Kenneth L Wagner

Here’s Why Using Camtasia Can Increase Your Affiliate Checks

2012-01-06T19:55:16Z

Since there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge is to try and outdo other affiliates and think of ways to be able to attain this.

There are also many tips and techniques being taught to these affiliate in order to best plan their strategy for their program to work effectively so that more earnings will be achieved.

What better way to wow your prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos. Nothing like feeling your hard work getting paid by having your customers jumping up excitedly in great anticipation to buy your product right there and then.

This is Camtasia in action. It is a proven fact; giving your customers something they can actually see can explode your online sales instantly.

You do not need to have trainings and education to be able to know how this system can work for your affiliate program. Anyone can create stunning videos, from multimedia tutorials and step-by-step presentations available online. The process is like having your customers seated next to you and looking at your desktop, as you show them the things they need to see and hear. All this done step by step.

For those who does not know it yet, how does Camtasia works?

1. It can record your desktop activity in a single click. No need to have to save and compile all your files because it is recorded right there and then.

2. Can easily convert your videos into web pages. Once converted you can have your customers visiting that certain page. Videos are easier to understand and take in unlike reading texts which oftentimes is a trying thing to do.

3. Upload your pages. Publish them through blogs, RSS feed and podcasts. You may want your Camtasis videos to get around and reach out to other people that may be potential customers in the future. Nothing like being visible in many sites and pages to advertise yourself and get your message through.

There are other things you can do with your affiliate program using Camtasia. You can…

Create stunning multimedia presentations that are proven to increase sales because all the senses are engaged. This also has the tendency to reduce skepticism among hard-to-please customers.

Reduce refunds and other customer issues by demonstrating visually how to use your product and how to do it properly. Complaints will also be minimized because all the facts and the presentation are there for the customers to just see and hear about.

Promote affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website after they are finished with the video. Make the most of the presentation by putting your site location in the end and make them go there directly if they want more information.

Multiple your online auction bids exponentially when you give your readers a feel of what you have to offer. Based from reports, auctions that includes pictures increases bidding percentage by 400%. Imagine how much higher it will be if it were videos.

Publish valuable infoproducts that you can sell for a much higher price. It will be all worth the price because of the full colored graphics menu and templates that you will be using.

Minimize miscommunication with your customers. Instantly showing them what you want they wanted in the first place is making them understand clearly the essence of your affiliate program. The good thing about multimedia is, nothing much can go wrong. It is there already.

These are just some of the things you can do with Camtasia that can be very helpful in your chosen affiliate program.

Note that the main purpose of using Camtasia is to boost the income that is generated from your affiliate program. Although it can be used for entertainment and enjoyment purposes, which is not really a valid reason why you choose to get all through that trouble.

Try to focus on the goal that you have set upon yourself to and achieve that with the use of the things that may be quite a lot of help in increasing your earnings. Kenneth

Gone

2012-01-06T19:12:24Z

This summer my Mother, whom I’ve cared for 6+years had a stroke,due to a argument with my sisters.She is 97 and can’t handle that stress.Which lead to much legal and moral learning.She ended with a body that doesn’t go anywhere,can’t talk,walk,eat or use the bathroom.Now in a resthome she hates.I an my life have been [...]

Here’s How To Avoid The 3 Most Common Affiliate Mistakes

2011-06-20T19:50:38Z

Affiliate marketing is one of the most effective and powerful ways

of earning some money online. This program gives everybody a chance

to make a profit through the Internet. Since these affiliate

marketing programs are easy to join, implement and pays a

commission on a regular basis, more an more people are now willing

in this business.

However, like all businesses, there are lots of pitfalls in the

affiliate marketing business. Committing some of the most common

mistakes will cost the marketers a large portion taken from the

profit they are making everyday. That is why it is better to avoid

them than be regretful in the end.

Mistake number 1: Choosing the wrong affiliate.

Many people want to earn from affiliate marketing as fast as

possible. In their rush to be part of one, they tend to choose a

bandwagon product. This is the kind of products that the program

thinks is “hot”. They choose the product that is in demand

without actually considering if the product appeals to them. This

is not a very wise move obviously.

Instead of jumping on the bandwagon, try top choose a product in

which you are truly interested in. For any endeavor to succeed, you

should take some time to plan and figure out your actions.

