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<channel>
	<title>Katy Tafoya</title>
	
	<link>http://www.katytafoya.com</link>
	<description>guiding you through the ins and outs of social media and blogging</description>
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		<title>Change Your Settings to Control How Facebook Can Use your Photos and Name</title>
		<link>http://feedproxy.google.com/~r/KatyTafoya/~3/I3UU3rK-1Zs/</link>
		<comments>http://www.katytafoya.com/2009/11/change-your-settings-to-control-how-facebook-can-use-your-photos-and-name/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 16:36:45 +0000</pubDate>
		<dc:creator>Katy</dc:creator>
				<category><![CDATA[Check it Out]]></category>
		<category><![CDATA[Entrepreneurial Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.katytafoya.com/?p=760</guid>
		<description><![CDATA[The other day we learned how to change your Recent Activity settings in Facebook so you don&#8217;t drive your friends crazy with every move you make going public to your News Feed.
And I got to thinking that while you&#8217;re at it and tweaking your privacy settings, you should also adjust your settings to control how [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-757" title="Facebook_URL" src="http://www.katytafoya.com/wp-content/uploads/2009/11/facebook_url1.jpg" alt="Facebook_URL" width="250" height="138" />The other day we learned <a title="KatyTafoya.com" href="http://www.katytafoya.com/2009/11/take-a-moment-and-change-your-facebook-settings/">how to change your Recent Activity settings</a> in Facebook so you don&#8217;t drive your friends crazy with every move you make going public to your News Feed.</p>
<p>And I got to thinking that while you&#8217;re at it and tweaking your privacy settings, you should also adjust your settings to control how Facebook uses your name and image throughout their site.</p>
<p>Better safe than sorry, right?</p>
<h3>To change your settings, you need to do the following:</h3>
<p><strong> </strong></p>
<p style="padding-left: 30px;"><strong>Log in to Facebook<br />
Click on SETTINGS</strong><br />
<strong>Use the pull down menu and click on PRIVACY SETTINGS</strong></p>
<p style="padding-left: 30px;"><strong>Click on NEWS FEED AND WALL</strong></p>
<p style="padding-left: 30px;"><strong>Click FACEBOOK ADS</strong></p>
<p><img title="Screen shot 2009-11-04 at 6.34.16 PM" src="http://www.katytafoya.com/wp-content/uploads/2009/11/Screen-shot-2009-11-04-at-6.34.16-PM.png" alt="Screen shot 2009-11-04 at 6.34.16 PM" width="276" height="85" /></p>
<p style="padding-left: 30px;"><strong>Use the pull down menu to select how </strong><strong><strong> </strong>you would like name or images to show up in third party applications &#8211; I leave this on set to ONLY MY FRIENDS</strong> (as in, <em>Katy also likes the Good Wife</em>, or <em>Katy will be attending the free Starbucks event</em>, etc).</p>
<p><img title="Screen shot 2009-11-04 at 6.34.04 PM" src="../wp-content/uploads/2009/11/Screen-shot-2009-11-04-at-6.34.04-PM-300x91.png" alt="Screen shot 2009-11-04 at 6.34.04 PM" width="300" height="91" /></p>
<p style="padding-left: 30px;"><strong>Use the pull down menu to select how your &#8220;social actions&#8221; can be used in Facebook Ads &#8211; I have this one set to NO ONE</strong></p>
<p><img class="alignleft size-medium wp-image-764" title="Screen shot 2009-11-04 at 6.34.28 PM" src="http://www.katytafoya.com/wp-content/uploads/2009/11/Screen-shot-2009-11-04-at-6.34.28-PM-300x97.png" alt="Screen shot 2009-11-04 at 6.34.28 PM" width="300" height="97" /></p>
<p style="padding-left: 30px;"><strong>Click on SAVE CHANGES on the bottom</strong></p>
<p>And you&#8217;re done.  Again, super easy.</p>
<p>Now you can rest easily knowing that your name and images will or won&#8217;t be used throughout Facebook the way YOU decide.</p>
<p style="padding-left: 30px;">
<p style="padding-left: 30px;">
<img src="http://feeds.feedburner.com/~r/KatyTafoya/~4/I3UU3rK-1Zs" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Take a Moment and Change Your Facebook Settings</title>
		<link>http://feedproxy.google.com/~r/KatyTafoya/~3/Abeu-LcfOrI/</link>
		<comments>http://www.katytafoya.com/2009/11/take-a-moment-and-change-your-facebook-settings/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 02:36:42 +0000</pubDate>
		<dc:creator>Katy</dc:creator>
				<category><![CDATA[Check it Out]]></category>
		<category><![CDATA[Entrepreneurial Life]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.katytafoya.com/?p=754</guid>
		<description><![CDATA[Have you noticed that your Facebook feed has been looking a little different lately?  Some might even say it looks cluttered and bogged down with things you don&#8217;t need (or care) to know about your friends.
