Principle #1 – Launch with Suspense
This method might not work for some companies, but if you are well known in your industry and have many connections, using suspense is a great way to build interest from the media and potential clients. As an example of this, Bazaarvoice announced that they received funding but didn’t provide details of what they were doing. They played this out for a while, and by the time they officially launched, they had plenty of news coverage and open doors for sales.

Filling the Press Pipeline
While on the topic of capturing the media’s attention, Sam provided a list of marketing collateral you should use to capture the interest of journalists and bloggers:

• Original research – perhaps based on customer data or similar.
• Case studies are great, with clients championing your story to the press.
• Big name client announcements.
• New product or features (ideal if related to hot topic).
• Partnerships with brands bigger than yourself. You can also leverage the new partner’s media contacts.
• Speaking engagements and awards.

Principle #2 – Creating a WOM (Word-of-Mouth) Ecosystem
Measuring the results of your marketing efforts is very important, but WOM or word-of-mouth, while not as measurable, is also an essential part of your marketing mix. You need to create compelling content – funny videos, interesting studies – so people will naturally want to share it.

Once you have the content available, make sure to distribute it across all relevant channels and mediums.

Principle #3 – Create Facetime
B2B marketing is more about getting sales people in front of potential clients and less about SEM lead generation and conversions. Again, this might be harder for measuring and predictability, but as companies mature, they can focus on metrics as well.

Another point Decker made is that start-ups should try and get speaking engagements for themselves or their clients at B2B conferences instead of pouring tons of money into super-expensive booths. This is especially true if the market has never heard about you or your product.

Principle #4 – Leverage Reputation
Leveraging personal brands is not about ego, it’s just about using the tools you have to open doors and drive sales. Additionally, continue to build relationships via speaking engagements and also by being on boards of other companies. Try and hire people with connections that can help build trust and generate more “facetime” for sales.
And it’s not just about the executives. Get everyone in the company to tweet and build social media relationships. Synchronizing tweets and other social sharing about relevant news can really help create buzz.

Principle #5 – Executives Sell
Executives need to sell. Sam sold 30% of the deals at Bazaarvoice, and as CMO and thought-leader, he was able to open doors that the VP Sales could not.

Principle #6 – Market the Future
This method is not necessarily for your blog or media, but you can start quietly marketing and selling products even before they are live. By evangelizing to your clients during beta, you stay ahead of the game. Then when you do announce the product, you already have clients that are using it.

Principle #7 – Case Studies Rule
As mentioned earlier, the media loves case studies. Happy customers stepping up and championing a product or service is the best story that anyone can come up with. Additionally, when Sam asked his sales reps which marketing content was most helpful to them, case studies rose to the top.

Principle #8 – Keep it Human
As Sam mentioned throughout his presentation, you are marketing to people. And people tend to buy more from other people that they like. By creating awesome events, interesting content, and recognizing that no one wants to be bored by….boring stuff, you are building that “likable” factor that strongly influences the ultimate decision to buy.

View the entire presentation here.

To discover how online feedback can help you create greater customer satisfaction and loyalty – contact us today!

New to Kampyle? Request a Demo!

You are welcome to request a live demo to meet your business needs. Our experienced consultants give you actionable advice and a thorough overview of Kampyle’s Feedback Solutions.

Letting Customers Know That Their Feedback Makes a Difference
Not only does Life Technologies actually listen to their customers and act on their feedback, they make sure that their customers know about it. Every time customers leave feedback, they receive a message redirecting them to a page highlighting the changes that have been made based on previous feedback.

Summarizing the motivation behind the page, Carlos Herrera, Customer Loyalty Leader at Life Technologies said that it’s “not about surveys or feedback forms”. Rather he explained, “this is about personally connecting with our customers. Kampyle has helped us to do just that”.



By communicating their appreciation for feedback, Life Technologies has made an invaluable move in building loyalty and increasing the likelihood that customers will continue to share their concerns and issues in the future as well.

Informed Optimizations for Enhanced BioTech Shopping
By collecting detailed customer feedback Life Technologies was able to easily identify usability flaws in areas such as navigation and shopping features, and come up with a clear vision of what their new site needed to offer.

Examples of the improvements they were able to make based on customer feedback, include:

• Significant reductions in complaints about “vanishing primer orders” – accomplished by creating clearer instructions and modifying order processing settings.
• Easier usage of promotional codes – accomplished by creating a new promotions page and simplifying the way promotion codes are entered during the check-out process.
• Streamlined the way customers can contact relevant departments – accomplished by updating phone menus and eliminating excess contact information (e.g. lengthy lists of phone numbers).

