marketing Links</h1> <p>Nevin — Tue, 13 Nov 2012 05:47:05 +0000</p> <a href="http://plusroi.com/wp-content/uploads/2012/11/HELLO.jpg"></a><strong>How to Drive Sales Through Social Media</strong> Not all social networks are created equal when it comes to driving sales. Learn some tips on where to focus to achieve maximum ROI. <a href="http://www.entrepreneur.com/blog/224898">Read more here.</a> <strong>5 Social Media Strategy Tips for Novices</strong> Have you been avoiding social media because you don’t know where to start? Here are five steps for a strategy in social. <a href="http://www.inc.com/howard-greenstein/5-steps-to-social-media-strategy-for-novices.html">Read more here.</a> <strong>Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]</strong> Does what it says on the tin, this infographic provides a handy guide to figuring out SEO. <a href="http://blog.hubspot.com/blog/tabid/6307/bid/33792/Top-SEO-Tips-Straight-From-the-Industry-Experts-INFOGRAPHIC.aspx#ixzz2C4oTyqep">Read more here.</a> <strong>Case Study: Creativity vs. clarity in email subject lines</strong> A data-driven blog post about what gets the most clicks in an email campaign – creativity or clarity. <a href="http://sherpablog.marketingsherpa.com/email-marketing/aweber-subject-line-test/">Read more here.</a> <strong>What’s the Lifespan of a Tweet?</strong> How long does a Tweet last? And when should you post to make sure the most people read it? <a href="http://www.seomoz.org/blog/when-is-my-tweets-prime-of-life">Read more here.</a><p>The post <a href="http://plusroi.com/how-to-drive-sales-through-social-media-more-online-marketing-links/">How to Drive Sales Through Social Media + More Online Marketing Links</a> appeared first on <a href="http://plusroi.com"></a>.</p> </article> <article> <h1>8 Dangerous Misconceptions About Email Marketing</h1> <p>Nevin — Tue, 30 Oct 2012 03:47:02 +0000</p> <h2><a href="http://plusroi.com/wp-content/uploads/2012/10/Its-dangerous-to-go-alone-Take-this.jpg"></a>8 Dangerous (But Common) Misconceptions About Email Marketing</h2> This blog post covers all of the common myths and misconceptions that plague the email marketing world, and debunk them once and for all. <a href="http://blog.hubspot.com/blog/tabid/6307/bid/33750/8-Dangerous-But-Common-Misconceptions-About-Email-Marketing.aspx#ixzz2AeyFxIvv">Read more here.</a> <h2>Just How Important Is It to Be the No 1 Search Result?</h2> Showing up on the first page of search engine results is crucial to a website’s traffic and conversions. Showing up as the number one result on that first page is even more crucial – 53 percent more crucial, actually, according to Compete.com. <a href="http://www.clickz.com/clickz/column/2217599/just-how-important-is-the-no-1-search-result">Read more here.</a> <h2>Content Marketing Basics</h2> Create and distribute valuable and relevant content – from blog posts to white papers to podcasts to infographics to free reports to newsletters – that may help to build credibility and drive customers to your business. <a href="http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/sales/turn-content-into-marketing-that-pays-off/article4628970/">Learn more here.</a> <h2>Is Your Business Ready for Mobile Advertising?</h2> “An ever-growing percentage of our ad buy is mobile because that’s where the consumer is.” <a href="http://www.nytimes.com/2012/10/29/technology/advertisers-refine-mobile-pitches-for-phones-and-tablets.html?hpw&_r=0">Read more here.</a> <h2>3 Basic SEO Rules</h2> If you tackle SEO yourself or engage someone to do it for you, knowing what’s critical and what’s not will save you time, money and effort. Here a 3 basic rules… <a href="http://searchengineland.com/the-building-blocks-of-good-local-seo-137825">Learn more here.</a><p>The post <a href="http://plusroi.com/8-dangerous-misconceptions-about-email-marketing/">8 Dangerous Misconceptions About Email Marketing</a> appeared first on <a href="http://plusroi.com"></a>.</p> </article> <article> <h1>Link Building – A Simple Primer</h1> <p>Rob — Wed, 24 Oct 2012 17:24:03 +0000</p> So, you’ve launched your search-optimized web site and are waiting and wondering when all the Google Search traffic will start arriving at your home page? Truth is, unless you extend your efforts into a meaningful link building strategy, you may be waiting a loooong time.<a href="http://plusroi.com/wp-content/uploads/2012/10/link.jpg"></a> For some companies in small markets, simply having a properly optimized website is enough to show up in Google Search. However, for most of us there are other sites competing for those top ten Google results. This is a huge oversimplification of SEO but, <strong>everything else being equal</strong>: <p align="center"><strong>A website with more good quality links to it than a competitor will show up ahead in search.</strong></p> So, with this in mind, what exactly is link building? First off, there are two main types of links: <ol> <li>“No-Follow” links are links where the site owner puts a tag on the links that tells Google NOT to “follow” these links when indexing. Google still knows these links exist (and they are good to have) but they do not contribute greatly to your search rankings.Sites that include the no-follow tag include social sites, directories, and basically anywhere you can simply just go and post a link. These tags were created to stop site owners from posting “spam” links all over the web and have done a LOT to clean up the web.</li> <li>“Followed” links are links that Google does “follow” and these contribute greatly to your search rankings.