Did you know that there was a recent change in Facebook that changed your Facebook recent activities settings? 
Your profile [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-757" title="Facebook_URL" src="http://www.katytafoya.com/wp-content/uploads/2009/11/facebook_url1.jpg" alt="Facebook_URL" width="250" height="138" />Have you noticed that your Facebook feed has been looking a little different lately?  Some might even say it looks cluttered and bogged down with things you don&#8217;t need (or care) to know about your friends.</p>
<p><em>Did you know that there was a recent change in Facebook that changed your Facebook recent activities settings? </em></p>
<p>Your profile is still private, but every time you do something, it will show up in the News Feed for all your friends to read.  Every time you join a group, become a fan, add a friend, or leave a comment on someone’s profile, it includes it in your feed.  This lets all your friends know what you did.</p>
<p>And well, I don&#8217;t know about you, but I just don&#8217;t think it&#8217;s something that we all need to know about each other.  Sadly, we can turn off all those notifications on our end.  But&#8230;you can turn off your recent activities settings so at least you won&#8217;t be bogging down your friends&#8217; feeds.  And just think, if you spread the word, eventually, everyone will finally get around to adjusting their settings.</p>
<p><strong>To change your settings, you need to do the following:</strong></p>
<p><strong> </strong></p>
<p style="padding-left: 30px;">1.     Log in to Facebook</p>
<p style="padding-left: 30px;">2.     Click on SETTINGS</p>
<p style="padding-left: 30px;">3.     Use the pull down menu and click on PRIVACY SETTINGS</p>
<p style="padding-left: 30px;">4.     Click on NEWS FEED AND WALL</p>
<p style="padding-left: 30px;">5.     Mark each box that you would like to show up in the News Feed &#8211; I leave all mine unchecked</p>
<p style="padding-left: 30px;">6.     Click on SAVE CHANGES on the bottom</p>
<h3>It&#8217;s that simple!</h3>
<p>And while you&#8217;re in your settings, if you haven&#8217;t yet adjusted your privacy setting for just how public your profile and photos can be, be sure to do that now as well.</p>
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		<item>
		<title>The Universe is Your Dog</title>
		<link>http://feedproxy.google.com/~r/KatyTafoya/~3/ATQzL699b8M/</link>
		<comments>http://www.katytafoya.com/2009/11/the-universe-is-your-dog/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 16:33:40 +0000</pubDate>
		<dc:creator>Guest Post</dc:creator>
				<category><![CDATA[Entrepreneurial Life]]></category>
		<category><![CDATA[Resources]]></category>
		<category><![CDATA[Women in Biz]]></category>

		<guid isPermaLink="false">http://www.katytafoya.com/?p=745</guid>
		<description><![CDATA[I&#8217;ve always been big fan of visualization, affirmations and setting the intent to create the life that you want, be that in your business life or in your personal life.  I love this idea of &#8220;trying on&#8221; what I want.  Like Christine says, there&#8217;s no quite so much pressure.  It sounds and feels more like [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: small;">I&#8217;ve always been big fan of visualization, affirmations and setting the intent to create the life that you want, be that in your business life or in your personal life.  I love this idea of &#8220;trying on&#8221; what I want.  Like Christine says, there&#8217;s no quite so much <em>pressure</em>.  It sounds and feels more like a game.</span></p>
<p>Give it a try and let me know what you think.</p>
<p><span style="font-size: x-large;"><strong>The Universe is Your Dog</strong></span><br />
<span style="font-size: x-small;">by Christine Kane</span></p>
<p><a title="IMG_0268 by ktafoya, on Flickr" href="http://www.flickr.com/photos/katysabrat/48213601/"><img class="alignright" style="margin: 2px;" src="http://farm1.static.flickr.com/27/48213601_12e5bd0dd3_m.jpg" alt="Griffin" width="240" height="180" /></a></p>
<p style="text-align: center;"><em>&#8220;Start by becoming a pack leader in your own world and healing<br />
your own world, and the effects will ripple.&#8221;</em><br />
<strong>- Cesar Millan, <em>The Dog Whisperer</em></strong><em> </em></p>
<p align="left">One of the fun assignments in my Uplevel Your Life Mastery Program is what I call &#8220;Mental Dress Up.&#8221;</p>
<p>This is a game that you can play daily. It is designed to <strong>bring intentions to life</strong> by literally embodying them in your own <strong>being</strong>.</p>
<p><span style="font-size: medium;"><strong>Here&#8217;s how it works:</strong></span></p>
<p>Take a few moments throughout your day and Be [Fill in the Blank with Desired Thing].</p>