To discover how online feedback can help you create greater customer satisfaction and loyalty – contact us today!

New to Kampyle? Request a Demo!

You are welcome to request a live demo to meet your business needs. Our experienced consultants give you actionable advice and a thorough overview of Kampyle’s Feedback Solutions.

The Digital Self and Customer Feedback
Adobe’s theme for the summit is “The Digital Self”. This theme expresses how today’s consumers are increasingly sharing data and information about their online/mobile behavior and preferences, in the expectation that this will lead to an enhanced and more personalized digital experience.

At the summit you will be able to see how Kampyle’s online feedback solutions offer your customers an easy and focused medium for communicating their wants and needs directly with you – so that you can effectively take informed action and optimize the digital experience for increased customer satisfaction and ROI.

Learn from the Best
Adobe’s stellar lineup of presenters at the summit includes the likes of Arianna Huffington, Bill Gassman (Gartner Group), Shar VanBoskirk (Forrester), and Chris Popple (Royal Bank of Scotland).

The numerous presentations, sessions and events will be covering the following topics:

• Analytics & Reporting
• Advertising & Multi-Channel Campaigns
• Media Monetization
• Personalization & Conversion
• Web Experience Management
• Mobile
• Social

To Schedule a Meeting With Kampyle at the Summit, Contact Us Now!

To discover how Kampyle’s feedback platform can transform your business – contact us today!

New to Kampyle? Request a Demo!

You are welcome to request a live demo to meet your business needs. Our experienced consultants give you actionable advice and a thorough overview of Kampyle’s Feedback Solutions.

Improving the Customer Experience with Big Data

Bob E. Hayes of TCELab, in his recent article, Big Data has Big Implications for Customer Experience Management, provides a detailed overview of big data and how businesses can harness its value for enhancing the customer experience and ultimately the corporate bottom line. While Bob covers many important issues in the article, he makes it clear that customer feedback, especially when integrated with big data, is an essential component in creating an ideal user experience.

As an example, by integrating financial data and customer feedback data, companies can shed light on how the customer experience impacts objective metrics like renewals, the type and quantity of purchased products, social sharing, and more.

The article nicely articulates this, stating that “these objective loyalty metrics provide no insight about how to improve them. Linking satisfaction with the customer experience to these objective loyalty measures, however, lets you build predictive models to help you understand the reasons behind your financial metrics. This is powerful stuff”.

We could not agree more.

Gift Shopping Made Easy

Walmart’s new app, Shopycat is a great example of how big data from social media is being used for improving and customizing the online shopping experience and to drive more sales. Tom Groenfeldt, in a recent Forbes article about WalmartLabs, writes that Shopycat can “review your Facebook friends and look at their hobbies, interests and activities and create a list of gift suggestion. You can search for recommendations by name or by interest, review the suggestion and click to buy a gift”.

He also notes how retailers are no longer “limited to monitoring the actions of shoppers on its site or in its stores. Walmart can watch social media for trends” so that retailers can make sure to stock up on the merchandise their target market is looking for right now.

How Target, the Retail Giant, “Knows Before it Shows”

Collecting and mining customer data is not without critics. There is always the concern that companies have too much personal information about individuals. Kashmir Hill, a writer for Forbes, nicely summarizes these issues in her article How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did, which describes how Target used customer purchasing data to not only predict which customers might be pregnant, but also what stage of pregnancy they were in. The article continues, showing how Target successfully leveraged that information for, no pun intended, targeted marketing by sending brochures with baby-care products and other pregnancy related items to ladies that matched the “pregnant” data profile.

For a more detailed and lengthier article on Target’s practices and the important lessons they learned, see the New York Times piece by Charles Duhigg.

If you have any other great articles or stories that highlight the power of big data, we’d all love to hear about it in the comments section!

To discover how Kampyle contributes to your big data insights – contact us today!

New to Kampyle? Request a Demo!
You are welcome to request a tailored live demo to meet your business needs. Our experienced consultants give you actionable advice and a thorough overview of Kampyle’s Feedback Solutions.

Image Credits: data image via Shutterstock.

Mobile Feedback Forms
As mobile browsing and m-commerce are rapidly becoming standard fare in the overall customer experience, companies offering mobile sites and apps should be collecting and measuring NPS on the mobile experience itself.

