KDT Management Blog

Outdoor up 25% in Q3 2012

2012-10-31T03:12:00.000-07:00

The Outdoor Media Centre today announces that outdoor revenues grew 25.4% year on year in Quarter 3 to £268.9m (£214.4m in 2011). This makes Q3, 2012 the largest quarter in UK history, beating the previous high of Q4, 2006 by some £12m.

The London 2012 Olympic and Paralympic Games were the biggest contributor to that growth, with London-based media owners benefitting in particular. All major environments (transport, roadside, retail and leisure) were significantly up year on year.

Revenues in the digital sector grew 69.9% to £52m as advertisers found new ways to use digital advertising, and media owners continued to invest, transforming sites in the best locations to digital. Digital made up 19% of the total revenue this quarter, another record.

All the Olympic sponsors enjoyed a strong presence at the Games. McDonalds, Visa, Coca-Cola, Samsung, Panasonic, UPS, EDF Energy, Heineken, BP, BT, BA, Cadbury, Adidas, Lloyds, Procter & Gamble, BMW, GE, Atos, Deloitte, Dow, Glaxosmithkline and Holiday Inn all went with powerful outdoor creative executions during the Games, as did Nike and other sports-related clients. Research from YouGov showed that the advertising during the Games was highly visible. 62% of Games visitors remembered seeing outdoor ads, 56% said that outdoor was a good medium for advertisers to link to large events, and 52% agreed that the outdoor advertisements added colour and vibrancy to London. Voxpops undertaken on the street by the Outdoor Media Centre showed a high level of brand recall and recognition.

“It’s been a quite exceptional quarter” says OMC’s chief exec Mike Baker. “Outdoor is the best medium for visual branding and advertisers have embraced that idea in spades. The industry has never seen so many dominations, wraps and spectaculars. Because all advertisers linked their creative to the Games, it made a continuous colourful canvas which really unified London and brought the city to life. The Olympics was the greatest show on earth and outdoor did it proud. Now the hard work begins as we look to sustain the growth.” Around a fifth of London outdoor sites were related to the Games.

Source - http://www.outdoormediacentre.org.uk

Were the Olympic Games a success for outdoor?

2012-09-10T08:33:00.000-07:00

As quoted from this week's Campaign Magazine from Ms Annie Rickard, CE of Posterscope "From a commercial standpoint, some sectors have benefited more than others, specifically high-status locations and those with particular geographical significance, so media owners with higher exposure to these areas will have done better. Conversely, those media owners with a heavy broadcast exposure will not have benefited as much. Creatively, we have seen some hugely impactful and innovative work deployed in many one-off creations with the best banner in the Olympic Park for BMW".

Outdoor Q1 revenues rise 3.1% to £213m

2012-05-18T08:49:00.000-07:00

Outdoor ad revenues reached £213m in the first quarter of 2012, up 3.1% when compared to the same period last year, according to figures released by the Outdoor Media Centre (OMC).

To read the full article in MediaWeek click on this link

Outdoor ad revenues on the rise

2012-02-28T02:52:00.002-08:00

Outdoor ad revenues rose by 1.4% year on year in the final quarter of 2011, led by growth at some of the smaller digital media owners, according to figures from the Outdoor Media Centre.

View Article...

Ginger Joe steps up

2011-11-08T04:02:00.000-08:00

Ginger Joe, the alcoholic ginger beer brand, has stepped up its launch drive with a £2m ad
campaign in outdoor, press and online.

View article:

http://www.brandrepublic.com/outdoor/article/1100213/ginger-joe-kicks-off-2m-campaign/

Outdoor ad revenue up 1.1% in third quarter

2011-11-08T03:58:00.000-08:00

The outdoor industry has returned to growth in Q3, posting a 1.1% increase in revenue, according to the latest figures from the Outdoor Media Centre (OMC).

View article:

http://www.brandrepublic.com/outdoor/article/1102054/outdoor-ad-revenue-11-third-quarter/

Bowled over by banner

2011-11-02T07:18:00.000-07:00

The KDT Oval banner made it to the SGN National Newspaper. Their campaign to raise awareness on the dangers of Carbon Monoxide (CO) was not only seen by millions during the Test but also continued through to their national newspaper and competitions to schools.

Vans lands in Brighton

2011-10-07T03:48:00.000-07:00

Vans lands in Brighton on the largest outdoor advertising site in the city, The Phoenix Arts Centre.

Biggest outdoor site in Brighton

2011-08-25T07:57:00.000-07:00

A new outdoor site sourced and project managed by KDT is currently being built. This stands as the largest banner site in Brighton and supports the Phoenix Arts Centre. This is a great location on the A23 by St Peter’s Church.

Cricket at the Oval Banner

2011-08-25T07:54:00.000-07:00

KDT services have been used to arrange for a 25 x 13 metre display on the gas tower overlooking the Oval Cricket Ground for the England v India match. The initial assessment of this site was made only one week before and therefore the operational requirement for this site was difficult to achieve by the due date but using the company expertise and experiences the site was installed by the 12^th August.

Outdoor industry to grow to £1.15bn | News | Marketing Week

2011-07-25T06:58:00.001-07:00

Advertisers will spend £1.15bn on out of home (OOH) media by 2020 - up from £880m in 2010, according to a new report by outdoor media agency Kinetic. View article