Event fundraising in 2026 is BIG, and we’re going all in with new resources and tools to help you and your fundraisers make an even bigger impact.

Today we’re introducing…

The Event Fundraising Hub, packed with brand new resources to help you raise more at every stage of your campaign.

Ready-made templates you can share on social media to raise more money leading up to the big day.

An inspiring new email programme designed just for fundraisers doing fitness events.

And that’s just the start. Whether your supporters are running, cycling, or taking on another challenge this year, there’s plenty more to explore below.

Event Fundraising Hub and expert charity resources

Improving your fundraising knowledge shouldn’t feel like hard work. So we’ve reorganised and expanded our entire charity resource library to make it easier for your team to learn, grow, and raise money with confidence.

• Raise more at your biggest events with our Event Fundraising Hub. It brings together ready-to-use templates, event timelines, checklists, and more.

• Nail the basics with our new event fundraising toolkit that shows you how to plan, promote, and raise more money in your next event.

• Discover interviews and stories from charities on how they succeeded in recent events.

London Marathon 2026 social media templates

Our copy-and-paste social posts are pre-written for you and created specifically to highlight your London Marathon team, generate engagement, and share your campaign’s impact in the weeks leading up to the campaign (that’s right now!).

And they’re all easy to customise so you can spotlight your fundraisers, add your links, and reflect your charity’s voice.

Get the templates

Watch this space and get subscribed, because we’re releasing a collection of NEW London Marathon 2027 resources very soon!

Email journey for fitness fundraisers

Fundraisers who connect a fitness app raise 31% more on average: a stat that matters even more in event fundraising season, when thousands of fundraisers are logging miles and trying to boost their donations.

But one of the biggest challenges for page owners is knowing what to say, and when.

We’re making this easier with a fresh email series built specifically for fundraisers taking on fitness challenges! It recommends the most impactful actions at exactly the right moments, while giving fundraisers milestone content they’ll genuinely want to share with family and friends:

• Reminders to connect a fitness app
• Reminders to log their first activity
• Celebrations for their first‑activity
• Distance-based celebration emails at 5km, 10km, 20km and 42km
• Expert training tips at key moments

It’s still early, but engagement’s been incredibly strong, with click‑through rates averaging 65% above benchmark!

Shareable fundraising graphics

We know early fundraising can be crucial for success , so our ready-to-share graphics are made specifically to help you raise more money in the first few weeks of a campaign.

Share them all via your charity’s social channels and email to grab supporters’ attention and make the most impactful actions for your campaign:

• Create your Fundraising Page (and start early to raise more)
• Customise your page’s story section to share the “why” behind your fundraising
• Add photos and videos to create an instant connection with donors
• Raise 29% more money by donating to yourself first
• Raise 31% more money by connecting your fitness app
• Share your page to increase your chances for donations

Get the graphics

Fundraiser dashboard (in testing)

Fundraisers create their pages with great intentions but don’t always know what to do next.

JustGiving’s new Fundraiser Dashboard is designed to help your supporters easily see their impact, their next steps, and how to get the most out of their pages!

Fundraisers will be taken the Dashboard straight after creating a page, or when they select Manage page. From there, they’ll see:

• A friendly, personalised greeting
• Clear progress towards their fundraising target
• A message from your charity you can add to say thanks and reinforce their impact
• Simple next steps, like sharing their page
• “Fundraiser essentials” – quick actions proven to help raise more
• Helpful tips and guidance to get the most out of their page
• Clear routes to support and resources, if they need help

The new dashboard is currently in testing and rolling out in a phased release. We’ll share more updates as it evolves and becomes available to more fundraisers.

Revamped Donations view for fundraisers and crowdfunders

With a clearer and more intuitive view to manage, and interact with their donations from one place, we’re keeping fundraisers and donors motivated towards their goal

Page Admins will now see…

• A dedicated “See all donations” view to explore full donation history
• A snapshot of their most recent donations
• A streamlined flow for adding offline donations (Fundraising Pages only)
• An improved “Thank your donor” experience for Crowdfunding Pages
• Foundations laid for future enhancements, including search, filters, and improved message visibility

And if the donor’s chosen to share their email address, fundraisers and crowdfunders can still send custom thank-you messages, right from their Page Admin!

All these are designed to make fundraising simpler, clearer, and more effective, whether you’re wearing every hat or supporting thousands of fundraisers at scale.

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Discover JustGiving’s new fitness fundraising tools and how charities are raising more money with high‑value challenge events.

Sporting and fitness challenge events are now by far the most popular and highest-value event type for UK charities

One of the keys to this success is fitness and activity-tracking apps. Apps like Strava and Fitbit have become powerful tools that help motivate fundraisers, tell their story, and drive more donations.

Let’s take a deeper look at how fitness fundraising and fitness apps work on JustGiving and some exciting new updates and tools to help you find even more success.

