tag:blogger.com,1999:blog-6907809075185768321Sun, 29 Mar 2020 19:20:38 +0000content marketingonline marketingwritingbook marketingmarketingsocial media marketingblogginginbound marketingemail marketingfreelance writingarticle marketingwriting tipstwitterSEObook promotionkeywordssocial networkscontent writingblog postsmarketing strategyself-publishingsocial mediavisibilityCarolyn Howard-Johnsonauthorscopywritingwebsite trafficFacebookpromotionself-editingSuzanne Lieurancearticle writingsubscriber listghostwritingmarketing strategieseditingvirtual book tourwebsite optimizationanchor textcreate an ebookfreelance writerghostwritertime managementwriting advicewriting an ebookwriting focuswriting for moneyGoogleKaren CioffiWebsitebook publishingbook salesbusinesscontent curationcreate a websiteguest blogginglearn to writewebsite designwriting articlesLinkedinSEO marketingauthor platformbook reviewsebooksemail listselling bookssocial networkingsubscriberswebsite rankingwebsiteswriting successBlogging TipsJack CanfieldPenny SansevieriWordpressauthor websiteback to schoolbacklinksblog postbloggerblogsbusiness successcontentcraft of writingelevator pitchfreelance writersgoal settinggraphicsimagesinformation ebooklanding pagelanding pagesmailing listmarketing successnewsletterssales copysearch enginessmall business marketingsocial media networkssocial proofvideo marketingwebsite metricswriterswriting booksAWAIAuthor Marketing ExpertsCTAsDana Lynn SmithThe Book Marketing Expert NewsletterThe Frugal Book PromoterYouTubea writing careeramazonarticle directoriesauthorautorespondersbackup filesbook publicitybusiness plancall-to-actionscreate ebookscritique groupdeep linkingediting tipseffective websitesemail messagesemail subscribersexternal linksfreelance businessgoogle+information productsinternet marketingmanuscript formattingmanuscriptsmarketing plannew yearonline platformopt-in boxesorganic trafficperseveranceplan a virtual book tourpositive thinkingproofreadingsearch engine rankingselling e-booksslideshareslideshare presentationssocial media examinersocial media publishingsuccesstwitter favoriteswriter platformwriting a bookwriting classeswriting for childrenwriting for magazineswriting goalswriting workshopsA Retailer's Guide to Frugal In-Store PromotionsAlexaGmailGoogle AnalyticsGoogle PandaGoogle PenguinGoogle's search resultsHeadlinesJennifer ThompsonKaren Cioffi Writing and MarketingKindleMaggie BallNancy SandersNetworking Like a ProPLR contentSEO Blog TipsSEO marketing tipsSERPThe Frugal EditorTwitter followersVirtual Book ToursWeb Site WowWriters on the MoveYahooYouTube videoa ghostwriteraction stepsaim for writing successarticle contentarticle titlesattribution reportsauthor's tourautomated emailsautoresponderautoresponder seriesblog post descriptionsblog post formatsblog post templateblog post titlesblog postingblogging successbook coverbook launchbook sellingbookstoresbuild mailing listsbuilding authoritybusiness booksby-pass marketingcall to actioncall-to-actionchildren's bookchildren's picture bookcompassionatecontent creationconversioncopy editingcreate a platformcreating a freelance businesscreative writingduplicate contente-booksearn money writingeffective marketing strategyeffective titlesemail campaignsemail conversion ratesemail open ratesemail servicesethical bribefinal stages of self-editingfocusfree online ezinesget publishedghostwritersghostwriting servicesghostwriting usesgoalsgrassroots visibilityhire an editorhyperlinkinginbound linksincrease website trafficinfographicsinformation marketinginformational funneljoint venturesline editingloglinemake moneymaking moneymanuscriptmanuscript critiquesmanuscript editingmanuscript submissionmarketersmarketing statisticsmarketing tipsmarketing toolsmeasure your markeing effectivenessmedia kitmobile-friendly websitemotivationnetworkingnichesnotepadoffer your expertiseonline marketing strategyonline media kitonline visibilityopt-inopt-in boxopt-in giftoptin offersoutsourcing articlespaypal buy buttonspseudonymspublicationpublicitypublishersquality contentretweetssearch engine rankingssearch rankingseason's greetingssellingselling onlinesmall businesssocial media platformssocial sharingspeaking engagementssubcontracting contentsubmissionssubscriber segmentationsubstantive editingtagstarget markettitlestraffictwitter analyticsusing imagesvideovisitorsweb writingwebsite tipswebsite visit lengthswebsite visitor distractionwebsite visitorswebsites that workwelcome messagewhy authors failwrite a bookwriting businesswriting careerwriting contentwriting craftwriting for successwriting skillswriting tightwriting with clarityzig ziglar#grammoWriMo20144RV PublishingAdobe Flash PlayerAlbert Einstein quoteAlexa rankingsAli BrownAmazon book reviewsAngela