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	<title>Kaplan Social Media</title>
	
	<link>http://www.kaplansocialmedia.com</link>
	<description>What is your social status?</description>
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		<title>The Social Media for Social Good Summit</title>
		<link>http://www.kaplansocialmedia.com/the-social-media-for-social-good-summit/</link>
		<comments>http://www.kaplansocialmedia.com/the-social-media-for-social-good-summit/#comments</comments>
		<pubDate>Mon, 24 Sep 2012 01:43:04 +0000</pubDate>
		<dc:creator>Auren E. Kaplan</dc:creator>
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		<guid isPermaLink="false">http://www.kaplansocialmedia.com/?p=293</guid>
		<description><![CDATA[This week has been a momentous one for individuals interested in using social media and technology to improve the state of the world. Mashable, in conjunction with the United Nations Foundation, the United Nations Development Project, Ericsson, the Bill and Melinda Gates Foundation, and 92Y have curated a multi-day event that speaks to the many corners [...]]]></description>
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		</item>
		<item>
		<title>Three Ways Manufacturing Companies Benefit From Social Media</title>
		<link>http://www.kaplansocialmedia.com/three-ways-manufacturing-companies-benefit-from-social-media/</link>
		<comments>http://www.kaplansocialmedia.com/three-ways-manufacturing-companies-benefit-from-social-media/#comments</comments>
		<pubDate>Thu, 23 Aug 2012 14:18:57 +0000</pubDate>
		<dc:creator>Auren E. Kaplan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Front Page Blog]]></category>
		<category><![CDATA[Manufacturing]]></category>
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		<guid isPermaLink="false">http://www.kaplansocialmedia.com/?p=241</guid>
		<description><![CDATA[Some manufacturers are skeptical about social media marketing. While over 80 percent of B2B businesses have social media, and over 90 percent of B2B business decision makers use social media personally, only about 30 percent of manufacturers use social media. Kaplan Social Media exists to close this gap, and eliminate this discrepancy. In this article [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>B2B Companies Cite Social Media as Important For Lead Generation</title>
		<link>http://www.kaplansocialmedia.com/b2b-companies-cite-social-media-as-important-for-lead-generation/</link>
		<comments>http://www.kaplansocialmedia.com/b2b-companies-cite-social-media-as-important-for-lead-generation/#comments</comments>
		<pubDate>Fri, 27 Jul 2012 13:14:54 +0000</pubDate>
		<dc:creator>Auren E. Kaplan</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[b2b]]></category>
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		<guid isPermaLink="false">http://www.kaplansocialmedia.com/?p=231</guid>
		<description><![CDATA[This article discusses how social media is an important source of lead generation for B2B companies. From KO Marketing Associates: According to The 2012 State of Inbound Marketing released in February by HubSpot, social media has become an important source of generating leads over the past six months.  The report is based on responses from 972 professionals, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Five Tips For Manufacturers to Get Started on Social Media</title>
		<link>http://www.kaplansocialmedia.com/five-tips-for-manufacturers-to-get-started-on-social-media/</link>
		<comments>http://www.kaplansocialmedia.com/five-tips-for-manufacturers-to-get-started-on-social-media/#comments</comments>
		<pubDate>Sat, 26 May 2012 14:07:40 +0000</pubDate>
		<dc:creator>Auren E. Kaplan</dc:creator>
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		<guid isPermaLink="false">http://www.kaplansocialmedia.com/?p=229</guid>
		<description><![CDATA[Is social media important for manufacturers?  If so, how should I use it, and how can I get started?  These are among the most common questions I hear today.  Many companies have key misperceptions regarding social media.  Some choose to ignore social media, either because they don’t understand it or believe that it has no [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video Marketing for Manufacturing Companies</title>
		<link>http://www.kaplansocialmedia.com/video-marketing-for-manufacturing-companies/</link>
		<comments>http://www.kaplansocialmedia.com/video-marketing-for-manufacturing-companies/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 14:36:54 +0000</pubDate>
		<dc:creator>Auren E. Kaplan</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Manufacturing]]></category>
		<category><![CDATA[cutting edge technology]]></category>
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		<guid isPermaLink="false">http://www.kaplansocialmedia.com/?p=238</guid>
		<description><![CDATA[Manufacturing companies that include videos in their marketing are way ahead of the curve in getting new business. That’s because, well, most manufacturers don’t include video in their marketing effort, and video is the most powerful medium on the internet. Online videos not only are favored by the Google search engine, but they also get [...]]]></description>
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		</item>
		<item>
		<title>Social Media For Manufacturing: Look to the Supply Chain</title>
