Keith Paul https://keithpaul.net/ I explore marketing insights, personal reflections, and creative thoughts. Sun, 31 May 2026 23:43:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://keithpaul.net/wp-content/uploads/cropped-kp-cartoon-32x32.jpg Keith Paul https://keithpaul.net/ 32 32 Good Beats Nice https://keithpaul.net/2026/05/good-beats-nice/ https://keithpaul.net/2026/05/good-beats-nice/#respond Sun, 31 May 2026 23:43:17 +0000 https://keithpaul.net/?p=4618 Most people believe being nice is a virtue. But niceness often avoids conflict, accountability, and truth. Here’s why being a good person matters more than being a nice one.

The post Good Beats Nice appeared first on Keith Paul.

]]> https://keithpaul.net/2026/05/good-beats-nice/feed/ 0 Feeding the Snake: Why Change in Higher Ed Marketing Gets Diluted Before It Lands https://keithpaul.net/2026/03/feeding-the-snake-higher-ed-change/ Fri, 27 Mar 2026 20:07:07 +0000 https://keithpaul.net/?p=4611 Why change efforts in higher education marketing stall: a candid look at how decision loops dilute strong ideas—and what actually survives.

The post Feeding the Snake: Why Change in Higher Ed Marketing Gets Diluted Before It Lands appeared first on Keith Paul.

]]> Workforce Pell Demands an Account-Based Mindset from Colleges https://keithpaul.net/2026/02/workforce-pell-demands-an-account-based-mindset-from-colleges/ Tue, 24 Feb 2026 02:53:30 +0000 https://keithpaul.net/?p=4602 Workforce Pell won’t just fund more programs — it’ll reveal which ones actually matter. Colleges that think like account-based marketers will start with employers instead of ideas. That’s where the real opportunity is.

The post Workforce Pell Demands an Account-Based Mindset from Colleges appeared first on Keith Paul.

]]> Aligning Marketing Strategy with Workforce Pell [PODCAST] https://keithpaul.net/2026/02/aligning-marketing-strategy-with-workforce-pell-podcast/ Fri, 20 Feb 2026 20:14:05 +0000 https://keithpaul.net/?p=4596 Workforce Pell is more than a policy shift—it’s an opportunity to rethink how institutions design and market career-connected education.

The post Aligning Marketing Strategy with Workforce Pell [PODCAST] appeared first on Keith Paul.

]]> The Quiet Damage of Salary Clickbait https://keithpaul.net/2026/02/quiet-damage-of-salary-clickbait/ Thu, 12 Feb 2026 12:56:13 +0000 https://keithpaul.net/?p=4591 Local salary “shock” stories promise transparency but often lack context. Here’s how clickbait coverage quietly erodes trust in public institutions.

The post The Quiet Damage of Salary Clickbait appeared first on Keith Paul.

]]> Why Toxic People Stick Around https://keithpaul.net/2026/02/why-toxic-people-stick-around/ Wed, 04 Feb 2026 17:41:32 +0000 https://keithpaul.net/?p=4588 Why toxic leadership persists: how promotion, culture, and “dynamic” workplaces normalize harm—and what that reveals about leadership accountability.

The post Why Toxic People Stick Around appeared first on Keith Paul.

]]> Running Toward the Monster: What Stranger Things Teaches Us About Confronting Fear https://keithpaul.net/2026/01/running-toward-the-monster-what-stranger-things-teaches-us-about-confronting-fear/ Wed, 07 Jan 2026 02:43:33 +0000 https://keithpaul.net/?p=4584 One of the reasons Stranger Things never feels like “just a sci-fi show” is that the monsters are never really the point. The point is fear.

The post Running Toward the Monster: What Stranger Things Teaches Us About Confronting Fear appeared first on Keith Paul.

]]> Read What Sticks in ’26 https://keithpaul.net/2026/01/read-what-sticks-in-26/ Sat, 03 Jan 2026 02:11:23 +0000 https://keithpaul.net/?p=4582 Here’s what I’m readin’. Follow me on Goodreads. March Their Eyes Were Watching God 7 Rules of Power In the Lives of Puppets February Disorderly Men January I Make Envy on Your Disco Flesh

The post Read What Sticks in ’26 appeared first on Keith Paul.

]]> Why Asset-Based Language Belongs at the Center of Community College Marketing https://keithpaul.net/2025/12/why-asset-based-language-belongs-at-the-center-of-community-college-marketing/ Fri, 19 Dec 2025 02:16:42 +0000 https://keithpaul.net/?p=4578 Marketing is often the first campus “conversation” a student experiences. Asset-based language, by contrast, signals that the institution sees students as capable partners in their own success.

The post Why Asset-Based Language Belongs at the Center of Community College Marketing appeared first on Keith Paul.

]]> Preparing for Workforce Pell: A Marketer’s Guide https://keithpaul.net/2025/12/preparing-for-workforce-pell-a-marketers-guide/ Mon, 08 Dec 2025 02:14:22 +0000 https://keithpaul.net/?p=4574 Workforce Pell is going to make community colleges matter to people who have never felt like higher ed saw them. And marketing gets to set the tone—humane, direct, no nonsense, actually helpful.

The post Preparing for Workforce Pell: A Marketer’s Guide appeared first on Keith Paul.

]]>