JosephBDBOSSBabysitting SugarpawsBattle for the NetBen FranklinBeth Ann EricksonBlack CowBlast AMBlog commentsBoo's Bad DayBook Marketing Expert NewsletterBookSurgeBrigitte ThompsonBuild Your Business WriteBuy buttonsCTACanadian Anti-Spam LawChicken Soup for the SoulCreateSpaceDay PoynterDoes Marketing Really MatterDorit SassonDr. John YeomanDropboxEarth DayElloEmail privacyEmail to Friend buttonExcelFCCFTC endorsments guideFacebook headerFairy MayFavorites analysisFederal Trade Commission revised guideFirst serial rightsFiverrFlash Player vulnerabilityFollowersGPS systemGmail addresses hackGoodreads Author ProgramGoogle algorithm updateGoogle hangoutsGoogle searchGoogle's new search results changesGrammarlyGrammerly studyGreat Little Last Minute Editing Tips for WritersGuest Blogging benefitsHAROHearing Hands ad campaignHoliday WishesHolly JahangiriHow to Do it FrugallyHow to Promote Your Book Through a Virtual Book TourHubspotIdeasInkwell EditorialInternet backupJane FriedmanJeepJim EdwardsJo LinsdellJon MorrowKDP SelectKindle ebook formattingKindle formattingLeo BabautaLifeMSMargaret FielandMicrosoftMoira AllenMurphy's LawNaNoWriMoNancy FamolariNational Writing for Children CenterPLR marketing strategyPLR productsPLRsPayPalPenguin 3.0Penny LockwoodPenny SanseveriPowerPoint presentations how-toPowerPoint webinarsPress ReleasePrivate Label RightsPsychotacticsPulseRSSRSS feedRecommendationsSEO ready contentSEO tipsSEO websiteSEO writerSamsungSandi KrakowskiSearch Engine WatchSeth GodinSharing with WritersShirley CorderStatcounterSusan JeffersSylvan Dell PublishingThe New YorkerThe SecretThe Working Writer's CoachTim FerrissTwitter Direct MessagesTwitter HighlightsTwitter and Google relationshipTwitter appsTwitter auto-direct messagesTwitter backgroundsTwitter for businessesTwitter marketing tipsTwitter termsTwitter tipsTwitter toolsTwitter updatesUnfollowingVBT -Writers on the MoveViewpointVirginia S. GrenierWalking Through WallsWebsite focusWebsite of the WeekWomen for All SeasonsWordWordPress Social Share PluginsWordPress hackWordpress themesWorking Writers ClubWorksWrite a saleable novelWriters DigestWriting Publishing and Marketing - You Can Do Ita ghostwriter and your businessa good storyachieving goalsactionacts of kindnessad writingadverbsadvertiseaffiliate marketingagentsalgorithmaltitudeanalytical toolsanalyticsanimationapple watchaptitudearticlearticle formattingarticle ideasarticle lengtharticle marektingarticle marketabilityarticle marketing submissionsarticle reprint strategyarticle reprintingarticle reprintsarticle summariesarticle swipingarticle titlearticlesaspects of writingattitudeattract visitors with freebiesaudioauthor adviceauthor eventsauthor online platformauthor promotionautoDMsautomated social sharingavoid publishing scamsaward-winning authorback to school dosback to school tipsbacklinkingbackupbackup advicebackup workbackupsbanner adsbe an expertbe preparedbe successfulbeing a gracious virtual hostbeing a writerbeing an expertbelievebest writing websitesbestseller bookblockblogblog commentingblog conversionsblog page viewsblog post categoriesblog post commentsblog post descriptionblog post imagesblog post lengthblog post optimizationblog post tagsblog statsblog titlesblogger be awarebloggersblogging commentsblogging etiquetteblogging sitesblogsite designblogsite functionalityblogsitesbluehostbook awardsbook categoriesbook contestsbook descriptionbook editingbook forewordsbook marektingbook marketing strategiesbook peer reviewbook promotion websitesbook releasebook reviewbook sales tipsbook signing tipsbook signingsbook testimonialsbook titlebook tourbook tour hostsbook tour planningbook trailersbook writingbookkeeping for writersbooktourbrainbrandbrandon gaillebroaden your book promotion reachbuild a listbuild a websitebuild trafficbuild your business with a ghostwriterbuilding a platformbuilding writing confidencebullyingbusiness goalsbusiness insightsbusiness quotesbusiness studybusinessesbuyer anxietybuying retweetsbylinescall-to-action wordingcarbon footprintcategorizing your websitechild guitar playerchildren's middle grade fantasy adventurechoosechoosing a website domain nameclick rateclickbankcodecollective book writingcommentingcommenting on blogscommenting systemscommon misused wordscomputercomputer backupscomputer backup. backup your workcomputer safetyconfidenceconfirmation emailsconflictconnection economycontact pagecontent aggregationcontent editingcontent hijackingcontent management systemcontent marketercontent marketing email marketingcontent marktingcontent protectioncontent rewritingcontent shareabilitycontent subcontractingcontent writerconversion analyticscopywriting careercreate a Slidesharecreate a videocreate a visioncreate a webinarcreate