Jump to a section

 ‣ Why fitness fundraising matters

 ‣ How fitness apps work on JustGiving

 ‣ Proven charity event fundraising strategies

 ‣ Inspiring charity campaigns in action

 ‣ New JustGiving fitness fundraising tools

New! JustGiving’s Event Fundraising Hub
Take the stress out of planning and running your events. Our new hub is your home for event fundraising and packed with new resources, templates, top events, and more! Explore the hub.

Why fitness fundraising matters more than ever

Fitness fundraising delivers real results. Fundraisers love setting goals, sharing their progress, and celebrating achievements. And donors love backing a challenge with purpose.

In fact, JustGiving fundraisers who share their fitness activities on their page raise 31% more money on average!

Our 2026 Event Fundraising Snapshot shows why:

• 80% of fitness event pages on JustGiving receive at least one donation
• Over 75% of charities include fitness events in their portfolios
• 59% call these the most valuable event type

And in 2025 alone, JustGiving fundraisers raised £235 million through organised sporting and fitness events…a 6% year-on-year increase.

Next, we’ll look at how fitness apps work on JustGiving and the creative ways you can use them to drive even more impact for your cause.

JustGiving’s seamless fitness app integrations

JustGiving’s fitness app integrations like Strava and Fitbit let your fundraisers share their training and activities straight to their JustGiving Fundraising Page, completely free!

With the integration, they can connect their app once, then their progress automatically flows from there, creating a dynamic story around each fundraiser’s journey.

Strava

Strava is the world’s most popular app for tracking fitness activity. With over 135 million users in 190+ countries, devices like Apple Watch, Galaxy Watch, and Garmin devices can easily be connected to Strava to log these fitness activities:

Activities

• Run (Run, Virtual Run)
• Walk (Walk, Elliptical)
• Ride (Ride, Virtual Ride, Handcycle, Velomobile)
• Swim
• Wheelchair

Metrics (fundraiser-controlled options): 

• Distance
• Pace
• Routes
• Activity-specific photos

Fitbit

Fitbit devices are owned by more than 120 million people in more than 100 countries. As a Google product, Fitbit makes their own hardware fitness trackers in addition to the popular app. Fundraisers can share these activities and metrics from Fitbit:

Activities

• Walk

Metrics:

• Step count (Walking)

Manually uploading fitness activities

If fundraisers don’t have a fitness device or choose not to automatically their app to their page, no sweat – they can manually add their Strava and Fitbit activity too!

Fitness app privacy and control

Fundraisers control their privacy and can choose the information they share. If someone changes their mind after syncing an activity, they can also delete individual activities from their page. Synced activities are only shown on their page from the time their account is connected, and they can pause sharing at any time.

Proven strategies for event fundraising success in 2026

Explore a mix of events

Test different types of events to see what works best for you and your fundraisers (and your budget). For example, you might find the most success by combining large-scale events (half marathons, marathons, and walks) with shorter distances (5k and 10k). Or maybe the right balance is low-cost virtual events that can be done from anywhere.

Turn workouts into fun challenges

Keep people engaged with creative goals. For example, ask participants to walk, run, or wheel a set distance over a month, aim for weekly mileage targets, or even map their routes into shapes (like hearts or imagery tied to your cause).

Encourage early and consistent fundraising

Set clear targets for your campaign and default personal fundraising targets from the start to keep the giving going. Use simple, regular communication through email, social media, WhatsApp and SMS to remind fundraisers to log activities and ask for donations.

Build a supportive community

Strengthen relationships around your challenge by creating a Strava Group for you to connect with your participants and encourage them to share their progress. And get to know your fundraisers and supporters in person by hosting group training sessions, virtual meetups, and a post-event thank you party.

Inspiring fundraising campaigns in action

Many charities are thriving with fitness-based fundraising by tailoring challenges to their supporters.

WWF’s WWF Great Wild Walks 2025 campaign asked fundraisers to walk five or 10 miles on a route of their choice to raise money and help protect the planet. Fundraisers also received a WWF t-shirt and medal on the day.

National Autistic Society’s Move 28 campaign asked supporters to raise money for the cause by moving 28 minutes every day in February with a physical challenge of their choice! They could swim, cycle, or even dance their way through the month, and earned charity-branded gear for reaching certain fundraising milestones.

Fundraisers love to create their own challenges too! Check out Karen and Paul’s Wonky Heart Challenge, where they cycled the shape of a giant “wonky” heart over 19 days, raising £64,000 in memory of their son Harry.

Introducing new JustGiving event fundraising tools

We’re excited to announce the launch of two new fitness fundraising tools help your fundraisers feel confident, stay motivated, and raise more in 2026!

Tailored fitness fundraising email journey

Our brand new email series is built specifically for fundraisers doing fitness events!

The emails prompt fundraisers to do the actions proven to raise more money: connect their fitness app, log activities, and celebrate and share their achievements.

It’s in testing now, so some of your fundraisers may already be seeing it! More information is coming soon.

Fitness activity Page Updates

Fundraisers doing fitness events recently got a new way to share their activity on their page and inspire more donations.

If they’ve linked their fitness app, they can post choose fitness activities to post as Updates to their Fundraising Page.