<p>As you&#8217;re driving you can become a published writer. <strong>What would that feel like?</strong> When you&#8217;re at a party, try being someone that everyone wants to talk to. <strong>Be wise.</strong> Be someone who has <strong>so many clients</strong>, you can hardly get through a day without turning people down. Be someone who is <strong>certain</strong> of what she wants. What does that feel like?</p>
<p>Don&#8217;t get all scrunchy-faced and try to VISUALIZE &#8211; which is a very high-pressure word.</p>
<p>Instead <strong>feel the effortless shift</strong> in you, and BE successful. BE a <strong>fun person</strong>. BE wealthy. BE a rock star. Whatever!</p>
<p>My client Isabella started using this technique when she decided to &#8220;be someone who loves to run with her dog in the morning.&#8221; She was amazed at the results.</p>
<p>Typically after a few blocks of running, she&#8217;d start wheezing and feel awful. But when she became &#8220;someone who loved running with her dog,&#8221; she had <strong>more stamina</strong> and felt great during the run. She got better and better at this game until she actually began to <strong>love running with her dog</strong>!</p>
<p>One morning, she was returning from a run. Another dog and his owner were walking in her direction. Isabella&#8217;s dog, Bruno, is still healing from an abusive past and can be aggressive with other dogs. So, Isabella started to get anxious, clinging to Bruno&#8217;s leash.</p>
<p><strong>Then, she remembered Mental Dress Up. </strong></p>
<p>Instead of getting nervous and reacting to her dog&#8217;s bad behavior, she focused on <strong>how calm she felt</strong> and how much she loved her dog. She also played Mental Dress Up on Bruno, feeling that he was always very <strong>loving and peaceful</strong> around other dogs.</p>
<p>It worked! Bruno was fine. He followed her energy, and they both headed home without incident. To Isabella, this was a nice <strong>little miracle</strong>.</p>
<p>At this same time, Isabella was beginning a new business. She had experienced a whole range of emotions from enthusiasm to fear to excitement to disappointment during the process. At one point, she met with her accountant. The accountant was skeptical, issuing warnings to Isabella about the numbers and telling her the reasons why the business wouldn&#8217;t work.</p>
<p>During our coaching call, she shared these stories &#8211; about the triumph with her dog, and about the discouragement from her accountant. She wanted to know how to deal with her emotions after this deflating meeting.</p>
<p><strong>Here&#8217;s what I told her: </strong></p>
<p>I said, &#8220;Your accountant is your dog.&#8221;</p>
<p>Huh?</p>
<p>It&#8217;s true!</p>
<p>People follow your energy. It doesn&#8217;t matter if they are mentors, accountants, lawyers, audience members, listeners, friends, or customers. <strong>People follow your energy</strong>, just like dogs. You always have a choice to step up and <strong>lead them</strong>. Just like Cesar Millan has been telling dog owners for years. And just like Bruno showed Isabella in that one situation.</p>
<p>I told her that the <strong>success of her business</strong> would always be up to her. I told her that every business owner, artist or entrepreneur experiences bad news, good news, depression, loss, gain and insecurity. The decision to quit, fail, or <strong>succeed</strong> is always hers.</p>
<p>In that moment, her accountant might have sensed her fear and found all the negative stuff he could muster up to dissuade her. He became her dog and followed her energy.</p>
<p>You don&#8217;t have to be a <strong>Jedi master</strong> to tap into someone&#8217;s emotional state of being. You just have to be human. Had Isabella been feeling confident, most likely the accountant would have presented his views in a different light.</p>
<p>Ultimately, during our coaching call, I told Isabella this:</p>
<p><strong>&#8220;The Universe is your dog.&#8221; </strong></p>
<p>Everything and everyone follows the <strong>energy</strong> and emotional state you bring to it. Decide that you can do something, and the Universe follows that decision. Choose to <strong>radiate love and wisdom</strong>, and the Universe <strong>follows that radiance</strong>. This is not always an easy place to go. But it almost always teaches us about our own power to create or transform any situation.</p>
<hr /><span style="font-size: xx-small;"><em>Performer, songwriter, and creativity consultant Christine Kane publishes her &#8216;LiveCreative&#8217; weekly ezine with more than 4,000 subscribers. If you want to be the artist of your life and create authentic and lasting success, you can sign up for a FREE subscription to LiveCreative at <a onmouseover="self.status='';return true;" href="http://www.katytafoya.com/fimlc-redirect.php?linkId=76" target="_blank">www.christinekane.com</a>. For more articles like this, check out Christine&#8217;s blog &#8211; Be Creative. Be Conscious. Be Courageous &#8211; at <a onmouseover="self.status='';return true;" href="http://www.katytafoya.com/fimlc-redirect.php?linkId=75" target="_blank"> ChristineKane.com/blog</a>.</em></span></p>