an ebook. information productcreate an outlinecreate and sell writing productscreate and sell writing servicescreate videoscreate visibilitycreating a media pagecreating a media releasecreating a newslettercreating a storycreating blog postscreating imagescreating press releasescreative adscreative list makingcreativitycritique groupscritiquescross-promotioncrowdsourcingcustomer engagementcustomer online behaviorcustomers' wantsdaffodilsdaily pageviewsdaily routinedata marketingdata storagedeadlinksdebra eckerlingdeterminationdeveloping habitsdifference between writing and typingdigital agedigital bookdomain namedon't underestimate project timedreamdyslexiae-book contente-book coverearn money onlineearning a living writingebookebook benefitsebook editingebook formattingebook incomeebook publishingebook usesebook workshop publish an ebookecommerceecommerce businessecommerce shopping cartsediting bookediting serviceseditoreffective virtual book toureffective websiteeffortelements of a storyemail account safetyemail accountsemail campaignemail clutteremail contentemail endingsemail filtersemail listsemail marketing analyticsemail marketing service providersemail marketing tipsemail messageemail message formatsemail newsletteremail opt-inemail opt-in copyemail opt-in landing pageemail safety tipsemail segmentationemail sortingemail subscriberemail subscriber privacyemarketedemarketing with PowerPoint webinarsemotional marketingenergy saving tipsenvironmental informationessayethical bribesevergreen systemexclamation pointsezine articlesfeature articlesfeel the fear and do it anywayfictionfinding a literary agentfinding an audiencefinding blog post ideasfinding story ideasfirst SERPfocused goalfree contentfree imagesfree learning websitesfree online marketing toolsfree writing toolsfreebiesfreelance articlesfreelance clientsfreelance editorsfreelance submissionsfreelance writer prayerfreelance writing advicefreelance writing businessfreelance writing career tipsfreelance writing gigsfreelance writing opportunitiesfreelance writing pricingfreelance writing secretfreelance writing workfreelancerfreelancer safetyfriendlinessfunnygenerating sales with autorespondersgenerating visibilitygenre rulesget professional writing inputget your book into bookstoresgetting followersgetting started in social mediaghostwriter for hireghostwriter'sghostwritringgiftgiveawaysgivingglobal digital statisticsgoodreadsgoregovernementgrammargraphic toolsgremlinsguaranteesguest blogguest blogging and link buildingguest postsguitaristhackers strikehashtagshave a clear goalhelp a reporter outhelpinghire a ghostwriterhire a proofreaderhiring out writing workholiday book promotionsholiday eating tipshome businesshome schoolinghomonymshone your crafthone your writing skills. learn your crafthopehosted videoshow to create imageshow to drive traffic to a websitehow to ebookhow to sell bookshtmlhumorhumorous back to school tipshypotextiTunesimage copyrightsimage designimprove your websitein-store salesinactive subscribersinbound marketing list buildinginbound marketing strategiesinbound trafficincidentincrease trafficincrease your audienceincrease your authorityincrease your subscriber listinformation productinformational social influenceinformational videosinspirational quotesinspiringinternet safetyinternet usagejob boardsjoin a critique groupkeyword strategykids and schoolkids book about bullyingkindnessknow the writing ropesknow your valueknowledge is powerlanding page conversionlanding page optimizationlaptoplead generationlead magnetslead managementlearn the craft of writinglearn the writing businesslearn to copywritelearn to write for childrenlearninglearning styleslearning to readleft brainlibrary skillslife happenslink buildinglinkbaitlist buildinglog linemailing list segmentationmake money writingmaking money from writingmaking money writingmanagement servciesmarketermarketing classmarketing consistencymarketing contentmarketing exposuremarketing focusmarketing for writersmarketing ideasmarketing integritymarketing messagemarketing nichemarketing pitchmarketing reachmarketing secretmarketing skillsmarketing through videosmarketing tutorialmarketing with videomarketing your writingmedia pagemembership organizationsmembership sitesmemesmessagemetadatamobile device safetymobile device searchersmobile devicesmobile marketingmotivating wordsmove forward to successmoving forwardmulti-sensory teaching methodsmultiple domain namesnew school yearnew year giftnew year wishesnewsnews articlesnewsjacking blog postnicheniche buildingnon-specific gender pronounsnonfiction booknonfiction book reviewobjective reviewsoffer freebiesoffer telelclassesoffline businessoffline marketingoffsite backupone sentence pitchonline accountsonline