Here’s a brilliant Ad Shell idea designed to raise awareness for Child Abuse, but also to communicate directly to the child (complete with phone number to call), without the parents or potential aggressors even knowing. Taking the average height for adults and children under 10, they created two different messages based off the viewers height/perspective, then using an outdoor lenticular the ad shows adults an awareness message, while children see a message offering help directly. So simple I can’t believe I haven’t seen this before… Created by Grey Spain.

Brinox, one of Brazil’s largest home appliance manufacturers, surprised Gosto Magazine’s readers in order to demonstrate the high quality of its line of knives. The magazine’s readers are caught by surprise when they turn one of the pages and realize that it is cut in half, implying how sharp the knives are. Even the page numbers were altered: going from page 67 to 67.5 on both sides, to 68. The action was created by a DDB Brasil team and an internship between DM9Sul and DDB Brasil.

Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Director: André Faria, Gustavo Victorino
Art Director: Leonardo Rotundo
Copywriter: Gustavo Tasselli
Account Director: Analice Simões, Alessandra Volkweis
Planner: Maria Paula Alonso
Account Supervisor: Alessandra Volkweis
Media: Mônica de Carvalho, Silvio Calissi
Art Buyer: Clariana Costa, Alessandra Salles, Daniela Strang
Photography: Sergio Prado
Graphic Producer: Clariana Costa, Anelito Nóbrega

Advertising Agency: Ogilvy & Mather, Prague, Poland
Creative Directors: Will Rust, Tomas Belko
Copywriter/art director: Jiri Langpaul
Account director: Frantisek Mares
Head of art: Daniel Kupr

How do you tell cyclists to wear a helmet, especially in the cities? To do so, the Swiss Competence Center for Accident Prevention (bfu/bpa) and its agency wrapped various street furniture items with bubble pack and the following message: ” A helmet protects you even better”.

Country: Switzerland
Organization: bpa/bfu

“Take this coupon to Car Wash Park and get a 50% discount.”

Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues, Cicero Souza
Copywriters: Daguito Rodrigues, Ricardo Porto, Nicholas Bergantin

Advertisign Agency: Publicis Conseil, Paris, France

Advertising Agency: Perfil 252, Brazil
Chief Creative Director: Marcia Lima
Creative Director: Marcos Pina
Art Director: Francisco Valle
Copywriter: Adriano Docconi
Post production: Fred Wertz
Photographer: Fernando Martins

Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Business Director: Gorka Lozano
Account Director: Javier Villalba
Agency Producer: Vicky Moñino
Production Company: Checkin by Puente Aéreo
Executive Producer: Chus Aparicio
Producer: Meri M. Losada
Director: Silver
Director of Photography: Susana Ojeda
Post Production: Pospo en Gracia
Music: “Ace of cups”, Last crashed. Irene Martín

Company: HP
Agency: AlmapBBDO, São Paulo
Country: Brazil

Advertising Agency: Leo Burnett, Warsaw, Poland
Executive Creative Director: Pawel Heinze
Creatives: Yigit Unan, Anna Gadecka
Account manager: Lukasz Zajaczkiewicz
Digital project mananger: Marcin Krynski
Programmmer: Pawel Kulinski
Animator: Pawel Zolynski