karnellKNOWLEDGE tag:typepad.com,2003:weblog-209558 2005-12-07T07:50:30-05:00 Thoughts regarding digital convergence and the future of media consumption, distribution, and promotion. Particular attention to such topics as Marketing Science, Marketing Performance Measures (MPM), Neuromarketing, Left-Brain Marketing, Addressable Marketing, Consumer Generated Media, Viral Marketing, Behavioral Marketing, Search Marketing, Digital Marketing, In-Game Advertising, Ethnic Marketing, Digital Entertainment, Trend Spotting, and Mobile Telecommunications. TypePad karnellKNOWLEDGE Posts Move to OTOinsights tag:typepad.com,2003:post-7818744 2005-12-07T07:50:30-05:00 2005-12-07T07:50:30-05:00 Ian and I are moving all of our day-to-day blogging over to our new corporate blog, OTOinsights. This blog will continue to focus on the same subject matter as karnellKNOWLEDGE (i.e. Digital convergence and the future of media consumption, distribution,... jkarnell <div xmlns="http://www.w3.org/1999/xhtml"><p>Ian and I are moving all of our day-to-day blogging over to our new corporate blog, <a href="http://onetoone.blogs.com/">OTOinsights</a>.&nbsp; This blog will continue to focus on the same subject matter as <a href="http://www.karnellknowledge.com/">karnellKNOWLEDGE</a> (i.e. Digital convergence and the future of media consumption, distribution, and promotion).&nbsp; In addition, new content categories will be added to include Digital Layout/Design, Human Factors, User Experience, Information Architecture, Application Development, and Industry Focus for the Financial Service, Life Science, Automotive, Education, and Technology/Media/Telecommunications sectors.&nbsp; Authorship will be expanded to our entire firm (~50 marketing professionals).&nbsp; &nbsp;Finally OTOinsights will offer via its RSS feeds <a href="http://del.icio.us/onetoone">One to One Interactive's corporate bookmarks</a> regarding daily news and events in the digital marketing world (powered by <a href="http://del.icio.us/">del.icio.us</a>).</p> <p>Please update your RSS subscriptions by clicking on one of the following links:</p> <p><a title="Subscribe to my feed, OTOinsights" href="http://feeds.feedburner.com/blogs/OTO" type="application/rss+xml" rel="alternate">Subscribe to OTOinsights</a> <br /><br /><a title="Subscribe to my feed, OTOblog" href="http://feeds.feedburner.com/blogs/OTO" type="application/rss+xml" rel="alternate"><img src="http://www.feedburner.com/fb/images/pub/flchklt.gif" style="BORDER-TOP-WIDTH: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; BORDER-RIGHT-WIDTH: 0px" /></a> <br /><br /><a title="OTOblog" href="http://add.my.yahoo.com/rss?url=http://feeds.feedburner.com/blogs/OTO"><img src="http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo4.gif" style="BORDER-TOP-WIDTH: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; BORDER-RIGHT-WIDTH: 0px" /></a> <br /><br /><a title="OTOblog" href="http://www.newsgator.com/ngs/subscriber/subext.aspx?url=http://feeds.feedburner.com/blogs/OTO"><img alt="Subscribe in NewsGator Online" src="http://www.newsgator.com/images/ngsub1.gif" style="BORDER-TOP-WIDTH: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; BORDER-RIGHT-WIDTH: 0px" /></a> <br /><br /><a title="OTOblog" href="http://www.rojo.com/add-subscription?resource=http://feeds.feedburner.com/blogs/OTO"><img alt="Subscribe in Rojo" src="http://www.rojo.com/skins/static/images/add-to-rojo.gif" style="BORDER-TOP-WIDTH: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; BORDER-RIGHT-WIDTH: 0px" /></a> <br /><br /><a href="http://www.newsburst.com/Source/?add=http://feeds.feedburner.com/blogs/OTO"><img height="20" alt="Add 'OTOblog' to Newsburst from CNET News.com" src="http://i.i.com.com/cnwk.1d/i/newsbursts/btn/newsburst3.gif" width="96" align="middle" style="BORDER-TOP-WIDTH: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; BORDER-RIGHT-WIDTH: 0px" /></a> <br /><br /><a title="OTOblog" href="http://www.bloglines.com/sub/http://feeds.feedburner.com/blogs/OTO" type="application/rss+xml"><img alt="Subscribe in Bloglines" src="http://www.bloglines.com/images/sub_modern1.gif" style="BORDER-TOP-WIDTH: 0px; BORDER-LEFT-WIDTH: 0px; BORDER-BOTTOM-WIDTH: 0px; BORDER-RIGHT-WIDTH: 0px" /></a> </p> <p>Regarding the future of karnellKNOWLEDGE: Ian and I plan to convert this site into a Podcast in 2006.