Pick a product that appeals to you. Then do some research about

that product to see if they are in demand. Promoting a product you

are more passionate about is easier than promoting one for the sake

of the earnings only.

Mistake number 2: Joining too many affiliate programs.

Since affiliate programs are very easy to join, you might be

tempted to join multiples of affiliate programs to try and maximize

the earnings you will be getting. Besides you may think that there

is nothing wrong and nothing to lose by being part of many

affiliate programs.

True, that is a great way to have multiple sources of income.

However, joining multiple programs and attempting to promote them

all at the same time will prevent you from concentrating on each

one of them.

The result? The maximum potential of your affiliate program is not

realized and the income generated will not exactly be as huge as

you were thinking initially it would. The best way to get excellent

result is by joining just one program that pays a 40% commission at

least. Then give it your best effort by promoting your products

enthusiastically. As soon as you see that it is already making a

reasonable profit, then maybe you can now join another affiliate

program.

The technique is to do it slowly but surely. There is really no

need to rush into things, especially with affiliate marketing. With

the way things are going, the future is looking real bright and it

seems affiliate marketing will be staying for a long time too.

Mistake number 3: Not buying the product or using the service.

As an affiliate, you main purpose is to effectively and

convincingly promote a product or service and to find customers.

For you to achieve this purpose, you must be able to relay to the

customers that certain product and service. It is therefore

difficult for you to do this when you yourself have not tried these

things out. Thus, you will fail to promote and recommend them

convincingly. You will also fail to create a desire in your

customers to avail any of what you are offering.

Try the product or service personally first before you sign up as

an affiliate to see if it is really delivering what it promises. If

you have done so, then you are one of the credible and living

testaments aware of its advantages and disadvantages. Your

customers will then feel the sincerity and truthfulness in you and

this will trigger them to try them out for themselves.

Many affiliate marketers makes these mistakes and are paying dearly

for their actions. To not fall into the same situation they have

been in, try to do everything to avoid making the same mistakes.

Time is the key. Take the time to analyze your marketing strategy

and check if youa re in the right track. If done properly, you will

be able to maximize your affiliate marketing program and earn

higher profits.

Respectfully,
Kenneth

Easy Profits Using PPC In Your Affiliate Marketing Business

2011-04-01T19:31:41Z

PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008. Let us take a quick look at how PPC Search Engines work. These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase. The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click. How do you make money by using PPC into your affiliate marketing business? Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market. The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action. PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back. You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products. This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount. PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services. What will happen if you when you integrate PPC into your affiliate program? PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white- label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website. The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine. Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning. Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.

Respectfully,

Kenneth

House GOP Proposes Cutting Special Education Funds, Despite GOP Chairman’s Call For More Funding

2011-02-14T19:21:06Z

House Education Committee Chairman John Kline (R-MN)
In their proposed continuing resolution — which would set funding levels for the rest of the fiscal 2011 year — House Republicans slash and burn their way through many important programs that boost economic growth and protect the nation’s most vulnerable citizens. And as Education Week reported, House Republicans also decided to cut funding for special education by $557 million.

In the list of proposed cuts released by the House Appropriations Committee, the reduction in special education funding is hidden as “part b grants to states.” This refers to Part B of the Individuals with Disabilities Education Act (IDEA), which, as the National Dissemination Center for Children with Disabilities pointed out, is “the foundation upon which special education and related services rest.”

This proposed cut comes after the House Education Committee chairman, Rep. John Kline (R-MN), has spent months saying that one of his priorities will be to “fully fund” special education, as “he thinks it is fundamentally unfair that the federal government mandates certain special education services while not paying its share of the bill.”

In fact, in 2009, Kline took to the House floor to harshly scold Congress for not giving enough funding to special education, saying that such funding needs to be there “for the long term”:

We have, for over 35 years, fallen short of our commitment, the government’s commitment, to fund special education and provide relief to every school in America…We need to get that base up and let our superintendants, our principals, our teachers, our parents, our families know that that money is going to be there for the long term.

The Obama administration, meanwhile, has asked for a $200 million increase in special education funding in its fiscal year 2012 budget.