behavioronline informationonline job boardsonline learning toolsonline marketing postsonline marketing tipsonline membership siteonline membership sitesonline networkingonline opportunitiesonline presenceonline press releasesonline promotiononline safetyonline security tipsonline subscriptionsonline trafficonline writing businessopen ratesopportunityopportunity costopportunity costsopt-in copyopt-in email boxopt-in linksopt-in pageoptimismoptimized blog postoptin rateorgainic marketingoriginal contentoutbound linksovercome road blocksownershippagerankpageviewspaid email servicepaperspassword protectionpasswordspaying for Facebook post visibilitypaying to guest blogpaying-it-forwardpdf conversionpen namespersistencephoto sharing tweetsphoto tagging in tweetspicture bookspingbackspitch formulaplagiarismplatform qualificationsplotpoint of viewpositive mindsetpost contentpost publishingpostive projectionpostspotential clientspower of I Canpower verbspower-bloggingpowerful copywritingpowtoonpress ereleasesprint screenprinted bookprocrastinationproductproduct contentproduct creationproduct descriptionsproduct detailsproduct pagesproduct pitchproduct pricingproductivityproductivity strategiesprofessional editingprofessional editorprofessional organizationsprofessionalismprofitable contentprogramproject writing successpromote a virtual book tourpromote your bookpromote your contentpromotion budgetpronounsproperly formatted articlesprotect your passwordspsychological assetspublication secretspublicity releasepublishingpublishing schedule templatepublishing tipspurpose of a websitequality productsqueryquery letterquery submissionsquoteradio marketingreaching your readersread books in your genrereadersreadingreading creates knowledgeready for schoolreflectionrefundsrememberingreprint article strategyreprint permissionrepurpose contentrepurposing contentresilienceresponsibilityresponsive themesresumeretweeetsreviewers and bloggersrewritingright brainroadrule of onesales strategiessatisfactionsave your workscreen shotsscreenshotssearch engine algorithmssearch engine optimizationsearch engine optimizedsearch engine results pagesearch engine spiderssearch rankingssearch visibilitysearch visitsseason greetingseason wishesself-absorptionself-awarenessself-hosted videosself-promotionself-publishersself-publishing tipsself-talksell bookssell buttonssell your booksselling back of the roomselling productssentence claritysentence lengthsseo press releasesserviceservice pitchsettingsetting goalsseven touches strategyshare buttonsshareable contentsharing others' postsshockshort storyshowing and tellingsimple websitessites linking inskills of a ghostwritersmall businesssocial enginessocial media ROIsocial media account safetysocial media analytical toolssocial media analyticssocial media and numberssocial media automationsocial media don’tssocial media engagementsocial media eventsocial media sharingsocial media statisticssocial media strategiessocial media toolssocial media trafficsocial medial marketingsocial network dangerssocial network followerssocial networking etiquettespamspam messagingspeakersspecial-interest magazinesspecializingsqueeze pagestarting a businessstate reading listsstatic pagessteps for article marketingsteps for virtual book tourustorage networkstory ideasstorytellerstorytellingsubheadingssubjective reviewssubmission guidelinessubmitting manuscriptssubmitting queriessubscriber email listsubscriber listssubscriber opt-insubscriber welcome messagesubscribing to websitessubtitlessuccess quotesuccess strategysuccessful authorssuccessful businesssynopsistake actiontarget marketingtargeting leadsteachersteachers back to school tipsteachers mantrateaching readingteaching sequencetechnoratiteleclassesthank you messagethankfulnessthe brainthe morning nudgethe writing businessthemethird-party linksthree parts of a blog posttight writingtime spent promotingtips and humor for teacherstips for using Twittertitle bartitles that workto do list for schooltooth fairytrackbackstrademarkstraditional marketingtraditional publishingtraffic to your sitetweet visibilitytweetstwitter follow limitstwitter growthtwitter mentionstwitter notificationsunderstanding publishingunethical marketing practiceunique adsunique book toursunique selling propositionuse your imaginationusesusing a pen nameusing audio on you blogusing contestsusing images in your postsusing quotesusing subheadingsusing the libraryusing twitterusing video in your postsusing wordsvalidatorvideo blog postvideo for marketingvideosviral marketingvirtual book tour prizesvirtual guestvirtual hostvirtual toursvisual formattingvisualsvisuals in blog postsweak verbswearable technologywearables and securityweb page loading timeweb page speedweb safeweb trafficweb