Junta42 is a search community dedicated to the content marketing, custom publishing/media, and branded content industries. Junta42 combines user-generated findings with computer search results to get users to valuable, relevant content fast and easy.http://www.junta42.com/ Junta42_recenthttp://feedburner.google.com I’m a big fan of Fast Company’s “30 Second MBA” site. The minute it launched, I felt it offered a simple yet highly effective way for organizations to integrate social media concepts into their internal communication strategies. I wanted to know more. So I asked Ellen McGirt, the Senior Writer and Dean of “30 Second MBA,” a few questions about her experiences in launching the site. I was particularly interested in seeing how the “30 Second MBA” framework could be adapted for internal communication purposes. Here’s part one of the interview. http://www.junta42.com/community/article.aspx?Url=Employee_Engagement_Lessons_from_Fast_Company_s_30_Second_MBA_Part_1&Id=5138 Fri, 06 Nov 2009 06:00:00 GMT What other time in history can a company or organization create compelling, cool and interesting projects that connect with their audience. None, never and nada. That’s why I’m so excited about this moment in time and the future of messaging, story telling or in the words - the world of content marketing is growing and developing. Stella Artois’ Short Film Project is an example of a incredibly creative methodology of connecting through compelling, relevant content creation. Maybe you could calling it custom film publishing, whatever. Take a peek, I think you’ll agree that they get their message out but in a memorable and subtle manner. I thought the definition of subtle: http://www.junta42.com/community/article.aspx?Url=THE_PERFECT_TIME_Yes_it_Is_and_Oh_so_Subtle_A_Stella_Artois_Video_Case_Study&Id=5137 Fri, 06 Nov 2009 06:00:00 GMT Each year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are unfamiliar with Technorati, it serves as a directory and search engine for the blogosphere as well as a benchmark for the ranking of blogs worldwide. While there has been much discussion about the relevance and even demise of blogs as the statusphere and micro updates gained traction in addition to earning prominence in the mainstream spotlight, the reality is that blogs are a vital ingredient to the media ecosystem. http://www.junta42.com/community/article.aspx?Url=Rumors_of_the_Death_of_Blogs_are_Greatly_Exagerated&Id=5136 Fri, 06 Nov 2009 06:00:00 GMT This is breaking news at the moment, therefore this post will update as new information trickles in. Twitter is making good on its recent promise to introduce new features to bring users back to Twitter.com. Similar to the way that it rolled out Lists, Twitter is incrementally releasing its new Retweet feature initially previewed in August 2009. http://www.junta42.com/community/article.aspx?Url=RT_Twitter_New_Retweet_Feature_Goes_Live&Id=5135 Thu, 05 Nov 2009 06:00:00 GMT Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To say there is a flood of content being created online now seems like a serious understatement. Until now, the interesting thing is that there are relatively few technologies or tools that have been adopted in a widespread way to manage this deluge. http://www.junta42.com/community/article.aspx?Url=Manifesto_For_The_Content_Curator_The_Next_Big_Social_Media_Job_Of_The_Future&Id=5134 Thu, 05 Nov 2009 06:00:00 GMT Previously, Wine.com based their recommendations on their best sellers. By personalizing their recommendations, so that no two purchasers get the same recommendation, the site has seen a significant jump in conversions and amount spent per purchase. Learn about the software the utilized, see a screen shot of what the customer recommendation looks like and more on the company's growing statistics in this post. http://www.junta42.com/community/article.aspx?Url=Wine_com_Boosts_Order_Value_15_With_Custom_Reviews_Recommendations&Id=5133 Thu, 05 Nov 2009 06:00:00 GMT Blog post on a great case example of content marketing. A video was posted to YouTube (short and worth the watch) of a car doing an absolutely horrendous job parking. Then, the video below...a response from the car company of one of the cars affected by the horrendous driving, Hyundai. While the quality of the video in the response is not the most professional, the response is timely, uses the medium (video) and promotes well. Check it out. http://www.junta42.com/community/article.aspx?Url=Content_Marketing_Hero_of_the_Day_Hyundai_Canada&Id=5132 Thu, 05 Nov 2009 06:00:00 GMT We