It’s not only special education funding that would meet the axe if the House Republican plan came to pass. They have also proposed cuts to the Pell Grant program that would lower the maximum grant by $845 and suggested completely eliminating the High School Graduation Initiative, a new administration program aimed at boosting high school graduation rates. A request for comment put in to Kline’s office by The Wonk Room has not been returned.

3 SEO Things All Affiliate Marketers Need To Survive Online

2011-01-15T03:40:32Z

Every affiliate marketer is always looking for the successful

market that gives the biggest paycheck. Sometimes they think it is

a magic formula that is readily available for them. Actually, it is

more complicated than that. It is just good marketing practices

that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and

is continuing to work in the online affiliate marketing world of

today. With these top three marketing tips, you will be able to

able to increase your sales and survive in the affiliate marketing

online.

What are these three SEO tactics?

1. Using unique web pages to promote each separate product you are

marketing. Do not lump all of it together just to save some money

on web hosting. It is best to have a site focusing on each and

every product and nothing more.

Always include product reviews on the website so visitors will have

an initial understanding on what the product can do to those who

buys them. Also include testimonials from users who have already

tried the product. Be sure that these customers are more than

willing to allow you to use their names and photos on the site of

the specific product you are marketing.

You can also write articles highlighting the uses of the product

and include them on the website as an additional page. Make the

pages attractive compelling and include calls to act on the

information. Each headline should attract the readers to try and

read more, even contact you. Highlight your special points. This

will help your readers to learn what the page is about and will

want to find out more.

2. Offer free reports to your readers. If possible position them at

the very top side of your page so it they simply cannot be missed.

Try to create autoresponder messages that will be mailed to those

who input their personal information into your sign up box.

According to research, a sale is closed usually on the seventh

contact with a prospect.

Only two things can possibly happen with the web page alone: closed

sale or the prospect leaving the page and never return again. By

placing useful information into their inboxes at certain specified

period, you will remind them of the product they thought they want

later and will find out that the sale is closed. Be sure that the

content is directed toward specific reasons to buy the product. Do

not make it sound like a sales pitch.

Focus on important points like how your product can make life and

things easier and more enjoyable. Include compelling subject lines

in the email. As much as possible, avoid using the word “free”

because there are still older spam filters that dumps those kind of

contents into the junk before even anyone reading them first.

Convince those who signed up for your free reports that they will

be missing something big if they do not avail of your products and

services.

3. Get the kind of traffic that is targeted to your product. Just

think, if the person who visited your website has no interest

whatsoever in what you are offering, they will be among those who

move on and never come back. Write articles for publication in e-

zines and e-reports. This way you can locate publications that is

focusing on your target customers and what you have put up might

just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-

600 words in length. By continuously writing and maintaining these

articles you can generate as many as 100 targeted readers to your

site in a day.
Always remember that only 1 out of 100 people are likely to buy

your product or get your services. If you can generate as much as

1,000 targeted hits for your website in a day, that means you can

made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do,

if you think about it. It just requires a little time and an action

plan on your part.

Try to use these tips for several affiliate marketing programs. You

can end maintaining a good source of income and surviving in this

business that not all marketers can do.
Besides, think of the huge paychecks you will be receiving…

Back At It, Get Ready For this Year.

Yours Respectfully

Kenneth

Chairman Towns Announces Committee’s Deficit Reduction Efforts

2010-12-11T19:52:17Z

Kenneth: I’m starting a new area of investigation to better inform Citizens ,The Gov’t of the U.S., in hopes of improving our lort, Plus you can go there and give your input to help America be better.

http://oversight.house.gov/index.php?option=com_content&task=view&id=5088&Itemid=49