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		<title>It’s NaBloPoMo Time: Let’s Get Blogging!</title>
		<link>http://feedproxy.google.com/~r/KatyTafoya/~3/xp3GkWk3Ei4/</link>
		<comments>http://www.katytafoya.com/2009/11/its-nablopomo-time-lets-get-blogging/#comments</comments>
		<pubDate>Sun, 01 Nov 2009 15:03:46 +0000</pubDate>
		<dc:creator>Katy</dc:creator>
				<category><![CDATA[Blogging]]></category>

		<guid isPermaLink="false">http://www.katytafoya.com/?p=748</guid>
		<description><![CDATA[So here&#8217;s the thing, since 2007 now, I&#8217;ve been participating in National Blog Post Month.  Basically, you blog once a day for 30 straight days. It typically coincides with NaNoWriMo (National Novel Writing Month) in November.  I&#8217;ve never felt the desire to write the novel, but I love doing the daily blog updates.  For the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.nablopomo.com/"><img class="alignright" style="margin: 3px;" src="http://farm4.static.flickr.com/3295/2991954563_849fe641b9_o.jpg" alt="nablopomo2" width="226" height="216" /></a>So here&#8217;s the thing, since 2007 now, I&#8217;ve been participating in <a title="NaBloPoMo" href="http://nablopomo.com">National Blog Post Month</a>.  Basically, you blog once a day for 30 straight days. It typically coincides with NaNoWriMo (<a title="NaNoWriMo" href="http://www.nanowrimo.org/">National Novel Writing Month</a>) in November.  I&#8217;ve never felt the desire to write the novel, but I love doing the daily blog updates.  For the past two years, I&#8217;ve even managed to do my daily posts while going on vacation (short trip to the wine country the first year and a longer trip to Ireland last year).</p>
<p>It&#8217;s not about <em>having</em> to do something. It&#8217;s about playing the game.  Oh and did I mention that if you finish you could win a prize?  Cool huh?</p>
<p>But as I was saying&#8230;it&#8217;s not about the obligation to do something, or putting yet another thing on your to-do list.  It&#8217;s more about getting those creative juices flowing.  The more you write, the better writer you become.</p>
<p>In fact, you don&#8217;t even have to worry about quality content.  In this case, it&#8217;s purely about having a post go live every day.  In the past two years I&#8217;ve done this, I&#8217;ve posted photos, YouTube clips, etc.  The point is just to post.</p>
<p>And to be honest, last year I didn&#8217;t even finish.  I stopped playing along with only 8 days left.  The funny thing, I still managed to post all but three days.  And some days, I posted upwards of three times (granted, I was in Ireland and photos were involved, but still).  Again, it&#8217;s just about the game.</p>
<p>Another cool side effect of participating in NaBloPoMo (even if you don&#8217;t finish), you become part of a community.  People that are open to blogging and the experiencing of sharing their lives and their knowledge.  There&#8217;s no judgment. Heck, in the forty-something group, we&#8217;re chatting about how we don&#8217;t feel like we&#8217;re forty-somethings and want something else to call ourselves (I opted for the appropriate &#8220;<em>just beyond</em> 30-something&#8221;).</p>
<p>So if you&#8217;re new to blogging, or have been looking to get better or more comfortable at blogging, why not give it a try. If you&#8217;ve ever thought about posting some of your recipes, your poems or your photos, do it now.  If you&#8217;ve ever thought that you wanted to get started and try your hand at sharing your expertise and giving blogging a shot&#8230;no time like the present.</p>
<p><strong>Head on over to the <a title="NaBloPoMo" href="http://nablopomo.com/">NaBloPoMo</a> site and get signed up.  Then spread the word. </strong></p>
<p>While you&#8217;re at it, be sure to <a title="SimplyFearless" href="http://simplyfearless.com/2009/11/companion-challenge-to-daily-blogging/">comment</a>, comment, comment.  Remember, it&#8217;s all about community and networking.</p>
<p style="text-align: right;"><span style="font-size: xx-small;">PS &#8211; I won&#8217;t be doing my daily blogging on this site, but if you&#8217;re really interested in following along, you can do so <a title="LA Blogger Gal" href="http://labloggergal.com">at my personal blog here</a>.</span></p>
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		<title>Let the Judging Begin!</title>
		<link>http://feedproxy.google.com/~r/KatyTafoya/~3/kAYk2mmyCvY/</link>
		<comments>http://www.katytafoya.com/2009/10/let-the-judging-begin/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 22:54:41 +0000</pubDate>
		<dc:creator>Katy</dc:creator>
				<category><![CDATA[Entrepreneurial Life]]></category>

		<guid isPermaLink="false">http://www.katytafoya.com/?p=741</guid>
