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	<title type="text">kadavy.net</title>
	<subtitle type="text">Get to know David Kadavy</subtitle>

	<updated>2026-04-02T18:51:46Z</updated>

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	<entry>
		<author>
			<name>David Kadavy</name>
							<uri>http://www.kadavy.net/</uri>
						</author>

		<title type="html"><![CDATA[Hours left, stretch goal reached (audiobook included!)]]></title>
		<link rel="alternate" type="text/html" href="http://kadavy.net/blog/posts/hours-left-stretch-goal-reached-audiobook-included/" />

		<id>https://kadavy.net/?p=11100</id>
		<updated>2026-04-02T18:51:46Z</updated>
		<published>2026-04-02T18:51:46Z</published>
		<category scheme="https://kadavy.net/" term="Books" />
		<summary type="html"><![CDATA[Just a quick post to let you know that the stretch goal has been reached for the briefly re-opened Finish What Matters Preview Edition. This means that every Preview Edition customer will get the audiobook (when it comes out). I&#8217;ve been making arrangements to produce a top-notch audiobook (read by me) with The Block House (Tim Ferriss,]]></summary>

					<content type="html" xml:base="http://kadavy.net/blog/posts/hours-left-stretch-goal-reached-audiobook-included/"><![CDATA[<p>Just a quick post to let you know that the stretch goal has been reached for the briefly re-opened <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition-copy?utm_campaign=cc1088&amp;utm_medium=email&amp;utm_source=knet&amp;utm_content=reopenlastday"><em>Finish What Matters</em> Preview Edition</a>.</p>
<p><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition-copy?utm_campaign=cc1088&amp;utm_medium=email&amp;utm_source=knet&amp;utm_content=reopen"><img fetchpriority="high" decoding="async" class="aligncenter size-medium wp-image-11101" src="http://kadavy.net/wp-content/uploads/2026/04/IMG_F405B5AE6204-1-176x350.jpeg" alt="" width="176" height="350" srcset="http://kadavy.net/wp-content/uploads/2026/04/IMG_F405B5AE6204-1-176x350.jpeg 176w, http://kadavy.net/wp-content/uploads/2026/04/IMG_F405B5AE6204-1-750x1489.jpeg 750w, http://kadavy.net/wp-content/uploads/2026/04/IMG_F405B5AE6204-1-768x1524.jpeg 768w, http://kadavy.net/wp-content/uploads/2026/04/IMG_F405B5AE6204-1-774x1536.jpeg 774w, http://kadavy.net/wp-content/uploads/2026/04/IMG_F405B5AE6204-1-1032x2048.jpeg 1032w, http://kadavy.net/wp-content/uploads/2026/04/IMG_F405B5AE6204-1.jpeg 1125w" sizes="(max-width: 176px) 100vw, 176px" /></a></p>
<p><span id="more-11100"></span></p>
<p>This means that <strong>every Preview Edition customer will get the audiobook</strong> (when it comes out).</p>
<p>I&#8217;ve been making arrangements to produce a top-notch audiobook (read by me) with The Block House (Tim Ferriss, Ryan Holiday, Paul Millerd), so I&#8217;m very excited we have reached this goal and I hope you are too!</p>
<p>As I write this, there are about <strong>5 hours left</strong> to join (closing 7 p.m. Central Time). Six of the ten chapters are available for reading <em>right now</em>.</p>
<p><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition-copy?utm_campaign=cc1088&amp;utm_medium=email&amp;utm_source=knet&amp;utm_content=reopenlastday"><strong><em>Join the Preview Edition now »</em></strong></a></p>
]]></content>
		
			</entry>
		<entry>
		<author>
			<name>David Kadavy</name>
							<uri>http://www.kadavy.net/</uri>
						</author>

		<title type="html"><![CDATA[Finish What Matters Preview Edition (briefly) re-opened]]></title>
		<link rel="alternate" type="text/html" href="http://kadavy.net/blog/posts/finish-what-matters-preview-edition-briefly-re-opened/" />

		<id>https://kadavy.net/?p=11095</id>
		<updated>2026-03-24T22:43:42Z</updated>
		<published>2026-03-24T22:43:42Z</published>
		<category scheme="https://kadavy.net/" term="Books" />
		<summary type="html"><![CDATA[After a couple months of extra-focused writing I&#8217;ve re-opened the Preview Edition of Finish What Matters. You can get instant access to most of the Preview Edition (6/10 chapters ~27,000 words) by joining right now. I&#8217;ve even re-instated the stretch goal, which you can see on the page. Notice that you can also gain access]]></summary>

					<content type="html" xml:base="http://kadavy.net/blog/posts/finish-what-matters-preview-edition-briefly-re-opened/"><![CDATA[<p>After a couple months of extra-focused writing I&#8217;ve re-opened the <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition-copy?utm_campaign=cc1088&amp;utm_medium=email&amp;utm_source=knet&amp;utm_content=reopen">Preview Edition of <em>Finish What Matters</em></a>.<span id="more-11095"></span></p>
<p>You can get instant access to most of the Preview Edition (6/10 chapters ~27,000 words) by joining right now.</p>
<p>I&#8217;ve even re-instated the stretch goal, which you can see on the page.</p>
<p>Notice that you can also gain access to the recordings of the series of classes I&#8217;ve delivered over previous weeks.</p>
<p>The rest of the chapters will be delivered on the schedule, as listed, well before the first-edition release.</p>
<p>I&#8217;m very excited to be even closer to finishing, with readers already benefiting from this book. I hope you will <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition-copy?utm_campaign=cc1088&amp;utm_medium=email&amp;utm_source=knet&amp;utm_content=reopen">join</a>, and be a part of making it a reality.</p>
]]></content>
		
			</entry>
		<entry>
		<author>
			<name>David Kadavy</name>
							<uri>http://www.kadavy.net/</uri>
						</author>

		<title type="html"><![CDATA[The hidden cost of Shiny Object Syndrome]]></title>
		<link rel="alternate" type="text/html" href="http://kadavy.net/blog/posts/the-hidden-cost-of-shiny-object-syndrome/" />

		<id>https://kadavy.net/?p=11038</id>
		<updated>2026-02-01T01:40:20Z</updated>
		<published>2026-02-01T13:09:50Z</published>
		<category scheme="https://kadavy.net/" term="Creative Productivity" />
		<summary type="html"><![CDATA[Just a few days left to join the Finish What Matters Preview Edition » What&#8217;s the harm in taking on one more project? We can get some idea by asking the question, How many people need to be in a room before two have the same birthday? The answer is counterintuitive, and sheds light on]]></summary>

					<content type="html" xml:base="http://kadavy.net/blog/posts/the-hidden-cost-of-shiny-object-syndrome/"><![CDATA[<p><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?variant=51533676183854&amp;utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=birthdayproblem"><em>Just a few days left to join the </em>Finish What Matters<em> Preview Edition »</em></a></p>
<p>What&#8217;s the harm in taking on one more project? We can get some idea by asking the question, How many people need to be in a room before two have the same birthday?<span id="more-11038"></span></p>
<p>The answer is counterintuitive, and sheds light on the hidden complexity that holds us back from finishing what we start.</p>
<p>To be totally sure at least two have the same birthday, you&#8217;d need 366 people in a room (assuming no leap birthdays), but it gets really interesting when we ask how many it takes to have a 50/50 chance.</p>
<p>Using rough intuitive math, you might figure, There are 365 potential birthdays, so maybe about 180 people for a 50% chance two have the same?</p>
<p>If you have two people in a room, you have one potential shared birthday.</p>
<p><img decoding="async" class="aligncenter size-medium wp-image-11039" src="http://kadavy.net/wp-content/uploads/2026/01/03-02-two-people-350x187.png" alt="" width="350" height="187" srcset="http://kadavy.net/wp-content/uploads/2026/01/03-02-two-people-350x187.png 350w, http://kadavy.net/wp-content/uploads/2026/01/03-02-two-people.png 370w" sizes="(max-width: 350px) 100vw, 350px" /></p>
<p>When you add just one more person to the room, the number of potential shared birthdays triples.</p>
<p><img decoding="async" class="aligncenter size-full wp-image-11040" src="http://kadavy.net/wp-content/uploads/2026/01/03-03-three-people.png" alt="" width="232" height="222" /></p>
<p>When you go from three to four people, the potential shared birthdays jump from three to six.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-11041" src="http://kadavy.net/wp-content/uploads/2026/01/03-04-four-people.png" alt="" width="272" height="278" /></p>
<p>To have a 50% chance two people have the same birthday, you only need twenty three people. By that point, there are 253 potential shared birthdays.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-11042" src="http://kadavy.net/wp-content/uploads/2026/01/03-04-23-people-350x309.png" alt="" width="350" height="309" srcset="http://kadavy.net/wp-content/uploads/2026/01/03-04-23-people-350x309.png 350w, http://kadavy.net/wp-content/uploads/2026/01/03-04-23-people-750x663.png 750w, http://kadavy.net/wp-content/uploads/2026/01/03-04-23-people-768x679.png 768w, http://kadavy.net/wp-content/uploads/2026/01/03-04-23-people-1536x1358.png 1536w, http://kadavy.net/wp-content/uploads/2026/01/03-04-23-people.png 1554w" sizes="auto, (max-width: 350px) 100vw, 350px" /></p>
<p>The birthday paradox is a paradox because it is hard for our brains to grasp this rapid rise in connections. Now try to apply this to your creative projects, and everything else in your life.</p>
<p>Let&#8217;s say you have your day job, your home life, and your podcast. These areas can conflict with each other in three different ways. For example, you can&#8217;t record your podcast at work but your house is only quiet enough to record while everyone is at work or school.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-11043" src="http://kadavy.net/wp-content/uploads/2026/01/04-05-three-things.png" alt="" width="270" height="248" /></p>
<p>Add a social life with friends, and potential conflicts jump from three to six. Add one more project, say a rock band, and now you have <em>ten</em> potential conflicts.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-11044" src="http://kadavy.net/wp-content/uploads/2026/01/04-06-five-things-350x328.png" alt="" width="350" height="328" srcset="http://kadavy.net/wp-content/uploads/2026/01/04-06-five-things-350x328.png 350w, http://kadavy.net/wp-content/uploads/2026/01/04-06-five-things.png 484w" sizes="auto, (max-width: 350px) 100vw, 350px" /></p>
<p>When you get an idea to add on another project, you aren&#8217;t just adding one more thing – you&#8217;re adding that one thing and how it affects every other thing. You can very easily find yourself overwhelmed.</p>
<p><em>This idea is borrowed from Chapter 3 of </em>Finish What Matters<em>. It will debut in a couple weeks, explaining how to turn Shiny Object Syndrome into a shiny object strategy. But the Preview Edition closes in just a few days! <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?variant=51533676183854&amp;utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=birthdayproblem">Join now »</a></em></p>
]]></content>
		
