If you have used Google PPC and Facebook PPC you would have noticed that for quick and simple advertising campaigns then most of the time Google PPC is a much more targeted win and you don’t need to be a genius to work out why.

With Google PPC you are targeting people who are probably searching for what you have to offer right now depending on the keywords you are targeting.

With Facebook PPC you are trying to interrupt people as they casually social network, so although the relevancy is sort of there, the timing isn’t. You can target their past likes and preferences but you cannot know you are definitely targeting their current likes, wants or needs. That is until now.

Graph Search a New Dimension

Facebook today launched “Graph Search” and although they haven’t rolled it out globally yet I’m sure it won’t be far and I’m sure it will be followed swiftly with their advertising platform integration.

Graph search will mean a big deal to their PPC platform because it should allow marketers to target keywords that people are actually searching for right now so amongst other powerful things it brings in the timing aspect.

These could be very exciting times for Digital Marketers.

Here’s a video from Facebook showing it’s potential:

I’ve just snapped up some pretty cool Graph Search domains but I didn’t go crazy as I’m sure Mr Zuckerberg has some hefty trademarks.

Let me know your thoughts On Graph Search below

In this webinar Leslie answers lots of questions about SEO since Penguin and Panda including his controversial response to the Google disavow tool. He disagrees with a lot of other SEO’s out there.

Find out why in the part 1 Video here:

———————————————————————————————————————–

Get the audio to Part 1 here:

MP3 Download: [Right Click Here and Save As... to download this interview]

————————————————————————————————————————
————————————————————————————————————————

Join the Q & A in part 2 Video here:

————————————————————————————————————————-

Get the audio to Part 2 here:

MP3 Download: [Right Click Here and Save As... to download this interview]

————————————————————————————————————————

There’s a special offer at the end of the video, if it is still live be sure to take it up as it’s an absolute bargain

As usual please retweet, like, comment & share if you found this useful

If you look up “cheesy photo pose” in the dictionary guess who’s at the top? Yes my old pal Leslie, but he does know his SEO.

So since the dust seems to be settling from the double P (Penguin & panda) and more information seems to be leaking from Google I decided to get The Godfather of SEO back in for a chat (after nearly 2 years of absence!).

Out of the tens of questions you guys asked we decided to focus on the most popular ones and Leslie will be back to answer the rest next week.

Check it out here:

MP3 Download: [Right Click Here and Save As... to download this interview]

UPDATE: After recording this interview we held a live webinar. You can get access to the replay here

Discussed in the interview

00.04 – Mindless chit chat

02.25 – Question: Google is looking for brands (as far as I understand). Any advice on how to generate ‘branding signals’?

02.45 – Leslie’s Answer and then some…

05.05 – Question: What percentage of your anchor text links should be exact match keyword targeted

05.15 – Leslie’s definitive answer

05.50 – Question: How do you see the future of Bing / Yahoo?

05:58 – Leslie answers and talks about Yahoo CEO – Marissa Mayer

07:20 – Question: What, in your estimation, would be the percentage of value these days between IBLs (Inbound Back Links) & on-page factors, like keyworded content, anchor text, etc?

07:50 – Leslie answers and talks about how the core algorithm has stayed the same but it’s the new filters that have made the big dent. He gives some examples of how not to do it.

11:20 – Question: I have been hit with really bad with negative SEO (even porn links) & pointed this out to Google via WMT recon request but they just keep sending the same robotic template response about me having unnatural links. I know this already and this is what I keep telling them (5 times now) yet they have not acknowledged it and someone is building about 1000 bad links to my site every months so having them taken down is a futile mission. Any advice?

12:02 – Leslie answers and talks about how you should deal with the links and also how to deal with Google in this situation.

17:50 – Wrap up, more mindless chit chat & planning webinar next week

If you have any further questions for Leslie please place them in the comments below and as always please share, retweet & like if you found it useful

To listen to previous recordings with Leslie from nearly 2 years ago click the links below:

Interview – session 1
Interview – session 2
Interview – session 3

Be sure to bookmark this page

You can try the tool below by inserting your Title, Description & URL and also Search terms (keywords) you are trying to rank for. It’s important you select keywords because if they appear in the title, they will be bolded (think that’s the word), which will in turn increase the pixel width but the tool should account for this and show you if it is too long when in bold.

If you found this useful, please share – retweet, like, G+ or comment.

Please note: Google could change the way they allocate space for titles and descriptions so the above may change at some point in the future

It’s important to get them right for the following reasons.