&nbsp; Please stay tuned.</p></div> KlipBlog Posting re: "Marketers Explore Beyond the Browser" tag:typepad.com,2003:post-7234310 2005-11-10T16:11:00-05:00 2005-11-10T16:11:00-05:00 On October 10, 2005 I posted an article entitled "Marketers Explore Beyond the Browser". My primary point was that marketers are again beginning to explore Innovative tactics such as delivering Branded Desktop Applications (BDAs) that are downloaded onto the user's... Ian Karnell <div xmlns="http://www.w3.org/1999/xhtml"><p>On October 10, 2005 I posted an article entitled &quot;<a href="http://www.karnellknowledge.com/povs/index.html">Marketers Explore Beyond the Browser&quot;</a>.&nbsp; My primary point was that marketers are again beginning to explore Innovative tactics such as delivering Branded Desktop Applications (BDAs) that are downloaded onto the user's desktop thus opening a new direct communication channel to the consumer beyond eMail and the the browser.&nbsp; &nbsp;</p> <p>Allan Willie posted a response to my article on KlipBlog on October 25, 2005 entitled &quot;<a title="Permanent Link: Marketing Outside the Browser - ie: The Desktop" href="http://www.serence.com/blog/?p=50" rel="bookmark">Marketing Outside the Browser - ie: The Desktop</a>&quot;.&nbsp; I have provided below a copy of his post along with the ensuing dialog between Allan and myself.</p> <p>&quot;Marketing Outside the Browser - ie: The Desktop&quot;, Allan Willie, October 25, 2005:</p> <p>I’ve just read a blog posting by Ian Karnell at <a href="http://www.karnellknowledge.com/2005/10/pov_marketers_e.html"><span style="color: #6456b6;">karnellKNOWLEDGE</span></a> talking about how a decade after Pointcast broke the mold and opened a marketing channel to the desktop, marketers are now starting to take note. </p> <p>The post goes on to describe a few current initiatives where companies have launched branded “desktop alert” apps (he calls them rich internet apps - RIA), where the user gets a pretty rich single purpose app, that reside in the user’s system tray. </p> <p>Ian believes the trend will continue, and certainly based on the leads and projects we are currently working on, we echo this trend. So … the problem follows, as he aptly notes, </p><blockquote><p><strong><em>… that brands need to begin to prepare to wage war for real estate in the user’s icon tray and on the user’s desktop.</em></strong></p></blockquote><p>You bet. And it will be a major hurdle once users already have a few of these RIAs installed. Picture it, each app with their own look and feel, each with their own pop-up alerts, each launching on startup vying for attention … what a mess. And what’s worse is that most of these RIAs are over the top in and of themselves - such as having animated little desktop characters that bounce across your screen when new data arrives. Not really a smart move if you’re trying to build customer loyalty.</p> <p>Although this targeted approach to putting little desktop apps does bring with it a certain focus and simplicity that can only benefit users, the larger context is missing. It’s like giving a user a browser that can only surf pages from a certain company. It might simplify the user experience, but at the same time, the value is incredibly limited and before long if a browser comes along that allows surfing to other sites of interest, without increasing the usability complexity, then the battle is quickly lost.</p> <p>So, this is, in a nutshell one of our beliefs also. The single brand, single purpose (SBSP) RIA or desktop alert app will not last too long before the user realizes it:<br />a) has limited value on its own<br />b) takes up too much screen real estate and conflicts with other installed alerting applications</p> <p>You see, although ahead of its time, Pointcast did actually get some things right. It did allow users to personalize their experience. And it did so without cluttering up the system tray, or adding new UI paradigms. But there were also many, many things they did wrong (that’s another topic).