traffic analysisweb videoswebinarswebpage headingwebsite backupwebsite bounce rateswebsite check upwebsite colorswebsite contentwebsite conversionwebsite definitionwebsite domain namewebsite headerswebsite hostingwebsite imageswebsite landing pagewebsite logoswebsite pageswebsite pageviewswebsite pricingwebsite rankingswebsite safetywebsite specialwebsite speedwebsite tipwebsite titleswebsite visitswebsites foe writerswell wisheswhat consumers buywhat is social proofwinter sceneword gamesword usagewordsworking with publisherswrite an ebookwrite dailywrite for moneywriter for hirewriter online platformwriter's lifewriter's portfoliowriter's resumewriter's vision boardwriters. self-helpwriting a headlinewriting a manuscriptwriting a novelwriting a resumewriting a storywriting and focuswriting children's bookswriting claritywriting clipswriting coachwriting concentrationwriting copywriting dialoguewriting errorswriting ethicswriting feedbackwriting fictionwriting for article directorieswriting for marketingwriting for newspaperswriting for the holidayswriting genreswriting helpwriting informationwriting inspirationwriting instructionwriting intentwriting jobswriting nichewriting nonfictionwriting opportunitieswriting outlinewriting perseverancewriting picture bookswriting planwriting postswriting powerful copywriting productivitywriting professionalismwriting resourceswriting resumewriting rightswriting schedulewriting serviceswriting softwarewriting strategywriting structurewriting stylewriting textwriting timewriting tipwriting to get publishedwriting trickswriting your goals downyou are uniqueyour author bioyour websitezenhabitszig zigglerzip drivesWriting, SEO Writing, Content Marketing, and Inbound Marketing with Karen Cioffihttp://www.karencioffiwritingandmarketing.com/noreply@blogger.com (Karen Cioffi)Blogger620125tag:blogger.com,1999:blog-6907809075185768321.post-9217904131256260445Mon, 09 Oct 2017 00:46:00 +00002017-10-08T20:46:02.701-04:00book marketingwriting Hi, there. As with lots of things, they evolve.  If you're looking for NEW and USEFUL articles on writing and marketing, visit Writers on the Move. It's a group blog with amazing writers and book marketers, including Carolyn Howard-Johnson, Terry Whalin, Debra Eckerling, Suzanne Lieuarnce, and ME (Karen Cioffi). Hope to see you there, Karen http://www.karencioffiwritingandmarketing.com/2017/10/moving-along.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-647852168119532215Fri, 24 Jul 2015 08:30:00 +00002017-01-31T15:12:12.283-05:00getting followersgetting started in social mediasocial media marketingsocial networkstwitter Most business owners have some kind of social media marketing in place. This is true for big business, small business, and home businesses. But, if you haven’t really gotten your foot in the door, below are five steps to get an audience going. 1. Open an account in social networks you think will work well with your business. There are lots of networks to choose from. A couple of the biggieshttp://www.karencioffiwritingandmarketing.com/2015/07/social-media-marketing-5-must-know-tips.htmlnoreply@blogger.com (Karen Cioffi)2tag:blogger.com,1999:blog-6907809075185768321.post-3553906163591149667Fri, 17 Jul 2015 09:00:00 +00002016-08-14T12:03:12.617-04:00automated social sharinginbound marketingsocial media marketingsocial networkstweetstwitterImages really do work. Studies prove that they boost social engagement. I’ve been reluctant in this area. There’s Facebook and Pinterest, and even Google+ that have lots of images. I hoped Twitter would remain image free. That wish was short-lived as more and more images appeared in Twitter posts. But, it’s more than a trend. Tweets with images get more retweets, the golden marketing resultshttp://www.karencioffiwritingandmarketing.com/2015/07/images-in-tweets-results-are-in.htmlnoreply@blogger.com (Karen Cioffi)2tag:blogger.com,1999:blog-6907809075185768321.post-6738811374357577132Wed, 15 Jul 2015 09:00:00 +00002015-07-15T05:00:00.626-04:00Adobe Flash Playercomputer safetyFlash Player vulnerabilityonline safety Just a heads up: According to Norton.com community, hackers have created a vulnerability in the Adobe Flash Player. Symantec has confirmed its existence. This vulnerability is considered critical in that attackers could take control of an affected computer remotely. Because of this, it's essential that you have the latest version of the Flash Player. Unless users install the patch or upload http://www.karencioffiwritingandmarketing.com/2015/07/adobe-flash-player-you-need-newest.