understand that the process of rebranding a company is very expensive and time consuming but we don’t believe that AHL successfully planned to get the best benefit from their online campaign with Event Cinemas. AHL is promoting Event Cinemas as a new concept in entertainment, that seeks to deliver the ultimate cinema experience. The Birch Carroll & Coyle and Greater Union cinemas are in the process of being redeveloped and relaunched as Event. The other problem is that many of the Birch Carroll & Coyle and Greater Union cinemas will continue to operating throughout Australia. http://www.junta42.com/community/article.aspx?Url=Cinemas_chain_fail_to_understand_Search&Id=5130 Thu, 05 Nov 2009 06:00:00 GMT Google use a simple icon shown below to indicate any items in your Google Dashboard is visible to others. Using Google Dashboard can be a faster way to discover if any unwanted private or personal is public. http://www.junta42.com/community/article.aspx?Url=Google_Dashboard_hands_back_data_privacy_to_users&Id=5129 Thu, 05 Nov 2009 06:00:00 GMT Three key reasons why shorter is better in case studies for some, and four reasons why they are not better for others. While we know that many readers have a shorter attention span, or just like to scroll down a list, it is also true that many prefer a good long story and more insight then can be provided in the short form. See this post to determine a good balance for your company or brand when it comes to posting B2B case studies or consumer case studies. http://www.junta42.com/community/article.aspx?Url=B2B_Marketing_Case_Studies_Is_Shorter_Better&Id=5127 Wed, 04 Nov 2009 06:00:00 GMT Eight great tips on how to ready your content for the holiday season. Some you will find could work any time of year, but this post presents some really creative ideas for your company, brand, blog and more. Includes writing about wish lists, or proposing gift ideas related to your expertise. Suggests ways to incorporate 'gift giving' and 'charity' into your marketing plan or blog posts. Ways to help your clients and prospects as well as ways to grow your brand. http://www.junta42.com/community/article.aspx?Url=Happy_Holidays_Content_Marketers&Id=5126 Wed, 04 Nov 2009 06:00:00 GMT The first lifestyle magazine for Nurses - Scrubs - is a niche magazine launching this month and already has a paid circulation of 350K. This post includes the full press release on the new custom publication, but also includes a look at why niche magazines may be doing better than other print magazines. Includes audience interest and advertising strength. http://www.junta42.com/community/article.aspx?Url=Scrubs_Enters_Niche_Magazine_Market&Id=5125 Wed, 04 Nov 2009 06:00:00 GMT Whether you have a $100,000 online business and are considering a $30,000 investment in a new website or a $10 million business looking into a $1.5 million redesign project, the discussion often starts with a question about the capabilities of the current content management system (CMS). Building a case for a new CMS can be daunting, since you are essentially trying to prove that an investment that could equal a year’s emedia profits will lead to explosive growth down the road. http://www.junta42.com/community/article.aspx?Url=Seven_pillars_of_content_management_system_CMS_ROI&Id=5122 Wed, 04 Nov 2009 06:00:00 GMT Earlier today the blog network Gawker announced its latest title: Gawker.TV. The new site aims to act as a curator for the best videos on the Web. A quick sampling of the front page and users will see videos like the four-minute mashup of all of the great viral Internet videos or a roundup of the most shameless TV product placements. http://www.junta42.com/community/article.aspx?Url=Gawker_launches_Gawker_TV_produces_original_video_conten&Id=5121 Wed, 04 Nov 2009 06:00:00 GMT Excellent overview from Conversation Agent about developing a BtoB content strategy - how to best set up your organization for success with the brand story and engaging with your customers. http://www.junta42.com/community/article.aspx?Url=Developing_a_B2B_Content_Strategy_Start_with_Who&Id=5120 Wed, 04 Nov 2009 06:00:00 GMT An explanation and look to the future following the partnership in which Google and Microsoft will integrate real time feeds of Facebook and Twitter updates into search engine results. This will change the user experience for natural search, since consumer-generated content will now rank alongside corporate Web sites and news sites. For brands, this means that their brand image in social media is more important than ever. In addition