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<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss version="2.0"><channel><title>Latest Recent articles from junta42.com</title><link>http://www.junta42.com/</link><copyright>Copyright 2009 Junta42 All Rights Reserved.</copyright><description>Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.</description><language>en</language><generator>gabLibrary RSS Component v1.0</generator><pubDate>Fri, 10 Jul 2009 13:27:24 EST</pubDate><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/Junta42_recent" type="application/rss+xml" /><feedburner:emailServiceId xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">Junta42_recent</feedburner:emailServiceId><feedburner:feedburnerHostname xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0">http://feedburner.google.com</feedburner:feedburnerHostname><item><title>Digital books: Free is a very good price</title><link>http://www.junta42.com/content/Digital_books_Free_is_a_very_good_price</link><description><![CDATA[Chris Anderson has repeatedly spoken out that content should be free.  Now, he is not only talking the talk, but he is walking the walk as well.  His latest book will be free in a digital edition via Scribd until Aug 10th.  See how he believes this strategy will play out for book sales and see what else he is giving away for free in this post.  ]]></description><guid>http://www.junta42.com/content/Digital_books_Free_is_a_very_good_price</guid><pubDate>Fri, 10 Jul 2009 02:44:34 EST</pubDate></item><item><title>Dear Twitter, I Want to Pay for my Account</title><link>http://www.junta42.com/content/Dear_Twitter_I_Want_to_Pay_for_my_Account</link><description><![CDATA[It's in the best interest of the Twitter community to pay for our account. I offer three compelling reasons and a business model for Twitter to consider. ]]></description><guid>http://www.junta42.com/content/Dear_Twitter_I_Want_to_Pay_for_my_Account</guid><pubDate>Fri, 10 Jul 2009 02:29:15 EST</pubDate></item><item><title>Facebook Advertising to Surpass MySpace by 2011</title><link>http://www.junta42.com/content/Facebook_Advertising_to_Surpass_MySpace_by_2011</link><description><![CDATA[MySpace has been losing “face” over the course of the last year. With sliding traffic and attention as well as shifts in management and reductions in staff, MySpace is not only a place for friends, but also a place for skeptics.

According to a Compete.com, Facebook received 122,559,672 unique visits in June 2009 twice that of rival MySpace, which realized only 60,973,908 unique visitors.  In year-over-year comparisons, Facebook volume skyrocketed with 248.17% while Myspace slightly recoiled, ...]]></description><guid>http://www.junta42.com/content/Facebook_Advertising_to_Surpass_MySpace_by_2011</guid><pubDate>Thu, 9 Jul 2009 22:51:05 EST</pubDate></item><item><title>Why pay to advertise online?</title><link>http://www.junta42.com/content/Why_pay_to_advertise_online</link><description><![CDATA[Is it worth paying to advertise on the Internet? Are there better ways to attract people to your site, or create awareness of your brand? ]]></description><guid>http://www.junta42.com/content/Why_pay_to_advertise_online</guid><pubDate>Thu, 9 Jul 2009 17:33:10 EST</pubDate></item><item><title>Sponsored Tweets and IZEA - Is This Twitter's Future?</title><link>http://www.junta42.com/content/Sponsored_Tweets_and_IZEA_Is_This_Twitters_Future</link><description><![CDATA[As Ted Murphy and IZEA get ready to launch SponsoredTweets.com onto Twitter, will they receive a kinder reception than Magpie? Or should Twitter be ad ]]></description><guid>http://www.junta42.com/content/Sponsored_Tweets_and_IZEA_Is_This_Twitters_Future</guid><pubDate>Thu, 9 Jul 2009 17:05:44 EST</pubDate></item><item><title>Plan B2B Content for the Takeaway</title><link>http://www.junta42.com/content/Plan_B2B_Content_for_the_Takeaway</link><description><![CDATA[Your marketing content needs to be designed