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    <title>Justin Basini's posterous</title>
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      <pubDate>Fri, 10 Dec 2010 07:08:00 -0800</pubDate>
      <title>Announcing the launch of ALLOW - please support us</title>
      <link>http://justinbasini.posterous.com/announcing-the-launch-of-allow-please-support</link>
      <guid>http://justinbasini.posterous.com/announcing-the-launch-of-allow-please-support</guid>
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        <![CDATA[<p>
	<p><div class='p_embed p_image_embed'>
<img alt="Allowlogowithurlnew" height="202" src="http://posterous.com/getfile/files.posterous.com/temp-2010-12-10/ajBlgeDlifEreeHIIHcpplDvptAGfhylDdeJnhGIswjFlaBhbckoDnjHlGBH/allowlogowithurlnew.jpg.scaled500.jpg" width="400" />
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</p>
<p>&nbsp;</p>
<p><span style="font-size: small;">I wanted to share the happy news that earlier this week my business partner and I pushed the button on putting <a href="http://i-allow.co.uk/_act/link.php?mId=P8805283596358211419316402014&amp;tId=5627806" target="_blank">ALLOW's beta platform live</a>. For those that don't know what I have been upto over the past year here is the story in 5 bullet points!</span></p>
<ul>
<li><span style="font-size: x-small;">Had a crazy idea about changing the face of marketing by creating a marketplace for permissioned data</span></li>
<li><span style="font-size: x-small;">I met Howard my business partner</span></li>
<li><span style="font-size: x-small;">We raised nearly half a million to set the business up</span></li>
<li><span style="font-size: x-small;">We founded ALLOW and did loads of testing and got loads of feedback</span></li>
<li><span style="font-size: x-small;">and now we are launching our beta platform and asking you to get involved! </span></li>
</ul>
<p><span style="font-size: x-small;">If you want to know what ALLOW does then <a href="http://i-allow.co.uk/_act/link.php?mId=P8805283596358211419316402014&amp;tId=5627807" title="See ALLOW the movie" target="_blank">check out our video</a> - in 2 minutes it will explain much better than an email.If you want to read some of the press attention we've been getting then <a href="http://i-allow.co.uk/_act/link.php?mId=P8805283596358211419316402014&amp;tId=5627808" title="See press coverage on ALLOW" target="_blank">you can click here</a>. </span></p>
<p><span style="font-size: x-small;">So why do I need your help? Well like any new brand we are beginning the good fight for attention and members. You can help in the following ways:</span></p>
<ul>
<li><span style="font-size: x-small;">Become a member of ALLOW  who wants all that unsolicited marketing anyway? Why not get in control of your personal information? It's free and you can even if you want put your information to work! <a href="http://i-allow.co.uk/_act/link.php?mId=P8805283596358211419316402014&amp;tId=5627809" title="Become a member of ALLOW" target="_blank">Click here to see what ALLOW can do for you!</a> </span></li>
<li><span style="font-size: x-small;">Talk about us  you can <a href="http://i-allow.co.uk/_act/link.php?mId=P8805283596358211419316402014&amp;tId=5627810" title="Like us on Facebook" target="_blank">like us on Facebook</a>, <a href="http://i-allow.co.uk/_act/link.php?mId=P8805283596358211419316402014&amp;tId=5 627811" title="Follow us on Twitter" target="_blank">follow us on Twitter</a> (@iallow) or <a href="http://i-allow.co.uk/_act/link.php?mId=P8805283596358211419316402014&amp;tId=5627812" title="Get the ALLOW blog" target="_blank">sign up to our blog feed</a>  why not tweet about us, blog about us, cover us in your papers and magazines!</span></li>
<li><span style="font-size: x-small;">Share ALLOW and this email with your friends and family  maybe they might be interested in ALLOW too! </span></li>
<li><span style="font-size: x-small;">...and if you are a marketer (and many of you are)  why not <a href="mailto:justin.basini@i-allow.com" title="Get in touch" target="_blank">get in touch</a> to learn how you can put <em>The Power of Permission</em> and ALLOW to work in your business </span></li>
</ul>
<p><span style="font-size: x-small;">Many of you have already helped us, some of you may already be members, and if you have you are very, very special people  thank you. </span></p>
<p><span style="font-size: x-small;">Thanks for any help you can give us to put ALLOW on the map! </span></p>
<p><span style="font-size: x-small;">Yours Justin </span></p>
<p><span style="font-size: x-small;"><span style="font-size: xx-small;">P.S. This is a personal email from me someone who has met you sometime in the past 15 years! Inevitably this email will annoy or mystify some of you  if it has then drop me a line and I'll apologise sincerely. You can also click the link at the bottom and I will remove you from my contact book forever!</span><br /></span></p>
<p><span style="font-size: x-small;">Justin Basini </span></p>
<p><strong><span style="font-size: x-small;">Founder &amp; Chief Executive Officer </span></strong></p>
<p><strong><span style="font-size: x-small;">Allow Limited </span></strong></p>
<p><span style="font-size: x-small;">justin.basini@i-allow.com </span></p>
<p><span style="font-size: x-small;">+44(0)7786548395 </span></p>
<p><span style="font-size: x-small;"><a href="http://www.i-allow.com">www.i-allow.com</a> </span></p>
<p>ALLOW helps put people back in control of their personal information in innovative and rewarding ways, takes the legwork out of shopping and stops a lot of unwanted marketing.Join us by visiting <a href="http://www.i-allow.com">www.i-allow.com</a>!</p>
<p><span style="color: #eeeeee; font-size: xx-small;">{~P8805283596358211419316402014~}</span></p>
	