			</entry>
		<entry>
		<author>
			<name>David Kadavy</name>
							<uri>http://www.kadavy.net/</uri>
						</author>

		<title type="html"><![CDATA[Stretch goal for Finish What Matters: audiobook for all]]></title>
		<link rel="alternate" type="text/html" href="http://kadavy.net/blog/posts/stretch-goal-for-finish-what-matters-audiobook-for-all/" />

		<id>https://kadavy.net/?p=11033</id>
		<updated>2026-01-29T01:40:07Z</updated>
		<published>2026-01-29T01:29:15Z</published>
		<category scheme="https://kadavy.net/" term="Books" />
		<summary type="html"><![CDATA[I have now reached my initial funding goal for the Finish What Matters Preview Edition! I&#8217;ve cooked up a very cool stretch goal: Free audiobook for all (Preview Edition customers). I&#8217;ve already been in talks with The Block House in Austin about producing the audiobook – to be read by me (they do audio for Ryan]]></summary>

					<content type="html" xml:base="http://kadavy.net/blog/posts/stretch-goal-for-finish-what-matters-audiobook-for-all/"><![CDATA[<p>I have now reached my initial funding goal for the <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=stretchgoal"><em>Finish What Matters</em> Preview Edition</a>!</p>
<p><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=stretchgoal"><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-11034" src="http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-goal-reached-350x212.png" alt="" width="350" height="212" srcset="http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-goal-reached-350x212.png 350w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-goal-reached-750x455.png 750w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-goal-reached-768x466.png 768w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-goal-reached.png 970w" sizes="auto, (max-width: 350px) 100vw, 350px" /></a></p>
<p><span id="more-11033"></span></p>
<p>I&#8217;ve cooked up a very cool stretch goal: Free audiobook for all (Preview Edition customers).</p>
<p>I&#8217;ve already been in talks with The Block House in Austin about producing the audiobook – to be read by me (they do audio for Ryan Holiday, Tim Ferriss, and Paul Millerd). If I can reach $5,500 total proceeds from the Preview Edition, I will <em>give the audiobook to all Preview Edition customers, at all levels</em>.</p>
<p><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=stretchgoal"><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-11035" src="http://kadavy.net/wp-content/uploads/2026/01/fwm-audiobook-bookfunnel-mockups-334x350.jpg" alt="" width="334" height="350" srcset="http://kadavy.net/wp-content/uploads/2026/01/fwm-audiobook-bookfunnel-mockups-334x350.jpg 334w, http://kadavy.net/wp-content/uploads/2026/01/fwm-audiobook-bookfunnel-mockups-750x785.jpg 750w, http://kadavy.net/wp-content/uploads/2026/01/fwm-audiobook-bookfunnel-mockups-768x804.jpg 768w, http://kadavy.net/wp-content/uploads/2026/01/fwm-audiobook-bookfunnel-mockups-1467x1536.jpg 1467w, http://kadavy.net/wp-content/uploads/2026/01/fwm-audiobook-bookfunnel-mockups.jpg 1674w" sizes="auto, (max-width: 334px) 100vw, 334px" /></a></p>
<p>The audiobook will be delivered in the BookFunnel app, available on your favorite device, and available for download on MP3 – estimated delivery: September 2026.</p>
<p>If an additional $2,500 with only a week left seems like a lot after it took three weeks to get to $3,000, consider:</p>
<ul>
<li>The last day of campaigns are the biggest (sometimes 40–50% of my sales come in on the last day)</li>
<li>There are still seats available for the small-group finishing cohort. At $500 each, they can get us close, quickly. <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?variant=51533676216622&amp;utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=stretchgoal">Sign up to get a project done in Q1</a>.</li>
<li>More of the book is available than before (Chapter 2 was just released, ahead of schedule)</li>
</ul>
<p><strong><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?variant=51533676216622&amp;utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=stretchgoal"><em>Learn more and sign up for the Preview Edition »</em></a></strong></p>
<p>I hope to be in your ears in an audiobook, soon.</p>
]]></content>
		
			</entry>
		<entry>
		<author>
			<name>David Kadavy</name>
							<uri>http://www.kadavy.net/</uri>
						</author>

		<title type="html"><![CDATA[Chapter 2 of Finish What Matters Preview Edition now available]]></title>
		<link rel="alternate" type="text/html" href="http://kadavy.net/blog/posts/chapter-2-of-finish-what-matters-preview-edition-now-available/" />

		<id>https://kadavy.net/?p=11030</id>
		<updated>2026-01-27T02:06:58Z</updated>
		<published>2026-01-27T02:06:58Z</published>
		<category scheme="https://kadavy.net/" term="Books" />
		<summary type="html"><![CDATA[There&#8217;s one week left to sign up for the Preview Edition » If you beat yourself up for not finishing what you start, you might want to look at how you define what&#8217;s finished. After running my podcast for six years, I found myself afraid to quit. I couldn&#8217;t confront not &#8220;finishing.&#8221; When we start]]></summary>

					<content type="html" xml:base="http://kadavy.net/blog/posts/chapter-2-of-finish-what-matters-preview-edition-now-available/"><![CDATA[<p><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=chapter2"><em>There&#8217;s <strong>one week left</strong> to sign up for the Preview Edition »</em></a></p>
<p>If you beat yourself up for not finishing what you start, you might want to look at how you define what&#8217;s finished.<span id="more-11030"></span></p>
<p>After running my podcast for six years, I found myself afraid to quit. I couldn&#8217;t confront not &#8220;finishing.&#8221;</p>
<p>When we start ongoing projects, like podcasts, YouTube channels, or newsletters, we can easily find ourselves feeling trapped. This can especially happen early on: There are so many blogs out there with two articles, or social media pages with two posts.</p>
<p>We get the first couple units shipped, but then aren&#8217;t excited as we used to be. So we end up feeling guilty.</p>
<p>But what really happens is we learn in the process of creating those first few units. Add to that, we&#8217;ve already imagined that we&#8217;d keep doing this thing forever.</p>
<p>Whether you&#8217;ve shipped 300 (as I had with my podcast), or 3 (as I also have with many other things), you need to define finish lines, where you can reflect on what you had been expecting, and consider whether to keep going.</p>
<p>I talk about that more in Chapter 2 of the <em>Finish What Matters</em> Preview Edition. (Which I&#8217;m delivering a week earlier than scheduled.)</p>
<p><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=chapter2"><strong><em>Sign up for the Preview Edition and start reading now »</em></strong></a></p>
<p>Best,<br />
David<br />
P.S. As I write this, we are <em>very close</em> to hitting my initial funding goal (now I&#8217;m thinking about stretch goals 🤔)</p>
<p><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=chapter2"><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-11031" src="http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-funding-goal-2026-01-26-350x174.png" alt="" width="350" height="174" srcset="http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-funding-goal-2026-01-26-350x174.png 350w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-funding-goal-2026-01-26-750x373.png 750w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-funding-goal-2026-01-26-768x382.png 768w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-funding-goal-2026-01-26.png 984w" sizes="auto, (max-width: 350px) 100vw, 350px" /></a></p>
]]></content>
		
			</entry>
		<entry>
		<author>
			<name>David Kadavy</name>
							<uri>http://www.kadavy.net/</uri>
						</author>

		<title type="html"><![CDATA[Join the finishing cohort and get it done in Q1]]></title>
		<link rel="alternate" type="text/html" href="http://kadavy.net/blog/posts/fwm-preview-small-group-sprint/" />

		<id>https://kadavy.net/?p=11016</id>
		<updated>2026-01-19T01:45:55Z</updated>
		<published>2026-01-19T01:45:55Z</published>
		<category scheme="https://kadavy.net/" term="Miscellaneous" />
		<summary type="html"><![CDATA[Is there a creative project you want to finally finish in Q1 of 2026? A mostly-edited novel An app that&#8217;s been &#8220;almost ready&#8221; a bit too long A series of small things, such as 30 video reels, 6 podcast episodes, etc. During the Preview Edition of Finish What Matters I&#8217;m doing a very special Finishing Cohort. Here&#8217;s how]]></summary>

