Katy Widrick

EP18: Fueling Your Vision Through Passion with Chelsea Wallace

Katy — Wed, 28 Feb 2024 14:43:49 +0000

In today’s episode, join me in a captivating conversation with Chelsea Wallace, a seasoned Launch Strategist and Copywriter whose expertise has fueled over $4,000,000 in revenue for online brands. As The Launch Copy Coach, Chelsea empowers 6 and 7-figure coaches and course creators to orchestrate high-dollar re-launches while prioritizing self-care and community connection.

Discover Chelsea's entrepreneurial insights on how to prioritize team strength, combat self-doubt, and nurture genuine communication in partnerships. You will also learn more as Chelsea reflects on her upbringing's influence on her entrepreneurial mindset and the transformative power of aligning career choices with personal interests.

You’re going to explore the intersection of passion, purpose, and profitability in today’s episode — along with Chelsea's vision for her nonprofit initiative supporting teenage single mothers in Jamaica. Tune in!

KEY POINTS

- How does Chelsea describe herself in an elevator pitch

- The importance of a strong team in achieving success

- On dealing with self-doubt and identity crisis in entrepreneurship

- Difference between owning a proposal and owning its implementation

- On having trust, communication, and co-creation in business partnerships

- How Chelsea’s upbringing influenced her entrepreneurial mindset

- The pivotal role of a career that aligns with interests

- What’s next for Chelsea?

QUOTABLES

"I want to fund my nonprofit that supports teenage single moms in Jamaica. Give them resources to really kind of step out of cycles of poverty, and of kids that are not taken care of, [and] not supported to grow up as kind of healthy functioning people in society. I want my nonprofit to be that space and that place for them." — Chelsea Wallace

"I am magnetically attracted to people who have a mission or a passion that's bigger than them and bigger than their business. And I love that healthy approach that you have, which is like, 'I love what I do and the people I serve and the impact I have. '" — Katy Widrick

GUEST RESOURCES

Chelsea Wallace

Website | chelseawallace

IG | @thelaunchcopycoach

FB | @thelaunchcopycoach

RESOURCES

Love what you’re hearing? Follow Katy Widrick for more!

IG | @kwidrick

TikTok | @kwidrick

LinkedIn | @katywidrick

EP17: How to Navigate Life’s Twists with Grace, with Amber Naslund

Katy — Tue, 20 Feb 2024 17:14:04 +0000

In this episode, host Katy is joined by Amber Naslund, a seasoned sales and marketing executive driving enterprise growth at LinkedIn. Amber, a co-author of The Now Revolution, shares insights on LinkedIn through her Courageous Career newsletter and how she balances her professional life being a dedicated single mom, equestrian, pit bull rescuer, and freelance writer.

Together, they delve into Amber's journey, discussing her mentorship, career growth, and resilience amidst hardships. Amber also opens up about her business failures, personal relationships, and the importance of self-care. They also explore the significance of support systems, coping with grief and mental health struggles, finding joy through hobbies outside career lives, and maintaining work-life balance.

So, tune in with Katy and Amber for an inspiring conversation on embracing creativity and discovering joy — both personally and professionally today!

KEY POINTS

- Amber’s mentorship, hardships, and career growth

- Healing from business failures and personal relationships

- The importance of having a support system

- Dealing with grief, caregiving, and mental health struggles

- The importance of having non-work-related interests

- Ways to embrace creativity and work-life balance

- Finding joy in your professional and personal life

QUOTABLES

“Sometimes it needs to be spending time with yourself or things that intrigue your heart and soul and not just your brain because that's a trap. It's really easy to fall into.” – Amber Naslund

“I've found a little bit of my groove for writing again, I was so devoid of inspiration and motivation to write and create. And some of that was fueled by doubt, some of it was fueled by just burnout.” – Amber Naslund

GUEST RESOURCES

LinkedIn: @ambernaslund

Threads: @ambercadabra

EP16: Money Loves Speed: How to Match Your Visionary’s Pace Without Stumbling at the Finish Line

Katy — Tue, 05 Dec 2023 17:09:00 +0000

In this solo episode, I delves into my role as a strategic partner for visionary CEOs and the importance of moving quickly in business. I share helpful insights and tips for both visionaries and integrators to cultivate successful collaborations, making your big, bold, and visionary ideas come to life.

Join me in this discussion focusing on the mantra “money loves speed”, the art of balancing ambition, and execution in the pursuit of business excellence.