with both a call to action and a takeaway. Do you know the difference? Once you do, not only can you create better recall when sales follows-up, but you'll see increased responsiveness to your content marketing ]]></description><guid>http://www.junta42.com/content/Plan_B2B_Content_for_the_Takeaway</guid><pubDate>Thu, 9 Jul 2009 16:56:48 EST</pubDate></item><item><title>B2B Prospects in Funnels more than Pipelines</title><link>http://www.junta42.com/content/B2B_Prospects_in_Funnels_more_than_Pipelines</link><description><![CDATA[With buyers taking control and pushing sales conversations to the end of their buying process, they're spending more time in the marketing funnel. This means salespeople need to take the handoff with a running start. And, marketing is in the perfect position to enable salespeople to do just that by developing an overarching storyline. Find out how marketing content can be used to ensure the process flows smoothly from status quo through purchase ]]></description><guid>http://www.junta42.com/content/B2B_Prospects_in_Funnels_more_than_Pipelines</guid><pubDate>Thu, 9 Jul 2009 16:54:42 EST</pubDate></item><item><title>B2B Marketing Content Turn Offs</title><link>http://www.junta42.com/content/B2B_Marketing_Content_Turn_Offs</link><description><![CDATA[Recent CMO Research found that only 22% of buyers satisfied with the caliber of tech content. Relevance is critical to building credibility and guiding business case development. Use this 7 Point Content Value Audit to eliminate the turn offs from your marketing ]]></description><guid>http://www.junta42.com/content/B2B_Marketing_Content_Turn_Offs</guid><pubDate>Thu, 9 Jul 2009 16:51:17 EST</pubDate></item><item><title>Facebook Helps Brands and Personalities Transform Visitors into Fans</title><link>http://www.junta42.com/content/Facebook_Helps_Brands_and_Personalities_Transform_Visitors_into_Fans</link><description><![CDATA[Facebook Connect is connecting people across the social graph to fresh content and furthermore it’s channeling outside Web events into individual lifestreams. Essentially, Facebook is solidifying its position as not only your primary social network, it’s also a emerging as a central hub for your attention, updates, news, promotion, and enlightenment.

Now, Facebook is extending its network to the World Wide Web, allowing brands and personalities who have or will host Fan Pages to embed a ...]]></description><guid>http://www.junta42.com/content/Facebook_Helps_Brands_and_Personalities_Transform_Visitors_into_Fans</guid><pubDate>Thu, 9 Jul 2009 15:21:07 EST</pubDate></item><item><title>Name Our Holes - Hardee’s Microsite</title><link>http://www.junta42.com/content/Name_Our_Holes_Hardee_s_Microsite</link><description><![CDATA[This microsite really seems designed with the consumer in mind.  It is very easy to navigate, makes you want to chuckle, and explains why you should upload your suggestion to the site.  They admit that the current name 'biscuit holes' isn't the best.  When you watch the entries that have already been submitted you can vote if you like it or not.  You can view the commercials and more.  ]]></description><guid>http://www.junta42.com/content/Name_Our_Holes_Hardee_s_Microsite</guid><pubDate>Thu, 9 Jul 2009 02:14:35 EST</pubDate></item><item><title>Using Product Reviews as a Social Media Marketing Tactic</title><link>http://www.junta42.com/content/Using_Product_Reviews_as_a_Social_Media_Marketing_Tactic</link><description><![CDATA[Using two great examples, one from wines scores and one from Southwest Airlines, this post clearly explains the importance of product reviews.  It emphasizes that valuable content and consistent delivery are core to maintaining positive reviews and earning enthusiastic, unconditioned recommendations: Tracking product reviews over time provides a clear feedback system for the overall business.  It also notes the importance of tracking on sites such as Twitter and gathering responses to encourage ...]]