					<content type="html" xml:base="http://kadavy.net/blog/posts/fwm-preview-small-group-sprint/"><![CDATA[<div>Is there a creative project you want to finally finish in Q1 of 2026?</div>
<div>
<ul>
<li dir="auto" data-line="0">A mostly-edited novel</li>
<li dir="auto" data-line="1">An app that&#8217;s been &#8220;almost ready&#8221; a bit too long</li>
<li dir="auto" data-line="2">A series of small things, such as 30 video reels, 6 podcast episodes, etc.</li>
</ul>
</div>
<div>
<p>During the <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?variant=51533676216622&amp;utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=cohort" target="_blank" rel="noopener nofollow" data-tooltip-position="top" aria-label="https://kadavy.acemlnb.com/lt.php?x=41xtmrUFUqPUT55qA3P3ghGf3XNTjdPzkew1kXnJUnOi5s3.yg5FVRFy2H6giNBfx2gwZ5bKMnOd55OKydyYUOFr1XMp-QNkj-g2XnHMkrcK5E" data-ac-default-color="1">Preview Edition of <em>Finish What Matters</em></a> I&#8217;m doing a very special Finishing Cohort. Here&#8217;s how it works: Meet with me and a small group of motivated creators three times throughout Q1.</p>
</div>
<p><span id="more-11016"></span></p>
<div>
<ul>
<li dir="auto" data-line="0">First we&#8217;ll talk about Commitment: What will you finish, and what will you <em>not</em>?</li>
<li dir="auto" data-line="1">Then we&#8217;ll talk about Friction: Where has momentum stalled, and what can you do about it?</li>
<li dir="auto" data-line="2">Finally, we&#8217;ll talk about Closure: How do we ship this, then reflect to do it even better the next time?</li>
</ul>
<p><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?variant=51533676216622&amp;utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=cohort"><img loading="lazy" decoding="async" class="aligncenter wp-image-11017 size-medium" src="http://kadavy.net/wp-content/uploads/2026/01/fwm-kadavy-zoom-1600-350x227.png" alt="" width="350" height="227" srcset="http://kadavy.net/wp-content/uploads/2026/01/fwm-kadavy-zoom-1600-350x227.png 350w, http://kadavy.net/wp-content/uploads/2026/01/fwm-kadavy-zoom-1600-750x487.png 750w, http://kadavy.net/wp-content/uploads/2026/01/fwm-kadavy-zoom-1600-768x499.png 768w, http://kadavy.net/wp-content/uploads/2026/01/fwm-kadavy-zoom-1600-1536x997.png 1536w, http://kadavy.net/wp-content/uploads/2026/01/fwm-kadavy-zoom-1600.png 1600w" sizes="auto, (max-width: 350px) 100vw, 350px" /></a><span class="">We&#8217;ll also keep in touch in a dedicated WhatsApp Group. 6 weeks is long enough to finish something substantial, but short enough to commit and carve out before 2026 makes other plans.</span></p>
<p>See how the <em>Finish What Matters</em> content applies to a variety of real-world, real-time projects and personalities, and get the accountability that comes along with defining and stating your intentions to a group. I&#8217;ve taken a deep dive over the past decade into how creative projects get done, meeting fortnightly with my own mastermind partner – and have seen it all.</p>
<p>Finally shipping that project will be icing on the cake after baking in these concepts for a lifetime of confident action.</p>
<p>The cohort will meet at 11 a.m. U.S. Central Time on Wednesdays: February 11th, February 25th, and March 11th. (Recordings will be available, in case you miss one.</p>
<p>Just select the &#8220;Small Group Sprint&#8221; when <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?variant=51533676216622&amp;utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=cohort">purchasing the Preview Edition</a>. Seats are very limited, and filling up!</p>
<p>(The Small Group Sprint also includes the <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?variant=51533676183854&amp;utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=cohort">lecture series</a>.)</p>
<p>Questions? Email me <a href="mailto:david@kadavy.net">david@kadavy.net</a></p>
</div>
]]></content>
		
			</entry>
		<entry>
		<author>
			<name>David Kadavy</name>
							<uri>http://www.kadavy.net/</uri>
						</author>

		<title type="html"><![CDATA[December 2025 Income Report (2025 review, 2026 predictions!)]]></title>
		<link rel="alternate" type="text/html" href="http://kadavy.net/blog/posts/december-2025-income-report/" />

		<id>https://kadavy.net/?p=11010</id>
		<updated>2026-01-17T01:21:21Z</updated>
		<published>2026-01-17T01:17:00Z</published>
		<category scheme="https://kadavy.net/" term="Income Reports" />
		<summary type="html"><![CDATA[To listen to an audio version of this report, join the Patreon » December’s revenue was $2,677, down from November’s $3,823. Profits were $1,575, down from November’s $2,541. Record-low income and profit This is the fourth month in a row that 12-month trailing income was at an all-time low, and the fifth month in a]]></summary>

					<content type="html" xml:base="http://kadavy.net/blog/posts/december-2025-income-report/"><![CDATA[<p><a href="https://www.patreon.com/posts/148414045"><em>To listen to an audio version of this report, join the Patreon »</em></a></p>
<p>December’s revenue was $2,677, down from November’s $3,823. Profits were $1,575, down from November’s $2,541.</p>
<p><img loading="lazy" decoding="async" width="638" height="371" class="alignnone size-full wp-image-11008" src="https://kadavy.net/wp-content/uploads/2026/01/income-report-2025-12.png" srcset="http://kadavy.net/wp-content/uploads/2026/01/income-report-2025-12.png 638w, http://kadavy.net/wp-content/uploads/2026/01/income-report-2025-12-350x204.png 350w" sizes="auto, (max-width: 638px) 100vw, 638px" /><span id="more-11010"></span></p>
<h3>Record-low income and profit</h3>
<p>This is the fourth month in a row that 12-month trailing income was at an all-time low, and the fifth month in a row for profits. Income was $51,770 over the past year, and profits were $25,773. I started beating record-low income in September, with $61,970, and profits in August, with $29,918.</p>
<h3>Book sales income/profit still dipping</h3>
<p>Book revenues are still in a dip, with revenue over the past year at $33,330, which is the lowest since May of 2019, when they were $33,326. Book profits have been $15,731, and the last time they were that low was May 2021, when they were $14,224.</p>
<h3><em>Finish What Matters</em> Preview Edition</h3>
<p>The <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=incomereport202512">Preview Edition of <em>Finish What Matters</em></a> will be helping book sales and overall income. As I write this, the campaign has been underway for ten days, and I’ve earned a bit more than $2,300.</p>
<p><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=incomereport202512"><img loading="lazy" decoding="async" class="aligncenter wp-image-11009 size-large" src="http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-2025-12-750x414.png" alt="" width="750" height="414" srcset="http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-2025-12-750x414.png 750w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-2025-12-350x193.png 350w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-2025-12-768x424.png 768w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-2025-12-1536x849.png 1536w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-2025-12-2048x1131.png 2048w" sizes="auto, (max-width: 750px) 100vw, 750px" /></a></p>
<p>I recorded some predictions as I planned the campaign, but have just now put them into Fatebook:</p>
<ul>
<li><a href="https://fatebook.io/q/i-will-sell-between-100-and-200-units-of--cmkg75bdp00004uxow0kgh0ug">50% confidence I’ll sell between 100–200 units</a></li>
<li><a href="https://fatebook.io/q/of-sales-of-the-finish-what-matters--cmkg778wv00014uxotruqza25">50% confidence the basic tier will comprise of 75–90% of units sold</a></li>
<li><a href="https://fatebook.io/q/i-will-earn-between-5-000-and-7-000-on--cmkg78hi100024uxoho7m6xf5">50% confidence I’ll earn between $5,000 and $7,000</a></li>
<li><a href="https://fatebook.io/q/i-will-earn-between-3-000-and-9-300-on--cmkg79g3400034uxoiug5z8qa">70% confidence I’ll earn between $3,000 and $9,300</a></li>
</ul>
<p>My current confidence levels may be a bit different. Using the <em>Mind Management</em> Preview Edition as a baseline is a little tricky, because that campaign was three months long, and this is thirty days. But in the first third (month) of that campaign I had 87 of the 213 orders.</p>
<p>If I extrapolate that to this campaign and say that 40% of my units (and revenue) have been booked by one third through, that would put me at 130 units and $5,750 revenue, so actually that would be within range for the units and revenue predictions.</p>
<p>However, some factors that may distort this may be that a shorter campaign may raise or lower sales, the previous campaign the late purchasers were able to get a higher portion of the book, which could lower sales this time around, and the introduction of tiers may bias sales towards the end of the campaign, as people consider which tiers they want. Then again, the “Founding Reader” period in the first week of the campaign may have biased sales towards the beginning of the campaign.</p>
<p>In any case, it appears performance is within expectations. You of course hope performance will <em>exceed</em> expectations, but it’s better than falling way short.</p>
<p>I have some stretch goals up my sleeve, but I’m feeling timid now about introducing them, which maybe suggests the campaign is slightly underperforming my expectations.</p>
<p>The Introduction and Chapter 1 are available immediately upon purchase, and Chapter 2 is easily on-pace to be delivered according to the schedule, so <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=incomereport202512">please join</a>, and start reading right away!</p>
<h3>KU Term Over</h3>
<p>After much hand-wringing, I a few months ago pulled MMT from my Shopify store and other ebook retailers, to enroll it in a 90-day, exclusive Kindle Unlimited term. I made the following predictions:</p>
<ul>
<li><a href="https://fatebook.io/q/mind-management-will-make-triple-or-more--cmg8c189a0001e7cs1td2bqcj">10% confidence MMT would make triple or more Kindle revenue during KU term than previous 90 days</a></li>
<li><a href="https://fatebook.io/q/mind-management-will-make-more-kindle--cmg8bzy9i0000e7cslnf16ntf">80% confident MMT would make more Kindle revenue during KU term than previous 90 days</a></li>
</ul>
<p>My KU term began several days into October, but I’m not going to bother calculating exactly my earnings during the 90-day and previous term, because it appears it wasn’t even close.</p>
<p>The Kindle edition brought in $489 revenue from October through December, compared to $687 from July through September. So I certainly didn’t make triple the revenue, and didn’t come close to making more.</p>
<p>It is worth mentioning, though, that overall profits were higher: $1,868 October through December, compared to $1,307 July through September. I attribute this to lower ad spend during the period – I spent $946 on MMT ads July through September, and only $329 October through December (none of these numbers count income from foreign rights deals, which would skew results).</p>
<p>Still dismal numbers compared to 2024, when my average monthly profit on MMT was comparable to these quarterly profits.</p>
<h3>$50 Services revenue for self-publishing workshop</h3>
<p>When I made a recent trip to Austin, I serendipitously arranged a casual self-publishing workshop with the ATX Writing Club. Some members attended for free, but we split the proceeds from non-members attending. $50 isn’t much, but it has gotten my gears turning on how I could run a better-planned and more structured workshop at some future date – or perhaps virtually for my own readers.</p>
<h3>2025 in review</h3>
<p>Wrapping up 2025, it should be no surprise that my EOY numbers are not looking good. Revenue was down 37% – from $83,007, to $51,769, and Profit was down 40% – from $45,704, to $25,773.</p>