And when someone goes to share an update, they’ll also see great examples of updates from others to inspire storytelling and boost engagement.

By leveraging the tools and strategies above, you can tap into the growing excitement around fitness and event fundraising!

For more info and expert guidance, check out our new Event Fundraising Hub for campaign checklists, timelines, and templates to help you launch your next campaign.

Explore the new Event Fundraising Hub

Get campaign launch instructions, best-practice strategies, timelines, checklists, templates, and more!

Explore the hub

Shuhana Zareen from Endometriosis UK shares how the charity doubled their challenge event income in just one year.

Event fundraising is set to boom in 2026. Despite the challenges facing charities, fundraising isn’t slowing down, especially in organised sporting and fitness challenge events.

As part of our 2026 Event Fundraising Snapshot research, Shuhana Zareen from Endometriosis UK shared how they took their challenge event income from £123,000 to £252,000 by…

• Choosing the right event mix
• Creating awesome supporter experiences
• And securing senior leadership buy-in

Keep reading for an overview of our conversation (and how you can use these strategies too).

Download the free 2026 Event Fundraising Snapshot now
Discover what’s working, see where other charities are succeeding, and make 2026 your best year yet. Get it free now.

Choosing the right fundraising events

The right mix of events can help grow your cause, serve your supporters’ interests, and make the most of the budget you have.

69% of charities say running events are the most valuable for their cause, and Endometriosis UK prioritises their budget toward buying spaces for larger core running events like London Landmarks Half Marathon and Great North Run. 

From there, they extend their reach by partnering with organisations like Run for Charity and Action Challenge for smaller events in their local area. The charity is also happy to trial new events, even those based on supporters’ requests.

“[Fundraisers are] able to contact us directly and say, “I’ve actually had my own space at the Loch Ness Marathon, and I would love to see Endometriosis UK there.” We trialled the smallest package and that worked really well.”

Leadership buy-in helps reach fundraising targets

Our report shows that teams with leadership support are nearly twice as likely to reach or exceed their fundraising targets.

Endometriosis UK’s culture of strong leadership buy‑in was formed by starting small and proving their growth over time. In 2022, they had 10 charity places in London Landmarks Half Marathon but grew a waiting list of 102 people: clearly a major opportunity! Now in 2026, the charity has 41 spaces, enabling even more people to raise money for them.

Shuhana and team showcase growth by sharing weekly updates on spaces filled and income generated, and always keep events high on the agenda.

Stewardship makes a difference

Endometriosis UK says improving their stewardship is what’s helped them grow the most. Here’s what that looks like for the charity’s cornerstone events like London Landmarks Half Marathon:

• A fundraiser welcome pack containing more about the charity, the campaign, JustGiving’s fundraising tips, and an invite to the charity’s WhatsApp Group.
  
• A nine-email stewardship journey sharing the first fundraising deadline, minimum targets, and incentives for fundraisers to meet their goals.
  
• Endometriosis Action Month is the charity’s month-long event dedicated to keeping fundraisers motivated, including in-person fundraiser meetups.

“We see a lot of repeat fundraisers….and I think that also shows us that the stewardship is working. It’s a really positive outcome to see that long term relationship.”

Growing from £123,000 to £252,000 over the past year…isn’t that incredible?! The charity’s story offers an actionable blueprint for small teams looking to grow with fundraising events in 2026.

But the above is just a snippet of the full story! There’s much more from Endometriosis UK in our 2026 Event Fundraising Snapshot report, including…

• The targets they set for fundraisers in London Landmarks Half Marathon
• The incentives that motivate fundraisers to raise more
• The digital channels they use to connect fundraisers with each other

Get the new report now for all this, plus the key data, actionable insights, and top opportunities for your events in 2026.

Exclusive insights for your charity

Get the free 2026 Event Fundraising Snapshot

Access the insights and recommendations from nearly 600 charities, plus exclusive JustGiving data to help you smash your events in 2026!

Download free now

Our new report is here, with exclusive event fundraising insights from 500+ charities to help you hit your targets faster.

In 2025, JustGiving fundraisers raised an incredible £235 million through organised sporting and fitness events – a 6% increase year on year.

To understand what’s driving this incredible growth, we created the 2026 Event Fundraising Snapshot, our new report combining fresh findings from our survey of nearly 600 charities, plus the latest fundraising data and trends from JustGiving, so you can see what’s working now.

Inside, you’ll find…

• What’s helping charities reach (and exceed) event targets right now
• The most valuable and fastest-growing events and distances
• The biggest challenges teams face and how they’re overcoming them
• How charities are shaping their event budgets and portfolios in 2026
• Reveal your charity’s event profile: are you a Champion, Striver, or Awareness Builder?

Download now for the full findings or keep reading for a quick preview.

Download the free 2026 Event Fundraising Snapshot now
Discover what’s working, see where other charities are succeeding, and make 2026 your best year yet. Get it free now.

Sporting and fitness events are most valuable

Sporting and fitness challenge events dominate portfolios and 59% of charities rank them as the most valuable type of events.