KEY POINTS

- The importance of speed in making money

- How implementers can help execute ideas for visionaries

- On setting achievable goals that align with one’s abilities and values

- The pivotal role of building trust with visionary founders and being a reliable partner

- On pacing and collaboration with project management

- How avoiding distractions ensures a successful launch

- On finding the right partner to craft the vision into reality

- How building a community with founder stories can be of inspiration

QUOTABLES

“A visionary and a great team of people — who implement, push, run at their speed, and agree that ‘money loves speed’ — that's when the magic happens.” – Katy Widrick

“If you are a service provider who is looking to work with visionaries in a new way — or is looking to take the next level in your career — I really want you to think about money loves speed and running at the pace of your visionary partner.” – Katy Widrick

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IG | @kwidrick

TikTok | @kwidrick

LinkedIn | @katywidrick

EP15: Celebrating a Life of Defiance, Resilience, and Wanderlust with Sales Strategist Kandis James

Katy — Tue, 28 Nov 2023 22:56:47 +0000

Welcome back to Hard Costs! In today’s episode, your host Katy is joined by Kandis James, a resilient entrepreneur and sales advisor. From surviving accidents to navigating the challenges of entrepreneurship, Kandis shares with us her remarkable journey and the profound lessons she's learned along the way.

In this candid conversation, Kandis opens up to Katy about the impact of her near-death experiences on her outlook, emphasizing the importance of resilience and embracing life's opportunities. She then discusses how these incidents have shaped her commitment to helping others, providing valuable insights into sales psychology, and empowering many business owners to thrive.

Delve into Kandis’ story as she seamlessly connects her personal experiences with her role as a sales advisor. Discover the trifecta of skills she believes are crucial in sales – mastering energy, cultivating curiosity, and asking the right questions. Kandis also highlights the shift in mindset needed for successful sales conversations, emphasizing the power of putting the client on the stage rather than being in the spotlight. As Katy and Kandis navigate the challenges of entrepreneurship, you will gain a deeper understanding of the mindset required for effective sales, and learn how to overcome challenges by focusing on belief in oneself and the value one brings to the table.

Join Katy and Kandis for a conversation that goes beyond sales – an exploration of resilience, personal growth, and the continuous pursuit of making a positive impact in the world.

Trigger Warning: This episode delves into sensitive topics related to near-death experiences.

KEY POINTS

- Kandis’ journey of resilience and the impact of near-death experiences on her outlook

- The pivotal role of trifecta of skills crucial for successful sales

- Katy and Kandis’ shared experiences in the Elevate Community and the power of connection

- The importance of overcoming challenges in entrepreneurship and sales by embracing belief in oneself and the value offered

- How near-death experiences intersect with personal and professional growth

- Ways to overcome entrepreneurial challenges by self-belief and embracing the value you offer

QUOTABLES

"To be really good at sales, you need to be the master of your own energy, be curious, [and] ask the right questions. Sales is psychology; you need to be curious about the psychology." – Kandis James

“I've three near-death experiences. And I'm still going. We're here for a short time, we're not guaranteed. I just want to see it all, feel it all, and do it all.” — Kandis James

GUEST INFORMATION

Kandis James

Podcast | https://www.kandisjames.com/salespodcast

Website | kandisjames

IG | @kandisjames.kj

YouTube | Kandis James

EP14: Pathways to Prosperity: Navigating Finance, Growth, and Entrepreneurship with Sugey Piedra

Katy — Tue, 21 Nov 2023 23:51:42 +0000

Join Katy in this insightful episode as she engages in a conversation with Sugey Piedra, an Enrolled Agent and a certified tax preparer with over two decades of experience. Sugey is passionate about helping her clients optimize their finances and attain the freedom they desire, so they don't have to work indefinitely.

In her role as the co-founder of Prominence Business & Wealth Management, Sugey leads a dedicated team that assists high-earning service-based business owners in building long-term wealth. The holistic approach of her firm encompasses bookkeeping, tax preparation, financial planning, and tax strategy, all offered under one roof. Sugey's journey into the realms of business, financial planning, and money management is an inspiring narrative that she shares in this episode. She discusses how she educates her clients, empowering them with the knowledge to navigate the complexities of taxation and make informed decisions.

Their conversation takes a personal turn as Sugey reflects on her own journey from her youth to her current venture, highlighting the pivotal moments that have shaped her approach to financial services. Sugey's invaluable insights into the factors influencing the success of her business provide an in-depth look into her entrepreneurial mindset. She also shares her experiences and strategies for overcoming limiting beliefs and self-doubts, offering guidance to aspiring business owners.

This episode offers a wealth of knowledge and inspiration for anyone seeking to gain financial independence and a balanced life. Join Katy and Sugey Piedra as they explore the intricacies of financial management, entrepreneurship, and the path to true financial freedom today!