</p> <p>Whenever we work with a client who is interested in publishing a Branded Desktop Alert app, one of the first things we do is to talk with them about “extended user value”. In addition to the value of their services on the desktop, what else is there demographic interested in? If they want to foster true customer loyalty, then need to give users freedom, not lock them in (I think there is a CSNY song about that …).</p> <p>Winning users on the desktop will require simplicity and value. And yes, that can be packaged within a brand - just not locked within it. </p> <p>That’s the difference.</p> <p><strong>My response to &quot;Marketing Outside the Browser - ie: The Desktop&quot; posted November 2, 2005:</strong></p> <p>Allan,</p> <p>Thank you for visiting KarnellKNOWLEDGE and reading my article entitled “Marketers Explore Beyond the Browser”. I appreciate the perspective that you provided in your Blog posting, however I would like to address your primary thesis and respectfully offer a counterpoint.</p> <p>You state that although branded desktop applications (BDAs) may benefit from their focus and simplicity, they have “limited value” as stand-alone applications because they limit the user experience and may over complicate usability. Your primary supposition is seemingly based on the premise that the BDA’s value is “quickly lost” because it misses the “larger context” (which I assume you mean the ability for users to personalize their experience with the specific content, features and functions that they value). You state that “you need to give users freedom, not lock them in.”</p> <p>The challenge that I have with your theory is that it presupposes that user value is directly related to the user’s ability to personalize their experience. This simply is not true. User value must be defined more broadly, especially when discussing BDAs, to account for usefulness, usability and desirability. </p> <ol><li><strong>Usefulness </strong>addresses the function or utility the BDA provides to its user. What user problem is the BDA solving; what benefit does it provide? </li> <li><strong>Usability </strong>addresses the ease with which the user is able to benefit from the BDA. How easy is it to operate the application and how low is its overall “pain of ownership”? A BDA with high usefulness can easily fail to be widely adopted because it may be too difficult to use. This is often a very common problem—especially with high-technology products that are loaded with too many features and personalization options. </li> <li><strong>Desirability </strong>refers to the emotional connection that users often make with a BDA. Desirability explains why two BDAs can be nearly identical as measured by usefulness and usability, but because they are styled, branded, positioned and marketed differently they may get completely different acceptance in the marketplace.</li></ol> <p>These facets typically blend in the mind of the user. For example, if a BDA is hard to use the user will simply uninstall it. If, on the other hand, a BDA is deemed highly desirable, a user may gladly ignore deficiencies in its usefulness and usability. </p> <p>Company’s that seek to deploy BDAs would be well served in investing in primary user research prior to deploying their applications to the marketplace. I would recommend engaging specialists that include ethnographers, user researchers, interaction designers and human-factors experts who are trained in understanding and defining the human-to-application relationship at all levels. </p> <p>Regarding your comments that BDAs will take up too much screen real estate and conflict with other “installed alerting applications” I would offer my opinion that it is simply too soon to see how this will play out. Most BDAs that I have reviewed offer configuration options that allow users to manage how they interface with the application and how frequently they desire alerts. Yahoo! (http://www.konfabulator.com) has solved the desktop real estate problem for individuals who have downloaded their “widgets” by allowing users to configure a function key, that when struck, either displays or hides the “widgets” on a user’s desktop. </p> <p><strong>Allan's response posted November 3rd, 2005:</strong></p> <p>Hi Ian</p> <p>Thanks for your thoughts. I actually subscribe to all of what