Kate Toon

Self-publishing Poety Book ‘Gone Dotty’ – Project update

SEO copywriter — Fri, 10 Feb 2012 00:46:05 +0000

I’m pleased to announced that I’ve managed to raise $1,810 towards the cost of self-publishing my poetry book, ‘Gone Dotty’. I now have only $190 to go until I meet my new goal. A huge thanks to all my supporters (below). Here are some thoughts on the journey so far. The power of Pozible As [...]

Selling through your site navigation

SEO copywriter — Mon, 06 Feb 2012 03:32:18 +0000

Or how to get your customer from A to Buy! I’ve helped many clients decide the content structure for their website. At first it can seem very complicated, especially if you’re working from an old site that has evolved in quite a haphazard way over the years. My aim is always to go back to [...]

Making Poetry Pozible

SEO copywriter — Tue, 24 Jan 2012 03:16:00 +0000

Crowd fundraising to self-publish my poetry book We all have a dream and mine has always been to write a book, and get it published. I had planned to get this done by the time I was 30, but life got in the way. Recently I sent a children’s book I’d written to literary agents [...]

Ten minute play at Short+Sweet Sydney

SEO copywriter — Tue, 17 Jan 2012 23:00:04 +0000

Now entering its eleventh year, Short+Sweet Sydney is the biggest festival of ten minute theatre in the world! This year I didn’t make it into the Sydney Top 100 but got a spot in the Wildcards with my play “Between a Rock and a Hard Place”, which won People’s Choice in Crash Test Drama back [...]

Why I heart Facebook

SEO copywriter — Fri, 13 Jan 2012 02:06:37 +0000

I’m growing a little tired of writing educational ‘How to’ blogs and showy-offy client case studies, so here’s a personal blog. If you don’t like this kind of thing, then get out now. Also be warned: there’s plenty more where this came from. Poor old Facebook. It gets a hard time, right? If it’s not [...]

AMERICAN EXPRESS – SEO COPYWRITING

SEO copywriter — Thu, 12 Jan 2012 23:00:14 +0000

Connecting Cardmembers with great offers Sydney agency, Global Red, contacted me at the end of last year to help with copywriting for an American Express Australia website. The new site, AmexConnect, offers credit Cardmembers (from ANZ Commonwealth Bank, NAB or Westpac) a range of deals and weekly offers powered by Spreets and American Express merchants. [...]

The power of positive press

SEO copywriter — Tue, 06 Dec 2011 00:15:50 +0000

or How one press release created a media frenzy A few weeks ago, I bumped into my friend Simone who was in a bit of a flap. She’d recently performed her Burlesque Fitness routine at Avoca Markets hoping to promote her tongue-in-cheek fitness routines to a new audience. Sadly, after the event the organisers, Fixx [...]

Liberty Financial – Website rebrand

SEO copywriter — Tue, 15 Nov 2011 03:47:51 +0000

Transforming a business not just a website Back at the start of March 2011, I received an email from Peter at Liberty Financial. “We’re about to completely overhaul our web sites and need help with design and SEO-optimised copy” he said. “Can we discuss to see if you can help us in any way?” Little [...]

Sock wins Best Drama

SEO copywriter — Tue, 15 Nov 2011 03:30:59 +0000

At Brisbane Short and Sweet Festival I’m really rather happy that my short play ‘Sock’ took the ‘Best Drama’ award at this years Brisbane Short and Sweet Festival. After years plugging away at Short and Sweet, I’ve finally bloody won something!! The play was directed by the talented Lisa Smith and starred David Breen and [...]

The art of rejection

SEO copywriter — Mon, 07 Nov 2011 01:54:44 +0000

Or how to say no nicely Recently, I’ve had several monster SEO copywriting bookings that have kept me very busy. This has meant I’ve had to write a lot of emails to potential clients turning down work, and I wanted to share my tips on how to handle rejection. Forgive me if I am stating [...]

