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	<title>Ken Sethney [marketing coach]</title>
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	<link>https://rkenneth.wordpress.com</link>
	<description>Helping midsize companies make profitable marketing decisions.</description>
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		<title>Ken Sethney [marketing coach]</title>
		<link>https://rkenneth.wordpress.com</link>
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		<title>Here&#8217;s Your Marketing Checklist</title>
		<link>https://rkenneth.wordpress.com/2014/07/28/heres-your-marketing-checklist/</link>
					<comments>https://rkenneth.wordpress.com/2014/07/28/heres-your-marketing-checklist/#comments</comments>
		
		<dc:creator><![CDATA[rkenneth]]></dc:creator>
		<pubDate>Mon, 28 Jul 2014 23:54:23 +0000</pubDate>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coach]]></category>
		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=1048</guid>

					<description><![CDATA[Marketing is the key to your business future. Successful marketing creates selling opportunities. Every now and then you have to get away from  day-to-day operational details and review your marketing plan. This checklist is intended to help you decide if your marketing is taking you where you want to go. Market Take a look at [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		
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		<item>
		<title>It ain&#8217;t semantics, it&#8217;s results.</title>
		<link>https://rkenneth.wordpress.com/2014/07/21/it-aint-semantics-its-results/</link>
					<comments>https://rkenneth.wordpress.com/2014/07/21/it-aint-semantics-its-results/#respond</comments>
		
		<dc:creator><![CDATA[rkenneth]]></dc:creator>
		<pubDate>Mon, 21 Jul 2014 23:43:20 +0000</pubDate>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coach]]></category>
		<category><![CDATA[sales]]></category>
		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=1044</guid>

					<description><![CDATA[Why is the marketing budget the first thing management cuts when sales soften or the economy heads south? They could sell the conference room furniture. They could even fire some of the dead-heads in the (whatever) department. But NO!!! The problem is RESULTS. That 27-acre conference table impresses the hell out of customers, vendors and visiting [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		
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		<title>5 Sure-Fire Ways to Guarantee Marketing Success </title>
		<link>https://rkenneth.wordpress.com/2014/07/14/5-sure-fire-ways-to-guarantee-marketing-success/</link>
					<comments>https://rkenneth.wordpress.com/2014/07/14/5-sure-fire-ways-to-guarantee-marketing-success/#respond</comments>
		
		<dc:creator><![CDATA[rkenneth]]></dc:creator>
		<pubDate>Mon, 14 Jul 2014 23:22:56 +0000</pubDate>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coach]]></category>
		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=1041</guid>

					<description><![CDATA[Nix creativity. Your products are so great they sell themselves. Fill every square inch of ad space with features. Forget color photos and snappy headlines. Emphasize data, not emotion. Play hard to get. Don’t use “800” numbers, bingo cards, bounce-back’s or fax-on-demand offers in advertising or direct mail. Sales literature is way too expensive to [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		
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			<media:title type="html">stuffbigman</media:title>
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		<title>Once each day, focus on marketing.</title>
		<link>https://rkenneth.wordpress.com/2014/07/11/once-each-day-focus-on-marketing/</link>
					<comments>https://rkenneth.wordpress.com/2014/07/11/once-each-day-focus-on-marketing/#comments</comments>
		
		<dc:creator><![CDATA[rkenneth]]></dc:creator>
		<pubDate>Sat, 12 Jul 2014 00:40:36 +0000</pubDate>
				<category><![CDATA[coaching]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coach]]></category>
		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=1039</guid>

					<description><![CDATA[]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		
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			<media:title type="html">stuffbigman</media:title>
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		<item>
		<title>3 Action Steps to Energize Your Marketing Strategy</title>
		<link>https://rkenneth.wordpress.com/2014/05/02/3-action-steps-to-energize-your-marketing-strategy/</link>
					<comments>https://rkenneth.wordpress.com/2014/05/02/3-action-steps-to-energize-your-marketing-strategy/#comments</comments>
		
		<dc:creator><![CDATA[rkenneth]]></dc:creator>
		<pubDate>Fri, 02 May 2014 21:52:56 +0000</pubDate>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coach]]></category>
		<category><![CDATA[sales]]></category>
		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=1016</guid>

					<description><![CDATA[All too often, sales and marketing people have different objectives. If they do, they can spend more time bickering than creating bottom line results. Or worse, they just go their separate ways. If you want to find out if your sales and marketing people are working together, send them a simple questionnaire. Make sure a [&#8230;]]]></description>
		
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			<slash:comments>1</slash:comments>
		
		
		
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			<media:title type="html">stuffbigman</media:title>
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		<title>From business plan to business model.</title>
		<link>https://rkenneth.wordpress.com/2014/04/23/from-business-plan-to-business-model/</link>
					<comments>https://rkenneth.wordpress.com/2014/04/23/from-business-plan-to-business-model/#respond</comments>
		