KEY POINTS

- How Sugey educates her clients in handling taxes

- Sugey’s journey from being a young to a business venture

- Factors that influence the success of the business

- Katy and Sugey’s reflections on past experiences influencing their financial mindset

- On dealing with limiting beliefs and self-doubts

- The importance of people delegation and letting go of perfectionism

- Audrey’s struggles with balancing work and personal life

- What’s Audrey’s money mindset advice?

- The significant role of understanding business, financial planning & money management

QUOTABLES

“I wanted to create this show not to spend time wallowing in trauma. These stories, I find them so empowering and so relatable… so I hope that you have given yourself some credit.” – Katy Widrick

“It doesn't matter if they're a CPA, it doesn't matter if they're an enrolled agent, it doesn't matter if they're just a regular tax professional with a state certification. Find someone that's going to take the time to really educate you on a better tomorrow. Your tax return is telling a story.” – Sugey Piedra

GUEST INFORMATION

Sugey Piedra

Website | Prominence Business

IG | @prominence.services

LinkedIn | @sugey-piedra-ea

EP13: Transforming the Tech World with Empathy and Expertise with Audrey Saccone

Katy — Tue, 14 Nov 2023 23:48:27 +0000

Join Katy in this episode for an insightful conversation with Audrey Saccone, experienced marketer and technologist, and CEO of Audrey Digital. After dedicating over five years to the non-profit sector, Audrey ventured into the dynamic world of online marketing, collaborating with industry leaders like Marie Forleo and Sophia Amoruso. Today, Audrey and her team of developers and technologists specialize in enhancing the marketing and digital operations of e-commerce and digital businesses, ensuring they always perform at their best.

In this engaging dialogue, Audrey shares her journey of donning two hats – one as a high-achieving CEO responsible for her team's livelihoods and the other as a dedicated service provider for fellow CEOs. She candidly discusses the beauty and burdens that come with this dual role, offering valuable insights into the ongoing transition her team is experiencing. Audrey's authenticity shines through as she talks about where she's been, where she is now, and her aspirations for the future.

Katy and Audrey also share light-hearted moments, reflecting on their musical theater backgrounds and their transitions into tech and marketing careers. They also dive into the intriguing caffeine habits of CEOs and gain a deeper understanding of the people behind the brands.

This episode offers a genuine and transformative conversation that highlights the challenges and triumphs of Audrey's journey, making it a must-listen for aspiring CEOs, tech enthusiasts, and marketing professionals. Join Katy and Audrey as they explore Audrey's remarkable transformation from a technical marketer to an empowering CEO who fosters a supportive peer network.

KEY POINTS

- Audrey's CEO journey: Client provider or CEO first?

- How Audrey builds and trusts her team

- Audrey’s journey from aspirations to education

- Tough decisions and conversations as a CEO

- What does Audrey’s inner circle look like?

- Why Audrey shifts to a business model focusing on e-commerce

- How her mantra helps in life

- Audrey’s 3-month sabbatical, biggest fears, & coffee order

QUOTABLES

“My biggest fear is having to let go of my team. They're everything to me.” - Audrey Saccone

GUEST INFORMATION

Audrey Saccone

Website | audreydigital

IG | audreydigital

LinkedIn | @audreysaccone

EP12: Balance the Act of Collaboration and Community Building with Danielle Wiebe

Katy — Tue, 07 Nov 2023 23:47:15 +0000

In this episode, Katy is joined by the successful entrepreneur and founder behind Business Babes Collective, Danielle Wiebe. Join Danielle as she shares her wealth of entrepreneurial wisdom to the forefront, sharing her journey and lessons learned along the way with us!

Embarking on a journey to unravel the intricate interplay among work, family, and self-care, you'll gain insights into the profound importance of collaboration, community cultivation, and the remarkable potential for transformation while navigating the challenges of being high-achievers in the world of business and family life. You’re also going to explore the vital role of self-care, setting boundaries, and adapting to changing circumstances without compromising one's core values.

Stay tuned in this episode with Katy and Danielle as you’ll definitely gain invaluable insights that will ignite your passion for leading a harmonious and purpose-driven life today!