Nearly 60% of charities are increasing their investment in multi-charity events (MCEs) like the Manchester Marathon, Hackney Half Marathon, and London to Brighton Cycle Ride because of the income they deliver.

Running remains the top activity, raising £139 million alone on JustGiving and accounting for nearly half of all event fundraising pages on the platform.

Get the free report to find out which distance is most popular, which brings in the most donations, and which is growing the fastest (all three are different!)

Get the 2026 Event Fundraising Snapshot now →

Leadership is a catalyst for growth

Leadership backing is one of the strongest predictors of success. 71% of charities with leadership buy-in exceeded their fundraising targets, compared to just 38% without.

It typically unlocks budget, time, and confidence to test and scale event portfolios. Charities with strong support are also more likely to set clear targets, in turn increasing their likeliness of success.

Get the free report to learn how Endometriosis UK doubled their event income by starting small, proving demand, and keeping leadership engaged.

Get the 2026 Event Fundraising Snapshot now →

Charities’ challenges and most exciting opportunities

Cost-of-living pressures top the list of challenges for charities, followed by rising event costs, shrinking budgets, and staff burnout.

Despite these challenges, 78% of charities say event fundraising is essential to their strategy. JustGiving data shows people continue to fundraise and donate, even in tough times, showing strong public commitment to supporting good causes.

Emerging trends like fitness-based events (including new formats like Hyrox), virtual events, and AI tools offer new ways to engage supporters efficiently.

Get the 2026 Event Fundraising Snapshot now →

One more thing…which type of event fundraiser are you?

With this much insight from charities, we were able to dive even deeper and identify a few patterns in it all, which presented three categories of charities:

• Event Champions
• Event Strivers
• Awareness Builders

Each have their own common challenges, keys to success, and likeliness to run a certain number of events. By aligning your organisation with one of these groups, it can greatly help to identify your best opportunities for 2026!

Exclusive insights for your charity

Get the free 2026 Event Fundraising Snapshot

Get the key data, actionable insights, and top opportunities for your events in 2026.

Download free now

2026 is here, and so are we! Unlock your full fundraising potential with new JustGiving tools that help your fundraisers raise money faster, give your donors clear outcomes, and keep admin simple.

Jump to a section

 ‣ Enhanced Facebook sharing

 ‣ Post page creation prompts

 ‣ Suggested amounts and real-time outcomes

 ‣ Settings and Edit sections refresh

Enhanced Facebook sharing

Our new partnership with Meta makes social media giving even easier! Facebook app users will now see Donate buttons on JustGiving pages shared as posts on Facebook.

You and your fundraisers can use it now: just make sure your charity’s registered with Meta and your charity number matches what’s on JustGiving. Learn more and get registered.

Post-page creation prompts

Creating a Fundraising Page is a big step…but what fundraisers do next is just as important.

Immediately after publishing their page, fundraisers will now see recommended next steps – Donate, Share, and Add to Wallet – so they take the right actions at the right time. In our tests, fundraisers who see these prompts get donations faster and raise more.

Suggested outcomes and real-time donations

We know that donating money to causes is deeply personal, and it’s important for people to see how their donation is helping. Now when a donor on JustGiving chooses their donation amount, they’ll instantly see the impact, dynamically based on the Fundraising Page’s target.

• E.g: “£1,000 moves them 10% closer to their target”
• E.g: “£150 smashes the goal”

Refreshed Edit and Settings sections

We’ve made the Edit and Settings sections of a fundraiser’s account easier to view, manage, and edit.

Top tips for the most important Edit options

Fundraisers want to do their best, and we have plenty of data to show them how! Now we’ll include some expert tips in subsections like Page title, target, and story to let them know what works best and raises more.

Dedicated sections for Settings and Edit options

We’ve given customisable page options like Page title, URL, Fundraising target, story, and page cover their own space (and some extra breathing room) for easier navigation.

We applied this to the Settings section too, so Gift Aid options, Team fundraising, and fitness integration options are easier to navigate.

See more of what we’ve released! Explore past editions of What’s New on JustGiving.

Start 2026 with confidence!

The Digital Fundraising Fast Track

In four short videos (less than 45 minutes total), we’ll show you how to build a plan, write an email, share on social, and report your performance!

Watch free now

The JustGiving Awards are about turning personal stories into something powerful…and 2025’s winners did just that.

They built communities, inspired thousands, and show the world what’s possible when kindness meets determination. And they were chosen out of a whopping 36,000 votes!

This year, we brought the celebration to them. Check out the incredible moments as we presented them all with once-in-a-lifetime surprise experiences 

The fundraisers who stole our hearts

Each one has a story that will make you proud to be part of the JustGiving community.