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      <pubDate>Thu, 24 Jun 2010 13:42:55 -0700</pubDate>
      <title>WTF? Mobile CCTV car thing spotted in St. Martin's Lane, London</title>
      <link>http://justinbasini.posterous.com/wtf-mobile-cctv-car-thing-spotted-in-st-marti</link>
      <guid>http://justinbasini.posterous.com/wtf-mobile-cctv-car-thing-spotted-in-st-marti</guid>
      <description>
        <![CDATA[<p>
	<div class='p_embed p_image_embed'>
<a href="http://posterous.com/getfile/files.posterous.com/justinbasini/xNpNarnmXhR5kfKSOKfjxLv3Pv7i0jO9SUSiyxvewLAemvXUtMYehE7jgrPI/mobile_cctv.jpg"><img alt="Mobile_cctv" height="379" src="http://posterous.com/getfile/files.posterous.com/justinbasini/DRs9o71C8TSN3mO6tBE5HtQkRoM6kIcHQmIqOgnEkfLKLrL48BoqF9pgsIo6/mobile_cctv.jpg.scaled.500.jpg" width="500" /></a>
</div>
<p>WTF? What is the British obsession with CCTV? Do we really need more surveillance? <br />Justin Basini <br />Web: <a href="http://www.basini.com">www.basini.com</a> <br />Read my blog: <a href="http://www.blog.basini.com">www.blog.basini.com</a></p>
	
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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/199055/Profile_picture.jpg</posterous:userImage>
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        <posterous:firstName>Justin</posterous:firstName>
        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
      </posterous:author>
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      <pubDate>Wed, 23 Jun 2010 05:14:00 -0700</pubDate>
      <title>Restoring Trust in Financial Services</title>
      <link>http://justinbasini.posterous.com/restoring-trust-in-financial-services</link>
      <guid>http://justinbasini.posterous.com/restoring-trust-in-financial-services</guid>
      <description>
        <![CDATA[<p>
	