WASHINGTON – Chairman Edolphus “Ed” Towns (D-NY) released the following details on the Oversight and Government Reform Committee’s efforts to comply with H. Res. 1493, the House-passed Budget Enforcement Resolution. According to H. Res. 1493, Chairman Towns must identify Committee actions that help achieve deficit reduction by reducing waste, fraud, and abuse in government programs, promoting efficiency and government reform, and controlling spending in the government programs. Statement of Chairman Edolphus Towns, Chairman Committee on Oversight and Government Reform Regarding the Committee’s Deficit Reduction Activities September 15, 2010 Dear Madame Speaker: Pursuant to subsection (c)(2) of H. Res. 1493, the House-passed Budget Enforcement Resolution, I am submitting the following information for printing in the Congressional Record. The Budget Enforcement Resolution requires that I identify the Committee actions that help achieve deficit reduction by reducing waste, fraud, and abuse in government programs, promoting efficiency and government reform, and controlling spending in the government programs. This requirement reflects the House’s commitment to deficit reduction and bringing about a more efficient and accountable government for the American people. As Chairman of the Oversight Committee, I am pleased to comply with this requirement. Your letter of September 2, 2010, identifies some of the important legislative steps the Committee has taken to promote deficit reduction, fiscal responsibility, and government reform in the 111th Congress. The Oversight Committee and the House of Representatives passed the Government Efficiency, Effectiveness and Performance Improvement Act, H.R. 2142. As your letter acknowledges, the enhanced oversight provided by this legislation will significantly cut government waste. In addition, the Committee approved the Improper Payments Elimination and Reduction Act, H.R. 3393, which was also signed into law (as S. 1508) on July 22, 2010. The Office of Management and Budget recently reported that the federal government made an astonishing $98 billion in duplicate, erroneous, or undocumented payments in 2009. The Committee’s and the House’s efforts, in passing H.R. 3393, will provide the government with the tools it needs to recover these overpayments for the American taxpayers and stop them from occurring in the first instance. In addition to these important reforms, the Oversight Committee is pursuing a broad-based approach to deficit reduction and budget savings. The Committee’s actions include direct oversight of agencies to improve and address inefficient practices that would result in over $19.4 billion in budget savings. The Committee also has advanced legislative reforms to strengthen the internal watchdogs at government agencies, improve the investigative and auditing arm of Congress, empower federal workers to fight fraud and waste without fear of retaliation, improve government efficiency by facilitating the sale of surplus federal real property, and save hundreds of millions of tax dollars by expediting the transition of government-wide telecommunication services. These efforts are described below. Holding Agencies Accountable for the Implementation of Over $19.4 billion in Cost Savings Reforms At the request of the Oversight Committee, Inspectors General from across the government identified improvements and efficiencies in government operations that would result in over $19.4 billion in savings to the federal budget if fully implemented. As the country begins to recover from the economic crisis, the American public should have confidence that agencies will be held accountable for taking any actions necessary to recover such significant savings of their hard-earned tax dollars. The Oversight Committee will monitor implementation of each of these IG recommendations. The Committee will require agency heads to report back on the steps they are taking to recoup these savings for the U.S. taxpayers, to provide a timeline for the realization of these savings, and detail any administrative or legislative action needed to bring about these savings and efficiencies. Strengthening the IG Community The Oversight Committee is also taking legislative action to promote better and more efficient government. This September, the Committee plans to bring legislation (H.R. 5815) to the floor of the House of Representatives that will better equip Inspectors General to fulfill their statutory mission of rooting out waste and fraud in the federal government. The legislation complements and strengthens the Committee’s ongoing oversight efforts in this area. The legislation will require corrective action by government agencies to address IG cost saving