Henry Moores

2025 SOCIAL GOOD AWARD

Henry walked from Manchester to Ibiza (twice – once in flip flops!), raising over £57,400 for Bemorefab Children’s Cancer Charity. Watch as Henry and his little brother get the surprise of a lifetime from some of their favourite Manchester United football players:

David Foster

2025 OUTSTANDING COMMITMENT AWARD

David walked 140 miles across Cornwall in memory of his daughter Emily, raising £12,500 for Rape Crisis. His journey honoured Emily’s life and calls for better support for those affected by sexual assault. Watch as David received his award via an incredible surprise from West Ham legends Martin Allen and Jared Bowen:

Kirsty Waugh

2025 RISING STAR AWARD

Following a brain tumour diagnosis, 11-year-old Kirsty set out to crochet one bunting triangle for each week of her 70-week chemo treatment, raising over £39,000 for Children with Cancer to help other children. She got the surprise of her life when Stacey Solomon showed up at the hospital for a joint crafting session!

Jordon and Cian Adams (the FTD Brothers)

2025 MIND OVER MILES AWARD

Jordan and Cian have raised £297,000 for Alzheimer’s Research UK (and are on a mission to raise £1 million) in memory of their mum and twelve other family members lost to early-onset Frontotemporal Dementia (FTD). Watch as content creator Jack Joseph surprises them with their Mind Over Miles Award:

Sarah and Albert

2025 STRONGER TOGETHER AWARD

Sarah and her hearing dog Albert have completed their fifth 28 Challenge, raising over £17,200 to help Hearing Dogs for Deaf People. Tasha Ghouri gave Sarah the emotional news that she’d won the Stronger Together Award. SPOILER ALERT: extra-cute puppies 

See more on the JustGiving Awards Hub

These are just a few of the incredible stories that make the JustGiving community so special. Meet all the 2025 finalists on the JustGiving Awards Hub.

2025 was packed with big-hearted moments. And teams like yours proved that when people care, magic happens. This is your year in giving.

In JustGiving’s 25th year, we watched charities smash their targets…

High-fived fundraisers crossing the finish line…

Gave standout supporters once-in-a-lifetime experiences…

And built some fun, powerful things to make life easier for you – the people making good things happen.

This is your year in giving. Emotional stories, big numbers, and cool tech incoming!

The fundraising that defined 2025

Over 1 million Fundraising Pages created for good causes

Fundraisers on JustGiving created an astounding 1 million+ Fundraising Pages and generated 18 million donations in 2025. This includes nearly 500 world record attempts, 3000 head shaves, and the return of the Ice Bucket Challenge!

£235 million raised in sporting and fitness events

Whether it was self-driven fundraiser fitness challenges or organised multi-charity events like London Marathon, people made a boom in events this year.

Sporting and challenge event fundraising grew by 6% in 2025, and one type of activity emerged as the fundraising favourite: running continues to reign. Running events brought in over £139 million alone on JustGiving for charities and good causes in 2025.

And athletes of all types went all out, running, walking, trekking, swimming, and wheeling their way to a massive 73 million miles logged using JustGiving’s Strava and Fitbit integrations.

15,000+ campaigns created by charities

Charities use JustGiving Campaign Pages to help bring their fundraisers and donors together, raise money fast, and fund projects they might never achieve otherwise. This year, charities across the UK spun up over 15,000 to get them closer to their goals.

Did you catch us around town?

We teamed up with the likes of Katie Budenburg, Charlotte Crosby, Javeno Mclean, Max Balegde, and more amazing people to hit the streets, cheer at the events, and host mini listening parties to help inspire even more giving for important causes like yours.

And in December, we gave away £12,000 across the UK’s most generous city in 2025 – Leeds! We handed £10 vouchers to Leeds locals and let them choose which charity theirs should go to: hundreds of tiny acts of generosity that add up.

Top charity fundraising resources of the year

Every year, our team personally talks to hundreds of charities to support their strategies, understand their challenges, and discover how they’re pushing their cause forward…then we share it all with you! Here are the top articles charity professionals loved most in 2025:

We also released our first fundraising strategy video series, a free collection of London Marathon email templates for your fundraisers, and shared the proven event fundraising incentives used by 10 charities!

What we announced

In 2025, we dropped a heap of new tools that make raising money fun, easy, and truly impactful for your cause. Here are a few of the must-sees:

What’s coming next?

While it’s winter now, you’ll still need your sunnies because the future’s looking bright. Here’s what people are saying about their fundraising plans in 2026…

Plus one more thing…

Challenge events (like walks, runs, cycles, and swims) grew massively this year, and we’ve got something special coming up to help you leverage this in 2026.

We recently heard from nearly 600 charities to learn their biggest event fundraising priorities, toughest challenges, and most exciting opportunities. We’ve analysed the data and their responses, and are excited to share the findings with you in our new 2026 Event Fundraising Snapshot.

Get it now to discover how event fundraising’s evolving and growing for charities across the UK.

Thank you for 25 years of giving

Our President and General Manager of JustGiving Pascale Harvie put into words the extraordinary feelings we have watching charities and fundraisers change the world:

“This year, which saw us celebrate our 25th anniversary, has been nothing short of extraordinary for charitable giving. We’ve seen countless examples of communities rallying together when it matters most, and it’s a powerful reminder that generosity remains a defining part of who we are.”