></description><guid>http://www.junta42.com/content/Using_Product_Reviews_as_a_Social_Media_Marketing_Tactic</guid><pubDate>Thu, 9 Jul 2009 02:07:49 EST</pubDate></item><item><title>Food Network magazine is media's next wave</title><link>http://www.junta42.com/content/Food_Network_magazine_is_medias_next_wave</link><description><![CDATA[Food Network, one of the most iconic brands on cable television, also represents the future of magazine publishing.   See comments from Hearst Magazine on publishing the new print editions off the successful television show.  See how many think that publishers are missing out on opportunities even in down economic times.  Read more on Hearst's initial survey responses to the issue and why the article author thinks that this has provided a blueprint for launching a title in the publishing ...]]></description><guid>http://www.junta42.com/content/Food_Network_magazine_is_medias_next_wave</guid><pubDate>Thu, 9 Jul 2009 01:57:38 EST</pubDate></item><item><title>Twittorati Weds Twitter Trends to Blogosphere</title><link>http://www.junta42.com/content/Twittorati_Weds_Twitter_Trends_to_Blogosphere</link><description><![CDATA[Technorati has launched Twittorati.com, "where the blogosphere and twittersphere meet."  The launch is in partnership with Sawhorse Media and has one exclusive sponsor.  Twittorati aggregates tweets from major blogs. Users can filter tweets by topic, see most-tweeted blog posts and compare blogosphere and Twitter trends. "Writer pages" also display each tweeter's blogs as well as Twitter data and Technorati Authority.  Twittorati currently only features tweets from Technorati's Top 100 ...]]></description><guid>http://www.junta42.com/content/Twittorati_Weds_Twitter_Trends_to_Blogosphere</guid><pubDate>Thu, 9 Jul 2009 01:51:33 EST</pubDate></item><item><title>The Decline of Traditional Advertising and the Rise of Social Media</title><link>http://www.junta42.com/content/The_Decline_of_Traditional_Advertising_and_the_Rise_of_Social_Media</link><description><![CDATA[Forrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. Forrester predicts that interactive marketing in the US will near $55 billion and represent 21% of all marketing spend by 2014 and will include search marketing, display advertising, email marketing, social media, and mobile marketing.

More significantly however, overall advertising in traditional media will continue to decline in favor of less expensive, more effective ...]]></description><guid>http://www.junta42.com/content/The_Decline_of_Traditional_Advertising_and_the_Rise_of_Social_Media</guid><pubDate>Wed, 8 Jul 2009 14:27:01 EST</pubDate></item><item><title>Jason Baer On Bridging New &amp; Old: Social Media Series</title><link>http://www.junta42.com/content/Jason_Baer_On_Bridging_New_Old_Social_Media_Series</link><description><![CDATA[Jason Baer from Convince and Convert participates in Flooring The Consumer's social media series on Bridging New & ]]></description><guid>http://www.junta42.com/content/Jason_Baer_On_Bridging_New_Old_Social_Media_Series</guid><pubDate>Wed, 8 Jul 2009 13:39:17 EST</pubDate></item><item><title>GoDaddy.com Launches New SEO Tool</title><link>http://www.junta42.com/content/GoDaddy_com_Launches_New_SEO_Tool</link><description><![CDATA[Giving its customers more of a chance to complete with the more than 200 million websites in existence, domain registrar web host Go Daddy has released "Search Engine Visibility," a new search engine optimization tool that walks users through a step-by-step process to make their website search engine friendly, not only making a search engine more likely to index the entire site, but also to help the website rise in search engine rankings.  This article includes details about the SEO tool and ...]]