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-4528354508232588171Mon, 13 Jul 2015 08:30:00 +00002015-08-28T18:20:48.861-04:00email marketingfreebiesgiveawayssubscriber listusing contests Marketing, including email marketing, is all about research and testing . . . and the offer. Through research and experience, I’ve realized, and I’m sure lots of other marketers have also, that it’s getting more difficult to increase your mailing list. Thousands of marketers, if not more, are vying for the same prospect you are. So, you need an edge. You need something that will make that http://www.karencioffiwritingandmarketing.com/2015/07/boosting-your-subscriber-list-spice-up.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-1609055684062717221Fri, 10 Jul 2015 08:30:00 +00002015-07-10T04:30:00.734-04:00buying retweetsinbound marketingsocial media marketingsocial prooftwitter Have you seen those tweets soliciting Twitter followers and retweets? I sure have. Buying Twitter followers is a No-No. It’s like buying a list of subscribers for your email list. It’s just unethical. But, what about buying retweets? I hadn’t even thought about this until I read an article at Devumi. (1) It listed the Pros and Cons of taking advantage of this strategy. And, they sell the http://www.karencioffiwritingandmarketing.com/2015/07/what-is-retweet-worth-should-you-buy.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-4153701242655819572Mon, 06 Jul 2015 09:00:00 +00002015-07-06T05:00:06.946-04:00bloggingcontent marketingduplicate contentHeadlineskeywordstitles If you use social media networks to publish your content, you should realize that one title or headline won’t have the same click-power as others. And, even if it’s effective now, it doesn’t mean it’ll be click worthy a month or so down the road. If you’ve read about writing effective titles, you know they need to almost instantly grab the reader. Along with that, it must have enough http://www.karencioffiwritingandmarketing.com/2015/07/headlines-in-ever-changing-marketing.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-7810079018060868573Fri, 03 Jul 2015 08:30:00 +00002015-07-03T04:30:00.052-04:00marketing consistencysocial media marketing There’s a commercial on TV that shows someone doing one sit up; someone eating one blueberry; and someone eating one piece of broccoli The gist of the ad is that you can’t simply do just one of something to expect good health. Interestingly, I don’t remember what brand it was or what the marketer was trying to sell. But, that’s beside the point. What I took away is it takes ‘more than one.’ http://www.karencioffiwritingandmarketing.com/2015/07/working-social-media-keep-it-going.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-6080032999665063475Wed, 01 Jul 2015 15:48:00 +00002016-09-19T11:33:27.658-04:00bloggingcontent editingcontent marketingcontent writingcopywritingpower-bloggingwriting tight Today’s writers are well aware of this concept of writing tight. This is applicable whether your write nonfiction or fiction. It’s all about writing lean and mean – make every word count. But, in copywriting this concept is even more important. Copywriting is about using words strategically to motivate the reader to take the action you want. In an article at AWAI (American Writers and http://www.karencioffiwritingandmarketing.com/2015/07/copywriting-do-you-really-need-that.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-7208275655466582449Mon, 29 Jun 2015 08:30:00 +00002015-06-29T08:24:45.149-04:00bloggingcontent marketingcontent writingdeep linkingexternal links I read an interesting article at Larry Maguire’s blog. It’s about using links in your blog posts. We all know that external links and deep links are important for SEO, but should there be a limit? I’ve seen posts that have links (external and deep) in almost every other sentence. But, is this type of 'link stuffing' helpful? And, what on earth is the purpose? There are at least three http://www.karencioffiwritingandmarketing.com/2015/06/links-in-blog-posts-are-good-right-well.htmlnoreply@blogger.com (Karen Cioffi)2tag:blogger.com,1999:blog-6907809075185768321.post-3179826407306043162Fri, 26 Jun 2015 09:00:00 +00002015-06-26T05:00:03.782-04:00social media marketingtwitterTwitter backgroundsI’ll admit I hadn’t thought about Twitter backgrounds. I did have a Twitter header created, but again hadn’t given the background a second thought. Then I read an article at Devumi Blog. Devumi explains that having a customized background does a number of things, including giving you another place to put your logo. Other benefits include: 1. Brand uniformity, including your color scheme 2. http://www.karencioffiwritingandmarketing.com/2015/06/is-twitter-background-real-estate.