Whether you’re a charity, fundraiser, crowdfunder, donor, or a mix of those, thank you: your commitment’s helped the lives of those needing it most, and made a true impact in the year we celebrated 25 years of JustGiving.

YEAR IN GIVING 2025

Even more from the Year in Giving

See the top causes, most generous names, event weekend recaps, and more that proved that kindness was everywhere in 2025.

See the full Year in Giving 2025

Please note: figures quoted relate to fundraising activity on JustGiving only. All figures quoted include Gift Aid, apply to charities in the UK, and are accurate as of 16 December 2025.

JustGiving’s Fast Track video series will help you become a better digital fundraiser…before your next coffee break!

Every year, we talk to hundreds of fundraisers at charities about how they plan campaigns, grow their communities, and raise more for their cause. And normally, we share that knowledge through interviews, blogs, and charity stories.

But this time, we’re doing things a bit differently: going in front of the camera to personally take you through the most important digital fundraising skills, step by step.

Introducing the Digital Fundraising Fast Track: four short videos packed with the practical tips you can use now: watch them all in under 45 minutes and become the expert!

Watch now or save for later

The hunger for knowledge is bigger than ever

If you’ve ever thought, “I don’t have the time, the budget, or the skills to get this digital campaign right,” you’re not alone. 60% of charity fundraisers feel the same way, and teams are under more pressure than ever to do more with less.

The best part is that the Digital Fundraising Fast Track’s total watch time is less than 45 minutes. That means, whether you’re just needing a refresher on what’s working now, or you’re brand new to fundraising, you can pick up some new skills, impress your team, and meet some amazing members of our team, all in under an hour!

Watch now or save for later

What you’ll learn (and why you’ll need it in 2026)

Each video focusses on a skill that makes life easier if you’re short on time and budget.

How to plan a campaign that drives donations

A clear roadmap saves hours and keeps your campaign on track. Phoebe will show you how to…

• Create a simple marketing plan
• Define your goals
• Pick the right channels
• Map out your campaign timeline

How to build the perfect supporter email

A single good email can spark an influx of donations for your cause! Paul walks you through how to…

• Make every email count
• Write great subject lines that get opened
• Choose the right images or illustrations
• Craft copy that inspires action
• Test and track your email performance with UTMs

How to grow your social media community

Social media is an amazing way to turn the love for your cause into real support for your mission! Becky, Sophie, and Morgan will share how to…

• Tell stories that connect
• Spotlight your supporters
• Use paid ads to expand your reach

How to learn from your data and reports

Reviewing your performance can show you how to raise money faster and more effectively. Brian will explain…

• What to track at different campaign stages
• How to know what’s working for your charity
• How to spot opportunities for better results

WATCH NOW

The fast track to fundraising success

Meet our team, build confidence fast, and become a better fundraiser in under 45 minutes!

Watch now

Fundraisers want to do good, and feel good, when they’re raising money. We just launched a bunch of new features and updates to help them stay motivated, share their stories, and raise more money for you with less effort.

Jump to a section

• Fundraising Page Updates & Milestones
  
  
• Add to Mobile Wallet for Android devices
  
  
• Email templates for London Marathon fundraisers
  
  
• Suggested Donation Amounts and “Top Choice” markers

Fundraising Page Updates and Milestones

When fundraisers post updates on JustGiving, it keeps them motivated, keeps their page fresh, and reminds donors to give (or give again). Whether they hit new fundraising milestones, or complete training runs, now fundraisers have a whole new experience when it comes to posting updates that share their journey in real time and inspire more donations.

Milestone updates: supporters with fundraising targets can post updates based on their progress with pre-created milestone badges to celebrate their success.

Fitness updates: supporters that have linked fitness apps can post training updates.

And when someone goes to share an update, they’ll also see great examples of updates from others to inspire storytelling and boost engagement.

Tip: in your next email, encourage your fundraisers to post an update to give the new Updates experience a try!

Add to Mobile Wallet now on Android

Earlier this year, we launched Add to Mobile Wallet for Apple devices. Now anyone using an Android device can add their JustGiving pages to their Google Wallet too!

This makes it way easier for people to promote their pages offline by pulling up their wallet and flashing their Fundraising Page’s QR code in just a few clicks. Perfect for in-person fundraising events like races, meetups, and outings with friends. Learn more about Add to Mobile Wallet.

Email templates for London Marathon fundraisers

We’ve created 12 ready-to-send email templates to guide your London Marathon fundraisers from sign-up, all the way to their finish line celebration. They’re free to download and specifically designed to keep fundraisers motivated, save you time, and strengthen supporter relationships.

Here’s what you get:

• Copy-and-paste emails for each phase: onboarding, mid-campaign, race prep, and post-race thanks
  
  
• Exactly when to send each email
  
  
• Links to resources for extra context and guidance

Download the free templates for your charity now

Suggested Donation Amounts

We constantly test and optimise the giving experience. Now donors will see suggested donation amounts, including a “Top Choice” marker – and these new features are already resulting in more donations for amazing charities like yours!

Our new incentive is here!