<p>Just uploaded a Slidecast version of yesterday’s presentation on Restoring Trust in Financial Services which I gave at the Reputation in Financial Services Conference 2010 in London, UK.</p>
<p> </p>
<div style="">
<strong style="display: block; margin: 12px 0 4px;"><a href="http://www.slideshare.net/justinbasini/reputation-in-financial-services-trust-presentation" title="Reputation in financial services trust presentation">Reputation in financial services trust presentation</a></strong>
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<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">webinars</a> from <a href="http://www.slideshare.net/justinbasini">Justin Basini</a>.</div>
</div>
<p> </p>
<p> </p>
<p>If you enjoyed this then why not sign up to my blog – it’s free and easy: <a href="http://feeds.feedburner.com/JustinBasini-BlogOnMarketingBrandingAndFinancialServices&lt;/p&gt;" target="_blank">click here</a></p>
<p> </p>
<p>Thanks</p>
<p> </p>
<p>Justin</p>
<p> </p>
<p> </p>
<p> </p>


	
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      </description>
      <posterous:author>
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        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
      </posterous:author>
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      <pubDate>Wed, 16 Jun 2010 05:20:42 -0700</pubDate>
      <title>The Natwest/RBS Customer Charter - hot air or real delivery?</title>
      <link>http://justinbasini.posterous.com/the-natwestrbs-customer-charter-hot-air-or-re</link>
      <guid>http://justinbasini.posterous.com/the-natwestrbs-customer-charter-hot-air-or-re</guid>
      <description>
        <![CDATA[<p>
	<div class='p_embed p_image_embed'>
<a href="http://posterous.com/getfile/files.posterous.com/justinbasini/ue0G5BSmNTKlFAhJjn1e0mxJxWttc1aeYWuO0a6d0f6dHxfmvlWRosWJpF4t/natwest_hot_air_fail.jpg"><img alt="Natwest_hot_air_fail" height="452" src="http://posterous.com/getfile/files.posterous.com/justinbasini/sQhUg2H1RgxHJmfCLCAEVU5vKqu7h4L6ifyU9UxMKfaEBYWABbQUaXtN33Sw/natwest_hot_air_fail.jpg.scaled.500.jpg" width="500" /></a>
</div>
<p>        </p><div class="WordSection1"> <p><a href="http://www.blog.basini.com/2010/06/natwestrbs-customer-charter-hot-air-or.html">Check out my latest blog on the Natwest/RBS Customer charter initiative.</a></p> <p></p> <p>If you have thoughts or comments on this campaign please leave a comment on the blog!</p> <p></p> <p>Thanks</p> <p></p> <p>Justin</p> </div>
	
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      </description>
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        <posterous:profileUrl>http://posterous.com/users/1lTLC2UzlBv</posterous:profileUrl>
        <posterous:firstName>Justin</posterous:firstName>
        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Fri, 11 Jun 2010 05:59:00 -0700</pubDate>
      <title>Shocking copy cat advertising (if true)</title>
      <link>http://justinbasini.posterous.com/shocking-copy-cat-advertising-if-true</link>
      <guid>http://justinbasini.posterous.com/shocking-copy-cat-advertising-if-true</guid>
      <description>
        <![CDATA[<p>
	<p>My friend Dan Burgess (@dansolo) just shared this site with me alleging that Adam &amp; Eve ripped off the John Lewis ad that I like so much. </p>
<p>Have a look at this....</p>
<p>
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<p>This was discovered via a blog called Copy C**ts which can be seen here: </p>
<p><a href="http://copycunts.blogspot.com/2010/05/ben-tollett-emer-stamp-steve-wioland.html#comments">http://copycunts.blogspot.com/2010/05/ben-tollett-emer-stamp-steve-wioland.html#comments</a></p>
<p>There is some profanity on this blog - you have been warned. </p>
<p>Of course if it is a rip off then it's still a great ad but the credit shouldn't go to Adam &amp; Eve. </p>
	