></description><guid>http://www.junta42.com/content/GoDaddy_com_Launches_New_SEO_Tool</guid><pubDate>Wed, 8 Jul 2009 02:05:03 EST</pubDate></item><item><title>APA launches International Customer Publishing Awards</title><link>http://www.junta42.com/content/APA_launches_International_Customer_Publishing_Awards</link><description><![CDATA[The Association of Publishing Agencies, the trade body for the customer publishing industry, has launched The International Customer Publishing Awards, under the theme "do you love editorial?".  For the first time, the APA is inviting entries from abroad following high demand from international organizations, over the last three years, to have the chance to be judged against the UK.  This report includes comments from a sponsor, Royal Mail, and a list of all the award categories and a link to ...]]></description><guid>http://www.junta42.com/content/APA_launches_International_Customer_Publishing_Awards</guid><pubDate>Wed, 8 Jul 2009 01:47:59 EST</pubDate></item><item><title>Bringing Brand Image to Life through Social Media Marketing</title><link>http://www.junta42.com/content/Bringing_Brand_Image_to_Life_through_Social_Media_Marketing</link><description><![CDATA[Using a recent example from the Washington Post, a valid point is made for making sure your company has someone who is watching out for your brand.  It states very matter of factually that that “minding the brand image” must be the responsibility of everyone in the company: not just the Chief Marketing Officer who creates the brand messages, but the employees who deliver the brand messages with every customer interaction, online and offline.  This post continues with another case example of the ...]]></description><guid>http://www.junta42.com/content/Bringing_Brand_Image_to_Life_through_Social_Media_Marketing</guid><pubDate>Wed, 8 Jul 2009 01:42:15 EST</pubDate></item><item><title>People Relations: New Services &amp; Platforms Demand Amalgamation, Not Evolution, of Industries</title><link>http://www.junta42.com/content/People_Relations_New_Services_Platforms_Demand_Amalgamation_Not_Evolution_of_Industries</link><description><![CDATA[This post states that the evolution of media has led marketers and others in the industry with many unanswered questions.  The questions include concepts such as who is responsible for social media and who made the NYT or WSJ king?  The article then evolves itself into a discussion of a concept from David Mullen, who believes that the 'P' in PR should stand for 'people'.  Taking all this in to account, the article looks at the next generation and what there stance on this matters will be as ...]]></description><guid>http://www.junta42.com/content/People_Relations_New_Services_Platforms_Demand_Amalgamation_Not_Evolution_of_Industries</guid><pubDate>Wed, 8 Jul 2009 01:32:08 EST</pubDate></item><item><title>Content Strategy is More than Just Filling Space</title><link>http://www.junta42.com/content/Content_Strategy_is_More_than_Just_Filling_Space</link><description><![CDATA[This post explains that by accepting content as a crucial part of website design from the beginning stages of development you can create a site that is meaningful to both customers and search engines. And that’s a powerful combination that can lead to success.  If you do not have a content strategy as you plan your website, you will fall far behind your competition and your content, traffic and business will suffer.  See some steps for how the content strategy involves search, the people who ...]]></description><guid>http://www.junta42.com/content/Content_Strategy_is_More_than_Just_Filling_Space</guid><pubDate>Wed, 8 Jul 2009 01:25:09 EST</pubDate></item><item><title>Blogs can monetize through connection | New Media Life Cycle Analysis</title><link>http://www.junta42.com/content/Blogs_can_monetize_through_connection_New_Media_Life_Cycle_Analysis</link><description><![CDATA[As a successful content distribution platform, blogs need to be about transparency and trust. Blogs need to engage their readers with unique, quality content. Monetization of blogs comes more in the form of trust than dollars.