		<dc:creator><![CDATA[rkenneth]]></dc:creator>
		<pubDate>Wed, 23 Apr 2014 16:39:15 +0000</pubDate>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[strategic planning]]></category>
		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=1008</guid>

					<description><![CDATA[&#8220;No business plan survives its first contact with customers.&#8221; &#8211; Steve Blank Want to learn more? Here&#8217;s an explanation of the business model canvas by Alex Osterwalder.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		
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			<media:title type="html">stuffbigman</media:title>
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		<item>
		<title>Who creates the most jobs in America?</title>
		<link>https://rkenneth.wordpress.com/2013/06/15/who-creates-the-most-jobs-in-america/</link>
					<comments>https://rkenneth.wordpress.com/2013/06/15/who-creates-the-most-jobs-in-america/#comments</comments>
		
		<dc:creator><![CDATA[rkenneth]]></dc:creator>
		<pubDate>Sat, 15 Jun 2013 22:59:02 +0000</pubDate>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[generational marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing research]]></category>
		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=995</guid>

					<description><![CDATA[&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; from BEING ALONE, TOGETHER: COWORKING AS ECONOMIC DEVELOPMENT By Michael Stumpf, Principal, Place Dynamics LLC Published in ED Now, January 29, 2013]]></description>
		
					<wfw:commentRss>https://rkenneth.wordpress.com/2013/06/15/who-creates-the-most-jobs-in-america/feed/</wfw:commentRss>
			<slash:comments>3</slash:comments>
		
		
		
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			<media:title type="html">stuffbigman</media:title>
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			<media:title type="html">Net Job Creation</media:title>
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		<item>
		<title>Students say universities off track with social media MBAs.</title>
		<link>https://rkenneth.wordpress.com/2013/01/14/students-say-universities-off-track-with/</link>
					<comments>https://rkenneth.wordpress.com/2013/01/14/students-say-universities-off-track-with/#respond</comments>
		
		<dc:creator><![CDATA[rkenneth]]></dc:creator>
		<pubDate>Mon, 14 Jan 2013 17:50:08 +0000</pubDate>
				<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<guid isPermaLink="false">http://rkenneth.wordpress.com/2013/01/14/students-say-universities-off-track-with/</guid>

					<description><![CDATA[@USNewsEducation http://ow.ly/gLK0i]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		
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			<media:title type="html">stuffbigman</media:title>
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		<item>
		<title>Ideas are cheap.</title>
		<link>https://rkenneth.wordpress.com/2013/01/07/ideas-are-cheap/</link>
					<comments>https://rkenneth.wordpress.com/2013/01/07/ideas-are-cheap/#respond</comments>
		
		<dc:creator><![CDATA[rkenneth]]></dc:creator>
		<pubDate>Mon, 07 Jan 2013 15:20:27 +0000</pubDate>
				<category><![CDATA[coaching]]></category>
		<guid isPermaLink="false">http://rkenneth.wordpress.com/2013/01/07/ideas-are-cheap-can-you-turn-yours-into/</guid>

					<description><![CDATA[Ideas are cheap. Can you turn yours into a $million start-up? Ideas are just ideas. An idea is the seed of a successful product or service. Without proper care and maintenance, it will not bloom. Ideas require solid research of the target market, a good strategy and a sound business plan, without which, ideas cannot go [&#8230;]]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		
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			<media:title type="html">stuffbigman</media:title>
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		<item>
		<title>The Winning CEOs Marketing Handbook.</title>
		<link>https://rkenneth.wordpress.com/2013/01/01/the-winning-ceos-marketing-handbook/</link>
					<comments>https://rkenneth.wordpress.com/2013/01/01/the-winning-ceos-marketing-handbook/#respond</comments>
		
		<dc:creator><![CDATA[rkenneth]]></dc:creator>
		<pubDate>Tue, 01 Jan 2013 19:01:48 +0000</pubDate>
				<category><![CDATA[CEO coach]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing coach]]></category>
		<category><![CDATA[sales]]></category>
		<guid isPermaLink="false">http://rkenneth.wordpress.com/?p=958</guid>

					<description><![CDATA[Click the image below to download a PDF copy of my eBook, &#8220;The Winning CEOs Marketing Handbook.&#8221; If you like it, feel free to share it with other business owners, company presidents, and CEOs.]]></description>
		
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			<media:title type="html">stuffbigman</media:title>
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		<media:content url="https://rkenneth.files.wordpress.com/2013/01/cover-page-marketing-handbook1.jpg?w=450" medium="image">
			<media:title type="html">Click to download a PDF copy.</media:title>
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