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      </description>
      <posterous:author>
        <posterous:userImage>http://files.posterous.com/user_profile_pics/199055/Profile_picture.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/1lTLC2UzlBv</posterous:profileUrl>
        <posterous:firstName>Justin</posterous:firstName>
        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Fri, 11 Jun 2010 04:41:00 -0700</pubDate>
      <title>Rare example of advertising that really connects proposition to creative</title>
      <link>http://justinbasini.posterous.com/20161933</link>
      <guid>http://justinbasini.posterous.com/20161933</guid>
      <description>
        <![CDATA[<p>
	<p>A friend of my was raving about this advert from John Lewis (it made her cry!)</p>
<p> </p>
<p>
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</p>
<p> </p>
<p> </p>
<p>And she is quite right this is a special piece of advertising. A rare example of a good idea, brilliantly executed and bringing to life the brand and the message fantastically.</p>
<p> </p>
<p>Good job -  John Lewis and Adam &amp; Eve (their agency)</p>
<p> </p>
	
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        <posterous:userImage>http://files.posterous.com/user_profile_pics/199055/Profile_picture.jpg</posterous:userImage>
        <posterous:profileUrl>http://posterous.com/users/1lTLC2UzlBv</posterous:profileUrl>
        <posterous:firstName>Justin</posterous:firstName>
        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Mon, 31 May 2010 10:08:52 -0700</pubDate>
      <title>Good creative for Victim Support spotted in Waterloo Station, London</title>
      <link>http://justinbasini.posterous.com/good-creative-for-victim-support-spotted-in-w</link>
      <guid>http://justinbasini.posterous.com/good-creative-for-victim-support-spotted-in-w</guid>
      <description>
        <![CDATA[<p>
	      <div> <blockquote style="margin-top: 5.0pt; margin-bottom: 5.0pt;"> <div> <p><span style="font-size: 11.0pt; font-family: Calibri,sans-serif; color: #1F497D;">Powerful creative which looked good hanging on massive banners from the roof of Waterloo Station in London. Spotted Last week. Good range of “characters” and nice production. Lots of people were gazing up at them. I wonder whether the branding could have been stronger? For example the URL is somewhat hard to spot. </span></p> </div> </blockquote> </div>   <p><div class='p_embed p_image_embed'>
<a href="http://posterous.com/getfile/files.posterous.com/justinbasini/rYSDoV8TexcvtvdXWcwnw8RLB9kIK9HSCgdecSggic4WVTx6Jd6bGCQJGkzu/victim.jpg"><img alt="Victim" height="375" src="http://posterous.com/getfile/files.posterous.com/justinbasini/noN2XwJ1TmwKSQq4FyABbtPZ5nDQYbR8VO8PcUYy17MRCJsUamwcSHZ7aXO2/victim.jpg.scaled.500.jpg" width="500" /></a>
<a href="http://posterous.com/getfile/files.posterous.com/justinbasini/9VspiefWHXVqIAMiwb6X48Xdalz2cLdC8CXsfW87fA8AdQigFfbh0YYqYUlx/victim2.jpg"><img alt="Victim2" height="375" src="http://posterous.com/getfile/files.posterous.com/justinbasini/wxCa70xJPlFoXTPgZfnsPy7yvwgxbM3wHUYVj8tDSv80WT1fMl6udk2x6L7P/victim2.jpg.scaled.500.jpg" width="500" /></a>
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      <pubDate>Fri, 30 Apr 2010 02:34:00 -0700</pubDate>
      <title>Announcing the launch of CONSERVATION-ECONOMY.ORG - an invitation to join the debate on the future of our industry</title>
      <link>http://justinbasini.posterous.com/announcing-the-launch-of-conservation-economy</link>
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        <![CDATA[<p>
	<p><div class='p_embed p_file_embed'>
<a href="http://justinbasini.posterous.com/announcing-the-launch-of-conservation-economy"><img alt="" src="http://posterous.com/images/filetypes/pdf.png" /></a>
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<strong>Conservation Economy - Campaign.pdf</strong>
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<p><span style="color: #1f497d;">Hello, </span></p>
<p><span style="color: #1f497d;"> </span></p>
<p>I wanted to share with you the launch of a new site (<a href="http://www.conservation-economy.org">www.conservation-economy.org</a>) that I founded along with 10 others which launched last week.</p>
<p> </p>
<p>The purpose of this group blog and associated content is to provoke a debate on the future of the advertising and marketing professions.</p>
<p> </p>
<p>There are big questions out there.....Is an economy based on consumption good for us anymore? If advertising and marketing have been created to drive consumption then what role should we play now and in the future? How culpable is marketing in some of the negative aspects of a consumption economy? What responsibilities do we have?</p>
<p> </p>
<p>I attach an article that I co-authored with Jon Alexander which was published in last week’s Campaign.</p>
<p> </p>
<p>If you are interested in learning more about “the great transition”, our role, the opportunities and contributing to these big questions then please visit and join in the debate.</p>
<p> </p>
<p><a href="http://www.conservation-economy.org">www.conservation-economy.org</a></p>
<p> </p>
<p>If you would like to sign up to receive email or RSS feeds of our content then please <a href="http://feeds.feedburner.com/conservationeconomy">click here</a>. You can also follow the site on <a href="http://www.twitter.com/conserveblog">Twitter (@conserveblog)</a></p>
<p> </p>
<p>Go on get involved.</p>
<p> </p>
<p>Justin</p>
<p> </p>
</div>
	