Give your London Marathon 2026 fundraisers the chance to raise an extra £1,000 for your cause and a huge boost towards their target. All they need to do connect their fitness app to their Fundraising Page and log an activity!

Help your fundraisers win a £1,000 donation

One lucky fundraiser will win each month from January-March 2026.

Get the promo assets

From social shoutouts to spa days, get inspired with these fundraiser incentives shared by charities like yours.

Incentives are an incredible way of engaging with your fundraisers by recognising and rewarding their efforts of raising money for your cause.

Plus…they work! Fundraisers themselves say cool incentives help them stay motivated and raise more money.

Here’s just some of the incentives charities on JustGiving are using as part of their fundraising strategy. Swipe through below to see some of our favourites!

Our new incentive launches now…and it’s BIG!

Give your London Marathon 2026 fundraisers the chance to raise an extra £1,000 for your cause and a huge boost towards hitting their target.

All they need to do is get donations on their Fundraising Page. Every donation counts as an entry, and we’ve got five donations to give away each month October through December!

GIVEAWAY CLOSED

Help your fundraisers win £1,000

Five lucky fundraisers will win each month. Closes 31st December.

Learn more

Early fundraising is the ticket to less stress, more donations, and stronger engagement.

After spotting a few key opportunities during their London Marathon 2024 campaign, Scope made some changes for 2025 that unlocked earlier giving, stronger supporter commitment, and raised over £330,000 for their cause.

Plus, they made even more improvements for 2026 that have already brought in over £34,000…and it’s only October! Let’s talk about it all.

Watch the full webinar
Sophie from Scope shares how the charity maximises London Marathon fundraising and delivered stellar stewardship to smash their targets. Watch free now.

Onboard fast, activate early

This is critical for success. Here’s what Scope did to ensure people had what they needed to start raising money straight away.

Get people the important info ASAP

When new fundraisers signed up, Scope sent them instructions to setting up a JustGiving page, key campaign dates, and a link to join their #TeamScope Strava Club. In the first 10 days, they also shipped banners, balloons, Letters of Authority, sponsorship forms, running vests, and fundraising ideas to local participants.

Hold interviews to build a strong team

Interviews helped identify committed applicants, set clear expectations, and provide important reasons to start fundraising early:

• You can start helping now: JustGiving transfers donations weekly, so the earlier you raise money, the sooner we can help people.
  
  
• Training takes more time after Christmas, so ramp up your fundraising early to take off pressure later.
  
  
• Places are expensive, so we need your commitment up front.

Use WhatsApp to get people talking

WhatsApp is a growing channel for fundraising, with London Marathoners ranking it in their top two charity communication channels. Scope set up a WhatsApp group for their 2025 participants, which was hugely beneficial: 75% of their participants joined, engaged, and shared with each other! Check out the group’s terms and conditions.

Create a strong JustGiving Campaign Page

Scope created a free JustGiving Campaign Page as the central hub for their campaign’s donations and fundraising. They customised the default title, cover, story, and target for all connected pages to help people get up and running faster.

“Charity runners had JustGiving pages, allowing [the London Marathon platform’s] automatic pages to be ignored.”

Sophie Maggs, Scope

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Keep people moving with milestones

Scope set a minimum fundraising target of £2,000 for each participant. This gave them a meaningful goal for making a real impact. They split this up into four milestones between October and March to keep people on track.

You can do this too by setting mini targets along your campaign. For example:

• Get your first donation by Christmas
  
  
• Raise 50% of your goal by January
  
  
• Raise £1,500 by March

Then, help your fundraisers celebrate their milestone achievements, specifically calling out their effort.

Communicate regularly

Scope sends regular emails with these top fundraising tips:

• Donate to yourself to raise 42% more. It also acts as an anchor for page visitors, suggesting the best amount to give.
  
  
• Personalise your page. Adding photos, customising your story, and saying thanks results in more money raised. See our top 10 fundraising tips.
  
  
• Here’s how you’re helping. Share how donation amounts help reach specific goals. For example, “£20 funds one call to our Helpline”.
  
  
• Share, share, share. Use JustGiving’s built-in sharing options like social media, QR codes, printed posters, and Add to Mobile Wallet to reach more people.

And don’t forget to simply check in on your supporters. At the end of the year, Scope sent all their supporters a festive card and a KitKat, reminding them to “take a break”!

Raise more with match funding

Match funding is when a participant’s employer agrees to match the amount they raise for charity, either pound-for-pound or up to a set limit. For example, if a runner raises £500, their employer matches it with a £500 donation, doubling the impact!

Scope gave participants information they could share with their employers about this, then saw a clear increase in companies matching funding ahead of race day.

What’s next for 2026?

Scope is building on what worked to make the experience even better for supporters:

• Target and milestone refinements: Scope is upping their minimum fundraising target to £2,300 while adjusting milestone dates to accommodate.
  
  
• More attention on their waitlist: they’re putting more into bringing their London Marathon waitlist members along the journey too, by sharing other events as well as the priority notification for 2027 applications.
  
