Ambitious business ideas for ambitious people

Outbound Marketing Is Not Dead

Patrick Allmond — Mon, 16 Jan 2012 12:46:31 +0000

I laugh and laugh when people say outbound marketing is dead.

It is so far from dead. It is alive, well and you need it

How do you think people find out about your company brand? You can’t sit back, play on social media, SEO, YouTube and cross your fingers that your customers find you. TV Ads still work great. Billboards are not going anywhere soon, and direct mail still brings in customers.

Do not buy into any hype that says Outbound Marketing is dead. Outbound Marketing goes by another name: ADVERTISING. It is still very much needed if you want to expand your customer base.

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Video: Commentary on the Facebook “If I die” app

Patrick Allmond — Fri, 13 Jan 2012 21:18:56 +0000

Fox 25 in Oklahoma City calls upon me frequently to give my commentary on various social media topics. This latest one was about the Facebook “If I die”. After I did my standard in studio five minutes segment (which gets cut to 5-15 seconds for the broadcast) I came out to the Fox 25 parking lot and recorded this extended unedited response.

Don’t forget to subscribe to the YouTube channel and Email list.

Click here to view the embedded video.

Infusionsoft: What it means to me and what it means to you

Patrick Allmond — Sat, 07 Jan 2012 03:39:05 +0000

Once upon a time there was a young man who had an idea. He believed that he knew a plethora of information about the world of marketing. He had a product to sell, and he knew there was a great demand for his product. He knew all of the cool marketing acronyms (AIDA, CAB, etc). He knew that it was even possible to sell his product online 24 hours a day 7 days a week. But the one thing he didn’t know what how to get his message to the world without becoming some kind of “Online Marketing Supergeek”. The online marketing terms like “Email Marketing” and “Marketing Automation” had crossed his eyes in various Google searches before, but these might as well have been Latin to him. It all seemed so complicated and time consuming, and it would take 15 different tools to get everything done that he needed as well as thousands of dollars a month. There had to be a better way.

One day he made a decision that would forever change his life. He signed up for a free report from a company called Infusionsoft. This was the beginning of his transformation. Between the online lessons and coaching he learned how to put his business on auto-pilot. Instead of using 15 tools to get the job done he was using

And then he attended Infusioncon 2012. And instead of learning on his own in his mother’s basement, he was exposed to hundreds of amazing marketing minds. For three days he lived and breathed online marketing automation. These were “his people”. These people were small business owners just like him. They knew about his challenges. And they knew how to change the world with this tool called Infusionsoft.

This guy is me, and this is what I am hoping to get out of Infusioncon 2012. I know the basics about Infusionsoft, but I know there is so much that I don’t know. Sitting by myself in front of my own computer there is only so much that I can learn. I need to be exposed to others with more, less, and different experience with Infusionsoft to continue my growth.

I am headed to Infusioncon 2012 to grow my business and my life. Are you?

– End Official Blog Post –

(P.S. I wrote the blog post above as part of contest to attend Infusioncon 2012. If you have no idea what this is, or know nothing about Infusionsoft you need to get one of their free reports today. This will revolutionize your online marketing and your perspective about how products are sold online. My name is Patrick Allmond, I am an Infusionsoft Affiliate (which means I get compensated if you sign up), and I approve this message which, you have to admit, kinda rocks.)

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You are not selling what you think you are selling

Patrick Allmond — Wed, 04 Jan 2012 11:02:24 +0000

What are you selling? Even though I don’t know you I’d guess that most of you will get the answer wrong.

As business owners we fall into the trap of thinking that we are selling our products. But we are not. We are selling the joy or pain-relief that our products bring.

I don’t sell online marketing. I sell a platform that puts leads in your funnel, money in your pocket and food on your table.

She doesn’t sell a nutritional shake. She sells the fun of being healthy, smaller, and being able to fit into something other than mom jeans.

My mechanic does not just repair cars. He sells the peace of mind that comes with knowing your car will start every time you insert the key.

So let me ask you again – what are YOU selling?

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If you talk the social media talk, walk the social media walk

Patrick Allmond — Tue, 03 Jan 2012 00:29:55 +0000

Every now and then I run into the account of a “social media visionary”. These people have great websites, great marketing (heck I’m jealous of some of their features), and a pretty snazzy media kit. What do I have? Just about everything on my website is self-made and self-recorded. I handle my own social media and speaking event bookings. If you want to talk to me you can actually talk to me. Just pick up the phone and call 405 283 6287. I’ll answer unless I am right in the middle of something. I won’t send you through my speaking agency even though I have that option.

But the ONE thing that frustrates me to no end is the “social media visionary” who does not use social media. How can you honestly believe a word that person says? How can you trust that person and pay that person for any consulting working whatsoever? I don’t get it. I don’t get how people ooh and ahh over someone who professes the importance of the future of technology and social media, but does not know how to use it to communicate with their own audience and the masses.

I don’t trust clean mechanics. And I don’t trust social media consultants that don’t use social media. Neither should you.

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