1. If spammy keyword-stuffed meta titles and meta descriptions are not yet being penalised by Google, I’m sure they soon will be as part of the “Google Cleanse”
2. Good quality titles and descriptions not only increase your click through rate (CTR) from the search engine results page, they can also pre-sell or pre-prepare people of what to expect when they land on the page which can help the subsequent sale or lead conversion (if that’s the purpose of the page).

In this short video (Which I created recently for my content team), I show you an example of a bad meta title / meta description and a good meta title / meta description. I also explain why they are good or bad and how you can create good converting titles and descriptions.

(Justin Gilchrist also gets credit for giving me the examples)

There are various different meta tags (Kristine Schachinger describes them all very well here) but for the purpose of this post I just wanted to cover the Title and Description as these are important factors in the move towards search longevity.

IMPORTANT: Since posting this video I have discovered that Google no longer bases their title allowance on the number of characters and seem to have moved to a new method of allowance based on line- width.
Find out more here & get access to my free meta title & meta description optimisation tool which does the measuring for you.

I respond to all comments so please feel free to comment or ask any questions below.

Please like and retweet if you found it useful.

I’ve always been good with domain & website buying but about a year ago I was lucky enough to get involved with Justin Gilchrist who helped me tweak some of my strategies to devastating effect.

You may know Justin through Flippa.com’s A-List or  Flipfilter and if so you will already know that this is a man who spends a whole lot of time in this market.

Justin eats, sleeps and breaths web business sales and has possibly the biggest independent databank of website sales in the world, so comes in pretty handy on the information front.

He shares some of his secrets on how to find profitable websites cheap and then increase the profits of the websites and build a portfolio or just flip for maximum profits. We cover the Internet Tycoon project we are working on together and also cover how to avoid getting ripped off!

Enjoy and remember to bombard Justin with questions in the comments section below.

Please share this interview on Twitter, Facebook, Google + or plain old email

Note: Since recording this interview Justin and I have launched Internet Tycoon – Get access here

How many emails have you had this week promising you millions of $$$ from a new Web Marketing or Social Media strategy?

If you’re anything like me I bet it’s well over 200!

Some of them will be useful but most of them will be a complete waste of your fastest depreciating asset – YOUR TIME!

But if you have an internet business you either depend on these strategies (and have to take the rough with the smooth) or you feel like you are missing the boat.

The internet is like a house built on moving sand and that’s why, apart from my long term lead generation business, the safest business I have is my brokering business.

I’ve just interviewed Thomas Smale (the guy in the photo who looks like someone just shoved a hot poker where the sun don’t shine!) – A UK based internet broker who explains why brokering websites is a no brainer for him and how he has just hit his first $1 million:

Get full access here and get the step by step details of how he became a Power Broker:

MP3 Download: Right Click Here and Save As… to download this interview

Remember to Retweet, Facebook ‘like’ it AND definitely COMMENT as Thomas will be on hand to answer any questions

Get more info on Thomas here

If you have any kind of SEO blood in your veins then you will have heard of Market Samurai, the king of Market/Keyword Research tools.

Market Samurai was conceived at Dan Raine & Ed Dale‘s Over the Edge gathering in Australia some years back and I was lucky enough to attend – It was a marketer and hacker paradise, where some of the worlds most innovative brains plotted and planned!

The main brains and CEO of the company is Eugene Ware and I managed to get a rare interview with him.

The interview has been lost and found (another story all together!) and now I’m going to share it with you because there are some great lessons to be learned.

Eugene didn’t just become the CEO of one of the worlds most renowned SEO tools overnight. He had failures just like everyone else, he is one of the most talented coders on the planet but he is also a very shrewd business man and that shrewdness comes from lots of experience in the jungle we call Internet Marketing.

Find out all about it & Get full access here:

MP3 Download: Right Click Here and Save As… to download this interview

Enjoy!

Remember to Retweet & Facebook ‘like’ it – Eugene will be watching from behind his many proxies :-)

Ed and Kenny

Have you ever lost something really important and then found it again months later?

This just happened to me and it feels really good.

Last November I spoke at Ed Dale’s London conference and instead of getting drunk with Pete Williams and Andrew Nez after my presentation like I normally do, I managed to secure some killer interviews and the one you are about to listen to is one of them.

Ed Dale who is one of the world’s most famous Internet Marketers completely spills the beans in this interview and for the last 3 months I’ve been crying myself to sleep every night because I thought it was lost forever.