<table id="tablepress-20" class="tablepress tablepress-id-20">
<thead>
<tr class="row-1">
	<th class="column-1">Category</th><th class="column-2">2022</th><th class="column-3">2023</th><th class="column-4">2024</th><th class="column-5">2025</th><th class="column-6">2024–2025 Change</th><th class="column-7">2022–2025 Change</th>
</tr>
</thead>
<tbody class="row-striping row-hover">
<tr class="row-2">
	<td class="column-1">Revenue</td><td class="column-2">$116,023</td><td class="column-3">$88,202</td><td class="column-4">$83,007</td><td class="column-5">$51,769</td><td class="column-6">-37%</td><td class="column-7">-55%</td>
</tr>
<tr class="row-3">
	<td class="column-1">Profit</td><td class="column-2">$69,256</td><td class="column-3">$56,722</td><td class="column-4">$45,704</td><td class="column-5">$25,773</td><td class="column-6">-40%</td><td class="column-7">-63%</td>
</tr>
</tbody>
</table>
<!-- #tablepress-20 from cache -->
<p>Those are down from their peak in 2022 by 55% and 63%, respectively. In 2022, I grossed $116,023, and netted $69,256.</p>

<table id="tablepress-21" class="tablepress tablepress-id-21">
<thead>
<tr class="row-1">
	<th class="column-1">Category</th><th class="column-2">2022 Revenue</th><th class="column-3">2023 Revenue</th><th class="column-4">2024 Revenue</th><th class="column-5">2025 Revenue</th><th class="column-6">2024-2025 Change</th><th class="column-7">2022–2025 Change</th>
</tr>
</thead>
<tbody class="row-striping row-hover">
<tr class="row-2">
	<td class="column-1">Book Sales</td><td class="column-2">$87,555</td><td class="column-3">$65,907</td><td class="column-4">$63,666</td><td class="column-5">$32,305</td><td class="column-6">-50%</td><td class="column-7">-63%</td>
</tr>
<tr class="row-3">
	<td class="column-1">Affiliates</td><td class="column-2">$19,649</td><td class="column-3">$18,357</td><td class="column-4">$15,574</td><td class="column-5">$16,903</td><td class="column-6">9%</td><td class="column-7">-14%</td>
</tr>
<tr class="row-4">
	<td class="column-1">Misc. Products</td><td class="column-2">$4,278</td><td class="column-3">$1,593</td><td class="column-4">$624</td><td class="column-5">$281</td><td class="column-6">-55%</td><td class="column-7">-93%</td>
</tr>
<tr class="row-5">
	<td class="column-1">Services</td><td class="column-2">$1,871</td><td class="column-3">$207</td><td class="column-4">$400</td><td class="column-5">$565</td><td class="column-6">41%</td><td class="column-7">-70%</td>
</tr>
<tr class="row-6">
	<td class="column-1">Reader Support</td><td class="column-2">$2,670</td><td class="column-3">$2,138</td><td class="column-4">$1,717</td><td class="column-5">$1,715</td><td class="column-6">0%</td><td class="column-7">-36%</td>
</tr>
</tbody>
</table>
<!-- #tablepress-21 from cache -->
<p>The big surprise was how steeply book sales declined. Book sales declined 50%. In 2024, I netted $5,237 from HTS, and that dropped to $1,765. MMT dropped from $16,834 to $9,455.</p>
<p>I’m not surprised there was a revenue decline across books, in general, as I spent the year hard at work on <em>Finish What Matters</em> – all that work remained unrealized gains. I’ll only know the value of that work when the trailing indicator that is book sales starts to roll in – I can only tell so much from Preview Edition sales.</p>
<p>Also not surprising is that Miscellaneous Products revenue has dropped 93% since 2022, as I have stopped marketing and even shut down the handful of courses in my archive.</p>
<h3>2025 prediction outcomes</h3>
<p>Here are some of the predictions I made <a href="https://kadavy.net/blog/posts/december-2024-income-report/">at the beginning of 2025</a>, and how they turned out.</p>
<ul>
<li><strong>Prediction:</strong> <a href="https://fatebook.io/q/my-love-mondays-newsletter-subscriber--cm6gl8lz40000j038soj5dve2">70% confidence <em>Love Mondays</em> subscriber base would be between 12,500 and 15,000 by EOY</a></li>
<li><strong>Result:</strong> No</li>
</ul>
<p>I explicitly stated that I would “reduce my focus on growth” and try to “sustain” my subscriber base for <em>Love Mondays</em>. I ended last year with 11,369 subscribers, and I ended this year with 11,015 – a loss of 3%. That’s the first loss of subscribers since 2020.</p>
<p>Last year I spent $2,447 building leads from Meta Ads. This year I spent only $957, for 1,816 leads. So that was about 52¢ per lead, compared to last year’s 51¢. But, I lost leads faster than I gained them.</p>
<p>I did experiment with syndicating <em>Love Mondays</em> to <a href="https://kadavy.substack.com/">Substack</a> throughout 2025, and achieved 70 subscribers there.</p>
<ul>
<li><strong>Prediction:</strong> <a href="https://fatebook.io/q/i-will-have-at-least-1-000-substack--cm6gkx1k0000h113pfrezqk8f">20% confidence I’d have at least 1,000 Substack subscribers by EOY</a></li>
<li><strong>Result:</strong> No</li>
</ul>
<p>I had writing much on Substack as a “maybe” at the beginning of the year, didn’t have much confidence I would get much results, and indeed did not. I don’t feel I write the kind of stuff that does well on Substack, and haven’t had the bandwidth or interest to really try to crack it anyway.</p>
<ul>
<li><strong>Prediction:</strong> <a href="https://fatebook.io/q/i-will-release-a-new-video-course-in--cm6f4td3x0002ymdkrbykrmtb">30% confidence I’d release a new video course in 2025</a></li>
<li><strong>Result:</strong> No</li>
</ul>
<p>Reflecting on my improved video production skills, I considered that I might work on a video course, but didn’t want to distract from working on FWM. I did not produce a course.</p>
<ul>
<li><strong>Prediction:</strong> <a href="https://fatebook.io/q/i-will-still-have-a-patreon-at-the-end--cm6f4zrbc0000d25luzkdevlt">70% confidence I’d still have a Patreon by the end of 2025</a></li>
<li><strong>Result:</strong> Yes</li>
<li><strong>Prediction:</strong> <a href="https://fatebook.io/q/i-will-make-more-from-patreon-in-2025--cm6f51aic000012cjmg9dcl10">40% confidence I’d make more from Patreon in 2025 than 2024</a></li>
<li><strong>Result:</strong> No</li>
</ul>
<p>As I considered shutting down Patreon at the beginning of the year, I figured the revenue I made from it was not insignificant, and that I hadn’t really tried pushing it. In 2025, I ran a number of experiments trying to build up Patreon revenue, including making these income reports Patreon-exclusive, and producing Patreon-exclusive videos and screencasts.</p>
<p>But, no growth. I made $1,715 from Patreon in 2025, which is essentially the same as the $1,717 I made in 2024.</p>
<ul>
<li><strong>Prediction:</strong> <a href="https://fatebook.io/q/direct-sales-will-account-for-30-or--cm6f5e7gg00003gwek3alu39u">50% confidence direct sales would account for 30% or more of my book sales revenue in 2025</a></li>
<li><strong>Result:</strong> No</li>
</ul>
<p>My direct sales were riding pretty high at the end of 2024, reaching a 6-month trailing average of 30%. Looking back on this one, I’m surprised I had so much confidence in sustaining that level, as that had only been <a href="https://fatebook.io/q/i-will-grow-direct-sales-to-at-least-30---cm6fmk7c70003laiygn4cz55f">30% sure</a> that I would grow sales to that level in the first place.</p>
<p>My current trailing average is 8.7%, which doesn’t seem that bad. Though actually now that I view the peak of my direct sales at the end of 2024, it makes me wonder to what extent cannibalizing my own Amazon sales dropped me out of favor with the algorithm.</p>
<ul>
<li><strong>Prediction:</strong> <a href="https://fatebook.io/q/i-will-increase-affiliate-revenue-in--cm6b09pt60000a1orq1gf1nly">60% confidence I’d increase Affiliate revenue in 2025, over 2024</a></li>
<li><strong>Result:</strong> Yes</li>
</ul>
<p>I was optimistic I would increase Affiliate income in 2025 for three reasons: One, I was earning as an affiliate of BYOK (Bring Your Own Keyboard), sending plenty of traffic from my <a href="https://kadavy.net/distraction-free-writing-devices/">distraction-free writing devices</a> page. Two, I was getting close to creating a new <a href="https://kadavy.net/blog/posts/activecampaign-review-2025/">ActiveCampaign Review</a> blog post and <a href="https://youtu.be/mTlvAzpzKAQ">ActiveCampaign Review</a> video. Three, Amazon was testing an influencer rewards program that was essentially doubling my modest earnings there.</p>
<p>Most of that didn’t work out. Amazon’s influencer rewards program I don’t think they’ve kept up, or I’m not qualifying for the bonuses. My ActiveCampaign Review hasn’t driven a lot of referrals, <em>and</em> the biggest whammy of all has been that they’ll soon cut off the lifetime referral bonus for my past referrals. Finally, BYOK’s Kickstarter ended, and so did their referral program. Like many Kickstarters, I was hoping to get the item in like May, and now it should finally be arriving to me in a few weeks.</p>
<p>But, that didn’t stop me from barely making more in Affiliate revenue. I made $16,903, compared to last year’s $15,574. Not a huge jump. But the biggest gain was in referrals to <a href="http://kadavy.net/alli">The Alliance of Independent Authors</a>. I made $1,535 in referrals to ALLi, compared to 2024’s $731. Most of that increase is probably “thanks” to <a href="https://kadavy.net/blog/posts/amazon-kdp-blocked-book/">Amazon blocking my book</a>, which I wrote about and also made a <a href="https://youtu.be/mS7wSr1vxyI">video</a>, after ALLi was my one salvation.</p>
<ul>
<li><strong>Prediction:</strong> <a href="https://fatebook.io/q/i-will-publish-at-least-one-hour-of--cm6gkerbl000d113prwpo3vvl">60% confidence I’d publish at least one hour of YouTube content</a></li>
<li><strong>Result:</strong> Yes</li>
</ul>
<p>I didn’t become a regular YouTuber in 2025, but I sensed that I might dabble a little more, with my growing video-production skills. I easily published more than an hour, though I did wonder whether to count my post of the <a href="https://youtu.be/_tz5iatgClo"><em>How to Write a Book</em> audiobook</a>. I also recently published a couple pretty long, barely-edited talking-head videos right at the end of the year, such as one sharing <a href="https://youtu.be/Cb6qu0IUbR8">my experience meditating 365 hours</a>. These brought me across the one-hour threshold besides the audiobook, though I didn’t consciously produce them to meet this prediction.</p>
<ul>
<li><strong>Prediction:</strong> <a href="https://fatebook.io/q/i-or-my-pen-name-will-publish-a-novel--cm6gjh5p400036jvoduelna5c">70% confidence I or my pen name would publish a novel</a></li>
<li><strong>Result:</strong> No</li>
</ul>
<p>This time last year I had started my third hand-written, 68-page notebook on a novel by my pen name. I got to the end of that third notebook, but then stalled, as I focused my energy on FWM.</p>
<p>I had anticipated receiving the BYOK, which seemed like a good way to transcribe my handwriting without having to spend more time on a computer, but it hasn’t arrived.</p>
<p>I’ve been transcribing and publishing it online, one chapter at a time. I still don’t know how long it will be or how it will end, but I am making a small amount of progress.</p>
<p>This is an even lower priority than it was last year at this time, given I’m working on FWM, but also given my drop in revenue, I have less resources available to play <a href="https://kadavy.net/blog/posts/sure-bets-wildcards/">wildcards</a>. But damn, I want to do this.</p>
<ul>
<li><strong>Prediction:</strong> <a href="https://fatebook.io/q/i-will-finish-the-manuscript-of-finish--cm6fpdaeq0000j2vkn1n4pcgd">70% confidence I’d finish the manuscript of <em>Finish What Matters</em></a></li>
<li><strong>Result:</strong> No</li>
</ul>
<p>This is the most embarrassing prediction, because I was <a href="https://fatebook.io/q/i-will-finish-finish-what-matters--cm6fmfdp300005iz770h1tzlm">60% sure in 2023</a>, and <a href="https://fatebook.io/q/i-will-finish-finish-what-matters--cm6fmg5c70000laiyipwhdlv5">70% sure in 2024</a>. Interestingly, right now I’m about 70% done with a rough draft, so while I’m technically just as wrong as I was last year, it feels like I’m less wrong.</p>
<h4>Overall prediction performance</h4>
<p>Visually, it looks like my calibration is improving, versus last year.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-10322" src="http://kadavy.net/wp-content/uploads/2025/01/fatebook-performance-2024-12-333x350.png" alt="" width="333" height="350" srcset="http://kadavy.net/wp-content/uploads/2025/01/fatebook-performance-2024-12-333x350.png 333w, http://kadavy.net/wp-content/uploads/2025/01/fatebook-performance-2024-12-750x789.png 750w, http://kadavy.net/wp-content/uploads/2025/01/fatebook-performance-2024-12-768x807.png 768w, http://kadavy.net/wp-content/uploads/2025/01/fatebook-performance-2024-12.png 778w" sizes="auto, (max-width: 333px) 100vw, 333px" /></p>