</li> </ol> However, not all followed links are created equal: <ul> <li>Links from relevant, high quality, well established sites are worth a lot to your overall SEO. i.e. it would be a major victory if you have a photography site and get linked from an article on PopularPhotography.com.</li> <li>Links from less established sites are still worthwhile if the sites are highly relevant. For instance, if you’re a mortgage broker and you get a link from a real estate agent’s site this would be a nice link to have.</li> <li>Links from low quality sites used to be of benefit but are now a liability. Google has gotten very good at detecting sites that are created as a means of generating links (paid or unpaid) and looks very harshly on these sites. In fact, your site can actually be penalized by having links from some of these sites. This is one of the reasons why you NEVER want to outsource your link-building to a low cost bulk link provider.</li> </ul> Again, SEO is in some ways a pretty simple process. You will generally rise to the top if you have a properly coded site that has great content and is optimized for Search, combined with more incoming links than your competitors. If this post generates interest (we do actually compare how many people read each different type of blog post) I’ll expand on it down the road and touch on some great link building strategies! <p>The post <a href="http://plusroi.com/link-building-a-simple-primer/">Link Building – A Simple Primer</a> appeared first on <a href="http://plusroi.com"></a>.</p> </article> <article> <h1>Local Cleaning Company – A Focus on Service</h1> <p>Rob — Tue, 23 Oct 2012 23:27:47 +0000</p> We recently had the pleasure of working with Alison at Kyla Kleaning, a local <a href="http://kylakleaning.com/">cleaning services</a> company. While working from Kyla Kleaning it was very refreshing to hear about their focus on service, something that was echoed over and over again in the testimonials and recommendations they’ve garnered.<a href="http://plusroi.com/wp-content/uploads/2012/10/logo.png"></a> From our perspective, we’re very proud of the nice “clean” look of the site and very easy navigation. Alison was very clear on what her visitor priorities were and they translated very nicely into a homepage layout. Have a look if you’re interested in seeing a great example of a straightforward website (or if you’re looking for a cleaner!).<p>The post <a href="http://plusroi.com/local-cleaning-company-a-focus-on-service/">Local Cleaning Company – A Focus on Service</a> appeared first on <a href="http://plusroi.com"></a>.</p> </article> <article> <h1>10 ways to destroy an email campaign + more marketing links</h1> <p>Nevin — Mon, 15 Oct 2012 12:38:11 +0000</p> <h2><a href="http://plusroi.com/services/email-marketing/"></a>10 Things That Can Destroy an Email Marketing Campaign</h2> Here are 10 ways to alienate customers and destroy an email marketing campaign – <a href="http://www.clickz.com/clickz/column/2215513/10-things-that-can-destroy-an-email-marketing-program">read more here.</a> <h2>The 6 Top Mobile SEO Must-Knows</h2> Similar to traditional desktop sites, mobile sites, too, need to be optimized properly to perform to their full potential. Here are 6 “musts” for every business. <a href="http://www.clickz.com/clickz/column/2206410/the-6-top-mobile-seo-mustknows">Read more here.</a> <h2>5 Facebook Marketing Resources You Didn’t Know About</h2> 42% of marketers say Facebook is critical or important to their business. That percentage has gone up 75% from where it was just a few years ago. <a href="http://www.seomoz.org/blog/5-facebook-marketing-resources-you-didnt-know-about?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29&utm_content=Google+Reader">Here are five pages and resources</a> worth exploring if you are looking to drive traffic and sales through Facebook. <strong>Bonus link: </strong><a href="http://blog.hubspot.com/blog/tabid/6307/bid/33663/7-Targeted-Social-Networks-Niche-Marketers-Should-Try.aspx#ixzz29N0gG1Ux">7 Targeted Social Networks Niche Marketers Should Try</a> <h2>How to Convert Casual Blog Visitors Into Dedicated Subscribers</h2> Wouldn’t it be great if you could take your blogging to the next level, scaling the impact of your blog so it makes an even bigger, better, and more powerful dent in your marketing results? Enter the concept of ‘blog marketing,’ which refers to implementing a marketing strategy to grow and scale the impact of your blog. <a href="http://blog.hubspot.com/blog/tabid/6307/bid/33700/How-to-Convert-Casual-Blog-Visitors-Into-Dedicated-Subscribers.aspx">Read more here.</a> <h2>Why PageRank Doesn’t Matter</h2> The signals used by Google are numerous and fluid. With over 200 signals used to rank a website, it’s about balance. Chase one signal (like that little green bar denoting PageRank) and you’ll never have a balanced SEO strategy that will withstand the test of time. <a href="http://searchenginewatch.com/article/2216396/Why-PageRank-Doesnt-Matter">Read more here.</a> <h2>How To Achieve SEO Success</h2> There are several themes that continuously pop up around SEOs who are consistently able to achieve success in natural, non-paid search. <a href="http://www.conductor.com/blog/2011/01/the-habits-of-highly-effective-seos/">Learn more here.</a> <em>JumpStart Web provides ROI-driven, measured strategies (including <a href="http://jumpstartweb.com/services/email-marketing/">email marketing</a>) for Tourism, Real Estate Development and Professional Services.</em> <p>The post <a href="http://plusroi.com/10-ways-to-destroy-an-email-campaign-more-marketing-links/">10 ways to destroy an email campaign + more marketing links</a> appeared first on <a href="http://plusroi.com"></a>.</p> </article> </main></body></html>