KEY POINTS

- The importance of self-care and setting boundaries to avoid burnout

- Navigating the challenges of being a high-achiever while still prioritizing family

- The value of community and collaboration for both personal and professional growth

- Embracing flexibility in work routines and treating others with grace

- The significance of finding meaning in your goals and excitement in work

QUOTABLES

“I always tell people that you can collaborate with people that are direct competitors to you, as long as there's trust there, and as long as there are shared values.” — Danielle Wiebe

“I went through a pretty severe period of burnout — coming out of a corporate role. I had to trust the universe in saying: ‘If I don't have a scarcity mindset, and if I trust that all these good things can happen, despite this negative experience that has just in for me; then yes, good things will happen.’” — Katy Widrick

GUEST INFORMATION

Danielle Wiebe

Website | businessbabescollective.com

IG | @danilivinglife

LinkedIn | @danielle-wiebe

EP11: From Diet Culture to Authentic Healing: Megan Hansen’s Metabolism Makeover

Katy — Wed, 01 Nov 2023 20:28:33 +0000

In this podcast episode, Katy is joined by Megan Hansen. Megan Hansen, a Registered Dietitian, founded Metabolism Makeover nearly a decade ago with the goal of teaching, not telling, clients the art and proven science of long-term weight loss…without extreme measures like tracking calories or spending hours at the gym.

In this conversation, Megan shares insights into her personal growth journey, the importance of trusting her intuition, what her own up-bringing and experiences taught her about diet culture, fat loss and more...and the important roles she balances (including CEO, content creator, author and MOM!).

Megan also talks about what led her to write and publish Metabolism Makeover: Ditch the Diet, Train Your Brain, Drop the Weight for Good and why she stepped away from the brand she'd created, as a "vodka-loving dietitian."

Her story is inspirational, motivational, emotional and includes some very hard costs in her personal and professional life, and wait until you hear what she's planning next!

KEY POINTS

- Navigating personal growth, trusting intuition, and building confidence

- Megan's pivot from being the "vodka-loving dietitian" to an all-new brand

- The importance of balancing nutrition and exercise for overall wellness

- Megan’s lifestyle program and her Metabolism Makeover book!

- Lessons learned of Katy & Megan in their own journey balancing motherhood and business

- The significance of authenticity in attracting like-minded individuals

- Understanding “what is right for you” by tuning into your intuition and body

QUOTABLES

“The biggest piece of advice I can give to anybody is remove any sort of shoulds or shouldn't. It's what is right for you; because the shoulds and the shouldn’ts are just your conditioned response to whatever you've been conditioned to by the world. It's not coming from within.” – Megan Hansen

“I’m really understanding the power of free writing. It’s such a trust-the-process thing. All good things happen. And so, this concept feels very powerful to me.” – Katy Widrick

GUEST INFORMATION

Megan Hansen

Website | metabolismmakeover

IG | @megan.the.dietitian

EP10: Behind the Curtain of Entrepreneurship: Real Talk with Jessica Hurley

Katy — Wed, 25 Oct 2023 21:19:57 +0000

In this insightful episode, Katy sits down with Jessica Hurley, the dynamic founder of Epyc Media Network, a premium podcast network and platform that connects conscious creators to conscious listeners. Jessica's transformation from a solopreneur to a media empire leader imparts invaluable lessons on leadership, self-discovery, and the pursuit of authenticity in both her personal and professional life - So whether you're a seasoned entrepreneur or just starting, this episode delivers rich insights, advice, and inspiration.

Join in this conversation as Jessica shares her journey through entrepreneurship – encompassing personal growth, evolving relationships, and the dynamic nature of business. You will also discover the significance of resilience, authenticity, and the art of storytelling in forging meaningful connections with others. Learn more as they both delve into the intricacies of team management, business expansion, and the quest for finding growth & balance in every aspect of your life.

So, tune in as Katy and Jessica confront the challenges of entrepreneurship, personal development, and team leadership while seeking a more harmonious and gratifying life. Feel free to listen to Jessica’s Rich in Real Life podcast, too!

KEY POINTS

- Jessica on navigating her growth in relationship, business & personal life

- The power of resilience and authenticity in facing entrepreneurial challenges

- How storytelling and vulnerability can connect you with your audience

- The significance of impactful origin stories in building relatable content

- How transparency and honesty play a crucial role in both personal and professional life

- The importance of embracing the choices made during challenging times

- The importance of finding balance, taking breaks, and managing a growing team while pursuing personal growth

QUOTABLES

"The thing that makes all of us interesting and resilient and somebody to cheer for is not that we had it easy, but it's that we didn't have it easy and the choices that we made during those hard times." - Katy Widrick

“I think the world is craving more transparency. There are so many people selling the beautiful highlight reel of business so that they can sell more business. Let's talk about what's real.” – Jessica Hurley

GUEST RESOURCES

Jessica Hurley

IG | @jessicahurley__

Tune in to the Rich in Real Life Podcast, hosted by Jessica Hurley!