you’ve said … At the core of our design philosophy is a user-centered approach; we evaluate efficiency, effectiveness and satisfaction of use. These are the fundamentals. </p> <p>I don’t see these as being mutually exclusive to our vision. To give you an example, when we work with customers to deploy a branded desktop alert app, first and foremost, the application needs to address the needs of the target user (both utility and usability), but as you mentioned needs also to foster the appropriate emotive connection. Now, the user can stop right there, but if they want (and depending on the scenario), we can help them add additional data points to their BDA - like their local weather, stocks, email tracking etc … RSS feeds if the user is inclined.</p> <p>It’s clear to me that you understand the human factors approach, and it’s value across every context is paramount. Our vision of granting the user access to additional valuable information needs to be applied appropriately, and within the context of their experience and original need.</p> <p>Cheers! </p></div> Across the Sound-Podcast #9 tag:typepad.com,2003:post-7394579 2005-11-10T06:40:57-05:00 2005-11-10T06:40:57-05:00 This week's Across the Sound podcast from Steve Rubel and Joe Jaffe 47 minutes, 40 seconds (Download or click to listen to the MP3) Introduction / Podbits (00:16) Steve discusses his diagnosis with skin cancer and the impetus for the... jkarnell <div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://jeremikarnell.blogs.com/photos/uncategorized/icon_2.jpg"><img title="Icon_2" height="100" alt="Icon_2" src="http://www.karnellknowledge.com/images/icon_2.jpg" width="100" border="0" style="FLOAT: left; MARGIN: 0px 5px 5px 0px" /></a> This week's <a href="http://www.acrossthesound.net/">Across the Sound</a> podcast from <a href="http://www.micropersuasion.com/">Steve Rubel</a> and <a href="http://www.jaffejuice.com/">Joe Jaffe</a></p> <p>47 minutes, 40 seconds </p> <p>(<a href="http://www.acrossthesound.net/files/ats9.mp3">Download or click to listen to the MP3</a>)</p> <p><strong></strong></p> <p><strong></strong></p> <p></p> <p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=79914866"><img title="Itunes_subscribe" alt="Itunes_subscribe" src="http://jeremikarnell.blogs.com/photos/uncategorized/itunes_subscribe.gif" border="0" /></a></p> <p><strong><p><strong>Introduction / Podbits (00:16)</strong> </p> <ul><li>Steve discusses his <a href="http://www.micropersuasion.com/2005/11/why_i_am_bloggi.html"><span style="color: #cc6600;">diagnosis</span></a> with skin cancer and the impetus for the <a href="http://www.skincancerblog.net/"><span style="color: #cc6600;">new skin cancer blog</span></a> </li> <li>Joe brings up&nbsp; Steve's <a href="http://www.ideagrove.com/blog/2005/10/transcript-steve-rubel-vs-forbes-on.html"><span style="color: #cc6600;">appearance on CNBC</span></a> with Dan Lyons, the author of the Forbes cover slam story on blogs </li> <li><a href="http://www.randomculutre.com/"><span style="color: #cc6600;">John Keehler's</span></a> comment re. his father's reaction to watching Lyons on CNN </li> <li>Audio comment from <a href="http://themshow.libsyn.com/"><span style="color: #cc6600;">the M Show</span></a> reacting to Jaffe's smack comments </li> <li>Nielsen commercial ratings</li></ul> <p><strong>What We're Blogging About (18:00)</strong></p> <ul><li>Steve: <a href="http://www.micropersuasion.com/2005/11/blogging_enterp.html"><span style="color: #cc6600;">RSS is plumbing</span></a> </li> <li>Joe: <a href="http://www.jaffejuice.com/2005/11/note_to_aspirin.html"><span style="color: #cc6600;">The Apprentice</span></a> </li></ul> <p><strong>Theme of the Week: The Power of Us (21:41)</strong> </p> <ul><li>Joe talks about the Borg </li> <li>Steve discusses BusinessWeek <a href="http://www.businessweek.com/magazine/content/05_25/b3938601.htm"><span style="color: #cc6600;">recent cover story</span></a> - The Power of Us; cites Lego as an example </li> <li>Sound bite: &quot;The power of us is about affecting change&quot;; talks about his son's experience </li> <li>Next week's theme: MSM - why can or can't they get it?