recommendations. A statutory mandate will remove the bureaucratic inertia and barriers that too often slow or thwart agency efforts to tackle inefficiencies that account for billions of dollars in unnecessary spending every year. The legislation will also provide IGs with the tools they need to conduct complete and thorough investigations of waste, fraud, and abuse in government contracting. Collectively, the reforms in H.R. 5815 will strengthen the authority of IGs so they can better fulfill their important mission of fighting waste and protecting the interests of the taxpayers. Improving the GAO During this Congress, the House of Representatives passed legislation (H.R. 2646) sponsored by the Oversight Committee that will strengthen the authority and effectiveness of the General Accountability Office (GAO). The GAO helps inform the Congress, Executive agencies, and the public about areas and programs within the federal government that are performing well, and those that need to be improved or are vulnerable to waste, fraud, and abuse. GAO audits provide reliable assessments as to whether the taxpayers are receiving full value from important government programs. H.R. 2646, which is awaiting action in the Senate, will increase the effectiveness of GAO by ensuring that GAO is not unnecessarily restricted in its efforts to secure necessary information in the course of performing its auditing and investigative functions for the Congress. Empowering Federal Employees to Combat Waste, Fraud, and Abuse The Oversight Committee is committed to advancing H.R. 1507, the Whistleblower Protection Enhancement Act of 2009, and is currently negotiating with the Senate on this essential reform. Similar legislation was passed as part of the Recovery Act in the beginning of the Congress, but was unfortunately stripped out in conference with the Senate. The government should make every effort to ensure that tax dollars are not misspent or vulnerable to waste, fraud, or abuse. Federal employees at financial and other agencies throughout the government are often the first to witness abuses or illegality that presents a risk to the taxpayer. They are in a position to call attention to waste in government operations because they see what is happening inside our government on a day-to-day basis. Providing strong protections for those who disclose misconduct helps to promote a more accountable and transparent federal bureaucracy. Importantly, the legislation also extends strong whistleblower protections to employees of government contractors. Facilitating Savings through Sales of Real Property Last September, the Oversight Committee favorably reported H.R. 2495, the Federal Real Property Disposal Act. This legislation would encourage the sale of surplus federal real property by allowing the General Services Administration to use its funds to prepare unneeded properties to be reported excess. It would also allow agencies to retain the proceeds from the sale of surplus real property. These measures would implement recommendations by GAO, which has stated in its High-Risk Series that the funding needed to prepare property for disposal and some agencies’ inability to retain sale proceeds have been longstanding barriers to the sale of surplus property. The language of H.R. 2495 is being added to S. 1510, the United States Secret Service Uniformed Division Modernization Act, and the Oversight Committee is currently negotiating with the Senate on final language for the bill. Saving Tax Dollars by Expediting the Telecommunications Transition The delay in transitioning government-wide telecommunications services from the General Services Administration’s FTS2001 contract to Networx has resulted in the loss of approximately $22 million a month. At the current pace, those losses could total between $300 million and a half-billion dollars in unrealized cost savings by May 2011. The Oversight Committee held a hearing on this issue in May 2010 and will continue closely monitoring and working with the General Services Administration, the Office of Management and Budget, and individual Agencies to expedite the transition to Networx. In addition, I am planning to introduce legislation requiring agencies to complete the transition to Networx before the current FTS2001 bridge and crossover contracts expire in May 2011. If enacted, this legislation would eliminate the need for the General Services Administration to enter into any additional bridge contracts. I look forward to continuing to work with you, the other Committee Chairs, and the Members of this body as we take steps to eliminate the deficit, and promote government that best protects the interests of the U.S. taxpayers. Sincerely, Edolphus Towns Chairman