Feedback forms inserted unobtrusively in the mobile app or site offer customers the option to rate their experience on the NPS 0-10 scale as well as leave more detailed feedback about the rating they gave. Usability and other issues can be reported on while customers are still actively engaged with the mobile site or app, keeping the feedback fresh and accurate.

SMS
With SMS use skyrocketing (how many text messages did you send/receive today?), there is no doubt that this is a very important medium for communicating with customers. Recently, on the LinkedIn NPS Forum one European group member shared how telecoms and insurance companies send SMS messages asking customers to rate their recent experience with call centers. The customer simply responds via SMS with a NPS score and an optional comment.

To learn more about Net Promoter in the online and mobile space download our e-book now!

QR Codes – Linking the Offline and Online Experience
Companies with multi-channel offerings, should consider collecting NPS for both their offline and online assets. One challenge with this however, is that offline and online NPS is usually collected separately. This makes benchmarking and other comparative analysis very difficult.

One option that can be employed is to import all the offline NPS data into a centralized system, together with online and mobile NPS data. A combined score from all sources can be generated, along with a segmented view where management can compare and contrast between the offline, online and mobile scores.

Another option that would eliminate the extra step of importing, would be using a QR code to generate a mobile feedback form. That way, a customer in a brick-and-mortar setting could rate their experience with the score going directly into the above-mentioned centralized system. This method might work well for businesses like car rentals where the customer is exposed for extended periods of time (i.e. in the car or at the rental agency) to brochures or posters that offer the possibility to share feedback via a QR code.

To discover how Kampyle’s mobile feedback solutions for Net Promoter can transform your business – contact us today!

New to Kampyle? Request a Demo!
You are welcome to request a tailored live demo to meet your business needs. Our experienced consultants give you actionable advice and a thorough overview of Kampyle’s Feedback Solutions.

Image Credits: Texting image via Shutterstock.

Telling you that our CEO Ariel Finkelstein has done it again and that there is a great new article of his about leveraging customer feedback sounds like blunt self-promotion, doesn’t it? We admit: it certainly does.

Still, if you are new to the hands-on usage of customer feedback and want to get a quick overview, this is just the article for you!

Ariel’s article holds some excellent takeaways for the following areas:

• Online Feedback – Making it Easy to Enhance the Customer Experience and Increase ROI
• Reliable and Real-Time Insight Leads to Informed and Profitable Action
• Gaining Competitive Knowledge that Drives Increased Conversions and Revenue
• Feedback-Driven Inbound Marketing and Lead Generation
• Cost-Effective and Personalized Customer Support

You can read Ariel’s article in the April issue of “Internet Marketing Magazine”, the Australian magazine designed specifically for Internet Marketers. The publication aims “to deliver you up to date relevant timely information on all facets of marketing on the internet from niche markets through to traffic, conversion optimization, marketing funnels, online stores, social media, eBay and just about anything else you can think of.”

Here’s the link to your free online copy of the magazine; Ariel’s article can be found on page 32 onwards.

Enjoy the read!

When to Begin Using Feedback in Website Redesign
We often encounter businesses that when faced with these questions want to ensure their redesign will generate positive results. To that end, they look to our online feedback platform as a way to test their redesign’s success – which they maintain can only be done once the new site has been launched.

Of course, we explain that feedback actually plays a very significant role even before getting started with the redesign. Usability experts and design teams can gain tremendous insight from feedback. With a more comprehensive understanding of online visitors’ preferences and pain-points, they will be better equipped to create a winning design that is perfectly optimized for your target audience.

Let’s take a quick look at the various ways feedback is intertwined with website design:

Decluttering
One of our clients, Swisscom, discovered that the wealth of information they were providing, was actually overkill. Customers were getting lost in the sea of words and links. With clear feedback in hand Swisscom took an axe to excess wordage, and found out that “less is more”. Customers were now able to quickly find and understand the content or instructions they needed. This directly impacted Swisscom’s goal of creating more cost-effective online self-serve support and sales.

Navigation and Search
Companies sometimes fall into the trap of taking a cookie-cutter approach when it comes to navigation and search. But even within one industry, take retail for example; different products could require very different approaches. Here are some actual feedback items our clients have collected, that nicely illustrate this point:

“I’m looking for a lens hood compatible with an XYZ 18-200 mm lens. Apparently it is not possible to search according to compatibility. Do I have to look at each lens hood individually to find one that’s compatible?”
Online Customer on Camera and Electronics Site

“Why can’t I search by designer? I don’t want to search thru items from brands I don’t buy!”
Online Customer on High-End Clothing Site

Filling in the Analytics Gap
User feedback can also completely reframe available web analytics data – with a resultant “about face” in website redesign. For example, based on web analytics, our client Hotels Combined removed a feature from their search refinement options. As this search functionality was not being used frequently, it was deemed redundant. However, after removing it, Hotels Combined received strong feedback from a small but high-value group of users requesting the feature’s return. Without this insight they would have alienated this niche, power group along with their wallets.