		<description><![CDATA[I mentioned last week that I was asked to be a judge for Afilias’ .INFO  Awards. Well, that all started this week (though I nearly forgot about the fact that it was actually due today!!).  I must say, like with any website&#8230;there are some really good ones out that (ones that really embraced the [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: small;">I<a title="KatyTafoya.com" href="http://www.katytafoya.com/2009/10/just-call-me-judge-katy/"> mentioned last week</a> that I was asked to be a judge for Afilias’ </span><a onmouseover="self.status='';return true;" href="http://www.katytafoya.com/fimlc-redirect.php?linkId=403" target="_blank"><span style="color: #0000ff; font-size: small;"><span style="text-decoration: underline;">.INFO  Awards</span></span></a><span style="font-size: small;">. Well, that all started this week (though I nearly forgot about the fact that it was actually due today!!).  I must say, like with any website&#8230;there are some really good ones out that (ones that really embraced the whole .INFO concept) and some pretty basic (if not crappy) ones out there as well.<br />
</span></p>
<p><strong><span style="font-size: small;">You  may or may not know who Afilias or .INFO is&#8230;so let me tell you a little about it. </span></strong></p>
<p><span style="font-size: small;">The Internet was originally  created with .com, .net, .org and some other domains. But in 2001 ICANN,  the group that oversees the Internet’s naming system added more extensions  called “new top-level domains.” </span><a onmouseover="self.status='';return true;" href="http://www.katytafoya.com/fimlc-redirect.php?linkId=404" target="_blank"><span style="color: #0000ff; font-size: small;"><span style="text-decoration: underline;">.INFO</span></span></a><span style="font-size: small;"> was the first of these new TLDs  to launch for the public to register. </span><a onmouseover="self.status='';return true;" href="http://www.katytafoya.com/fimlc-redirect.php?linkId=405" target="_blank"><span style="color: #0000ff; font-size: small;"><span style="text-decoration: underline;">Afilias</span></span></a><span style="font-size: small;"> is the registry for .INFO –  the man behind the screen as it were – that makes all .INFO domains  work across the Internet. They also provide technology and DNS services  to 14 other TLDs, together over 15 million domains worldwide. </span></p>
<p><span style="font-size: small;">It is fitting that this  October Afilias would open an awards program, as it marks the 8<sup>th</sup> anniversary of open registration in the first new TLD launched since  .COM. Since 2001, .INFO has grown to over 5 million domains with millions  of live Web sites. Afilias highlights some of them in their growing  directory at </span><a onmouseover="self.status='';return true;" href="http://www.katytafoya.com/fimlc-redirect.php?linkId=406" target="_blank"><span style="color: #0000ff; font-size: small;"><span style="text-decoration: underline;">http://www.info.info/directory</span></span></a><span style="font-size: small;"> . </span></p>
<p><span style="font-size: small;">It is interesting to  browse through those sites and those submitted for the awards. Resoundingly,  people claim that they chose .INFO because their site shares information  and it “just made sense” to put their information on a .INFO domain.  Beyond it being intuitive, it is also clear that .INFO has global appeal  with more of the submissions to the awards coming from outside of the  United States than in. </span><a onmouseover="self.status='';return true;" href="http://www.katytafoya.com/fimlc-redirect.php?linkId=407" target="_blank"><span style="color: #0000ff; font-size: small;"><span style="text-decoration: underline;">According  to Afilias</span></span></a><span style="font-size: small;"> 53% of .INFO domains are registered in North America, 33% from Europe,  and about 8% from Asia, Australia and the Pacific. </span></p>
<p><span style="font-size: small;">I along with 5 other </span><a onmouseover="self.status='';return true;" href="http://www.katytafoya.com/fimlc-redirect.php?linkId=408" target="_blank"><span style="color: #0000ff; font-size: small;"><span style="text-decoration: underline;">fellow judges</span></span></a><span style="font-size: small;"> from around the globe are now  working on reviewing the sites submitted to the 2009 .INFO Awards program.   Afilias’ awards will reward a handful of .INFO site owners that took  the effort to submit for this year’s Awards program with cash prizes  including up to $7500 for first place. </span></p>
<p><span style="font-size: small;">The judges will score  these sites against five criteria: Presentation of Content, Functionality,  Design, Usability, and Originality. From our total scores as judges,  Afilias will produce a list of top 10 sites. Then YOU get to vote! Afilias  will post these top 10 sites for public vote beginning at 9:00 am ET  on November 2. You can vote at </span><a onmouseover="self.status='';return true;" href="http://www.katytafoya.com/fimlc-redirect.php?linkId=403" target="_blank"><span style="color: #0000ff; font-size: small;"><span style="text-decoration: underline;">www.info-award.info</span></span></a><span style="font-size: small;"> until November 6<sup>th</sup>! </span></p>