		<link>http://www.kaplansocialmedia.com/social-media-for-manufacturing-look-to-the-supply-chain/</link>
		<comments>http://www.kaplansocialmedia.com/social-media-for-manufacturing-look-to-the-supply-chain/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 13:51:44 +0000</pubDate>
		<dc:creator>Auren E. Kaplan</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.kaplansocialmedia.com/?p=227</guid>
		<description><![CDATA[When developing a sound social media strategy for a manufacturing company, a very good idea is to define the various different elements in your supply chain &#8211; from technology providers to service providers, all the way up and down the chain. Then, craft a social media strategy with an eye towards including every element of [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Center for Automotive Research Endorses Kaplan Social Media</title>
		<link>http://www.kaplansocialmedia.com/center-for-automotive-research-endorses-kaplan-social-media/</link>
		<comments>http://www.kaplansocialmedia.com/center-for-automotive-research-endorses-kaplan-social-media/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 00:45:30 +0000</pubDate>
		<dc:creator>Auren E. Kaplan</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<category><![CDATA[Kim Hill]]></category>
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		<guid isPermaLink="false">http://www.kaplansocialmedia.com/?p=214</guid>
		<description><![CDATA[Kim Hill, Director of the Automotive Communities Partnership and Sustainability &#38; Economic Development Strategies group at the Center for Automotive Research, offers his testimonial on the social media work in automotive, economic development and manufacturing of Kaplan Social Media Founder and CEO Auren Kaplan. Kaplan Social Media is a full-service social media marketing agency located in [...]]]></description>
		<wfw:commentRss>http://www.kaplansocialmedia.com/center-for-automotive-research-endorses-kaplan-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Presentation: Social Media for Manufacturing</title>
		<link>http://www.kaplansocialmedia.com/presentation-social-media-for-manufacturing/</link>
		<comments>http://www.kaplansocialmedia.com/presentation-social-media-for-manufacturing/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 01:43:04 +0000</pubDate>
		<dc:creator>Auren E. Kaplan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Front Page Blog]]></category>
		<category><![CDATA[Manufacturing]]></category>
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		<category><![CDATA[branding]]></category>
		<category><![CDATA[kaplan social media]]></category>
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		<category><![CDATA[social media for manufacturing]]></category>
		<category><![CDATA[social media for manufacturing companies]]></category>

		<guid isPermaLink="false">http://www.kaplansocialmedia.com/?p=156</guid>
		<description><![CDATA[We at the Kaplan Social Media team loved this SlideShare about social media and its potential uses for the manufacturing community. Because Kaplan specializes in social media for manufacturing companies, we believe this slideshow will be of benefit to manufacturing companies thinking about including social media in their marketing, advertising and branding efforts. Browse through [...]]]></description>
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		</item>
		<item>
		<title>How Social Media Networking Can Help Your Manufacturing Business</title>
		<link>http://www.kaplansocialmedia.com/how-social-media-networking-can-help-your-manufacturing-business/</link>
		<comments>http://www.kaplansocialmedia.com/how-social-media-networking-can-help-your-manufacturing-business/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 01:17:42 +0000</pubDate>
		<dc:creator>Auren E. Kaplan</dc:creator>
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		<guid isPermaLink="false">http://www.kaplansocialmedia.com/?p=152</guid>
		<description><![CDATA[From Twamasnet: A Break with Branding Tradition By Beth Goodbaum A few of the most prominent social networking sites are already within their five year anniversary mark, leaving B2B marketing leaders with a choice: go with the flow or stay the traditional branding route.  As manufacturing web pages gradually undergo format changes from simple text [...]]]></description>
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		<title>20 Creative Ideas for #SocialMedia Content That Engages With Your Customers</title>
		<link>http://www.kaplansocialmedia.com/20-creative-ideas-for-socialmedia-content-that-engages-with-your-customers/</link>
		<comments>http://www.kaplansocialmedia.com/20-creative-ideas-for-socialmedia-content-that-engages-with-your-customers/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 00:45:41 +0000</pubDate>
		<dc:creator>Auren E. Kaplan</dc:creator>
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		<guid isPermaLink="false">http://www.kaplansocialmedia.com/?p=149</guid>
		<description><![CDATA[From FireBrandTalent.com: Creating content to publish to your Blog or Facebook page can be a challenge. Sometimes it is just coming up with the ideas for the topics that becomes a roadblock to keeping your blog articles fresh and interesting. What you have to keep in mind is that social networks and social media are now multimedia rich and [...]]]></description>
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