  
• Leaving Facebook: Due to low engagement, the charity’s dropping Facebook for 2026. They’re helping to promote platforms like TikTok to reach younger audiences.
  
  
• More dynamic messaging: They’re working to align their emails with key milestones like “100 days to go”.
  
  
• Working smarter with data: Scope’s Disability Map shows the number of people with disabilities in a given constituency. They’re aiming to use this to help runners visualise how their efforts directly support their local community.

And more! Watch the full webinar for the entire story of how Scope raised £330,000 toward their cause and how they’re improving even further for 2026.

Watch the full webinar

Learn how to maximise your London Marathon fundraising, perfect your timeline, and deliver stellar stewardship to help smash your 2026 targets.

Watch free

This article is part of our Digital Skills series!
Every post is packed with expert tips, time-saving tactics, and best practices to help you raise more money, faster.

 ‣ Levelling Up Your Social Media Marketing

 ‣ Using Al to Make Your Fundraising Easier

 ‣ How to Raise More Money with Every Email

 ‣ How to Create a Digital Fundraising Strategy (feat. Zoe Amar)

 ‣ 4 Top UX Improvements for Your Charity’s Website

Your charity’s website isn’t just a place to host information. It’s the front door to your mission.

Whether someone’s looking to donate, volunteer, or learn more, their experience on your charity’s website can make or break their decision to take an action.

UX encompasses every touchpoint your audience has with your organisation, online and offline, from first impression to final action.

Let’s explore why UX is especially important for charities and what you can do to improve yours today.

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What’s good UX for a charity website?

Good UX is more than how something looks. It’s about empathy: how easy something is to use, how intuitive it feels, and how effectively it helps users achieve their goals. In other words, good UX helps people find what they need quickly and feel confident doing it!

This means simple and thoughtful UX, paired with emerging technologies like AI, can make all the difference. And for charities, good UX results in more completed donations, more newsletter sign-ups, and more engaged supporters.

4 ways to improve your website’s UX

Our research highlights the importance of timing and trust. Every click, scroll, and form field can either deepen a supporter’s connection or cause them to disengage.

But many charity websites run into similar issues: cluttered layouts, unclear calls-to-action, slow load times, and non-mobile friendly designs. These are all frustrating, create friction, and unintentionally put distance between your cause and your supporters.

The good news is you don’t need a full redesign to make meaningful improvements! Start by doing these four things to improve your charity website’s UX.

1. Streamline your homepage

When there are less decisions, it’s more likely someone will make one! Streamline your home page or the main page on your website to focus on one or two key actions: your current campaign, a call-to-action for donations, or info on your next fundraising event.

2. Simplify your donation forms

When it’s easy to sign up, more people will. Simplify your forms by reducing unnecessary form fields and offering suggested donation amounts that correspond with actual outcomes (e.g. £25 provides shelter for one night).

Check out how you can customise your charity’s JustGiving Profile Page with Suggested Amounts!

3. Use clear, concise language

According to the National Literacy Trust, many people best understand short, straightforward texts on familiar topics. We recommend, where possible, keeping your language as clear as possible, written so it can be understood by anyone – no need for jargon or technical terms!

4. Optimise your website for mobile devices

Responsive websites (those optimised for mobile devices) are more accessible, easier to read and navigate, and provide a better experience for everyone.

Strategic asks: getting the timing right

Donors are emotionally invested. The peak-end rule tells us that people remember emotional highs and how an experience ends.

This means designing for emotional impact at the right time is critical: and your thank-you page is a critical UX moment.

“Th-asks” are ‘thank-yous’ followed by asking someone to do something. And using them strategically can be powerful. One example could be saying thanks just after someone donates, with a prompt to share how they’ve helped.

But the timing has to be right. Asking too soon might interrupt or minimise the positive impact and emotions the donor is experiencing. Consider thanking supporters multiple times before inviting further action.

You can reinforce their pride, connection, and impact further by including visuals, stories, and clear next steps like recurring giving, volunteering, or sharing your mission.

Accessibility is inclusion

Accessibility isn’t just a technical requirement; it’s a moral one.

Charities serve diverse audiences, including people with disabilities, older users, and those with limited digital literacy.

Inclusive design ensures everyone can engage with your mission. Here are simple steps to improve your website’s accessibility:

• Use alt text for images, so people who are blind or have low vision can understand what the image shows.
• Ensure good colour contrast to help people with colour blindness read content more easily
• Make forms keyboard navigable to help people who can’t use a mouse.
• Write in plain language, so everyone can understand your content, including people with learning disabilities or those who speak English as second language.

By prioritising accessibility, charities demonstrate a commitment to equity and inclusion and make their digital spaces more welcoming for all. See examples of accessibility best practices for charities with these examples from Guide Dogs.

UX isn’t just about how your website looks. It’s about how it feels, how it works, and how it supports your mission!

By understanding donor motivations, avoiding common pitfalls, and leveraging tools like AI, charities can create digital experiences that honour generosity, inspire continued support, and make it easier for people to engage, donate, and get involved.

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