Sherbet Birdie – SEO copywriting and much more

SEO copywriter — Fri, 21 Oct 2011 01:45:50 +0000

Australia’s number-one pin up photography studio launches new website I’m delighted to see the fabulous new Sherbet Birdie website go live as it’s a project I’m particularly proud of. Check it out on the link below. Visit the Sherbet Birdie website What is Sherbet Birdie? Have you always dreamed of being a classic, vintage pin-up [...]

Good client. Bad client.

SEO copywriter — Mon, 17 Oct 2011 10:02:58 +0000

or How to avoid dangerous clients! I received an email today from a copywriter who’s just starting out. They’d been badly ‘burned’ by a client who ended up not paying them for their work. They asked me if I had any tips on how to tell a good copywriting client from a bad client. Of [...]

See SushiWushiWoo in Brisbane

SEO copywriter — Mon, 17 Oct 2011 00:57:52 +0000

INTIMATELY MOVING – from 5th November 2011 at The Pad Play With Your Shorts presents. A weekly series of five short plays presented as moved readings, written by Australian contemporary playwrights, all of different themes and genres, entitled: Stick that in your pad and play it. This unique theatre experience involves local actors presenting interesting [...]

Poem: Fat Duck Snoozing

SEO copywriter — Mon, 10 Oct 2011 00:40:45 +0000

I’m in the process of self-publishing a volume of poetry so, for now, I have removed most of the poems on this website. You can learn more about my poetry book here. —————— Kate Toon is a Poet, SEO copywriter, SEO Consultant, Information Architect, Playwright and Hula Hooper. Call me in Sydney Australia on +61 [...]

Bondi Dreaming, from play to feature film!

SEO copywriter — Mon, 10 Oct 2011 00:20:47 +0000

From stage to film – The story of Bondi Dreaming Every once in a while you see a play and think, ‘hmm, that was something special’. It genuinely touches you and leaves a lasting impression. So it was with Bondi Dreaming when I first saw it at Newtown Theatre. I’d been lucky enough to read [...]

How to write a ten minute comedy play

SEO copywriter — Wed, 05 Oct 2011 08:58:11 +0000

Someone once wrote that it’s harder to make someone laugh than cry. I’m not sure whom. Perhaps it was me? But writing comedy is a tricky bugger, it has to be said. Black comedy is my favourite genre and it’s a struggle. I’m often surprised at what the audience laughs at and a bit miffed [...]

Free Short+Sweet workshops | Invite your friends to act or direct!‏

SEO copywriter — Wed, 05 Oct 2011 00:36:17 +0000

They say the best things in life are free and this couldn’t be more true than with these excellent Short+Sweet workshops. Budding actors, writers and directors can register to attend a series of fabulous workshops given by people in the know! Wish I could attend. Free Workshops Short+Sweet Sydney is offering a FREE workshop [...]

Writing Competitions: October 2011

SEO copywriter — Mon, 03 Oct 2011 01:14:46 +0000

This month’s collection of Australian writing competitions. Ciao Magazine Seeks Inner West Writers Ciao, a local paper in the inner west, is looking for local feature writers to write about the Inner West. 900 word articles – must be savvy, inner west centric. Any subject. Once commissioned, fee paid is $125 with ABN/Tax invoice. Submit [...]

Poem: Writer’s Block

SEO copywriter — Sun, 02 Oct 2011 03:45:38 +0000

I’m in the process of self-publishing a volume of poetry so, for now, I have removed most of the poems on this website. You can learn more about my poetry book here. —————————- Kate Toon is a Poet, SEO copywriter, SEO Consultant, Information Architect, Playwright and Hula Hooper. Call me in Sydney Australia on +61 [...]

Interview with Pete Malicki – Short and Sweet Director

SEO copywriter — Fri, 16 Sep 2011 01:28:42 +0000

Pete Malicki is Literary Manager of Short+Sweet’s theatre festivals worldwide and the Festival Director of Short+Sweet Sydney. As a writer, Pete has had plays performed in ten S+S festivals and made it to two Gala Finals, winning Best Drama in Brisbane 2010 for The Devil’s Aftershave. This interview doesn’t pull any punches and asks all [...]