Conversion Killers
Our friends at Conversion Rate Experts have a great article where they discuss “nuke buttons”, buttons, links or features that are actually “traps that reduce the likelihood of conversion”. Although we are sure that usability experts are aware of the classic issues the article mentions, it is inevitable that conversion-killing bugs and human error will creep into the best designed site. The easy antidote to this is crowd-sourcing QA with online feedback. All those extra eyeballs will pick up on the usability problems that might have been missed.

Using Feedback Post-Launch
Getting insight from your online visitors after launching your newly designed website is crucial. As mentioned above, customers and visitors – the actual “users” of your site – will almost always catch navigational issues, content errors, bugs and other usability problems that were missed by your QA team.

But more importantly, your users will tell you if you got it right. Let’s recall the steps you went through in your redesign: You were aware of the issues your users had on your old site, and your team came up with solutions to these issues. But does the new site really answer the problems of your visitors? Well, by using online feedback your visitors will be able to tell you.

The Virtues of Ongoing Customer Feedback
With the fast-paced change that is commonplace in today’s business world, websites will always be undergoing some small measure of redesign. The users’ needs and interests are always fluid, and what once worked for them in the past, might not be sufficient to service them in the present. Providing ongoing opportunities for your online visitors to give you a piece of their mind, is critical in staying ahead of the competitive curve.

Additionally, businesses that turned to us for a post-redesign, “tweaking tool” quickly discovered that customer feedback was not only an integral part of pre and post website redesign, but also an important driver of lead generation, targeted marketing and cost-effective online support.

About the Author

Zev Schonberg is a Marketing Communications Manager at Kampyle. He loves learning about how technology impacts business, riding singletrack on his mountain bike and writing an occasional blog post.

You can connect with Zev via Google+, Twitter or LinkedIn.

Feel free to contact him about Kampyle and other fun things!

To explore how Kampyle can positively impact website design, lead generation, sales and customer support – contact us today!

New to Kampyle? Request a Demo!
You are welcome to request a tailored live demo to meet your business needs. Our experienced consultants give you actionable advice and a thorough
overview of Kampyle’s Feedback Solutions.

Image Credits: Concept image via Shutterstock.

Wouldn’t it be great to have your office running smoothly, without chasing after IT admins, cleaning and maintenance staff, or office managers? In all companies, time and money is wasted on reporting everyday mishaps such as missing paper in the printer, spoiled milk in the fridge, or overflowing waste baskets.
Peanuts you say? According to new research these disturbances are responsible for a 7% loss of working hours. So you better reconsider.

How Efficient Is Your Company?

Two months ago Kampyle was addressed by a long term client, who already had used Kampyle’s Feedback for Events, asking if there is way to implement feedback within a company to reduce this kind of time loss. Flexible as always, Kampyle got creative and is proud to announce its newly launched service – Enterprise Efficiency Feedback, helping companies to discover the pain points of their employees. Learn more…

Kampyle’s new service so far has been rolled out by two companies, and as their names are withheld, let’s call them Company A and Company B. Both of them have approximately 300 employees, and in both of these companies, departments and responsibilities are well established, but information and feedback flow is lacking an explicit internal structure.

QR codes everywhere

To make EEF work, IT administrators had to ensure that each employee had a QR reader installed on their mobile phone. QR codes were installed simply everywhere: on the furniture, printers, screens, PCs, waste baskets, etc. In addition each room has a QR code next to the light switches. A customized feedback form allows you to report any problem there might be from dirty window panes, broken lights to poor air conditioning. Learn more…

Time and money is better spent than ever!

After only 3 weeks of using Kampyle’s EEF, the efficiency of Company A has risen enormously. Its CEO shared with us the following: “Our company is split over 5 floors, communication is sometimes hard. So Kampyle’s EEF looked very promising to us. Certainly we were worried that our employees would not use it. But just on the contrary – they love it. We cannot really say what it is, but complaints and problems submitted via the feedback systems are solved much faster than they were before. We assume that the fact these issues are recorded on our feedback systems, encourages the responsible person to react faster that they would have done in case they were only updated about it verbally. EEF makes it easy for the responsible person to decide which of the things have to be fixed first. Time and money is better spent than ever!”