The promise of a unique experience

A challenge to blogging as it enters the Monetization Phase is that, to a degree, traditional blog functionality is being replaced by Facebook, Tumblr, and Twitter. But maintaining one’s own space (corporate or personal) is important ...]]></description><guid>http://www.junta42.com/content/Blogs_can_monetize_through_connection_New_Media_Life_Cycle_Analysis</guid><pubDate>Tue, 7 Jul 2009 14:27:02 EST</pubDate></item><item><title>How free online tools and “social running” are helping create fanatically loyal customers</title><link>http://www.junta42.com/content/How_free_online_tools_and_social_running_are_helping_create_fanatically_loyal_customers</link><description><![CDATA[This post gives a lengthy review of the Garmin GPS and heartrate monitor, but more importantly how the device is getting more valuable to Rex Hammock because Garmin has recognized the value of giving him free online tools that keep him addicted to it.  The post continues to use this case example to show the value of free content to customers and what Nike+ is doing to connect with their ]]></description><guid>http://www.junta42.com/content/How_free_online_tools_and_social_running_are_helping_create_fanatically_loyal_customers</guid><pubDate>Tue, 7 Jul 2009 02:05:57 EST</pubDate></item><item><title>10 Tips for Improving Your Blog</title><link>http://www.junta42.com/content/10_Tips_for_Improving_Your_Blog</link><description><![CDATA[Here are some lessons from the blog called ShelfTalker that can easily be applied to other blogs.  The tips explain that a good blog helps, entertains, creates a shared experience, connects often, is professional and more.  It addresses issues such as being personal and also notes the importance of the blog going beyond itself.  ]]></description><guid>http://www.junta42.com/content/10_Tips_for_Improving_Your_Blog</guid><pubDate>Tue, 7 Jul 2009 01:58:24 EST</pubDate></item><item><title>Advertising Could Do With More of Bernbach's Genius</title><link>http://www.junta42.com/content/Advertising_Could_Do_With_More_of_Bernbachs_Genius</link><description><![CDATA[It is the rare individual who is good at recognizing the power of an idea once it is created.   This article reviews the genius and new book about Bill Bernbach, know to many as the most famous person in the history of advertising.  The article reviews facets of advertising, including possibly the most popular ad of the 20th century and how the person who can harness an idea and make it into a groundbreaking ad is as, if not more valuable than the person with the idea.  ]]></description><guid>http://www.junta42.com/content/Advertising_Could_Do_With_More_of_Bernbachs_Genius</guid><pubDate>Tue, 7 Jul 2009 01:53:43 EST</pubDate></item><item><title>Story + Picture = Good Marketing</title><link>http://www.junta42.com/content/Story_Picture_Good_Marketing</link><description><![CDATA[Have you ever seen live blogging?  Wait, sorry, have you ever seen live blogging in cartoon form?  This post gives a great example from the 140 Character Conference where Jonny Goldstein used this visual storytelling.  One of them too, is a short story about cavemen which may remind many why they are publishers or in the publishing ]]></description><guid>http://www.junta42.com/content/Story_Picture_Good_Marketing</guid><pubDate>Tue, 7 Jul 2009 01:47:34 EST</pubDate></item><item><title>What if Thomas Jefferson was a Blogger?</title><link>http://www.junta42.com/content/What_if_Thomas_Jefferson_was_a_Blogger</link><description><![CDATA[Every Independence Day I read the Declaration of Independence. I don’t tire of it. Each year I get goose bumps as I read it. The clarity of voice in our founding fathers in the historical document is simply amazing.

By Bernie Borges: This year I got to thinking, what if Thomas Jefferson and the founding fathers had the opportunity to blog? What if the Internet had been invented in the 18th century. Rather than Thomas Jefferson distributing the scroll of paper (after Congress approved it ...]]></description><guid>http://www.junta42.com/content/What_if_Thomas_Jefferson_was_a_Blogger</guid><pubDate>Mon, 6 Jul 2009 20:52:24 EST</pubDate></item><item><title>PR Does Not Stand for Press Release: Equalizing Spikes and Valleys</title><link>http://www.junta42.com/content/PR_Does_Not_Stand_for_Press_Release_Equalizing_Spikes_and_Valleys</link><description><![CDATA[Every now and again, a PR meme appears on the Web – almost to the point where you could set your watch by it. This time around, Claire Cain Miller of the New York Times sparked the conversation with an in-depth article, “Spinning the Web: P.R. in Silicon Valley.”

