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	<title>Kate Shopper</title>
	<link>http://www.kateshopper.com</link>
	<description>Marketing, online marketing, social media and everything in between</description>
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		<title>Social media – outsource or in-house</title>
		<description><![CDATA[There is a lot of discussion on whether organizations and brands can effectively outsource their social media activity, or whether they should be training in-house staff. Here&#8217;s my take on it. Advantages of outsourcing for brands and organizations: Professionals are managing your brand – they are familiar with the rules of online engagement and are [...]]]></description>
		<link>http://www.kateshopper.com/?p=397</link>
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		<title>Optimize your website for increased conversion and lead generation</title>
		<description><![CDATA[We  left off last time with the question “Why do you even need a website”? because without being absolutely clear about what it is you want from your site and what your objectives are you won’t be able to meet your customer’s needs or measure your success. I want to look at how to optimize [...]]]></description>
		<link>http://www.kateshopper.com/?p=361</link>
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		<title>How to align your website to your buyer’s journey</title>
		<description><![CDATA[Here&#8217;s the first in a series of posts on how to align your website to your customer&#8217;s buying cycle (based on my presentation at the B2B Insights marketing communications seminar last week). So here’s what happened to me… a few weeks ago I broke my toe. Obviously, none of my shoes or boots fitted anymore, [...]]]></description>
		<link>http://www.kateshopper.com/?p=337</link>
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		<title>Landing page optimization – how to increase customer conversions</title>
		<description><![CDATA[According to Wikipedia, in online marketing a landing page, sometimes known as a lead capture page, is the “page that appears when a potential customer clicks on an advertisement”. These ‘advertisements’ leading to a landing page may be PPC ads, banners, links from emails or any other digital activity. The call to action of a landing page [...]]]></description>
		<link>http://www.kateshopper.com/?p=321</link>
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		<title>How to repurpose, reuse and recycle your content</title>
		<description><![CDATA[One of the biggest challenges for businesses embarking upon social media, is how will they create content on a regular basis. Chances are, you already have what you need. Throw your existing content into the recycling bin and mold it into something different for a use in an alternative marketing channel. Here are some ideas: [...]]]></description>
		<link>http://www.kateshopper.com/?p=294</link>
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		<title>Is praying during an exam cheating?</title>
		<description><![CDATA[Can praying improve your reasoning? I once questioned a student about his suspicious behavior during a logic examination. He confessed that he was praying for the correct answer. I felt this was cheating. Even if God did not give him the answer, the student was soliciting the answer from Someone Else.&#8221; – Dartmouth philosopher Roy [...]]]></description>
		<link>http://www.kateshopper.com/?p=288</link>
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		<title>So Fire Me</title>
		<description><![CDATA[No matter what your business, us marketing ‘professionals’ make a living communicating with our market. We spend our time planning online campaigns, writing content and Tweeting our little hats off. Then we spend days debating how to get management buy in for our social media activity and kick-ass campaigns and how to communicate the message [...]]]></description>
		<link>http://www.kateshopper.com/?p=240</link>
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		<title>My dog is a social media expert  (she has social media profiles)</title>
		<description><![CDATA[Welcome ladies and gentlemen, boys and girls.  Let’s take a look inside our fantasy world. It’s La-La Land where dreams, self-prophesying and the irresponsible use of buzz words are so common that even Maya the Bee is scared to show her virtual face. The stars include self-proclaimed social media scientists, pros, gurus, experts, specialists, advisors, [...]]]></description>
		<link>http://www.kateshopper.com/?p=180</link>
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		<title>Watch what I do, not what I say.</title>
		<description><![CDATA[I hate online advertising. I never click on PPC campaigns. I always feel it’s Big-Brother-Is-Watching-You-Creepy-Spam. I have banner blindness and I never click on FB ads as they are always irrelevant. Yet, the Other Me has spent the last 3 months researching online delivery of dynamic content to audiences and its effectiveness. I am a [...]]]></description>
		<link>http://www.kateshopper.com/?p=173</link>
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		<title>Crapulous is a real word. In fact, it has just become one of my favourites.</title>
		<description><![CDATA[If you think the word crapulous in something I made up, you’d be sadly wrong. According to Merriam Webster’s Word of the Day it means, Marked by intemperance especially in eating or drinking or Sick from excessive indulgence in liquor. AKA – a hangover. It is derived the Latin “crapulosus,”  meaning “intoxication.” “Crapulous” first appeared in print in [...]]]></description>
		<link>http://www.kateshopper.com/?p=169</link>
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