<div id="attachment_11007" class="wp-caption aligncenter" style="width: 321px"><img loading="lazy" decoding="async" class="wp-image-11007 size-medium" src="http://kadavy.net/wp-content/uploads/2026/01/fatebook-calibration-2025-12-321x350.png" alt="" width="321" height="350" srcset="http://kadavy.net/wp-content/uploads/2026/01/fatebook-calibration-2025-12-321x350.png 321w, http://kadavy.net/wp-content/uploads/2026/01/fatebook-calibration-2025-12-750x817.png 750w, http://kadavy.net/wp-content/uploads/2026/01/fatebook-calibration-2025-12.png 760w" sizes="auto, (max-width: 321px) 100vw, 321px" /><p class="wp-caption-text">My Fatebook calibration as of EOY 2025</p></div>
<h3>2026 predictions</h3>
<p>Going into 2026, it feels like I should make a prediction about the biggest surprise area of 2025. It seems I somehow just assumed I’d make about the same amount selling books, but as you’ve seen, sales dropped 50%!</p>
<h4>Book profits projections</h4>
<p>Given that HTS and MMT are getting older, it seems unreasonable to expect to make more from them this year than last year. Then again, if I manage to release FWM, I’m hopeful the new release will have positive effects throughout the series.</p>
<p>2020 was my most-profitable year for HTS, two years after its release, but MMT didn’t come out until towards the end of that year. MMT’s most-profitable year was 2022, starting roughly one year after its release.</p>
<p>Then again, the drop in 2025 was so dramatic, it seems like there’s some small chance it was a weird anomaly that will correct itself.</p>
<p>So, I’m:</p>
<ul>
<li><a href="https://fatebook.io/q/mind-management-will-earn-higher-profits--cmkhia39w0001mm721a2slkc5">40% sure MMT will profit more in 2026 than 2025</a></li>
<li><a href="https://fatebook.io/q/the-heart-to-start-will-earn-higher--cmkhib6o60002mm728pc0czdz">40% sure HTS will profit more in 2026 than 2025</a></li>
<li><a href="https://fatebook.io/q/i-will-have-higher-book-sales-profits-in--cmkhi7qlh0000mm72losz8060">60% sure I’ll profit more in book sales in 2026 than 2025</a></li>
</ul>
<p>So, not very optimistic – I feel like I should be more optimistic with a book on the way – but overall uncertain.</p>
<h4>Publish <em>Finish What Matters</em></h4>
<p>Now that I have most of a manuscript finished, and have the motivation provided by <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=incomereport202512">Preview Edition</a> customers (thank you!), I am going to do everything in my power to publish the book by the end of the year – hopefully <em>much</em> sooner than that.</p>
<p>As a matter of policy, I avoid predicting at 100% certainty, and I only predict in 10% increments. So, I’m:</p>
<ul>
<li><a href="https://fatebook.io/q/i-will-publish-finish-what-matters-in--cmkhiihlm0000ubplnm9qayiy">90% sure I’ll publish FWM in 2026</a></li>
</ul>
<p>My actual confidence is higher than that, but this accounts for those policies, and that outrageous catastrophes can happen.</p>
<h4>Increase Misc. Products revenue</h4>
<p>The most obvious lever for me to pull to increase revenue would be to develop and sell digital courses again – currently the Misc. Products category.</p>
<p>I’m not sure how I’ll categorize the small cohort and lecture versions of the FWM Preview Edition – I guess I should categorize those as services, since they’ll call for my ongoing interaction.</p>
<p>A <a href="https://kadavy.net/blog/posts/zettelkasten-method-slip-box-digital-example/">Zettelkasten</a> course of some kind would likely bring the most revenue for my efforts, but I don’t want to paint myself into a corner with a prediction that I’ll necessarily develop a completed <em>course</em> on the topic. I would likely try to design some kind of lower-commitment thing, such as a cohort or lecture series, to validate demand.</p>
<p>So I’m:</p>
<ul>
<li><a href="https://fatebook.io/q/i-will-earn-5-000-or-more-from-live-and--cmkhj3wmz0000ta7udv5ot3b5">50% sure I’ll earn $5,000 or more from live and digital courses</a></li>
</ul>
<p>This will include the portion of small group and lecture Preview Edition, beyond the price of the basic tier, so since those are not terribly likely to amount to over $5,000, this states some confidence I’ll develop something new.</p>
<h4>Defend Affiliates/Advertising revenue</h4>
<p>A big revenue source in big jeopardy this year is Affiliates and Advertising revenue. I’m scheduled to stop earning for my past referrals to ActiveCampaign after Q3. After that, my earnings for recent referrals will likely be pretty negligible.</p>
<p>There are other sources, such as ALLi referrals, and I’m hopeful BYOK will introduce a program once they have production smoothed out, but it’s pretty uncertain given how their Kickstarter has gone the interest and margins will be there for significant revenue.</p>
<p>TikTok revenue is also in this bucket. While I’m not making a lot of reels, I am champing at the bit to make more once I have some bandwidth cleared after finishing the book.</p>
<p>I will have to keep my eyes and brain open for other potential ways to prop this category back up, but there aren’t many ideas forthcoming. Given that, I’m:</p>
<ul>
<li><a href="https://fatebook.io/q/i-ll-earn-more-from--cmkhjhzh10000o7qpbv3bs58x">20% sure I’ll earn more from Affiliates/Advertising in 2026 than 2025</a></li>
</ul>
<h4>Miscellaneous predictions</h4>
<p>Other predictions I don’t want to go into a lot of detail on:</p>
<ul>
<li><a href="https://fatebook.io/q/i-ll-conduct-an-interview-on-a-podcast--cmkhjpgjz0000y9ah8bfzh4il">20% sure I’ll conduct an interview on a podcast</a>: I feel the urge, but not sure how to make it worthwhile from a revenue standpoint.</li>
<li><a href="https://fatebook.io/q/i-ll-publish-a-golf-book-in-2026--cmkhjqeg50001y9ah2wb2meg8">20% sure I’ll publish a golf book</a>: My project hasn’t gone well, and the media environment has changed since starting.</li>
<li><a href="https://fatebook.io/q/i-or-my-pen-name-will-publish-a-novel--cmkhjrhrd0002y9ahuar1fccn">30% sure I’ll publish a novel (30k words or more)</a>: So want to do it, but not much room for wildcards.</li>
<li><a href="https://fatebook.io/q/i-ll-publish-12-or-more-original-reels--cmkhjsl1w0001o7qpy8l3bg7v">60% sure I’ll publish 12 or more original reels in Q3 2026</a>: Want to do more reels. Choosing Q3 because less unpredictable than Q4.</li>
<li><a href="https://fatebook.io/q/i-ll-transition-50-or-more-of-email--cmkhju6430000d2pxyhbhou1i">60% sure I’ll transition 50% or more of email contacts to an Amazon SES or similar self-directed provider</a>: Early experiments are very promising, but it would be a lot of work and prone to complications – but save a lot of money and provide a lot of peace-of-mind.</li>
</ul>
<h3>Income</h3>
<h4>Book Sales</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/mind-management-not-time-management-productivity-when-creativity-matters" target="_blank" rel="noopener">Mind Management, Not Time Management</a></td>
<td>$822</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/100-word-writing-habit-a-small-action-with-big-results-short-read" target="_blank" rel="noopener">100-Word Writing Habit</a></td>
<td>$343</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/100-journal-prompts-workbook-wire-bound" target="_blank" rel="noopener">100 Journal Prompts Workbook</a></td>
<td>$25</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/how-to-sell-a-book" target="_blank" rel="noopener">How to Sell a Book</a></td>
<td>$21</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/digital-zettelkasten-principles-methods-examples" target="_blank" rel="noopener">Digital Zettelkasten</a></td>
<td>$399</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/the-heart-to-start-stop-procrastinating-start-creating" target="_blank" rel="noopener">The Heart to Start</a></td>
<td>$182</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/how-to-write-a-book" target="_blank" rel="noopener">How to Write a Book</a></td>
<td>$18</td>
</tr>
<tr>
<td><em>Total Book Sales</em></td>
<td><em>$1,810</em></td>
</tr>
</tbody>
</table>
<h4>Misc. Products</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/100-word-habit-habit-tracking-wristband" target="_blank" rel="noopener">100-Word Habit Wristband</a></td>
<td>$70</td>
</tr>
<tr>
<td><em>Total Misc. Products</em></td>
<td><em>$70</em></td>
</tr>
</tbody>
</table>
<h4>Affiliates / Advertising</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><a class="in-cell-link" href="http://www.activecampaign.com/?_r=5M988BD3" target="_blank" rel="noopener">Active Campaign</a></td>
<td>$515</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://kadavy.net/alli" target="_blank" rel="noopener">Alliance of Independent Authors</a></td>
<td>$0</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://amazon.com?tag=kadavyinc-20" target="_blank" rel="noopener">Amazon</a></td>
<td>$80</td>
</tr>
<tr>
<td>Google AdSense</td>
<td>$0</td>
</tr>
<tr>
<td>TikTok</td>
<td>$10</td>
</tr>
<tr>
<td><em>Total Affiliates</em></td>
<td><em>$605</em></td>
</tr>
</tbody>
</table>
<h4>Reader Support</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><a class="in-cell-link" href="https://www.patreon.com/kadavy" target="_blank" rel="noopener">Patreon</a></td>
<td>$141</td>
</tr>
<tr>
<td><em>Total Reader Support</em></td>
<td><em>$141</em></td>
</tr>
</tbody>
</table>
<h4>Services</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><a class="in-cell-link" href="http://clarity.fm/kadavy" target="_blank" rel="noopener">Clarity</a></td>
<td>$0</td>
</tr>
<tr>
<td>Live Workshop</td>
<td>$50</td>
</tr>
<tr>
<td><em>Total Services</em></td>
<td><em>$50</em></td>
</tr>
</tbody>
</table>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><em>GROSS INCOME</em></td>
<td><em>$2,677</em></td>
</tr>
</tbody>
</table>
<h3>Expenses</h3>
<h4>General</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td>Accounting</td>
<td>$0</td>
</tr>
<tr>
<td>Book Printing</td>
<td>$0</td>
</tr>
<tr>
<td>Outside Contractors</td>
<td>$0</td>
</tr>
<tr>
<td>Quickbooks</td>
<td>$34</td>
</tr>
<tr>
<td>Shipping and Handling</td>
<td>$98</td>
</tr>
<tr>
<td><em>Total General</em></td>
<td><em>$132</em></td>
</tr>
</tbody>
</table>
<h4>Advertising</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td>Amazon</td>
<td>$566</td>
</tr>
<tr>
<td>BookBub</td>
<td>$0</td>
</tr>
<tr>
<td>Meta</td>
<td>$0</td>
</tr>
<tr>
<td>Google</td>
<td>$5</td>
</tr>
<tr>
<td>Influencer Marketing</td>
<td>$0</td>
</tr>
<tr>
<td>Product Samples</td>
<td>$0</td>
</tr>
<tr>
<td><em>Total Advertising</em></td>
<td><em>$571</em></td>
</tr>
</tbody>
</table>
<h4>Hosting</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><a class="in-cell-link" href="http://kadavy.net/activecampaign" target="_blank" rel="noopener">ActiveCampaign</a></td>
<td>$161</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://bookfunnel.com/" target="_blank" rel="noopener">Bookfunnel</a></td>
<td>$30</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://getdrafts.com/" target="_blank" rel="noopener">Drafts</a></td>
<td>$2</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://kadavy.net/dropbox" target="_blank" rel="noopener">Dropbox</a></td>
<td>$10</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://kadavy.net/fathom" target="_blank" rel="noopener">Fathom Analtyics</a></td>
<td>$15</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://libsyn.com/" target="_blank" rel="noopener">Libsyn</a></td>
<td>$5</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://kadavy.net/namecheap" target="_blank" rel="noopener">Namecheap</a></td>
<td>$19</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://kadavy.net/shopify" target="_blank" rel="noopener">Shopify</a></td>
<td>$39</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://ulysses.app/" target="_blank" rel="noopener">Ulysses</a></td>
<td>$3</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://kadavy.net/wpengine" target="_blank" rel="noopener">WP Engine</a></td>
<td>$96</td>
</tr>
<tr>
<td>X</td>
<td>$5</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://zapier.com/" target="_blank" rel="noopener">Zapier</a></td>
<td>$14</td>
</tr>
<tr>
<td><em>Total Hosting</em></td>
<td><em>$399</em></td>
</tr>
</tbody>
</table>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><em>TOTAL EXPENSES</em></td>
<td><em>$1,102</em></td>
</tr>
</tbody>
</table>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><strong><em>NET PROFIT</em></strong></td>
<td><strong><em>$1,575</em></strong></td>
</tr>
</tbody>
</table>
]]></content>
		