</li></ul> <p><strong>Winners and Losers of the Week (37:00)</strong> <br />Joe: Burger King (winner), Infinity Broadcasting (loser) </p> <p>Steve: Wikipedia (winner), Microsoft (loser)</p> <p>Steve and Joe discuss the optimal ATS podcast length.</p> <p>Mentions: Thoma Gobay, Steve Hall from Adrants, American Copyrighter, Pee Wee Herman, Mr. Smithers, <a href="http://www.nevon.net/"><span style="color: #cc6600;">Neville Hobson</span></a>, Blogging Enterprise conference, <a><u>The Power of Many blog</u></a>, <a href="http://www.thecommunityguy.com/"><span style="color: #cc6600;">The Community Guy</span></a>, Andrew Denny, Jeff Jarvis, Dell, <a href="http://donatacom.com/blog.shtml"><span style="color: #cc6600;">Terry Heaton</span></a>, Nicholi Frank, Gary Cohen, Wisdom of Crowds, The Jarvis Effect, <a href="http://www.43things.com/"><span style="color: #cc6600;">43 Things</span></a>, Digg, Alexa, Windows Live, Office Live, <a href="http://www.techcrunch.com/"><span style="color: #cc6600;">TechCrunch</span></a>, Google, James Cherkoff.</p></strong></p></div> One to One Interactive awarded for best online acquisition campaign at the 2005 MITX awards tag:typepad.com,2003:post-7239404 2005-11-03T21:59:43-05:00 2005-11-03T21:59:43-05:00 Last night, One To One Interactive was selected as a winner in the category of Online Acquisition Campaign for the 2005 MITX Awards for their work on behalf of Capella University in 2004. The annual MITX Awards is the largest... jkarnell <div xmlns="http://www.w3.org/1999/xhtml"><p><a onclick="window.open(this.href, '_blank', 'width=179,height=104,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://jeremikarnell.blogs.com/.shared/image.html?/photos/uncategorized/1_multipart_xf8ff_2_05_winner.gif"><img title="1_multipart_xf8ff_2_05_winner" height="58" alt="1_multipart_xf8ff_2_05_winner" src="http://www.karnellknowledge.com/images/1_multipart_xf8ff_2_05_winner.gif" width="100" border="0" style="FLOAT: left; MARGIN: 0px 5px 5px 0px" /></a> Last night, One To One Interactive was&nbsp; selected as a winner in the category of Online Acquisition Campaign for the 2005 MITX Awards for their work on behalf of Capella University in 2004. The annual MITX Awards is the largest awards competition in the country that recognizes achievements in the development and implementation of interactive technologies. Winners were announced in 26 categories, including four &quot;Best of&quot; awards at an awards ceremony attended by nearly 800 industry professionals held on November 2nd at the Boston Copley Place Marriott.&nbsp; <a href="http://www.onetooneinteractive.com/announcement56.html">Click here to see the official release</a>.</p></div> Links for November 2, 2005 tag:typepad.com,2003:post-7203977 2005-11-02T00:03:23-05:00 2005-11-02T00:03:23-05:00 Search Engines Prepare For Behavioral Targeting: Part One Of A Three-Part Series Samsung, Sprint Whistle a Different iTune Linked - the Future of TV and the Internet Video Podcasting Cingular Reaches for Hispanic Market Home Web Access Triples In Six... jkarnell

del.icio.us / jkarnell by Jeremi Karnell

 'Lost' in Reality tag:typepad.com,2003:post-7187041 2005-11-01T07:25:53-05:00 2005-11-01T07:25:53-05:00 I have recently become a fan of the ABC series "Lost". I know, I know, I am pretty late to the game with this one. Here is the thing....I think the traditional broadcast television networks (ABC, NBC, & CBS) generally... jkarnell <div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://jeremikarnell.blogs.com/.shared/image.html?/photos/uncategorized/lostposter.jpg"></a><a onclick="window.open(this.href, '_blank', 'width=397,height=524,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://jeremikarnell.blogs.com/.shared/image.html?/photos/uncategorized/lostposter_1.jpg"><img title="Lostposter_1" height="131" alt="Lostposter_1" src="http://www.karnellknowledge.com/images/lostposter_1.jpg" width="100" border="0" style="FLOAT: left; MARGIN: 0px 5px 5px 0px" /></a> I have recently become a fan of the <a href="http://abc.go.com/primetime/lost/">ABC series &quot;Lost&quot;</a>.&nbsp; I know, I know, I am pretty late to the game with this one.&nbsp; Here is the thing....I think the traditional broadcast television networks (ABC, NBC, &amp; CBS) generally blow, but I digress.