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	<title>Marketing Voodoo</title>
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	<description>Curating the wealth of marketing resources, opinion and tools to support small business in marketing their businesses effectively</description>
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		<title>My #VeryMalvern small business Christmas stocking</title>
		<link>http://jupiterjasper.com/my-verymalvern-small-business-christmas-stocking/</link>
		
		<dc:creator><![CDATA[Bronwyn Durand]]></dc:creator>
		<pubDate>Wed, 04 Dec 2013 09:25:56 +0000</pubDate>
				<category><![CDATA[Blog pre 2015]]></category>
		<category><![CDATA[christmas stocking]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[verymalvern]]></category>
		<category><![CDATA[worcestershire]]></category>
		<guid isPermaLink="false">http://www.jupiterjasper.com/?p=3869</guid>

					<description><![CDATA[This is my selection of items for a Christmas stocking from small businesses local to Malvern that have impressed me in the year that I've lived here. I hope it inspires others to buy from talented small businesses when doing Christmas shopping, especially on smallbusinesssaturday on the 7th December.]]></description>
		
		
		
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		<item>
		<title>Alternatives to advertising – do you need to advertise?</title>
		<link>http://jupiterjasper.com/alternatives-to-advertising-do-you-need-to-advertise/</link>
		
		<dc:creator><![CDATA[Bronwyn Durand]]></dc:creator>
		<pubDate>Tue, 24 Sep 2013 00:19:17 +0000</pubDate>
				<category><![CDATA[Basics of marketing]]></category>
		<category><![CDATA[Blog pre 2015]]></category>
		<category><![CDATA[Ideas for marketing improvement]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[alternative advertising]]></category>
		<category><![CDATA[small business]]></category>
		<guid isPermaLink="false">http://www.jupiterjasper.com/?p=3824</guid>

					<description><![CDATA[Is advertising your best choice to promote your business?]]></description>
		
		
		
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		<item>
		<title>Could understanding your ideal customer help your business?</title>
		<link>http://jupiterjasper.com/could-understanding-your-ideal-customer-help-your-business/</link>
		
		<dc:creator><![CDATA[Bronwyn Durand]]></dc:creator>
		<pubDate>Fri, 09 Aug 2013 15:19:52 +0000</pubDate>
				<category><![CDATA[Basics of marketing]]></category>
		<category><![CDATA[Ideas for marketing improvement]]></category>
		<category><![CDATA[discounting]]></category>
		<category><![CDATA[facebook likes]]></category>
		<category><![CDATA[ideal customer]]></category>
		<category><![CDATA[target market]]></category>
		<guid isPermaLink="false">http://www.jupiterjasper.com/?p=3750</guid>

					<description><![CDATA[Could targeting everyone be behind the pressure to be cheapest, losing customers, spending money on ineffective marketing?]]></description>
		
		
		
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		<item>
		<title>The Marketing Club</title>
		<link>http://jupiterjasper.com/the-marketing-club/</link>
					<comments>http://jupiterjasper.com/the-marketing-club/#respond</comments>
		
		<dc:creator><![CDATA[Bronwyn Durand]]></dc:creator>
		<pubDate>Mon, 08 Jul 2013 12:06:05 +0000</pubDate>
				<category><![CDATA[Blog pre 2015]]></category>
		<category><![CDATA[Ideas for marketing improvement]]></category>
		<category><![CDATA[Making sense of social media]]></category>
		<category><![CDATA[small business marketing support]]></category>
		<category><![CDATA[The Marketing Club]]></category>
		<guid isPermaLink="false">http://www.jupiterjasper.com/?p=3618</guid>

					<description><![CDATA[I'm launching a monthly workshop for local businesses to build their strategic marketing skills and support one another in a friendly, workshop style format.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<item>
		<title>How to prepare for the Seth Godin Summer 2013 internship</title>
		<link>http://jupiterjasper.com/how-to-prepare-for-the-seth-godin-summer-2013-internship/</link>
		