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        <posterous:profileUrl>http://posterous.com/users/1lTLC2UzlBv</posterous:profileUrl>
        <posterous:firstName>Justin</posterous:firstName>
        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Fri, 23 Apr 2010 03:11:28 -0700</pubDate>
      <title>Great example of bringing a brand to life through direct mail</title>
      <link>http://justinbasini.posterous.com/great-example-of-bringing-a-brand-to-life-thr</link>
      <guid>http://justinbasini.posterous.com/great-example-of-bringing-a-brand-to-life-thr</guid>
      <description>
        <![CDATA[<p>
	       <p>I love this organic farm in Italy that uses its catalogue to tell their story so beautifully. </p> <p></p> <p><a href="http://www.blog.basini.com/2010/04/future-of-direct-mail-bringing-remote.html">See their latest catalogue and why it is so impressive (VIDEO)</a></p> <p></p> <p>Hope you enjoy and get inspired. </p> <p></p> <p>Justin</p> 
	
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        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Tue, 20 Apr 2010 09:42:08 -0700</pubDate>
      <title>Three wise monkeys beer - fantastic election tie in</title>
      <link>http://justinbasini.posterous.com/three-wise-monkeys-beer-fantastic-election-ti</link>
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        <![CDATA[<p>
	<div class='p_embed p_image_embed'>
<a href="http://posterous.com/getfile/files.posterous.com/justinbasini/aySFT7QSVxNGTb1CmJb2djDlwSUo7gYbvUuSgZ86i2KtRz1XFsWo1Qc7K8tp/IMG00086-20100420-1736.jpg.scaled.1000.jpg"><img alt="Img00086-20100420-1736" height="375" src="http://posterous.com/getfile/files.posterous.com/justinbasini/PTMINMA0nHAC2mRPO5ls8aRHl5mmh2Owge2EZYjXo2dXVcIRuoNjyToWK4Vy/IMG00086-20100420-1736.jpg.scaled.500.jpg" width="500" /></a>
</div>
<p>Spotting in Nottingham's Cock and Hoop pub <br />Justin Basini <br />Web: <a href="http://www.basini.com">www.basini.com</a> <br />Read my blog: <a href="http://www.blog.basini.com">www.blog.basini.com</a></p>
	
