SEO Strategies - Kaiserthesage

Alternative Approaches to Improve Blogger Outreach

Kaiserthesage — Mon, 20 Feb 2012 18:30:24 +0000

Blogger outreach is one of the most predominant tasks of marketing a website these days, seeing that links acquired from blogs are considerably valuable in terms of obtaining better search rankings, sending leads as well as in developing brand presence in a targeted community. There have been so many ways on how link developers/online marketing teams have successfully penetrated blogs for link opportunities, wherein most of the methods are already conventional when it comes to building natural-looking links.

Inbound.org – A New Learning Tool for Inbound Marketers

Kaiserthesage — Sun, 12 Feb 2012 19:06:13 +0000

Inbound.org is a newly launched community-based content sharing website – created by two of the most renowned thought leaders in the field of inbound marketing, Rand Fishkin (Founder of SEOmoz) and Dharmesh Shah (Founder of Hubspot). It’s a very promising community, basing from the reception it gained from active online marketers worldwide (getting 10,000+ visits on the second day of its launch – and on a weekend), considering it as a new home of the best educational web-based materials in the industry.

Conversion Killers: How to Plug Website Holes That Leak Money

Kaiserthesage — Thu, 09 Feb 2012 00:45:18 +0000

If you are like most marketing bloggers, then you are after one thing…making money online. That’s why you crank out content, work the social web and optimize your site. You want higher and higher amounts of traffic flowing to your site. The only problem is…if you are making one of the following conversion mistakes…then you are losing serious revenue. Fortunately, it’s pretty easy to correct any one of these mistakes and plug up any holes in your blog or website. Your first step is to find the holes.

Online Brand Marketing – Building a Strong Brand Presence using SEO, Social and Content

Kaiserthesage — Tue, 07 Feb 2012 08:52:06 +0000

I have been writing a lot about online branding for the past several months, seeing that this practice is being more relevant and significant to the changes that search engine algorithms have been continuously implementing to serve better results to their users (particularly in developing new signals for new ranking factors and algorithmic changes such as Panda and Search plus your world). Apparently, the more search engines evolve, is the more all the available known channels for online marketing become a single component of an entire strategy, making integration the most efficient way to drive visitors, build a solid brand, generate sales to your business and to withstand any imminent/drastic game-changers.

The State of Affiliate Marketing in 2012

Kaiserthesage — Fri, 03 Feb 2012 08:55:29 +0000

A few weeks ago, Google rolled out Search Plus your World on US and UK search result pages, a new format that merges social and personalized search results for logged in users, which also includes relevant Google+ pages in the results. This is clearly another attempt from Google to put affiliate marketers out of business, seeing that this major change in search engine optimization is more focused on their users’ social activity. Affiliate marketing has been an industry for over a decade (since 1994), serving as a marketing tool for ecommerce sites, helping them get more sales and is projected to help the ecommerce industry reach almost $300 billion in sales in 2015.

Social Contest Marketing for Buzz and Links

Kaiserthesage — Fri, 27 Jan 2012 11:07:47 +0000

It's no secret that social media based contests are a sure fire way to gain brand exposure, social followers and links. There are many ways to go about executing your contest so I thought I might go over some ideas and tips that have worked wonders for clients in the past. I'll be getting into everything from which social platforms work the best, tools to help you out and how to score links all over the place during the process. I'm pretty excited to be writing about this topic mainly for one reason. Building a strong social follower base is key to a brand's survival. Why? Well, it scares me to think how many businesses rely mostly on Google's organic traffic for business and just how much a strong social following is contributing to organic rankings.

Building Authority and Influence in Google+

Kaiserthesage — Tue, 17 Jan 2012 15:04:31 +0000

When Google announced last week that they’ll be starting to roll out Search Plus your World, it became more evident that search is shifting towards a simpler way of retrieving data for their users by merging personalized search and social search on their result pages for logged-in users (including relevant Google+ pages). This sudden – but already foreseen – move from Google is definitely going to make massive changes on how businesses should market themselves, as this is certain to affect traditional online marketing methodologies.

Linker Outreach: A Method for Social and Editorial Link Building

Kaiserthesage — Tue, 10 Jan 2012 09:15:51 +0000

Social linking has been one of the most significant and realistic indicators of how credible, useful and/or authoritative a content is these past few years, helping search engines identify high quality pages over the web, and to the extent of somehow improving their search results. With different social platforms being widely used by people worldwide, link building seems to be much easier than before, especially in reaching out and engaging your link targets.

Thank You 2011. Let’s Get It On 2012!

Kaiserthesage — Mon, 02 Jan 2012 01:42:37 +0000

There are so many reasons for me to be thankful about the year that has just ended, may it be in terms of my career as an SEO and as an individual that’s part of a struggling society. This is just a short post that I’ve planned to write a few weeks back, to thank everyone who I’ve met and to everyone who has been a part of my adventure this past year.

SEO Strategies and Inbound Marketing Best Practices for 2012

Kaiserthesage — Tue, 20 Dec 2011 19:21:42 +0000

In 1998, when Larry Page and Sergey Brin received funding from Andy Bechtolsheim, no one really expected for Google to grow or to be as big as it is now. And perhaps, not one person expected for it to create massive job as well as business opportunities for people worldwide, which is now one of the most competitive and in-demand industries in the web space – Search Engine Optimization. People have speculated enough – for over a decade of its presence – that the industry is predestined to die (particularly on every year-end posts/articles predicting that next year, SEO will be dead, I guess most of you have seen this statement a lot). Seeing that SEO is still continuously evolving, we all might not see its end anytime soon.