&nbsp; I have to thank Apple and iTunes for bringing the program (on-demand) to my video iPod.</p> <p>Last July I had <a href="http://www.karnellknowledge.com/2005/07/alternate_reali.html">written a post about the burgeoning genre of Alternate Reality Entertainment.</a>&nbsp; I recently have come across a <a href="http://news.com.com/Lost+finds+deeper+reality+online/2100-1026_3-5918146.html?tag=st.prev">editorial</a> from John Borland, staff-writer for CNET news.com, that uncovered deliberate attempts to by the producers of &quot;Lost&quot; to tap into the &quot;paranoia-inducing <a href="http://en.wikipedia.org/wiki/Alternate_reality_game">Alternate Reality Game model</a>&quot; to promote their show.&nbsp; &quot;Lost's&quot; writers and executives have introduced a couple of web sites that add to the programs mythology.&nbsp; </p> <p><a href="http://jeremikarnell.blogs.com/.shared/image.html?/photos/uncategorized/oair_1.gif"></a><a onclick="window.open(this.href, '_blank', 'width=800,height=792,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://jeremikarnell.blogs.com/.shared/image.html?/photos/uncategorized/oair_2.gif"><img title="Oair_2" height="99" alt="Oair_2" src="http://www.karnellknowledge.com/images/oair_2.gif" width="100" border="0" style="FLOAT: right; MARGIN: 0px 0px 5px 5px" /></a> One of the episodes sanctioned sites is <a href="http://www.oceanic-air.com/">Oceanic-Air.com</a>.&nbsp; This was the airline that was fated to crash land on an island somewhere in the pacific with all of our &quot;Lost&quot; actors on board.&nbsp; Note: It was interesting to learn from Borland's article that its tradition in airplane crash films and TV shows to use the &quot;Oceanic Air&quot; brand.&nbsp; Who'da thunk????&nbsp; I urge any fan of this program to check this site out as it contains a lot of hidden videos, maps, embedded messages, etc.</p> <p><a href="http://jeremikarnell.blogs.com/.shared/image.html?/photos/uncategorized/hansofoundation.gif"></a><a onclick="window.open(this.href, '_blank', 'width=800,height=792,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://jeremikarnell.blogs.com/.shared/image.html?/photos/uncategorized/hansofoundation_1.gif"><img title="Hansofoundation_1" height="99" alt="Hansofoundation_1" src="http://www.karnellknowledge.com/images/hansofoundation_1.gif" width="100" border="0" style="FLOAT: right; MARGIN: 0px 0px 5px 5px" /></a> Another site produced by the &quot;Lost&quot; creators is <a href="http://www.thehansofoundation.org/">The Hanso Foundation</a>.&nbsp; Although the sites is currently pretty thin, <a href="http://www.thehansofoundation.org/activeproject.html">it has a page with links</a> for such content as the &quot;Quest for Extra-Terrestrial Intelligence&quot; and the Cryogenics Development Imperative&quot; that currently link to an &quot;Access Denied&quot; page.&nbsp; I suspect these will begin to open up as the story unfolds.</p> <p>Its no surprise that the Shows executive producer, J.J. Abrams supports such efforts as he introduced a plethora of web tie-ins for his previouse show &quot;Alias&quot;.&nbsp; I really hope to see more entertainment platforms begin to adopt this approach and leverage the interactive nature of the web to draw their consumers into the story.&nbsp; My hope is that one day, someone with enough foresight and vision will find a way to tie related fan/consumer generated content into the actual movies and shows.</p></div> Burger King Leverages 411-Song to Launch SMS Music Recognition Campaign tag:typepad.com,2003:post-7176137 2005-10-31T15:39:27-05:00 2005-10-31T15:39:27-05:00 It's time to turn up the music, quite literally, in your mobile digital lifestyle. 411-Song not too long ago launched a new music recognition service for mobile customers of AT&T, Cingular, T-Mobile, Sprint and Verizon. The service provides radio listeners... Ian Karnell <div xmlns="http://www.w3.org/1999/xhtml"><p>It's time to turn up the music, quite literally, in your mobile digital lifestyle.</p> <p style="FONT-SIZE: 10pt; MARGIN: 0in; COLOR: black; FONT-FAMILY: Arial; mso-outline-level: 1"><span style="FONT-SIZE: 10pt">411-Song not too long ago launched a new music recognition service for mobile customers of </span><span style="FONT-SIZE: 9pt">AT&amp;T, Cingular, T-Mobile, Sprint and Verizon.