to affecting natural search, this new approach to indexing social media content in a search engine will also affect paid search. Marketers also will have to keep up with real time events even quicker to help take advantage of their ads. http://www.junta42.com/community/article.aspx?Url=Social_search_will_change_the_way_brands_use_search&Id=5119 Tue, 03 Nov 2009 06:00:00 GMT For marketers that want to take full advantage of search engine optimization and social media, here are two of the most important cost saving tips to make both bean counters and marketers happy. The first is planning ahead and the second is doing your homework. While they may sound simple, this post walks through exact steps to implement a strategy that incorporates social media and SEO. http://www.junta42.com/community/article.aspx?Url=Budget_Social_SEO_How_to_Save_Money_on_Social_Media_Optimization_Consulting&Id=5118 Tue, 03 Nov 2009 06:00:00 GMT A great strategy guide for any company or brand looking to determine if their social media strategy is working for them. This post takes you through the steps, first of defining social media (it various by company), then to calculate what you are expecting for your investment, which itself must be measurable. Finally, determining your ROI. Explains how to measure time as an investment and how to determine next steps. http://www.junta42.com/community/article.aspx?Url=Is_Social_Media_Marketing_Measurable_The_Big_Debate&Id=5117 Tue, 03 Nov 2009 06:00:00 GMT What steps should a company take when it wants to transform its website from an informational, brochure-style one to a lead-generating marketing tool? Well, to begin, they need to stop talking so much about themselves and focus on the information their prospects and clients want to hear. For our most recent web project, we identified eight things that were absolutely crucial to taking what was once an online ad and turning it into a lead generation tool that will keep customers and prospects coming back. http://www.junta42.com/community/article.aspx?Url=8_Things_to_Consider_When_Designing_a_Site_for_Lead_Generation_and_Inbound_Marketing&Id=5116 Tue, 03 Nov 2009 06:00:00 GMT In the case of an exclusive, a story is usually packaged prior to official release for one particular writer, fully understanding their style, nuances, and audience. If the story is accepted, it is not pitched to any other media outlets until after the story runs. The benefit for PR is that it can bank on the publishing of a guaranteed, high profile story. The advantage for the reporter is that they maintain a position of authority on that particular event. The con for PR, is that usually, other media properties will forgo participating in the round of coverage because it’s basically already old news. http://www.junta42.com/community/article.aspx?Url=The_Evolving_PR_Crisis_The_Future_of_the_Embargo&Id=5115 Tue, 03 Nov 2009 06:00:00 GMT The Census Bureau got the message that storytelling is a great way to communicate with your prospects. In an effort to get a more accurate count of the Latino population, they have teamed up with the Spanish-language channel Telemundo to reach its audience. They have the correct timing, a story line that entertains, a gorgeous actress and more. See what the show will entail in this post which also includes a link to the original NYT article. http://www.junta42.com/community/article.aspx?Url=Can_a_Telenova_Help_the_Census&Id=5113 Mon, 02 Nov 2009 06:00:00 GMT Even in a down economy, the advertising from pharmaceuticals has always seemed to be a bright spot for publishers. Now, those same publishers not only have to fight against possible legal restrictions, but against other media as well. See a brief history of pharmas in advertising as well as the impact changes could have on the publishing and print industry. http://www.junta42.com/community/article.aspx?Url=Magazine_Industry_Hooked_on_Pharma&Id=5112 Mon, 02 Nov 2009 06:00:00 GMT Twitter recently expanded its new Lists service to users network-wide and in doing so, injected a sense of excitement, confusion, and also utility. Lists represent a significant milestone for Twitter as it transcends asynchronous conversations and and broadcast messages into a form of intelligence gathering, education, entertainment, and news. http://www.junta42.com/community/article.aspx?Url=Twitter_Releases_New_Widget_for_Lists&Id=5111 Mon, 02 Nov 2009 06:00:00 GMT By Bernie Borges: When I devoted an entire chapter in my book, Marketing 2.0, to developing a social media marketing strategy, my intent was to