I respect Claire and I believe she wrote an extensive article that chronicles the launch of one particular startup and also featured supporting quotes from those PR professionals who are helping to usher in a new breed of corporate ...]]></description><guid>http://www.junta42.com/content/PR_Does_Not_Stand_for_Press_Release_Equalizing_Spikes_and_Valleys</guid><pubDate>Mon, 6 Jul 2009 17:16:33 EST</pubDate></item><item><title>Capture the data. Release the goodwill.</title><link>http://www.junta42.com/content/Capture_the_data_Release_the_goodwill</link><description><![CDATA[We want to embrace the principle of freely sharing good content. But sales guys want the names of the people who view it. Are we at an impasse? Can you really do 'proper' content marketing with data capture, or does it send the wrong message? For me, the data capture form says "Have Our Information, But Remember That We Don't Trust You To Come Back, So We'll Make You Sign This Form." Am I over-reacting? What is the ]]></description><guid>http://www.junta42.com/content/Capture_the_data_Release_the_goodwill</guid><pubDate>Mon, 6 Jul 2009 09:56:46 EST</pubDate></item><item><title>New Chart: Search is Generating the Bulk of B2B Leads - But How Good are They?</title><link>http://www.junta42.com/content/New_Chart_Search_is_Generating_the_Bulk_of_B2B_Leads_But_How_Good_are_They</link><description><![CDATA[The success of a marketing program is too often judged by the quantity, rather than the quality, of leads produced. But when it comes to converting leads to revenue, the sales force will tell you that more isn’t necessarily better – better is better.  Includes a detailed, printable chart in which marketers were asked to rate the quantity and quality of leads generated for each of the search tactic listed at the bottom of each column using the scale shown to the right of the chart. ]]></description><guid>http://www.junta42.com/content/New_Chart_Search_is_Generating_the_Bulk_of_B2B_Leads_But_How_Good_are_They</guid><pubDate>Sat, 4 Jul 2009 17:39:30 EST</pubDate></item><item><title>The Top 10 Twitter SEO Tips</title><link>http://www.junta42.com/content/The_Top_10_Twitter_SEO_Tips</link><description><![CDATA[This great post states that you still have time to start optimizing your Twitter presence before your random tweets about what you ate for lunch start appearing in searches for your name. By following these ten Twitter tips, you, your company or your brand can build up more prominent links in high places on the engines.  Tips include the importance of your bio, and including your URL.  It also explains the importance of the lead in, or initial letters of each Tweet.  Details the how to's of the ...]]></description><guid>http://www.junta42.com/content/The_Top_10_Twitter_SEO_Tips</guid><pubDate>Sat, 4 Jul 2009 17:36:53 EST</pubDate></item><item><title>How Groundswell helps Business to Business Marketers</title><link>http://www.junta42.com/content/How_Groundswell_helps_Business_to_Business_Marketers</link><description><![CDATA[The Forrester research Business-2-Business profile tool, was built after 1217 business technology buyers were surveyed on their levels of social engagement  with the primary purchase categories ]]></description><guid>http://www.junta42.com/content/How_Groundswell_helps_Business_to_Business_Marketers</guid><pubDate>Sat, 4 Jul 2009 08:50:16 EST</pubDate></item><item><title>The smart way to recycle content (SEO)</title><link>http://www.junta42.com/content/The_smart_way_to_recycle_content_SEO</link><description><![CDATA[Content-based online marketing requires a lot of content, and that content has to be unique. This article explains how to recycle content without falling fowl of the search ]]></description><guid>http://www.junta42.com/content/The_smart_way_to_recycle_content_SEO</guid><pubDate>Fri, 3 Jul 2009 20:20:53 EST</pubDate></item><item><title>When Social Media Backfires</title><link>http://www.junta42.com/content/When_Social_Media_Backfires</link><description><![CDATA[A few examples of what can happen when a brand’s involvement with social media backfires and what you can learn about running a word of mouth ]]></description><guid>http://www.junta42.com/content/When_Social_Media_Backfires</guid><pubDate>Fri, 3 Jul 2009 12:40:19 EST</pubDate></item><item><title>Twitter Hits Right Notes for Music Industry</title><link>http://www.junta42.com/content/Twitter_Hits_Right_Notes_for_Music_Industry</link><description><![CDATA[Results of a study from the NPD group suggest Twitter, if approached appropriately by marketers, has the potential to spread the word about new music and stimulate purchases of songs, albums, music-related merchandise and concert tickets.  