HYDROGEN CAR

2010-11-18T19:35:23Z

FOR IMMEDIATE RELEASE
Horizon’s Fuel Cells Power the World’s First Affordable Hydrogen Car
London, June 16, 2009 – Today a new generation of fuel cells developed by Horizon Fuel Cell Technologies
has enabled the world’s first low-cost and practical hydrogen car. The top secret UK development unveiled
today in London is a two-seater zero emissions hydrogen-electric city car with an expected fuel consumption
equivalent to 250 miles per gallon (US), four to five times better than today’s best available hybrid electric
vehicles. What’s more, this innovative car could be made available to consumers for just 200 ($315) per month.
Developed by Riversimple, the small city car integrates a 6kW fuel cell from Horizon Fuel Cell Technologies.
The vehicle maximizes energy efficiency by utilizing lightweight composite materials, eliminating heavy
mechanical components, and by networking fuel cells with ultracapacitors and 60% regenerative braking
energy into one symbiotic system. The result is ground-breaking: 240 miles (390 km) can be traveled on one
small tank of hydrogen weighing only 2.2 lbs (1 kilogram).
Hugo Spowers, founder of Riversimple, states “Horizon’s approach to commercialization of fuel cells perfectly
complements our approach to bringing hydrogen fuel cell cars to market. Thanks to this partnership, we believe
that we are closer to market with a commercially viable fuel cell car than anyone else in the world.”
The networked fuel cell power-train design led to a reduction in fuel cell power requirements by a factor of 6
compared to other urban vehicles of similar performance, and by a factor of 15 compared to other fuel cell
prototype vehicles – an effort further magnified by Horizon’s ability to supply high power fuel cells at greatly
reduced costs.
“Many people lost track of the fact that fuel cell cars are electric cars, since fuel cells store and deliver electrical
energy, just like batteries – only with significantly more storable energy per unit of weight. Batteries and
ultracapacitors on the other hand, offer more power per unit of weight, but less storable energy” said Taras
Wankewycz, one of Horizon Fuel Cell Technologies’ founders. “Technologies have evolved, but more
importantly, Riversimple brought them together as one system, in a way that greatly exceeds the sum of their
individual benefits. This next generation hydrogen-electric car brings electric vehicles into a new stage where
range, charge-time and cost are no longer commercial barriers.”
The Riversimple car will be commercialized internationally using an “open-source” production model inspired
by the software industry, creating new entrepreneurial possibilities around the world and the promise of car
manufacturing jobs within the communities where the vehicle is used. Because the car can be produced and
maintained locally, the carbon footprint associated to century-old models of centralized car manufacturing and
distribution is also significantly reduced.
Fuel Cells and Refueling
A fuel cell converts the chemical energy of hydrogen into usable electric energy without combustion, with
water as its only by-product. Unlike batteries, fuel cells separate energy storage and energy conversion
functions. If used as a primary source of power like many fuel cell vehicle developments to date, fuel cells can
become extremely expensive as power needs impacts their size. But when changing the configuration and
coupling the high energy density quality of fuel cells with higher power density ultra-capacitors, it is possible to
greatly increase the performance of electric vehicles while reducing their cost. Ultra-capacitors are charged by
the car’s regenerative braking system, providing power for acceleration. By de-coupling acceleration from
cruising, a much smaller, lower power and lower cost fuel cell can be used.
With a smaller fuel cell consuming much less hydrogen, the vehicle no longer depends on large storage tanks,
which greatly reduces the costs and complexities so far associated with hydrogen supply. Working
simultaneously with BOC to make hydrogen affordable, sustainable and readily available for refueling, , what
many believed would be twenty or thirty years away can be done today by using an existing industrial hydrogen
supply system.
Horizon started commercializing fuel cells four years ago from small and simple products to larger energy
storage solutions. The company is emerging as a world leader in the commercialization of fuel cell integrated
energy solutions and offers a complete range of products and solutions for the consumer, industrial and
transportation markets. Horizon’s new multi-kilowatt systems, which are currently being adopted in various
applications including cellular telecommunication sites, can store significantly more electrical energy than
batteries.
About Horizon Fuel Cell Technologies Pte. Ltd.
Thinking big, yet starting small, Horizon pioneered the sales of next-generation fuel cell power products in
small consumer products, while developing larger-scale clean power solutions for practical applications in
portable power, stationary back-up power and transportation. With comprehensive technological developments
focused on enabling fuel cell commercialization, Horizon is the first company to bring advanced fuel cell
technology out of the laboratories and into the mass market today. For more information, visit
http://www.horizonfuelcell.com.
For media inquiries please contact Jai Ferguson at 425-452-5402 or jferguson@webershandwick.com.
###

Why Write an eBook?

2010-10-16T23:15:30Z

It’s not true that everything that has been said has
already been written. Since that unfortunate axiom
came into use, the whole universe has changed.
Technology has changed, ideas have changed, and the
mindsets of entire nations have changed.

The fact is that this is the perfect time to write an
ebook. What the publishing industry needs are people
who can tap into the world as it is today – innovative
thinkers who can make the leap into the new millennium
and figure out how to solve old problems in a new way.
Ebooks are a new and powerful tool for original
thinkers with fresh ideas to disseminate information
to the millions of people who are struggling to figure
out how to do a plethora of different things.

Let’s say you already have a brilliant idea, and the
knowledge to back it up that will enable you to write
an exceptional ebook. You may be sitting at your
computer staring at a blank screen wondering, “Why?
Why should I go through all the trouble of writing my
ebook when it’s so impossible to get anything
published these days?

Well, let me assure you that publishing an ebook is
entirely different than publishing a book in print.
Let’s look at the specifics of how the print and cyber
publishing industry differ, and the many reasons why
you should take the plunge and get your fingers
tapping across those keyboards!

Submitting a print book to conventional publishing
houses or to agents is similar to wearing a hair shirt
24/7. No matter how good your book actually is, or how
many critique services and mentor writers have told
you that “you’ve got what it takes,” your submitted
manuscript keeps coming back to you as if it is a
boomerang instead of a valuable mine of information.