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        <posterous:firstName>Justin</posterous:firstName>
        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Tue, 20 Apr 2010 09:24:24 -0700</pubDate>
      <title>General election voting banner in nottingham's market square</title>
      <link>http://justinbasini.posterous.com/general-election-voting-banner-in-nottinghams</link>
      <guid>http://justinbasini.posterous.com/general-election-voting-banner-in-nottinghams</guid>
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<a href="http://posterous.com/getfile/files.posterous.com/justinbasini/OFymr4Umq8CY4WqRmhNYMVj8Q83YRgUpNJO74JXJqqrravyPlwdEmz957ZIf/IMG00085-20100420-1720.jpg.scaled.1000.jpg"><img alt="Img00085-20100420-1720" height="375" src="http://posterous.com/getfile/files.posterous.com/justinbasini/Ca2t9EWvrLWNabcLN6k56eG6QIJjHoRFkp6XPG0GBIIvnVxNkLHNPuxxulYr/IMG00085-20100420-1720.jpg.scaled.500.jpg" width="500" /></a>
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<p>Good for Notts council. Voting it's quick, it's important, I wish it were easy <br />Justin Basini <br />Web: <a href="http://www.basini.com">www.basini.com</a> <br />Read my blog: <a href="http://www.blog.basini.com">www.blog.basini.com</a></p>
	
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        <posterous:profileUrl>http://posterous.com/users/1lTLC2UzlBv</posterous:profileUrl>
        <posterous:firstName>Justin</posterous:firstName>
        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Tue, 13 Apr 2010 04:52:56 -0700</pubDate>
      <title>5 WAYS TO PUNK YOUR BRAND</title>
      <link>http://justinbasini.posterous.com/5-ways-to-punk-your-brand</link>
      <guid>http://justinbasini.posterous.com/5-ways-to-punk-your-brand</guid>
      <description>
        <![CDATA[<p>
	       <p>Read and thought a lot about someone I admire who died last week Malcolm McLaren. </p> <p></p> <p>You can read my thoughts on what we can learn from an &#8220;unreasonable&#8221; man. </p> <p></p> <p><a href="http://www.blog.basini.com/2010/04/punk-your-brand.html">PUNK YOUR BRAND</a></p> <p></p> <p>As always feel free to comment, share and get involved. <span style="color: #1F497D;"></span></p> 
	
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        <posterous:profileUrl>http://posterous.com/users/1lTLC2UzlBv</posterous:profileUrl>
        <posterous:firstName>Justin</posterous:firstName>
        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Fri, 09 Apr 2010 07:06:54 -0700</pubDate>
      <title>Twitter transparency in action</title>
      <link>http://justinbasini.posterous.com/twitter-transparency-in-action</link>
      <guid>http://justinbasini.posterous.com/twitter-transparency-in-action</guid>
      <description>
        <![CDATA[<p>
	<div class='p_embed p_image_embed'>
<a href="http://posterous.com/getfile/files.posterous.com/justinbasini/GBlLmGEBcXkk9QD9GwJJTJ05CwzxZFUgwOuXD1SWW0eUcpCDxu7HHlUMdQuK/IMG00075-20100409-1454.jpg.scaled.1000.jpg"><img alt="Img00075-20100409-1454" height="375" src="http://posterous.com/getfile/files.posterous.com/justinbasini/JXGo2lo3xXG1sqIAke6SNZ0dT2iEkZTqJAMhENpEnKdgblCnJUSjowl9VwCv/IMG00075-20100409-1454.jpg.scaled.500.jpg" width="500" /></a>
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<p>This is why I love social media. The Evening Standard are leading this afternoon with the story of Stuart MacLennan the 24 year old parliamentary candidate for Labour in the Scottish constituency of Moray. MacLennan has tweeted in the past offensive and racist comments. He's also tweeted about being drunk for days. Given he is 24 maybe this can be put down to a folly of yoof but thank goodness for the transparency of social media and Twitter specifically in allowing us to know that he holds these views and not waste a vote. <p /> Anyone up for standing in Moray for Labour? <p /> Justin Basini <br />Web: <a href="http://www.basini.com">www.basini.com</a> <br />Read my blog: <a href="http://www.blog.basini.com">www.blog.basini.com</a></p>
	