This article contains detailed information from the study on money spent, online behavior, and use of Twitter. ]]></description><guid>http://www.junta42.com/content/Twitter_Hits_Right_Notes_for_Music_Industry</guid><pubDate>Fri, 3 Jul 2009 01:24:23 EST</pubDate></item><item><title>Custom Publishing Case Studies</title><link>http://www.junta42.com/content/Custom_Publishing_Case_Studies</link><description><![CDATA[In this article, FOLIO: offers a look at how five custom publishers are meeting the new demands of clients, including a profile of a small regional publisher who proves that custom isn’t just for dedicated agencies or large traditional publishers.  Examples include Hammock and SmartMoney with clients such as the Cleveland Clinic.  ]]></description><guid>http://www.junta42.com/content/Custom_Publishing_Case_Studies</guid><pubDate>Fri, 3 Jul 2009 01:11:49 EST</pubDate></item><item><title>The Evolution of Media Content Distribution: Circulation 1.0 to 2.0</title><link>http://www.junta42.com/content/The_Evolution_of_Media_Content_Distribution_Circulation_1_0_to_2_0</link><description><![CDATA[Visualization of how information flows through traditional media and social ]]></description><guid>http://www.junta42.com/content/The_Evolution_of_Media_Content_Distribution_Circulation_1_0_to_2_0</guid><pubDate>Thu, 2 Jul 2009 18:47:40 EST</pubDate></item><item><title>Advertising: The Price of 'Free' Media</title><link>http://www.junta42.com/content/Advertising_The_Price_of_Free_Media</link><description><![CDATA[The advertising industry does a great service to consumers by paying the bills for professionally produced content, but it's hurt by its lack of transparency. This post offers solution is fair, simple and attainable and must be pursued in order for us to put the balance between consumers, publishers and advertisers back on track.  Read more on if it involves paid or free content and that other impacts advertising has on this ]]></description><guid>http://www.junta42.com/content/Advertising_The_Price_of_Free_Media</guid><pubDate>Thu, 2 Jul 2009 02:17:04 EST</pubDate></item><item><title>Dunkin' Run Microsite</title><link>http://www.junta42.com/content/Dunkin_Run_Microsite</link><description><![CDATA[You may actually thing the coffee is steaming on Dunkin' Donuts new "Dunkin' Run," a Web site and iPhone application that allows customers to plan an office coffee run without having to interact with their co-workers. A "Runner" can initiate a group order online, from a mobile device or via an iPhone App, that's free at the App store. Alerts are then sent to the Runner's co-workers, informing them of an impending trip. Participants can look at a menu online and place an order. All orders are ...]]></description><guid>http://www.junta42.com/content/Dunkin_Run_Microsite</guid><pubDate>Thu, 2 Jul 2009 01:58:36 EST</pubDate></item><item><title>Get Your Custom On</title><link>http://www.junta42.com/content/Get_Your_Custom_On</link><description><![CDATA[Ever wonder what goes into a custom publishing or content marketing campaign? Check out this 6-minute video to learn what (really) goes on inside Imagination Publishing: job titles, the gong-and-champagne ceremony, why a 'personal touch' is important, and why midwest talent digs beer and Doritos. Courtesy of 'Beyond the ]]></description><guid>http://www.junta42.com/content/Get_Your_Custom_On</guid><pubDate>Wed, 1 Jul 2009 21:11:18 EST</pubDate></item><item><title>Ultimate digital promise: The custom ad</title><link>http://www.junta42.com/content/Ultimate_digital_promise_The_custom_ad</link><description><![CDATA[A new report from Experian Marketing Services can be summed up in one word: customization.  This interview with Ashley Johnston, VP of marketing at Experian Marketing Services, talks about the cost-effectiveness of digital marketing, how it has evolved, and the struggle social networking sites face in figuring out how to monetize their users.  It also looks at the lack of impact by the economy on online marketing and what the potential growth is for these markets.  ]]></description><guid>http://www.junta42.com/content/Ultimate_digital_promise_The_custom_ad</guid><pubDate>Wed, 1 Jul 2009 18:49:21 EST</pubDate></item></channel></rss>