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-1751350692465479879Wed, 24 Jun 2015 09:00:00 +00002015-06-24T05:00:06.611-04:00content marketingknowledge is power No matter what you're into, what niche or industry you're in, knowledge is power. As content writing and marketing is in the turbulent marketing waters,  I'm always reading, taking courses, and joining pros in their membership groups. It's work, time consuming, and can be expensive. But, what's the alternative? As a business owner you MUST keep up with what's going on in your industry. http://www.karencioffiwritingandmarketing.com/2015/06/tip-of-day-knowledge-is-power.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-5651519073787552807Mon, 22 Jun 2015 08:30:00 +00002015-06-22T04:30:02.228-04:00bloggingcontent curationcontent marketing I’ve written about content curation before, telling how useful a marketing tool it is. Well, it still is. Generating content on a regular basis is a must. In fact, in a study on blogging frequency, it noted that businesses that posted 16+ articles per month had 4 ½ times more leads than businesses that posted under 4 times per month. For smaller companies with 1-10 workers, posting 11+ timeshttp://www.karencioffiwritingandmarketing.com/2015/06/6-power-tips-to-easier-content-curation.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-6056676734227081176Fri, 19 Jun 2015 08:30:00 +00002015-06-19T09:30:48.627-04:00being an expertbusiness planhome businesssmall businessstarting a business You want to start a home or small business. Or, maybe you want to take an existing business to the next level.  But, but, but. You’re just not sure you can. You think about it and think about it. Do you have the drive? Do you have the money? Do you the skills and/or knowledge? Do you have a business plan? The questions can go on and on. You know what this is called, don't you? http://www.karencioffiwritingandmarketing.com/2015/06/start-your-small-business-today-4.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-1905460114059418323Wed, 17 Jun 2015 08:30:00 +00002015-06-17T04:30:03.097-04:00email marketinginactive subscriberssubscriber list Lately, I’ve seen a few ‘Miss You’ emails from marketers. These are from marketers whose emails I haven’t opened in a while or emails that I’ve opened, but haven’t clicked on any links. Hey, I’m busy. I scan my emails and save lots and lots of them to read later. I often though don’t get the chance to go back and read them, because a new batch of emails arrives in my inbox the next day. http://www.karencioffiwritingandmarketing.com/2015/06/the-miss-you-emails.htmlnoreply@blogger.com (Karen Cioffi)3tag:blogger.com,1999:blog-6907809075185768321.post-5518801163326313580Mon, 15 Jun 2015 09:00:00 +00002015-06-15T05:00:03.359-04:00inbound marketingmarketing strategiesmarketing toolssales copy Since the 1950s, the foundation of marketing has been the Four Ps: Product, Price, Place, and Promotion. While the internet has changed and marketing strategies have taken on a new look, and many new ones have popped up, these four elements are still at the helm of an effective marketing plan. With this is in mind, Danny Brown has developed his own marketing strategy: PITS (Persuasion, http://www.karencioffiwritingandmarketing.com/2015/06/the-marketing-soup-persuasion-leads.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-1562411649618740828Fri, 12 Jun 2015 08:30:00 +00002015-06-12T04:30:01.072-04:00attribution reportsconversion analyticssocial media analyticssocial media marketingsocial media traffic Social media is one of the top marketing strategies. Just about everyone is taking the time to work Facebook, Twitter, GooglePlus, LinkedIn, Pinterest, and so on. But, how do you know if your social media efforts are generating results? It’s true that working social media will boost website traffic and will create connections and engagement, but is that enough? Will these benefits translate http://www.karencioffiwritingandmarketing.com/2015/06/social-media-results-how-do-you-know-if.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-5760467043497621637Wed, 10 Jun 2015 09:00:00 +00002015-06-10T05:00:01.584-04:00content marketingcontent writingcopywritingproduct detailssales copy In a great article from AWAI, the author said, “The money is in the details. Every product has a story, history, and a process with which it's created in addition to its inherent features and benefits. And just like with acting, incorporating them will generate a hugely compelling piece.” So, what exactly does this mean? Well, think of Anthony Hopkins’ role as Hannibal Lecter. Do you think http://www.karencioffiwritingandmarketing.com/2015/06/the-money-is-in-details-writing-copy.