		<dc:creator><![CDATA[Bronwyn Durand]]></dc:creator>
		<pubDate>Tue, 28 May 2013 16:55:53 +0000</pubDate>
				<category><![CDATA[Blog pre 2015]]></category>
		<guid isPermaLink="false">http://www.jupiterjasper.com/?p=3547</guid>

					<description><![CDATA[Do you want to be a Seth Godin Intern? Me too.]]></description>
		
		
		
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		<item>
		<title>Reassure yourself: Marketing is always an experiment</title>
		<link>http://jupiterjasper.com/reassure-yourself-marketing-is-always-an-experiment/</link>
					<comments>http://jupiterjasper.com/reassure-yourself-marketing-is-always-an-experiment/#respond</comments>
		
		<dc:creator><![CDATA[Bronwyn Durand]]></dc:creator>
		<pubDate>Tue, 28 May 2013 16:41:13 +0000</pubDate>
				<category><![CDATA[Ideas for marketing improvement]]></category>
		<category><![CDATA[experimental marketing]]></category>
		<guid isPermaLink="false">http://www.jupiterjasper.com/?p=3523</guid>

					<description><![CDATA[Marketing success is a journey, and things are ALWAYS changing.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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		<title>Quick Twitter Health check</title>
		<link>http://jupiterjasper.com/quick-twitter-health-check/</link>
					<comments>http://jupiterjasper.com/quick-twitter-health-check/#respond</comments>
		
		<dc:creator><![CDATA[Bronwyn Durand]]></dc:creator>
		<pubDate>Thu, 02 May 2013 12:00:51 +0000</pubDate>
				<category><![CDATA[Basics of marketing]]></category>
		<category><![CDATA[Ideas for marketing improvement]]></category>
		<category><![CDATA[twitter health check]]></category>
		<guid isPermaLink="false">http://www.jupiterjasper.com/?p=3497</guid>

					<description><![CDATA[You've been using Twitter for years? Have you picked up any of these bad habits? ]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Seth said ‘SHIP’</title>
		<link>http://jupiterjasper.com/seth-said-ship/</link>
					<comments>http://jupiterjasper.com/seth-said-ship/#respond</comments>
		
		<dc:creator><![CDATA[Bronwyn Durand]]></dc:creator>
		<pubDate>Wed, 01 May 2013 18:50:53 +0000</pubDate>
				<category><![CDATA[Blog pre 2015]]></category>
		<guid isPermaLink="false">http://www.jupiterjasper.com/?p=3461</guid>

					<description><![CDATA[Seth said 'ship'.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The work it takes to make something simple</title>
		<link>http://jupiterjasper.com/the-work-it-takes-to-make-something-simple/</link>
					<comments>http://jupiterjasper.com/the-work-it-takes-to-make-something-simple/#comments</comments>
		
		<dc:creator><![CDATA[Bronwyn Durand]]></dc:creator>
		<pubDate>Fri, 13 Jan 2012 14:50:27 +0000</pubDate>
				<category><![CDATA[Basics of marketing]]></category>
		<category><![CDATA[Hugh Mcleod]]></category>
		<category><![CDATA[manifesto]]></category>
		<guid isPermaLink="false">http://www.jupiterjasper.com/?p=3133</guid>

					<description><![CDATA[(Cartoons below) Your business life can tick along making a certain kind of sense. You put in the hours, you fiddle with all the knobs to keep the business going. Then suddenly a series of seemingly unrelated mini events collide to make you change your mind. (Possibly the number of mini events is related to [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
			</item>
		<item>
		<title>It happens to everyone.</title>
		<link>http://jupiterjasper.com/it-happens-to-everyone/</link>
					<comments>http://jupiterjasper.com/it-happens-to-everyone/#respond</comments>
		
		<dc:creator><![CDATA[Bronwyn Durand]]></dc:creator>
		<pubDate>Fri, 09 Dec 2011 11:45:35 +0000</pubDate>
				<category><![CDATA[Blog pre 2015]]></category>
		<guid isPermaLink="false">http://www.jupiterjasper.com/?p=3055</guid>

					<description><![CDATA[It's just business. Why I'm in it for the result.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
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