inspire marketers. In other words, I want marketers to avoid making the most common mistake, which is the mindset that you need a Twitter or Facebook strategy. You don’t. You need a social media marketing strategy! http://www.junta42.com/community/article.aspx?Url=Developing_a_Social_Media_Marketing_Strategy&Id=5110 Mon, 02 Nov 2009 06:00:00 GMT It is not just pages and circulation anymore (thank you!) but this years Advertising Age A- List honors include making smart licensing moves, becoming retailers in their own right, creating revenue-generating digital content, building smart cross-media content and ad platforms, or finding a way to engage and monetize their communities. The winners in these pages are getting ready for a new era see who they are and what they are doing to receive such an accreditation. http://www.junta42.com/community/article.aspx?Url=Special_Report_Magazine_A_List_2009&Id=5109 Mon, 02 Nov 2009 06:00:00 GMT Wondering why others get more traffic to their posts or websites than you do? This post may have the answer. It explains that people don't want to hear about you, or your product, but they may not care about what you care about. Some good examples of how to go where people are who may share your same interests or care about what you are writing about to get more traffic to your site. http://www.junta42.com/community/article.aspx?Url=How_to_Get_Lucky_With_Content_Marketing&Id=5108 Mon, 02 Nov 2009 06:00:00 GMT Interesting perspective on social media, stating it is not an ultimate solution or a sure bet. The post explains that social media cannot be short term, or substitute for a marketing strategy. It also won't work with out buy in from top management. It cannot guarantee sales either according to this post. See all ten points and decide if you agree with the limitations listed for social media. http://www.junta42.com/community/article.aspx?Url=Ten_Things_Social_Media_Cant_Do&Id=5107 Mon, 02 Nov 2009 06:00:00 GMT Andrew Davis, co-founder and chief strategy officer for content producer Tippingpoint Labs, told media execs during an American Business Media webinar this week to remove search as their number one liability. Rather, drilling into niche audiences and offering them high-quality, reliable content is the way to attract qualified users, he said. http://www.junta42.com/community/article.aspx?Url=Tippingpoint_Labs_exec_preaches_quality_niche_content&Id=5106 Mon, 02 Nov 2009 06:00:00 GMT Facebook is much more than a social network. Twitter is much more than an information network or serendipity engine. Each represent a dashboard for your attention, a foundation for conversations and collaboration, and a matrix for your social graph and contextual relationships. In other words, Facebook and Twitter essentially represent the entrée to the future of the social Web as each strive to host, what Facebook founder Mark Zuckerberg, and others, refer to as our personal social operating system (OS). http://www.junta42.com/community/article.aspx?Url=The_Competition_for_Your_Social_Graph&Id=5104 Mon, 02 Nov 2009 06:00:00 GMT This post states that one of the keys to social influence is social proof. Hearing what other people say about working with you is one of the most influential ways to convince people that you're trustworthy and know what you're talking about. This post gives examples of the different types of testimonials you can use to build your social influence. It also takes a close look at the dangers of testimonials and how to avoid those pitfalls. http://www.junta42.com/community/article.aspx?Url=Use_Client_Comments_in_Your_Content_Marketing&Id=5102 Sun, 01 Nov 2009 06:00:00 GMT Developing and taking the time to effectively implement a content propagation strategy that broadens your footprint on the web takes time but the results are well worth the investment. These 10 lessons will enhance your social media marketing by aiding in delivering excellent content to your intended audience and building great relationships, 2 keys to social networking. See what content propagation is, why bookmarking is important, tagging and more. http://www.junta42.com/community/article.aspx?Url=10_Little_Lessons_on_Content_Propagation&Id=5101 Sun, 01 Nov 2009 06:00:00 GMT Zuora, a Redwood City, Calif., developer of subscription-based billing and payments software for the technology industry, recently launched Z-Commerce for Media, a platform to help publishing companies implement and manage online subscription models. It says it’s working with two big media customers: GigaOM, the tech publisher that