			</entry>
		<entry>
		<author>
			<name>David Kadavy</name>
							<uri>http://www.kadavy.net/</uri>
						</author>

		<title type="html"><![CDATA[November 2025 Income Report]]></title>
		<link rel="alternate" type="text/html" href="http://kadavy.net/blog/posts/november-2025-income-report/" />

		<id>https://kadavy.net/?p=10980</id>
		<updated>2026-01-11T00:54:12Z</updated>
		<published>2026-01-11T00:54:12Z</published>
		<category scheme="https://kadavy.net/" term="Income Reports" />
		<summary type="html"><![CDATA[November’s revenue was $3,823, down from October’s $5,370. Profits were $2,541, down from October’s $3,595. Record-low income and profit 12-month income and profits were both record lows again this month. Income over the past year was $55,394, and profits were $26,224. This is the third month in a row income was an all-time low, and]]></summary>

					<content type="html" xml:base="http://kadavy.net/blog/posts/november-2025-income-report/"><![CDATA[<p>November’s revenue was $3,823, down from October’s $5,370. Profits were $2,541, down from October’s $3,595.</p>
<p><img loading="lazy" decoding="async" width="638" height="371" class="alignnone size-full wp-image-10979" src="https://kadavy.net/wp-content/uploads/2026/01/income-report-2025-11.png" srcset="http://kadavy.net/wp-content/uploads/2026/01/income-report-2025-11.png 638w, http://kadavy.net/wp-content/uploads/2026/01/income-report-2025-11-350x204.png 350w" sizes="auto, (max-width: 638px) 100vw, 638px" /><span id="more-10980"></span></p>
<h3>Record-low income and profit</h3>
<p>12-month income and profits were both record lows again this month. Income over the past year was $55,394, and profits were $26,224.</p>
<p>This is the third month in a row income was an all-time low, and fourth month in a row for profits. Reminds me of the days when I had record highs on these every month for like a year. I guess that’s the way this business goes. Help is on the way.</p>
<h3>Dip in book sales income/profit continues</h3>
<p>Book sales income and profits are also in lulls. Book sales over the past year were $36,724, which is the lowest since June 2021, when they were $37,540. Book profits have been $17,099, which is the lowest since May 2021, when they were $14,224.</p>
<h3>Preview Edition campaign for <em>Finish What Matters</em> underway</h3>
<p>The big news right now is that I’m finally running a <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=incomereport">Preview Edition campaign for <em>Finish What Matters</em></a>, giving readers a chance to read chapters as they are available, and giving me – after five years – some much-needed motivation to focus on delivering those chapters.</p>
<p>While I still have three of nine chapters to really get to at least completed-draft stage, that I think in reality is more than “67%” done. I have a much better feel for the shape of the book and there are even parts that after alpha-reader feedback may belong in some of those unwritten chapters.</p>
<p>I only ever launch a Preview Edition when, based upon my level of comfort with the subject, and progress in writing, I’m very confident I can deliver the chapters on the timeline outlined. The Preview Edition for me always represents a change in mental focus from somewhat-leisurely trying to figure out the shape of a book to using a bit of good, old-fashioned grit-your-teeth discipline and elbow grease to hold that small part of the ever-changing universe in place long enough to call it done.</p>
<p>As we enter 2026, I’m aware my forecasts in the past for finishing this book have been mostly-wrong. I was 60% sure I’d finish the manuscript in 2023, that jumped to 70% sure in 2024, when I was wrong again, then I held steady in 2025 at 70%. Now I’m upgrading that to <a href="https://fatebook.io/q/i-will-finish-the-manuscript-of-finish--cmk8xmrcw0001xzij385ebaq7">90%</a> (generally my highest, recognizing catastrophes can occur).</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-10978 size-medium" src="http://kadavy.net/wp-content/uploads/2026/01/fwm-fatebook-history-350x271.jpg" alt="" width="350" height="271" srcset="http://kadavy.net/wp-content/uploads/2026/01/fwm-fatebook-history-350x271.jpg 350w, http://kadavy.net/wp-content/uploads/2026/01/fwm-fatebook-history-750x580.jpg 750w, http://kadavy.net/wp-content/uploads/2026/01/fwm-fatebook-history-768x594.jpg 768w, http://kadavy.net/wp-content/uploads/2026/01/fwm-fatebook-history-1536x1189.jpg 1536w, http://kadavy.net/wp-content/uploads/2026/01/fwm-fatebook-history.jpg 1690w" sizes="auto, (max-width: 350px) 100vw, 350px" /></p>
<p>While I did not finish the manuscript, as I was confident I would, I made <em>substantial</em> progress. When I made the prediction at the beginning of the year, I merely had an outline and was starting over with a fresh draft. Now I have most of a draft that I could feel pretty good about shipping as-is.</p>
<p>Starting about March, I basically just locked myself in a room most of each day and thought about the nature of finishing, and all that comes along with it – the creative process, cognitive styles, managing resources and risk, self-motivation, facing criticism, and more. It helps that I also <a href="https://kadavy.net/love-mondays/what-i-stumbled-across-meditating-365-hours/">meditated an hour a day all year</a>. Combine that with the power of my <a href="https://kadavy.net/blog/posts/zettelkasten-method-slip-box-digital-example/">Zettelkasten</a> and many long conversations with ChatGPT, and I think I’m mostly-done with the richest, most-sophisticated book I’ve ever written – which admittedly will not be for everyone.</p>
<h4>Kickstarter-style Shopify widget</h4>
<p>This is the first Preview Edition on which I have a Kickstarter-style “goal” widget on the page. As I write this, I’ve made $1,678 in sales, towards my goal of $3,000.</p>
<p><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=incomereport"><img loading="lazy" decoding="async" class="aligncenter wp-image-10977 size-medium" src="http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-widget-2025-11-350x193.png" alt="" width="350" height="193" srcset="http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-widget-2025-11-350x193.png 350w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-widget-2025-11-750x414.png 750w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-widget-2025-11-768x424.png 768w, http://kadavy.net/wp-content/uploads/2026/01/fwm-preview-widget-2025-11.png 972w" sizes="auto, (max-width: 350px) 100vw, 350px" /></a></p>
<p>25 days to go, so my fingers are crossed I can get there. I have some potential stretch goals planned for if and when we cross that threshold.</p>
<p>I have 29 backers at this moment, which is neither outstanding nor worrying. I sold 23 copies on the first day of the MMT Preview Edition, and at that time, I was offering a few chapters upon sign-up, and there was only one tier. This time around I’m offering just the introduction, and a few tiers, which could cause people to need to time to think.</p>
<p>To do Kickstarter style on Shopify, I first looked at a bunch of plugins, but they either weren’t impressive, or weren’t impressive and wanted to take a substantial cut of my proceeds. Instead, I used this <a href="https://preproduct.io/shopify-crowdfunding-bar-generator/">widget generator</a> from the PreProduct plugin, and modified it with the help of ChatGPT.</p>
<h4>“Get it done in Q1,” finishing cohort</h4>
<p>A new addition to this Preview Edition is a small-group cohort. I’m going to lead a small group through finishing a project of theirs in Q1. The cohort will consist of three group calls, spaced two weeks apart, and a WhatsApp group.</p>
<p>This will give a few dedicated readers a chance to get personalized help applying the concepts in the book, and it will give me some practice talking about these ideas, and seeing how they work with different personalities and projects.</p>
<p>I’m limiting the group to 8, and the seats are filling up at a pace that makes me about <a href="https://fatebook.io/q/i-will-fill-all-8-seats-of-the-get-it--cmk8yg6ap0001o3rhymspppmv">60% sure</a> I can fill them all.</p>
<h4>Lecture series</h4>
<p>The finishing cohort will also include attendance to my three-lecture series, each on a section of the book. Again, this will give everyone a chance to absorb the concepts in a different context, and even ask questions on the live broadcast.</p>
<p>Interestingly, even at a much lower price than the cohort, this is selling at about the same pace. I wonder how much hesitation is happening, as people consider which tier they should choose.</p>
<hr />
<p>So far, the Preview Edition is having the desired effect of lighting a fire under my butt to finish this book. I melted through the draft of the fifth chapter at a much faster pace than prior chapters. It is a <em>great</em> feeling to have five years of work finally bring in some money (please <a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?utm_campaign=cc1088&amp;utm_medium=content&amp;utm_source=blog&amp;utm_content=incomereport">add to the pile!</a>)</p>