Perhaps, in desperation, you’ve checked out
self-publishing and found out just how expensive a
venture it can be. Most “vanity presses” require
minimal print runs of at least 500 copies, and even
that amount will cost you thousands of dollars. Some
presses’ minimal run starts at 1,000 to 2,000 copies.
And that’s just for the printing and binding. Add in
distribution, shipping, and promotional costs and -
well, you do the math. Even if you wanted to go this
route, you may not have that kind of money to risk.

Let’s say you already have an Internet business with a
quality website and a quality product. An ebook is one
of the most powerful ways to promote your business
while educating people with the knowledge you already
possess as a business owner of a specific product or
service.

For example, let’s say that you’ve spent the last
twenty-five years growing and training bonsai trees,
and now you’re ready to share your knowledge and
experience. An ebook is the perfect way to reach the
largest audience of bonsai enthusiasts.

Ebooks will not only promote your business – they will
help you make a name for yourself and your company,
and establish you as an expert in your field. You may
even find that you have enough to say to warrant a
series of ebooks. Specific businesses are complicated
and often require the different aspects to be divided
in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of
the ebook scene. You may want to build a whole
business around writing and publishing ebooks.
Essentially, you want to start an e-business. You are
thinking of setting up a website to promote and market
your ebooks. Maybe you’re even thinking of producing
an ezine.

One of the most prevalent reasons people read ebooks
is to find information about how to turn their
Internet businesses into a profit-making machine. And
these people are looking to the writers of ebooks to
provide them with new ideas and strategies because
writers of ebooks are usually people who understand
the new cyberspace world we now live in. Ebook writers
are experts in Internet marketing campaigns and the
strategies of promoting and distributing ebooks. The
cyberspace community needs its ebooks to be successful
so that more and more ebooks will be written.

You may want to create affiliate programs that will
also market your ebook. Affiliates can be people or
businesses worldwide that will all be working to sell
your ebooks. Think about this? Do you see a formula
for success here?

Figure out what your subject matter is, and then
narrow it down. Your goal is to aim for specificity.
Research what’s out there already, and try to find a
void that your ebook might fill.

What about an ebook about a wedding cake business? Or
an ebook about caring for elderly pets? How about the
fine points of collecting ancient pottery?

You don’t have to have three masters degrees to write
about your subject. People need advice that is easy to
read and easily understood. Parents need advice for
dealing with their teenagers. College students need to
learn good study skills – quickly. The possibilities
are endless.

After you’ve writtten your ebook

Getting your ebook out is going to be your focus once
you’ve finished writing it, just as it is with print
books. People will hesitate to buy any book from an
author they’ve never heard of. Wouldn’t you?

The answer is simple: give it away! You will see
profits in the form of promoting your own business and
getting your name out. You will find affiliates who
will ask you to place their links within your ebook,
and these affiliates will in turn go out and make your
name known. Almost every single famous ebook author
has started out this way.

Another powerful tool to attract people to your ebook
is to make it interactive. Invent something for them
to do within the book rather than just producing pages
that contain static text. Let your readers fill out
questionnaires, forms, even crossword puzzles geared
to testing their knowledge on a particular subject.
Have your readers hit a link that will allow them to
recommend your book to their friends and associates.
Or include an actual order form so at the end of their
reading journey, they can eagerly buy your product.

When people interact with books, they become a part of
the world of that book. The fact is just as true for
books in print as it is for ebooks.

That’s why ebooks are so essential. Not only do they
provide a forum for people to learn and make sense of
their own thoughts, but they can also serve to promote
your business at the same time.

Respectfully
Kenneth

Steps to Publishing Success

2010-10-04T15:33:28Z

Even if your best friend owns a top publishing
company, giving you an immediate “in,” this does not
guarantee publishing success.

First, you have to write a quality book that has a
clear target audience. And your book must answer a
common problem or need that audience shares. Then you
have to develop a marketing plan, and stick to it for
at least two years.