launched its GigaOM Pro subscription service back in May, and Reed Business Information, the large trade publisher, which plans to implement a partial pay wall for Variety early next year. http://www.junta42.com/community/article.aspx?Url=Zuora_s_subscription_platform_a_paid_content_lifeline&Id=5099 Fri, 30 Oct 2009 06:00:00 GMT Prior to leaving Forrester to join Altimeter Group, Jeremiah Owyang, along with Josh Bernoff, Cynthia N. Pflaum, and Emily Bowen, published a report that attempted to bring the future of the Social Web into focus. If we viewed the content of his research as a social object, the conversations that would transpire could in fact expedite the development and implementation of the most valuable predictions and observations contained within. http://www.junta42.com/community/article.aspx?Url=The_Future_of_the_Social_Web_from_briansolis&Id=5097 Fri, 30 Oct 2009 06:00:00 GMT Twitter, Facebook, Flickr, Foursquare, Fitbit and the SenseCam give us a simple choice: participate or fade into a lonely obscurity. The last method, the SenseCam is new, can be worn around your neck, and takes a photo of your life every 30 seconds. This post gives an in depth explanation as to how the high price of not capturing and sharing every moment of our lives will soon dwarf the cost to our privacy. http://www.junta42.com/community/article.aspx?Url=Privacy_is_dead_and_social_media_hold_smoking_gun&Id=5096 Thu, 29 Oct 2009 06:00:00 GMT Commenting on an article in Wired magazine, this post looks at the model of Demand Media, the 15th-most-visited online media property. The co-founder of Demand says that internet companies have their strategy backwards. It is not increasing the value of content to match the cost of producing, but decreasing the cost of producing. See the model and strategy Demand media uses and what they spend on content. http://www.junta42.com/community/article.aspx?Url=The_Value_of_Online_Content_Practically_Nothing&Id=5095 Thu, 29 Oct 2009 06:00:00 GMT NYT publisher Arthur Sulzberger Jr. responds to the question of what advice he has for people going into journalism. His response, comparing to the Titanic, is not what you think. He reminds people that the airplane was actually invented 12 years before the Titanic set sail. See how he compares that to journalism and the future of newspapers. http://www.junta42.com/community/article.aspx?Url=Times_Publisher_Compares_Print_Media_to_the_Titanic&Id=5094 Thu, 29 Oct 2009 06:00:00 GMT After cuts at Conde Nast, many were wondering and speculating about the possibility of magazines reducing the number of issues they produce as another way to cut costs. This post states that none of the magazines plan to hold steady in their publishing schedules. See more information and quotes from the CEO. http://www.junta42.com/community/article.aspx?Url=Cond_Mags_Wont_Cut_Frequency&Id=5093 Thu, 29 Oct 2009 06:00:00 GMT Every person can pretty much operate their own virtual press, thanks to innovations in web-based self-publishing. Hewlett-Packard and Wikia are delving further into this with Mag Cloud. With the service, users can take the free web pages of Wikia — which has more than 3 million pages of user-generated articles online — and print them out as a magazine. Cost is about 20 cents per page. http://www.junta42.com/community/article.aspx?Url=HP_lets_you_print_old_books_or_Wikia_pages_as_your_own_custom_publications&Id=5092 Thu, 29 Oct 2009 06:00:00 GMT As the industry shift to digital picks up, most eMedia companies are becoming dual-medium brands with editorial content in print and online. With this transition comes the added challenge of tying together print and online readers. For ESPN, linking print to an online product has been part of the company’s game plan for years. Its 2 million “ESPN: The Magazine” subscribers have become one of the top referral sources for the company’s “Insider” service on ESPN.com. http://www.junta42.com/community/article.aspx?Url=Bridging_the_digital_subscriber_gap&Id=5089 Thu, 29 Oct 2009 06:00:00 GMT In previous articles I’ve looked at why search and SEO are important and ways to teach yourself SEO on the cheap. Now let's get to another meaty topic: keyword research. You know what a keyword is. So you already know that your headline, deck and subheads, metadata and ideally the article URL should emphasize that keyword. It's about favoring clarity over cleverness so online searchers can find your content. http://www.junta42.com/community/article.aspx?Url=Keyword_research_Two_critical_strategies&Id=5088 Thu, 29 Oct 2009 06:00:00 GMT