<h3>Finishing survey</h3>
<p>I also recently sent out a <a href="https://forms.gle/fv7mgeLSa9wUrBQB6">survey</a> on people’s attitudes and behaviors around finishing creative projects. The patterns I’m seeing in the responses are <em>fascinating</em>, and will provide strong support for the theories I’m presenting in the book.</p>
<p>I’ve already drawn the Amazon gift card I promised, but if you’re up for taking the survey, <a href="https://forms.gle/fv7mgeLSa9wUrBQB6">please do</a>! I would love to have more responses.</p>
<h3>First TikTok income</h3>
<p>New on this report is my very first income from TikTok! It’s been a long, long struggle with figuring out region restrictions and then realizing I couldn’t have a Business account if I wanted to earn in their Creator Rewards program.</p>
<p>But now that I’m in the program, I’ve noticed that the videos that are eligible to earn – those at least one minute long – they are very stingy about sending views to. Why bother if there are other videos they can send to for free.</p>
<p>But I did have one that did pretty well, about <a href="https://www.tiktok.com/@davidkadavy/video/7563304738356268301">the origin of the name of the Pringles mascot</a>. I think that video accounts for the majority of the $76 I’ve received.</p>
<p>It’s been interesting to see that the same reels that get like 200 views on TikTok routinely reach around 10,000 on Instagram.</p>
<p>Video reels are still way on the “wildcard” side of the <a href="https://kadavy.net/blog/posts/barbell-strategy/">barbell</a> for me, even if there is revenue potential. The revenue potential and odds of revenue are both higher and more secure in finishing my next book.</p>
<p>So I’m trying to limit myself to one reel a week. I’ve built a creative system similar to the one I use for <a href="https://kadavy.net/blog/posts/email-newsletter-process/">producing <em>Love Mondays</em> emails</a>. It’s doing a good job of helping me avoid getting distracted by new ideas, while still feeling assured that some are still getting the opportunity to succeed.</p>
<p>One reel a week is a pretty agonizing pace for me. I’m trying to also schedule re-runs on some cadence. Perhaps I will be able to increase my production volume. I really hope to once the book is done, because I do feel like a window of opportunity is closing with reels.</p>
<h3>Audiobook earnings missing during Spotify switch</h3>
<p>It’s worth noting that book earnings are a little artificially low as audiobook earnings shift a bit. Findaway Voices is now InAudio, and Spotify, which used to be accounted for within Findaway Voices, is now its own thing. And it turns out Spotify only reports the streaming revenue quarterly. I can see the streams in one report, but the royalty report so far has nothing. So what may be $30 or $200 for MMT is just not there at all for now.</p>
<h3>Income</h3>
<h4>Book Sales</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/mind-management-not-time-management-productivity-when-creativity-matters" target="_blank" rel="noopener">Mind Management, Not Time Management</a></td>
<td>$780</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/100-word-writing-habit-a-small-action-with-big-results-short-read" target="_blank" rel="noopener">100-Word Writing Habit</a></td>
<td>$385</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/100-journal-prompts-workbook-wire-bound" target="_blank" rel="noopener">100 Journal Prompts Workbook</a></td>
<td>$142</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/how-to-sell-a-book" target="_blank" rel="noopener">How to Sell a Book</a></td>
<td>$32</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/digital-zettelkasten-principles-methods-examples" target="_blank" rel="noopener">Digital Zettelkasten</a></td>
<td>$305</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/the-heart-to-start-stop-procrastinating-start-creating" target="_blank" rel="noopener">The Heart to Start</a></td>
<td>$129</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/how-to-write-a-book" target="_blank" rel="noopener">How to Write a Book</a></td>
<td>$25</td>
</tr>
<tr>
<td><em>Total Book Sales</em></td>
<td><em>$1,799</em></td>
</tr>
</tbody>
</table>
<h4>Misc. Products</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><a class="in-cell-link" href="https://shop.kadavy.net/products/100-word-habit-habit-tracking-wristband" target="_blank" rel="noopener">100-Word Habit Wristband</a></td>
<td>$56</td>
</tr>
<tr>
<td><em>Total Misc. Products</em></td>
<td><em>$56</em></td>
</tr>
</tbody>
</table>
<h4>Affiliates / Advertising</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><a class="in-cell-link" href="http://www.activecampaign.com/?_r=5M988BD3" target="_blank" rel="noopener">Active Campaign</a></td>
<td>$1,403</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://kadavy.net/alli" target="_blank" rel="noopener">Alliance of Independent Authors</a></td>
<td>$177</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://amazon.com?tag=kadavyinc-20" target="_blank" rel="noopener">Amazon</a></td>
<td>$173</td>
</tr>
<tr>
<td>Google AdSense</td>
<td>$0</td>
</tr>
<tr>
<td>TikTok</td>
<td>$76</td>
</tr>
<tr>
<td><em>Total Affiliates</em></td>
<td><em>$1,830</em></td>
</tr>
</tbody>
</table>
<h4>Reader Support</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><a class="in-cell-link" href="https://www.patreon.com/kadavy" target="_blank" rel="noopener">Patreon</a></td>
<td>$139</td>
</tr>
<tr>
<td><em>Total Reader Support</em></td>
<td><em>$139</em></td>
</tr>
</tbody>
</table>
<h4>Services</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><a class="in-cell-link" href="http://clarity.fm/kadavy" target="_blank" rel="noopener">Clarity</a></td>
<td>$0</td>
</tr>
<tr>
<td><em>Total Services</em></td>
<td><em>$0</em></td>
</tr>
</tbody>
</table>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><em>GROSS INCOME</em></td>
<td><em>$3,823</em></td>
</tr>
</tbody>
</table>
<h3>Expenses</h3>
<h4>General</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td>Accounting</td>
<td>$35</td>
</tr>
<tr>
<td>Book Printing</td>
<td>$0</td>
</tr>
<tr>
<td>Outside Contractors</td>
<td>$0</td>
</tr>
<tr>
<td>Quickbooks</td>
<td>$34</td>
</tr>
<tr>
<td>Shipping and Handling</td>
<td>$66</td>
</tr>
<tr>
<td><em>Total General</em></td>
<td><em>$135</em></td>
</tr>
</tbody>
</table>
<h4>Advertising</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td>Amazon</td>
<td>$515</td>
</tr>
<tr>
<td>BookBub</td>
<td>$0</td>
</tr>
<tr>
<td>Meta</td>
<td>$209</td>
</tr>
<tr>
<td>Google</td>
<td>$2</td>
</tr>
<tr>
<td>Influencer Marketing</td>
<td>$0</td>
</tr>
<tr>
<td>Product Samples</td>
<td>$19</td>
</tr>
<tr>
<td><em>Total Advertising</em></td>
<td><em>$745</em></td>
</tr>
</tbody>
</table>
<h4>Hosting</h4>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><a class="in-cell-link" href="http://kadavy.net/activecampaign" target="_blank" rel="noopener">ActiveCampaign</a></td>
<td>$161</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://bookfunnel.com/" target="_blank" rel="noopener">Bookfunnel</a></td>
<td>$15</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://getdrafts.com/" target="_blank" rel="noopener">Drafts</a></td>
<td>$2</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://kadavy.net/dropbox" target="_blank" rel="noopener">Dropbox</a></td>
<td>$10</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://kadavy.net/fathom" target="_blank" rel="noopener">Fathom Analtyics</a></td>
<td>$15</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://libsyn.com/" target="_blank" rel="noopener">Libsyn</a></td>
<td>$5</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://kadavy.net/namecheap" target="_blank" rel="noopener">Namecheap</a></td>
<td>$37</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://kadavy.net/shopify" target="_blank" rel="noopener">Shopify</a></td>
<td>$39</td>
</tr>
<tr>
<td><a class="in-cell-link" href="https://ulysses.app/" target="_blank" rel="noopener">Ulysses</a></td>
<td>$3</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://kadavy.net/wpengine" target="_blank" rel="noopener">WP Engine</a></td>
<td>$96</td>
</tr>
<tr>
<td>X</td>
<td>$5</td>
</tr>
<tr>
<td><a class="in-cell-link" href="http://zapier.com/" target="_blank" rel="noopener">Zapier</a></td>
<td>$14</td>
</tr>
<tr>
<td><em>Total Hosting</em></td>
<td><em>$402</em></td>
</tr>
</tbody>
</table>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><em>TOTAL EXPENSES</em></td>
<td><em>$1,283</em></td>
</tr>
</tbody>
</table>
<table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1" data-sheets-baot="1">
<colgroup>
<col width="355" />
<col width="100" /></colgroup>
<tbody>
<tr>
<td><strong><em>NET PROFIT</em></strong></td>
<td><strong><em>$2,541</em></strong></td>
</tr>
</tbody>
</table>
]]></content>
		