Let’s begin with the process that should commence
before you write your first word. Begin by reading A
LOT. Read both books you passionately love and books
you can’t seem to make it past page five. Then figure
out what the author did in the book you loved, and
what was wrong with in the book you couldn’t finish.
Write down these points so they are crystal clear to
you. Read other people’s books for inspiration and to
discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down
your subject, and then divide it into chapters. Each
chapter should address a specific aspect of the
problem your book is going to solve. In each chapter,
break the specific aspect down into several parts.
This will help your readers take in your information a
bit at a time instead of overwhelming them with every
bit of information clogging up the pages until they
feel like they’re about to go blind. It’s not quite
spoon-feeding the information to your readers, but
it’s close.

The next two steps are obvious. Write your book and
then revise it. And then revise it again. And perhaps
again. Of course, writing is extremely hard, and
writing a book can seem like an impossible task. There
are many books out there that give you guidelines to
help you become familiar – and even love – the process
of writing and revision. Find a number of books about
writing. Better yet, find a number of books about
writing the specific type of book you aspire to write.
These can serve as roadmaps on your writing journey.

Once you’ve written your ebook and revised it at least
twice, show it to someone else whose opinion you
respect. If you’re lucky enough to know a good editor,
see if you have something to barter for him or her to
go through your manuscript. Or join a writing group
and let the other members critique your work.

Then take all these ideas from other people, and
revise your manuscript one last time. And then stop!
Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing
a book is to know when to stop writing and tinkering
with it.

You’ve finally written your ebook! Pop open the
bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of
your system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book
without incurring the costs of print production. All
you need is a relevant and targeted subject and some
inexpensive software, and you can transform your
manuscript into a book.

The problem, in terms of actually seeing any profits
from your ebook, is that the market is overwhelmed
with ebooks, and many of them are not worth the time
it takes to download them. Just because the ability
exists to easily produce an ebook, doesn’t make it
good writing.

Make sure your book does not simply rehash old
material. You will injure your credibility as an
author by claiming to offer valuable new insights and
disappointing your audience with material they’ve read
a zillion times before. So spend enough time writing
and revising your book to make sure it’s of the
highest quality and presents the most current
information. A good book will eventually sell itself;
false claims about your book will make it extremely
difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a
quality product that answers some question or need of
your target audience with NEW information, how do you
know how much to charge for it? Rule number 1: Set a
price for your book equal to its value. An
under-priced book will only give the impression that
your book isn’t worth very much.

To figure out a fair price, estimate how much time you
put into creating it and how difficult it was to
transform the necessary information into
understandable and engaging writing. Figure out how
much your time and effort is worth, and then price it
accordingly. The goal is for you to be adequately
compensated for your talent, your time, and your
effort.

Once you’ve figured out a price that is high enough to
convey the value of the book, but not so high as to be
out of the reach of your target audience’s mean
budget, then it’s time to offer it for sale on your
website. To attract sales, you will need to develop a
promotional campaign, particularly if you are an
unknown author.

There are multitudes of books about self-promotion
that will guide you in your efforts. Choose a plan
that is both creative and professional. Learn how to
write a catchy yet informative press release, and send
copies of your ebook to sites that specialize in ebook
reviews.

Learn how to write powerful sales copy, or hire
someone to write it for you. This is an essential. You
absolutely need excellent sales copy to sell your
book. Make sure the copy includes all the reasons your
target audience needs your book, and the benefits they
will derive from buying it.

Use graphics in your promotional materials. Beautiful
graphics have the power to instantly convey the
quality and value of your ebook. Graphics can also
convey the amount of valuable information the book
contains, and your careful attention to detail.
Professional graphics sell professional books. They
reassure the customer that the product is what it
claims to be.

Consider excerpting chapters for articles. You can
offer these tidbits for free on your website as a sort
of demo of your book. Include an order form for your
ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure
to simplify the process. It’s a good idea to offer a
few bonuses that make your book even more enticing to
purchase, but make sure the bonuses are valuable and
high quality. Too many bonuses that are basically a
load of useless stuff will compromise the impression
your audience has of your ebook. The goal is to convey
to your audience that they are getting a quality
product for a good deal. That means applying
restraint, especially when it comes to adding bonus
items. Too much free stuff offered diminishes your
credibility.

Make sure your book is a quality product. Make sure it
is relevant and current. Develop an effective
marketing plan that includes excellent sales copy and
excerpted articles. Then offer your book for sale, and
wait for your audience to discover you!

Respectfully
Kenneth