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-6990425719549816462Mon, 08 Jun 2015 09:00:00 +00002015-06-08T05:00:09.777-04:00email marketingemail subscribersinbound marketing list buildingopt-in boxesWe all know about the subscriber optin box. It’s the portal to your email list. But, how’s it going with the sidebar optin and/or the feature box optin? If you’re like most of us marketers, could be better. So, if these two optin strategies aren’t bearing the fruits you’d like, what else could you do? Three newer optin strategies are here, knockin’ down barriers and getting you inside http://www.karencioffiwritingandmarketing.com/2015/06/the-three-most-powerful-subscriber.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-8421031870149054727Fri, 05 Jun 2015 08:30:00 +00002015-09-05T16:38:53.877-04:00social media and numberssocial media marketingsocial network followers We’ve kind of been trained to think that all marketing numbers matter, especially when it comes to social media. How many Twitter followers do you have? How many Facebook followers or fans do you have? What about Google+ or Pinterest? While these numbers used to be important and in some instances still are (even if just for show), quantity isn’t all it used to be. I’ve seen Twitter users http://www.karencioffiwritingandmarketing.com/2015/06/social-media-marketing-quantity-or.htmlnoreply@blogger.com (Karen Cioffi)6tag:blogger.com,1999:blog-6907809075185768321.post-8097836747561747016Wed, 03 Jun 2015 11:21:00 +00002015-06-03T12:33:07.611-04:00inbound marketinglanding pageswebsite optimizationwebsite visitor distractionThis is just a quick tip on the importance of a simple website. I found the webpage below through a Tweet. I clicked on the link because I wanted to read the article, but guess what? The crazy-hectic background and left sidebar made me look here, there . . . I didn't know where to look. And, that was it for the article. I quickly exited the site. The article may have been exceptional, I’llhttp://www.karencioffiwritingandmarketing.com/2015/06/an-absolute-must-avoid-landing-page-tip.htmlnoreply@blogger.com (Karen Cioffi)2tag:blogger.com,1999:blog-6907809075185768321.post-2174197376046475231Mon, 01 Jun 2015 13:42:00 +00002015-06-01T09:42:45.293-04:00web page loading timeweb page speedwebsite metricswebsite rankingwebsite speed I've written about some of the website metrics Google looks at as factors for ranking your site. There's page views, time on site, bounce rate, and there's page speed. I found a great infographic that talks about page speed and why it's so important and it's shareable (I love shareable content!). Unfortunately though, the image wouldn't size properly for this blog (appeared too small), so I'llhttp://www.karencioffiwritingandmarketing.com/2015/06/how-quick-does-your-site-load-does.htmlnoreply@blogger.com (Karen Cioffi)2tag:blogger.com,1999:blog-6907809075185768321.post-6325196724981039504Fri, 29 May 2015 09:00:00 +00002015-05-29T05:00:04.920-04:00content marketingcrowdsourcingsocial media marketingsocial networks Yep. There’s another marketing term and strategy, crowdsourcing. It’s important not to confuse crowdsourcing with crowdfunding Crowdfunding is the practice of funding your project through donations from people – a large number of people. Crowdsourcing does use lots of people, but to generate ideas, not funds. An article at CBSNews.com, explains, Despite the jargony name, crowdsourcing http://www.karencioffiwritingandmarketing.com/2015/05/crowdsourcing-and-content-marketing.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-3294665069192146121Wed, 27 May 2015 08:30:00 +00002015-11-15T13:40:21.586-05:00content marketingcontent writingkeyword strategytargeting leads Keywords are what help search engines categorize and index your content. And, it’s what online searchers use to find what they’re looking for. Yes, search engines go by lots of other things to rank your content, but when it comes to searchers, they use keywords. I know I use them personally and for my writing research all the time. But, how do you come up with words or phrases that are what http://www.karencioffiwritingandmarketing.com/2015/05/refine-and-broaden-your-keywords-for.htmlnoreply@blogger.com (Karen Cioffi)0tag:blogger.com,1999:blog-6907809075185768321.post-9046852690939207053Mon, 25 May 2015 09:00:00 +00002015-05-25T05:00:01.864-04:00email marketingemail marketing analyticsemail open ratessubscriber list Email marketing is a must. It’s the only way to develop a relationship with your audience. It’s like visiting each one of your subscribers daily, once a week, or monthly. You visit however many times you and your subscribers feel is right. This marketing strategy builds trust. Now, although you may be sending your emails faithfully, are they being opened? If not, that relationship becomes http://www.karencioffiwritingandmarketing.com/2015/05/your-emails-lifespan-and-other-must.htmlnoreply@blogger.com (Karen Cioffi)0