			</entry>
		<entry>
		<author>
			<name>David Kadavy</name>
							<uri>http://www.kadavy.net/</uri>
						</author>

		<title type="html"><![CDATA[Introducing Finish What Matters (Preview Edition)]]></title>
		<link rel="alternate" type="text/html" href="http://kadavy.net/blog/posts/introducing-finish-what-matters-preview-edition/" />

		<id>https://kadavy.net/?p=10972</id>
		<updated>2026-01-06T15:51:57Z</updated>
		<published>2026-01-06T15:51:57Z</published>
		<category scheme="https://kadavy.net/" term="Books" />
		<summary type="html"><![CDATA[Today, I&#8217;m making available for the first time the Preview Edition of my upcoming book, Finish What Matters. (You can start reading today.)Do you find that the more meaningful the project, the harder it is to follow through?If you start project after project, and never finish, it may not be a personality flaw or lack of discipline.]]></summary>

					<content type="html" xml:base="http://kadavy.net/blog/posts/introducing-finish-what-matters-preview-edition/"><![CDATA[<p>Today, I&#8217;m making available for the first time the <a class="ac-designer-copy" href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?variant=51533676151086" target="_blank" rel="noopener" data-ac-default-color="1"><span class="ac-designer-copy">Preview Edition of my upcoming book, Finish What Matters</span></a>. (You can start reading today.)<span id="more-10972"></span><br class="ac-designer-copy" />Do you find that the more meaningful the project, the harder it is to follow through?<br class="ac-designer-copy" /><br class="ac-designer-copy" />If you start project after project, and never finish, it may not be a personality flaw or lack of discipline. There are good reasons we don&#8217;t finish novels, abandon apps before shipping an alpha, or keep collecting gear without shooting a video.</p>
<p><a href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?variant=51533676151086"><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-10973" src="http://kadavy.net/wp-content/uploads/2026/01/FWM-ebook-shopify-store-mockup-350x263.jpg" alt="finish what matters preview mockup" width="350" height="263" srcset="http://kadavy.net/wp-content/uploads/2026/01/FWM-ebook-shopify-store-mockup-350x263.jpg 350w, http://kadavy.net/wp-content/uploads/2026/01/FWM-ebook-shopify-store-mockup-750x563.jpg 750w, http://kadavy.net/wp-content/uploads/2026/01/FWM-ebook-shopify-store-mockup-768x577.jpg 768w, http://kadavy.net/wp-content/uploads/2026/01/FWM-ebook-shopify-store-mockup-1536x1154.jpg 1536w, http://kadavy.net/wp-content/uploads/2026/01/FWM-ebook-shopify-store-mockup.jpg 1600w" sizes="auto, (max-width: 350px) 100vw, 350px" /></a></p>
<p>The nature of creative work and our willingness to take risks combine with the challenges of self-motivation to make following through on our biggest dreams much harder than it needs to be. Meanwhile, the world is set up to motivate us with clear rewards for completing clear tasks – yet our creative projects don&#8217;t work that way.<br class="ac-designer-copy" /><br class="ac-designer-copy" />Having myself completed several books and shipped hundreds of podcast episodes and newsletters, I thought going into this book that I already had the answers. But this has been my own biggest learning experience yet. It has forever changed the way I approach ideas, brace for criticism, and decide which projects are worth taking on.<br class="ac-designer-copy" /><br class="ac-designer-copy" />The special Preview Edition is your chance to be one of the first to read the book, as I myself finish it in coming months, while shaping its final form as you get personalized advice, many months before the book hits shelves.<br class="ac-designer-copy" /><br class="ac-designer-copy" /><a class="ac-designer-copy" href="https://shop.kadavy.net/products/finish-what-matters-preview-edition?variant=51533676151086" target="_blank" rel="noopener" data-ac-default-color="1"><span class="ac-designer-copy">Learn more and join the Preview Edition here »</span></a><br class="ac-designer-copy" /><br class="ac-designer-copy" />Here&#8217;s to finishing in 2026.</p>
]]></content>
		
			</entry>
		<entry>
		<author>
			<name>David Kadavy</name>
							<uri>http://www.kadavy.net/</uri>
						</author>

		<title type="html"><![CDATA[Free 100 WORDS Wristband When You Buy 100 Word Writing Habit]]></title>
		<link rel="alternate" type="text/html" href="http://kadavy.net/blog/posts/free-100-words-wristband-when-you-buy-100-word-writing-habit/" />

		<id>https://kadavy.net/?p=10962</id>
		<updated>2025-12-24T23:20:20Z</updated>
		<published>2025-12-26T16:19:16Z</published>
		<category scheme="https://kadavy.net/" term="Books" />
		<summary type="html"><![CDATA[If you&#8217;d like to give your writing New Year&#8217;s resolution a boost, I&#8217;m offering the 100 WORDS wristband free with any order of the 100 Word Writing Habit paperback on my store. I personally wear the 100 WORDS wristband daily, and turn it right-side out once my writing is done. Oftentimes, I&#8217;ll see it still says]]></summary>

					<content type="html" xml:base="http://kadavy.net/blog/posts/free-100-words-wristband-when-you-buy-100-word-writing-habit/"><![CDATA[<p>If you&#8217;d like to give your writing New Year&#8217;s resolution a boost, I&#8217;m offering the <a href="https://shop.kadavy.net/products/100-word-writing-habit-habit-wristband">100 WORDS wristband free with any order of the <em>100 Word Writing Habit</em> paperback</a> on my store.</p>
<p>I personally wear the 100 WORDS wristband daily, and turn it right-side out once my writing is done.</p>
<p><a href="https://shop.kadavy.net/products/100-word-writing-habit-habit-wristband"><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-10963" src="http://kadavy.net/wp-content/uploads/2025/12/overhead-flip-close-up-square-track-320.gif" alt="" width="320" height="320" /></a><span id="more-10962"></span></p>
<p>Oftentimes, I&#8217;ll see it still says 0 WORDS, and that reminds me to at least pick up a journal and write something.</p>
<p>Grab the paperback and wristband in this <a href="https://shop.kadavy.net/products/100-word-writing-habit-habit-wristband">special deal</a>, until 2026.</p>
<p><a href="https://shop.kadavy.net/products/100-word-writing-habit-habit-wristband"><img loading="lazy" decoding="async" class="aligncenter size-medium wp-image-10195" src="http://kadavy.net/wp-content/uploads/2024/10/hwh-plus-wristband-350x263.jpg" alt="" width="350" height="263" srcset="http://kadavy.net/wp-content/uploads/2024/10/hwh-plus-wristband-350x263.jpg 350w, http://kadavy.net/wp-content/uploads/2024/10/hwh-plus-wristband-750x564.jpg 750w, http://kadavy.net/wp-content/uploads/2024/10/hwh-plus-wristband-768x577.jpg 768w, http://kadavy.net/wp-content/uploads/2024/10/hwh-plus-wristband-1536x1155.jpg 1536w, http://kadavy.net/wp-content/uploads/2024/10/hwh-plus-wristband-2048x1540.jpg 2048w" sizes="auto, (max-width: 350px) 100vw, 350px" /></a></p>
<p>Happy New Year!</p>
]]></content>
		
			</entry>
	</feed>