<p><span style="font-size: small;">The winners will be determined  by our judges scores plus the tally of public votes and will be announced  on November 9<sup>th</sup>. </span></p>
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		<title>Do It Yourself PR</title>
		<link>http://feedproxy.google.com/~r/KatyTafoya/~3/8zjpo4fzb60/</link>
		<comments>http://www.katytafoya.com/2009/10/do-it-yourself-pr/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 02:44:49 +0000</pubDate>
		<dc:creator>Katy</dc:creator>
				<category><![CDATA[Check it Out]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.katytafoya.com/?p=738</guid>
		<description><![CDATA[When you&#8217;re a small business or a solopreneur, you can&#8217;t always afford the big bucks to get a public relations rep.
Did you know that thanks to many of the latest social networks, blogging and youtube, that you can now find some great DIY resources?
I love PR in Your Pajamas.  Elena Verlee has plenty of resources [...]]]></description>
			<content:encoded><![CDATA[<p>When you&#8217;re a small business or a solopreneur, you can&#8217;t always afford the big bucks to get a public relations rep.</p>
<p><strong>Did you know that thanks to many of the latest social networks, blogging and youtube, that you can now find some great DIY resources?</strong></p>
<p>I love <a title="PR in Your Pajamas" href="http://prinyourpajamas.com/">PR in Your Pajamas</a>.  Elena Verlee has plenty of resources for the DIY solopreneur.  She offers coaching, teleseminars, ebooks and more.  I especially appreciate her article on <a title="PR in Your Pajamas" href="http://prinyourpajamas.com/how-to-build-your-own-media-list/">building your own media list</a>.</p>
<p>Another great resource that I discovered recently (through PitchRate &#8211; see below) is Drew Gerber at <a title="Publicity Results" href="http://publicityresults.presskit247.com/content/content-article.asp?ArticleID=5874">Publicity Results</a>. They have quite a few videos that really go a long way in explaining how to secure your own PR and get some media action.  Truly quality stuff.</p>
<p>This past month I also found out about Damon Carson at Publicity Associates (through HARO &#8211; see below).  He&#8217;s put together a great package that addresses how to write press releases and how to self-pitch to media.  <a title="Publicity Associates" href="http://www.publicityassociates.com/training">Check it out</a>.</p>
<p>There&#8217;s also two great pitch sites that I follow along closely (and often post pitches for my own articles and products for gift guides): <a title="HARO" href="http://www.helpareporter.com/">Help A Reporter Out</a> (HARO) and <a title="Pitchrate.com" href="http://www.pitchrate.com/">Pitchrate.com</a>.  Both are quality sources for both pitching leads in search of experts and for responding to pitches as the expert. To say nothing of being great leads for additional training and DIY PR tools (as outlined above).</p>
<p>And lastly, while it may not be free, it&#8217;d definiately awesome information and well worth the small fee&#8230;Naomi Dunford&#8217;s <a onmouseover="self.status='';return true;" href="http://www.katytafoya.com/fimlc-redirect.php?linkId=398" target="ejejcsingle">Marketing 101</a><sup>*</sup>.  And you know how much I love Naomi and all things <a title="IttyBIz" href="http://ittybiz.com/">IttyBiz</a> and her <a title="IttyBIz" href="http://ittybiz.com/free-marketing-courses/">free marketing course</a> (though I&#8217;ve said it before and I&#8217;ll say it again&#8230;I&#8217;ll buy damn near anything that woman sells!  She&#8217;s that good).</p>
<h3>Now get out there and get some attention already!!  It&#8217;s not as tough (or as expensive) as you might think.</h3>
<p style="text-align: right;"><a title="Disclosure Policy" href="http://www.katytafoya.com/disclosure-policy/"><span style="font-size: xx-small;">*Disclosure Policy</span></a></p>
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		<title>Announcing New Services!!</title>
		<link>http://feedproxy.google.com/~r/KatyTafoya/~3/Vlqx1GgRBIo/</link>
		<comments>http://www.katytafoya.com/2009/10/announcing-new-services/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 21:18:41 +0000</pubDate>
		<dc:creator>Katy</dc:creator>
				<category><![CDATA[Check it Out]]></category>
		<category><![CDATA[Entrepreneurial Life]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.katytafoya.com/?p=731</guid>
		<description><![CDATA[I am pleased (and quite proud) to let you know that I have finally gotten around to updating my list of services.