<span style="mso-spacerun: yes">&nbsp; </span>The service provides radio listeners with SMS Text Messages of both the artist and song title of the music they hear over the airwaves.<span style="mso-spacerun: yes">&nbsp; </span>The listener simply calls 411-Songs, waits for the beep, and then let the song play for 15 seconds, 411Song will name that tune for you via text message, including the artist info and an offer to buy the album or ring tone. The first ID is free, however all subsequent IDs are 99 cents per song charged directly to your phone bill. </span></p> <p style="FONT-SIZE: 10pt; MARGIN: 0in; COLOR: black; FONT-FAMILY: Arial; mso-outline-level: 1"></p> <p style="FONT-SIZE: 9pt; MARGIN: 0in; COLOR: black; FONT-FAMILY: Arial; mso-outline-level: 1"></p> <p style="MARGIN: 0in; COLOR: black; FONT-FAMILY: Arial; mso-outline-level: 1"></p> <p style="MARGIN: 0in; COLOR: black; FONT-FAMILY: Arial; mso-outline-level: 1"><span style="FONT-SIZE: 9pt"><a onclick="window.open(this.href, '_blank', 'width=800,height=597,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://jeremikarnell.blogs.com/.shared/image.html?/photos/uncategorized/coqroq.jpg"><img title="Coqroq" height="74" alt="Coqroq" src="http://www.karnellknowledge.com/images/coqroq.jpg" width="100" border="0" style="FLOAT: left; MARGIN: 0px 5px 5px 0px" /></a>Leveraging 411-Song's song recognition technology, Crispin Porter recently developed a branded SMS music recognition campaign for Burger King to promote its teen-targeted metal group </span><span style="FONT-SIZE: 10pt"><a href="http://www.coqroq.com/">Coq Roq</a>.<span style="mso-spacerun: yes">&nbsp; &nbsp;</span>Visitors to CoqRoq.com are immediately exposed to a call-to-actoin that asks, &quot;Wanna hear what we think of your music? Dial 1-888-ROQRANT on your cell phone and we'll tell it like it is.&quot; Callers are prompted by Coq Roq &quot;lead singer&quot; Fowl Mouth to play 15 seconds of any song into their handset. After 15 seconds the voice shouts &quot;I've heard enough, my ears are bleeding!&quot; The user quickly receives a text message that mentions both the artist, song by name, and wheter it rocks or not. </span></p></div> Across the Sound - Podcast #8 tag:typepad.com,2003:post-7168975 2005-10-31T07:35:46-05:00 2005-10-31T07:35:46-05:00 This week's Across the Sound podcast from Steve Rubel and Joe Jaffe 39 minutes, 47 seconds (Download or click to listen to the MP3) Note: A nonlinear conversation this week. Introduction/Podbits (00:18) Feedback from Brenda saying we nearly lost her... jkarnell <div xmlns="http://www.w3.org/1999/xhtml"><p><a href="http://jeremikarnell.blogs.com/photos/uncategorized/icon_2.jpg"><img title="Icon_2" height="100" alt="Icon_2" src="http://www.karnellknowledge.com/images/icon_2.jpg" width="100" border="0" style="FLOAT: left; MARGIN: 0px 5px 5px 0px" /></a> This week's <a href="http://www.acrossthesound.net/">Across the Sound</a> podcast from <a href="http://www.micropersuasion.com/">Steve Rubel</a> and <a href="http://www.jaffejuice.com/">Joe Jaffe</a></p> <p>39 minutes, 47 seconds </p> <p>(<a href="http://www.acrossthesound.net/files/ATS8.mp3">Download or click to listen to the MP3</a>)</p> <p><strong></strong></p> <p><strong></strong></p> <p></p> <p><a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=79914866"><img title="Itunes_subscribe" alt="Itunes_subscribe" src="http://jeremikarnell.blogs.com/photos/uncategorized/itunes_subscribe.gif" border="0" /></a></p> <p><em>Note: A nonlinear conversation this week.</em></p> <p><strong>Introduction/Podbits (00:18)</strong></p> <ul><li>Feedback from Brenda saying we nearly lost her</li> <li>How should we balance the banter with the real content</li> <li><a href="http://www.grannybuttons.com/">Andrew Denny's</a> feedback - which arrived on of all things, paper! Way to go Andrew!