Can’t see the forest for the trees

Each company has issues that tend to go undiscovered. If fixed they can enormously add to the efficiency of the company. “For example we received much feedback related to the office chairs. Every seventh employee had issues with them. We made this a priority – had chairs repaired where possible and also exchanged where needed. Our people are working hard, spending hour after hour sitting at their desks. You can imagine that they were happy to see how responsive we are to their feedback.” , explains Company A’s CEO.
Learn more…

EEF – it is not all about the negative

Of course the feedback system can also be used to record positive and encouraging comments. Actually first analyses show that approximately 25% of the employee feedback is positive. Employees are sensitive to well-done changes or tasks, and take the time to express their appreciation.

Of special interest to the companies is also the input they receive related to suggestions and ideas. “It is amazing how many good ideas are produced by our employees, of which we were not aware of before. The reason is simple: Many employees have ideas but sometimes lack knowledge whom to address in the company. With the EEF solution at hand, it is not the concern of the employee whom to address, it is only about expressing the idea as such. And – as enforced by the intuitive feedback forms – the idea is captured on the highest level. No need for time consuming detailed descriptions. Based on feedback, coming from employees not related to product management, we added many new products to our shop – which are now selling like crazy with our online customers!”, elaborates CEO of Company B.
Learn more…

“ManFeed” – for submitting anonymous feedback on managers

Company B wanted to enable their employees to give feedback on the management. Clearly this is a very sensitive process. Having privacy and – if requested – anonymity granted was an absolute precondition to have this service accepted by the employees. Kampyle established “ManFeed”, a light-weight mobile app, which allows the employee to give feedback anonymously. In this case all tracking information of the feedback submitter is deleted, before entering the feedback system.

“I had to put all my authority into this. Each employee has my personal word that this system will not be abused in any way. It is mainly about mediation, and of course this feedback is only accessible to the top management. The experience so far is very positive. Our employees are using the system responsibly. We also understand now what is the main concern of our employees: it is the work load on them, which in their eyes is not distributed fairly. We are using the system to mediate and restructure work flows where needed.”
Learn more…

Want to know more? Contact us today to learn how Enterprise Efficiency Feedback can help to make your company more successful and a better place for your employees.

Image Credits: QR image bank image work image guillotine image smile image wire image happy image via Shutterstock.

Case Study: Fairfax Digital Leads the Way with Customer Feedback
Fairfax Digital is Australia’s leading provider of news and classifieds. Their Metro Media Division publishes the prominent news sites, Sydney Morning Herald, The Age, Brisbane Times, and WA Today, which combined receive over 15 million monthly visitors.

As a Kampyle client collecting and acting on customer feedback, they have had significant and measurable success in improving and managing their online user experience. Our case study reveals what challenges they were facing and how Kampyle was able to help them:

• Enhance user experience with real time detection and correction of website issues
• Reduce time and effort required for problem-solving and site optimization by overlaying feedback with visitor profile information
• Streamline the sharing of feedback and data with relevant teams for efficient and informed action taking
• Decrease negative feedback by 50% over a 12 month period

To discover how you can transform your online business’ user experience and grow your ROI – download the Fairfax Digital case study today!

New to Kampyle? Request a Demo!

You are welcome to request a live demo to meet your business needs. Our experienced consultants give you actionable advice and a thorough overview of Kampyle’s Feedback Solutions.

Image Credits: Tablet image via Shutterstock.

Q: We frequently see “quick tips” and “Top 10 Lists” all over the Internet on improving websites and optimizing conversion. What is your take on these promises of easy paths to high conversion rates?

A: They’re worse than useless—they can be downright destructive. Consider the business owners who stumble upon the “magic submit button” design or headline formula that’s touted to be a sure thing. They try the idea and it falls short of their expectations.

Often they become negative about the whole idea of testing and measurement, because they rightly state that “I tested all sorts of things and nothing ever worked.” It’s a valid statement that their tests did not work, but an invalid conclusion that therefore testing and measurement are useless.

Q: So are you saying the tips and lists are invalid for everyone?

A: No, we’re not saying that. It’s just that such tips are superficial prescriptions for situations where no one has spent the time to diagnose the actual problem in the first place. Can we say that aspirin, heart medicine, and chemotherapy are all effective treatments? Yes. But without first determining which patient has what problem, you stand a good chance of killing your patients.