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        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Wed, 07 Apr 2010 07:21:33 -0700</pubDate>
      <title>New blog post: UK GENERAL ELECTION - The Brand Challenges</title>
      <link>http://justinbasini.posterous.com/new-blog-post-uk-general-election-the-brand-c</link>
      <guid>http://justinbasini.posterous.com/new-blog-post-uk-general-election-the-brand-c</guid>
      <description>
        <![CDATA[<p>
	       <p>In the first of a series of weekly blogs I&#8217;ll&nbsp; be following the brand challenges in the evolving UK General Election called yesterday for the 6<sup>th</sup> May. </p> <p></p> <p>Read the first of these entries: </p> <p></p> <p><a href="http://www.blog.basini.com/2010/04/uk-general-election-brand-analysis-week.html">THE UK GENERAL ELECTION: THE BRAND CHALLENGES</a></p>  
	
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        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Thu, 01 Apr 2010 04:07:00 -0700</pubDate>
      <title>Did branding kill the marketing star?</title>
      <link>http://justinbasini.posterous.com/did-branding-kill-the-marketing-star</link>
      <guid>http://justinbasini.posterous.com/did-branding-kill-the-marketing-star</guid>
      <description>
        <![CDATA[<p>
	 

<p><span><span style="font-family: Arial,sans-serif; color: black;">Why did marketing lose the strategic agenda? </span></span></p>
<p><span><span style="font-family: Arial,sans-serif; color: black;">How can we regain that agenda at the highest levels? </span></span></p>
<p><span><span style="font-family: Arial,sans-serif; color: black;">Did an obsession with brand value and surface attributes kill strategic marketing? </span></span></p>
<p><span><span style="font-family: Arial,sans-serif; color: black;">&nbsp;</span></span></p>
<p><span><span style="font-family: Arial,sans-serif; color: black;"><a href="http://www.blog.basini.com/2010/04/did-branding-kill-marketing-star.html">In my latest blog post I examine these issues and provide some timely advice for marketers in regaining their strategic agenda.</a></span></span><span style="font-family: Arial,sans-serif;">&nbsp;</span></p>
<p><span style="font-family: Arial,sans-serif;">&nbsp;</span></p>
<p><span style="font-family: Arial,sans-serif;">Hope you have a great Easter!</span></p>
<p>&nbsp;</p>
<p><span style="font-family: Arial,sans-serif;">Justin</span></p>

	
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        <posterous:lastName>Basini</posterous:lastName>
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      <pubDate>Wed, 24 Mar 2010 13:05:26 -0700</pubDate>
      <title>Truly regrettable CityIndex advertising....</title>
      <link>http://justinbasini.posterous.com/truly-regrettable-cityindex-advertising</link>
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	      <div> <p>Saw this CityIndex campaign on the Waterloo and City line this morning. </p> <p></p> <p>I&#8217;m sure that it is a strong insight for traders but it&#8217;s such a shame that losing out on great experiences such as spending time with your kids or holidays is so often a signal of a life out of balance. Of course there is the counter argument that this new app allows these traders to take holidays or spend time with their children (otherwise they would be tied to their screens at the office) but surely we should be encouraging more balance and not celebrating the behaviour which arguably contributed to the mess and hubris in the City over the past few years.</p> <p></p> <p>Another example of marketing which will probably work to sell more stuff but not care for the common good. </p> <p></p> <p>What do you think? Feel free to comment. &nbsp;</p> <p></p> <p>Justin</p> </div>   <p><div class='p_embed p_image_embed'>
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      <pubDate>Tue, 23 Mar 2010 04:15:46 -0700</pubDate>
      <title>How far can O2's brand stretch?</title>
      <link>http://justinbasini.posterous.com/how-far-can-o2s-brand-stretch</link>
      <guid>http://justinbasini.posterous.com/how-far-can-o2s-brand-stretch</guid>
      <description>
        <![CDATA[<p>
	       <p>New blog following O2 CEO Ronan Dunne&#8217;s announcement of a superbrand strategy. </p> <p></p> <p><a href="http://www.blog.basini.com/2010/03/and-stretch-how-far-will-o2-be-able-to.html">Read my thoughts here.</a> </p> <p></p> <p>If you have a view why not leave a comment?</p> <p></p> <p>Thanks</p> <p></p> <p>Justin</p> <p></p> <p><a href="http://www.basini.com">www.basini.com</a></p> <p><a href="http://www.blog.basini.com">www.blog.basini.com</a></p>   
	