</li> <li>Other comments</li></ul> <p><strong>What We're Blogging About and Winners/Losers&nbsp; (10:17)</strong></p> <ul><li><a href="http://www.jaffejuice.com/2005/10/hartlarsson_the.html">Hart and Larson's Neil French stunt</a> (Jaffe)</li> <li><a href="http://www.micropersuasion.com/2005/10/mind_the_conver.html">Minding the Conversation Gap</a> (Steve)</li> <li>Steve: <a href="http://www.apple.com/hotnews/articles/2005/10/rosaparks/">Rosa Parks</a> (winner), <a href="http://www.smartmoney.com/bn/ON/index.cfm?story=ON-20051025-000518-0956">David Lee Roth</a> (loser)</li> <li><a href="http://www.jaffejuice.com/2005/10/roibranding_tra.html">The branding trackback</a> </li></ul> <p><strong>Theme of the Week: Citizen Marketing (27:45)</strong></p> <p>Significant Mentions: <a href="http://calacanis.weblogsinc.com/">Jason Calacanis</a>, <a href="http://www.cooperkatz.com/team/andy.shtml">Andy Cooper</a>, <a href="http://www.43folders.com/2005/10/21/43-folders-podcast-weekly-wrapup-2005-10-21/">Merlin Mann's weekly review podcast</a>, <a href="http://www.amazon.com/exec/obidos/tg/detail/-/1594864705?v=glance">Martha Stewart's book,</a> <a href="http://sethgodin.typepad.com/">Seth Godin</a>, <a href="http://www.jaffejuice.com/2005/10/scott_ill_stand.html#comments">Scott Donaton's comments</a>, Howard Stern, Sirius, <a href="http://blogs.zdnet.com/Gillmor">Steve Gillmor</a>, <a href="http://www.podshow.com/">Podshow</a>, CNBC, <a href="http://www.hackingnetflix.com/">Hacking Netflix</a>, <a href="http://www.creatingcustomerevangelists.com/">Jackie Huba/Ben McConnell</a>, <a href="http://www.buzzmachine.com/">Jeff Jarvis</a>, <a href="http://www.gomotron.com/ipod.html">George Masters</a>, <a href="http://www.jaffejuice.com/2005/04/tiger_did_it_ak.html">Jaffe's Nike Ad</a>, <a href="http://www.adrants.com/">Steve Hall</a>, <a href="http://www.hespos.com/archives/000581.html">Tom Hespos' post</a>, <a href="http://www.trackingtraderjoes.com/">Tracking Trader Joes</a>, JetBlue, <a href="http://www.vespablogs.com/">Vespa blogs</a>.</p></div> iPod Users Are Among the Internet's Most Prolific Advertisers and Influencers, Intelliseek Study Finds tag:typepad.com,2003:post-7121031 2005-10-28T07:40:12-04:00 2005-10-28T07:40:12-04:00 All technology, media, and telecommunication companies, take note! The 2005 Intelliseek Consumer-Generated Media and Behavior Study finds that iPod users are a highly influential, wired, content-creating group. "According to Intelliseek's 2005 Consumer-Generated Media and Behavior Study, iPod users are twice... jkarnell <div xmlns="http://www.w3.org/1999/xhtml"><p><a onclick="window.open(this.href, '_blank', 'width=550,height=600,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://jeremikarnell.blogs.com/.shared/image.html?/photos/uncategorized/appleipodphoto.jpg"><img title="Appleipodphoto" height="109" alt="Appleipodphoto" src="http://www.karnellknowledge.com/images/appleipodphoto.jpg" width="100" border="0" style="FLOAT: left; MARGIN: 0px 5px 5px 0px" /></a> All technology, media, and telecommunication companies, take note!&nbsp; The 2005 Intelliseek Consumer-Generated Media and Behavior Study finds that iPod users are a highly influential, wired, content-creating group.</p><blockquote dir="ltr" style="MARGIN-RIGHT: 0px"><p>&quot;According to Intelliseek's 2005 Consumer-Generated Media and Behavior Study, iPod users are twice as likely to have authored a blog than consumers who do not own MP3 players, and they outpace other MP3 owners on creating and posting content online.&nbsp; iPod users are also 2.5 times as likely to exchange text messages on cellular phones (59% vs. 24% of non-owners), three times as likely to take photos with a camera phone (45% vs. 15%), and three times as likely to download video clips and movies to a personal computer (47% versus 16%). The representative study of 660 online consumers was conducted in August, 2005.&quot;</p></blockquote><p dir="ltr">The full release is available <a href="http://intelliseek.com/releases2.asp?id=145">here</a>.</p></div> Two New Sites Added to Link List tag:typepad.com,2003:post-7104144 2005-10-27T08:52:05-04:00 2005-10-27T08:52:05-04:00 ChangeThis ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread. Church of the Customer Blog All about word... jkarnell

Changethis ChangeThis

ChangeThis is creating a new kind of media. A form of media that uses existing tools (like PDFs, blogs and the web) to challenge the way ideas are created and spread.

Church Church of the Customer Blog

All about word of mouth, customer evangelism and citizen marketers.