I&#8217;d been holding off on creating packages for so long because I always felt that both blogging and social networking are  not one-size-fits all strategies.  Every business is not the same and more [...]]]></description>
			<content:encoded><![CDATA[<h4>I am pleased (and quite proud) to let you know that I have finally gotten around to updating my list of services.</h4>
<p><P></P></p>
<p>I&#8217;d been holding off on creating packages for so long because I always felt that both blogging and social networking are  not one-size-fits all strategies.  Every business is not the same and more importantly every business does not have the sames needs. Or the same goals in mind.</p>
<p>Therefore, I needed to have an highly individualized approach to working with my clients and to helping them to meet their business goals and needs.</p>
<p>Each package starts off with an in depth consultation so that they can be personalized to meet your individual needs and those of your business.</p>
<p><strong>Please, check out the <a title="Katy's Packages &amp; Services" href="http://www.katytafoya.com/services-offered/packages/">services and packages</a> that I can provide for you and your business.  And feel free to tell your friends.</strong></p>
<p>Next up&#8230;finally getting those testimonials up!</p>
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		<title>People Are Afraid of Apples Now???</title>
		<link>http://feedproxy.google.com/~r/KatyTafoya/~3/518NaRzEtqA/</link>
		<comments>http://www.katytafoya.com/2009/10/people-are-afraid-of-apples-now/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 02:26:53 +0000</pubDate>
		<dc:creator>Katy</dc:creator>
				<category><![CDATA[Entrepreneurial Life]]></category>
		<category><![CDATA[Resources]]></category>

		<guid isPermaLink="false">http://www.katytafoya.com/?p=716</guid>
		<description><![CDATA[I read this Seth Godin post about the Fear of Apples a couple of days ago and put it aside for some future use.  I didn&#8217;t think about it again until I was at the grocery store trying to figure out which apples to buy.  And well, since I&#8217;m also in the process of [...]]]></description>
			<content:encoded><![CDATA[<p>I read this Seth Godin post about the <a title="Seth Godin" href="http://sethgodin.typepad.com/seths_blog/2009/10/fear-of-apples.html">Fear of Apples</a> a couple of days ago and put it aside for some future use.  I didn&#8217;t think about it again until I was at the grocery store trying to figure out which apples to buy.  And well, since I&#8217;m also in the process of revamping my services, this one hit home on two different levels.</p>
<p>We&#8217;ve always heard that a <em>confused mind takes no action</em>.  Which of course means if you can&#8217;t set things up to be easily understood by your potential clients, being sure to address any and all questions they may have, then more than likely, they&#8217;re not buying.</p>
<h3>Believe it or not, I&#8217;ve hid behind this rule for the past year or so.</h3>
<p>So much so, that for the most of the year, I didn&#8217;t have any packages listed on my site.  Which of course meant that I had far fewer clients that I would have preferred (and I see how often potential clients check out my services page).</p>
<p>Let&#8217;s face it, we&#8217;re all afraid of making the wrong choice, making a bad choice, or getting made fun of or ridiculed for the choice we made.  So rather than make a choice, any choice, we walk away.</p>
<blockquote><p>Whatever you sell, there are two big reasons people aren&#8217;t buying it:</p>
<p>1. They don&#8217;t know about it.</p>
<p>2. They&#8217;re afraid of it.</p>
<p>If you can get over those two, then you get the chance to prove that they need it and it&#8217;s a good value. But as long as people are afraid of what you sell, you&#8217;re stuck.</p>
<p>People are afraid of tax accountants, iPods, chiropractors, non-profits, insurance brokers and fancy hotels. They&#8217;re afraid of anything with too many choices, too many opportunities to look foolish or to waste time or money.</p></blockquote>
<h3>So what are you doing to help your clients and customers to make a choice instead of giving in to their fear?</h3>
<p>I know I&#8217;ll be spending the next week or so redesigning my packages.</p>
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		<title>Just Call Me Judge Katy</title>
		<link>http://feedproxy.google.com/~r/KatyTafoya/~3/PD2hdCHzczM/</link>
		<comments>http://www.katytafoya.com/2009/10/just-call-me-judge-katy/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 18:17:39 +0000</pubDate>
		<dc:creator>Katy</dc:creator>
				<category><![CDATA[Check it Out]]></category>

		<guid isPermaLink="false">http://www.katytafoya.com/?p=710</guid>
		<description><![CDATA[Judge Judy I am not. 