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        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Tue, 16 Mar 2010 15:29:35 -0700</pubDate>
      <title>What brands need to remember if they want to (re)build trust</title>
      <link>http://justinbasini.posterous.com/what-brands-need-to-remember-if-they-want-to</link>
      <guid>http://justinbasini.posterous.com/what-brands-need-to-remember-if-they-want-to</guid>
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        <![CDATA[<p>
	       <p>New blog post over at <a href="http://www.blog.basini.com">www.blog.basini.com</a>:</p> <p></p> <p><a href="http://www.blog.basini.com/2010/03/go-on-trust-me.html">Some thoughts on some things that businesses have forgotten and should remember if they ever want to build trust in their brands.</a></p> <p></p> <p>Have fun! Thanks for reading.</p> <p></p> <p>Justin</p> 
	
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        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Tue, 09 Mar 2010 09:27:46 -0800</pubDate>
      <title>Financial Services brands: it's not about being different but making a difference</title>
      <link>http://justinbasini.posterous.com/financial-services-brands-its-not-about-being</link>
      <guid>http://justinbasini.posterous.com/financial-services-brands-its-not-about-being</guid>
      <description>
        <![CDATA[<p>
	       <p><a href="http://www.blog.basini.com/2010/03/just-how-special-and-different-are.html">New blog following a debate at the Financial Services Forum this morning.</a> </p> <p></p> <p></p> <p></p> <p><a href="http://www.basini.com/">Justin Basini</a></p> <p>Thinking about marketing, branding and advertising.<br /> Open for chatting, collaborating and consulting. </p> <p></p> <p><a href="mailto:justin@basini.com">justin@basini.com</a></p> <p>+44 (0)7786548395</p> <p></p> <p>Visit my website at: <a href="http://www.basini.com/">http://www.basini.com</a></p> <p>Read my blog at: <a href="http://justinbasini.blogspot.com/">http://www.blog.basini.com</a></p> <p>Follow my Twitter feed at: <a href="http://www.twitter.com/justinbasini">http://www.twitter.com/justinbasini</a></p> <p></p> <p>Did you know you can get updates from me so you don't miss blogs or my latest thinking -<a href="http://www.basini.com/feedback.html">click here</a></p>  
	
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        <posterous:firstName>Justin</posterous:firstName>
        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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      <pubDate>Fri, 05 Feb 2010 03:23:50 -0800</pubDate>
      <title>The financial services challenge: Morality and Banking</title>
      <link>http://justinbasini.posterous.com/the-financial-services-challenge-morality-and</link>
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	       <p>After a really interesting RSA talk yesterday by John Lanchester author of the book about the credit crunch called Whoops! I&#8217;ve captured my thoughts in my latest blog post <a href="http://bit.ly/d54eJJ">Morality and Banking.</a> </p> 
	
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        <posterous:firstName>Justin</posterous:firstName>
        <posterous:lastName>Basini</posterous:lastName>
        <posterous:nickName>justinbasini</posterous:nickName>
        <posterous:displayName>Justin Basini</posterous:displayName>
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