It’s true that diagnosing the problem does take some time and is not nearly as appealing as applying a handy “Top 10” solution—but we’ve found that the real fun happens when you get measurable improvements to your profits, so it’s well worth the effort to build a factual foundation first. We’ve written several reports on how to diagnose conversion problems, and they’re available for free via this link.

Q: How do customer feedback solutions (such as Kampyle’s) directly or indirectly impact conversion rates?

A: We hope you don’t mind if we’re very blunt: Kampyle is worthless if a company installs it, gathers feedback, and does nothing with it. Our own company is also worthless to a client who implements none of our advice. So in that sense there is no direct impact on conversion rates. But for the customer who installs Kampyle and acts on the visitor intelligence, conversion improvements can go sky high. One of our clients – a multimillion-dollar company – grew its sales by 35% immediately after installing Kampyle, simply by acting on the feedback that the majority of its visitors were giving.

Q: Your work with clients has shown that the perception that “long web pages don’t sell” is incorrect and that people will continue scrolling down and reading, provided that the material is interesting. Based on this, you encourage businesses to write as much as they need to explain their product or service. Do you have any tips on making material–even if long–more interesting to read? Are videos or infographics better options than written material for getting a message across?

A: There’s no such thing as text that’s too long–only text that’s too boring. By the way, the same rule applies to video and infographics. If visitors are interested in what you have to say, they’ll happily read or watch, and probably search for even more material on your site. Just think back to the rare occasions when you were delighted to discover a site that provided exactly what you were looking for.

The first key to becoming that sort of site is to segment your visitors. If you own a travel site, then it would be a big mistake to address all your customers as if they were one big blob. Business travelers are definitely different from honeymooners, who in turn differ from students studying abroad.

The second key is to avoid boring, passive language. Businesses often are breeding grounds for stuffy, depersonalized, jargon-filled text. Take a machete to all instances of, “We’re a leading provider of”, or “our revolutionary new”, or “cutting-edge solutions.” These all are about as meaningful as being put on indefinite hold while hearing “Your call is important to us.” Instead, speak the way humans interact with each other, face to face. The lawyers and English majors in your organization will have a fit; just smile, nod politely, and ignore them.

Another key is to avoid long blocks of text. People make an unconscious, instant evaluation of text, and if it looks like it will be a lot of work to get through a page, most people will avoid it.

The beauty of using Kampyle is you can discover what visitors find confusing or interesting on each page of your site and you can adjust your message accordingly.

Q: When gathering feedback from online visitors or customers, is the “benefit” of gaining insight into customer opinion outweighed by the “cost” of reading loads of individual pieces of feedback?

A: Absolutely. There is no more important contributor to increased conversions than to gain a deep understanding of what is going through the minds of your customers and also what is on the minds of qualified visitors who choose not to become your customers.

In all of our engagements with companies, we’ve never encountered a single one that gathered too much feedback from visitors and customers, and almost all companies did far too little of it.

You’re right that there’s a cost to gathering feedback because it not only must be digested, but it also must be acted upon or you’ve merely succeeded in wasting everyone’s time. Once most people complete a cycle of gathering feedback, acting on it, and seeing the results, they’re hooked.

Q: What would you suggest for smaller companies that already built their website and have limited funds for multivariate testing or other types of conversion-optimization analysis?

A: We’re firm believers in being bold in your tests. As we said earlier, you must gain a deep understanding of what your customers like, in addition to what’s holding back your qualified visitors who don’t buy. When you have that foundation, then you can skip all the “meek tweaks” that take forever to test. Instead, you can be highly effective on a small budget by looking for major revenue arteries that you can unclog.

The great news is after just one or two of these well-researched bold tests, you’ll have increased revenues with which to pull away from your competition even faster.

Q: Are there any specific website sections or processes that in general, benefit more from the CRE Methodology?

A: Not in general. Though many sites will benefit from bold testing of the home page by virtue of the amount of visitors that page gets, other sites have certain hot products, or perhaps a big issue with their checkout process. In those cases, focusing on the hot-product page or the shopping cart may yield the biggest results. It all comes back to two key concepts: understanding your visitors and customers, and measuring everything.

If you are looking to discover what matters most to your customers so you can provide them with an excellent online experience and grow your digital ROI – contact us today!

New to Kampyle? Request a Demo!
You are welcome to request a tailored live demo to meet your business needs. Our experienced consultants give you actionable advice and a thorough overview of Kampyle’s Feedback Solutions.