But I have been invited to be a judge for the 2009 .INFO Awards.
The .INFO Awards program was first launched two years ago and focused primarily on  Germany. With the 2009 program, they&#8217;ve  expanded the awards and are allowing .INFO sites from all over the  world to submit [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-711" style="margin: 2px;" title="judge judy" src="http://www.katytafoya.com/wp-content/uploads/2009/10/judge-judy-188x300.jpg" alt="judge judy" width="150" height="240" /><strong>Judge Judy I am not. </strong></p>
<p><span style="font-size: medium;"><strong>But I have been invited to be a judge for the <a title="2009 .INFO Awards" href="http://www.info-awards.info">2009 .INFO Awards</a>.</strong></span></p>
<p>The .INFO Awards program was first launched two years ago and focused primarily on  Germany. With the 2009 program, they&#8217;ve  expanded the awards and are allowing .INFO sites from all over the  world to submit for consideration.</p>
<p>If you&#8217;d like to submit your .INFO site, you have until Friday October 23, 2009.  Judging will be open to the public starting at 9am November 2, 2009 and will close on Friday, November 6<sup>th</sup>.  The top 3 winners will be announced on Monday, November 9<sup>th</sup>.</p>
<h2><strong>Prizes:</strong></h2>
<p style="padding-left: 30px;"><strong>First place: US$7500<br />
Second place: US $5000<br />
Third place: US$3000</strong></p>
<p style="padding-left: 30px;">
<p>The .INFO sites will be scored on 5 criteria: presentation of content,  functionality of the website,  design,  usability and  originality.  The full list of rules is <a title="2009 .INFO Awards" href="http://www.info-award.info/about/rules">available here</a>.</p>
<p>This will be a first for me, but something I&#8217;m very excited about.  With all the time I spend on the Internet, I&#8217;ve got to be a good judge of websites. <img src='http://www.katytafoya.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p style="text-align: right;"><strong>You can follow along on <a title="2009 .INFO Awards" href="http://www.facebook.com/home.php?#/pages/INFO/51508584938?ref=ts">Facebook</a> or you can follow <a title="2009 .INFO Awards" href="http://www.twitter.com/Afilias">@Afilias</a> on Twitter.</strong></p>
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		<title>You Must Have Money Boundaries</title>
		<link>http://feedproxy.google.com/~r/KatyTafoya/~3/KoIBkxb9nsU/</link>
		<comments>http://www.katytafoya.com/2009/10/you-must-have-money-boundaries/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 00:27:20 +0000</pubDate>
		<dc:creator>Katy</dc:creator>
				<category><![CDATA[Entrepreneurial Life]]></category>

		<guid isPermaLink="false">http://www.katytafoya.com/?p=704</guid>
		<description><![CDATA[I love this Million Dollar Coaching Tip from Kendall SummerHawk. I&#8217;ve heard this before&#8230;don&#8217;t discount your fees.  You never know what that person you&#8217;re talking to can afford or what worth they place in your skills, services or products.

]]></description>
			<content:encoded><![CDATA[<p>I love this Million Dollar Coaching Tip from Kendall SummerHawk. I&#8217;ve heard this before&#8230;<strong>don&#8217;t discount your fees</strong>.  You never know what that person you&#8217;re talking to can afford or what worth they place in your skills, services or products.</p>
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