Shortly after the conference – my labs in Manchester got broken into and all my equipment stolen which included the ‘never to be repeated’ golden interviews and I hadn’t backed them up, but it turns out that good old Dom over in Spain had a backup all the time. Doh!

This interview is pure gold – Ed discusses stuff he’s never covered before like how he had massive debts at 19, hit rock bottom and almost went bankrupt and even how he saved for 2 years just to buy his first VIC-20. If you don’t know what that is (like me) then it doesn’t affect you – it’s just really geeky stuff!

He talks about how he dropped out of University, how he sold one of his first businesses for $3 million and how Market Samurai’s Eugene Ware just missed out!

The interview includes his underachiever days and how he met his old business partner Frank Kern and how he was mentored by internet marketing giant Gary Halbert.

He even covers how he created a massive network of sites and then sold that for millions as well.

If you’ve ever felt low and thought that you couldn’t succeed then this interview covers it all:

Get full access here:

MP3 Download: [Right Click Here and Save As... to download this interview]

Remember to give Ed some Facebook ‘like’ lovin – he deserves it after ‘baring all’ in this rare interview.

Feel free to comment and I’ll try my best to get Ed to respond…

Enjoy!

Kenny

p.s. Dom also backed up the lost interview I did with the CEO of Market Samurai Eugene Ware – this will be with you very soon and yes he also covers how he missed out in the $3 million sell-out that Ed got!

Guru Bob - Robert Somerville

After years of knowing GuruBob, I finally manged to get an interview with him and find out how he got into Internet Marketing and become the back bone of The Challenge alongside Ed Dale.

You can listen to the full interview with Robert here:

MP3 Download: [Right Click Here and Save As... to download this interview]

Do you feel there is too much noise on the internet?

Too many products hitting you every day?

How did it get to be so bloody noisy out there?

I have some answers and I’ve just received some very valuable advice on this
subject (and more) from a smart guy called Bob and I want to share it with you.

I’m sure you have been touched by Bob at some point (not in that way!) whether
you know it or not, so I wanted to give you a brief background on his career so
you can see where he’s coming from…

Bob’s background is scientifically based so he naturally loves finding out how
things work and he is particularly obsessed with numbers and NLP! Strange mix
- I know, but bear with me…

Back in the 90′s he travelled the four corners of the globe working for a major
oil giant and although he enjoyed the travel and lifestyle of the job he felt the
need to move on and stretch his horizons. Coincidentally, oil was down to less
than $10 a barrel and the whole oil industry was on it’s knees but I’m sure this
had nothing to do with his sudden need to move on :-)
Anyhow through various inquiries he found himself in the unknown Wealth
Creation Industry which was about to boom – big time!

Because of his strong analytical and business process skills, Bob quickly found
himself working with some of the World’s leading experts in Wealth Creation and
was soon developing both Business and Real Estate seminars with 3000
attendees at $15,000 a ticket! No small change there!

Anyhow Bob then met a very inspirational Internet Marketer called Ed who had
just sold his Network of websites for millions and was on a mission to give
something back to the Internet! Ed, who is a natural marketeer needed someone
strong to run the business side of things so he could flow as the front man and
he asked Bob to fill this gap and look after the back end of the business (You
know I could have worded this differently to get a cheap giggle out of you don’t
you? ;-)

Over the next 5 years they traversed the length and breadth of the Internet
together swerving Google slaps & researching and testing every traffic and
conversion technique known to man whilst sharing this information with the
world through the most well respected free coaching course on the internet:
The Challenge

Throughout this time Bob (Robert Somerville) gained the nickname of GuruBob
& learned some very valuable SEO, PPC, Social Media, Business lessons & of
course how to list an internet marketing company on a New York stock
exchange. So I thought a rare interview with him might just be an enlightening
experience. I wasn’t wrong and I managed to get hold of him ahead of the
challenge conference in Melbourne this weekend

He talks about:

• How the Internet is a numbers game and how you can use those numbers to
• your advantage
• Surviving Google slaps!
• The battle between the Faceless Algorithm of Google and the Human Opinion
• Model of Facebook and how this affects you
• His hand in the creation of Market Samurai – the world’s number one Market
• Research Tool
• How to become an SEO expert
• How PPC is fast becoming the world of big business
• What it’s like to work with the world famous Ed Dale
• How you must remove of the Noise if you are to survive on the Internet!

See whether you can spot GuruBob asking me to blow his trumpet :-)

Please remember to Facebook like and comment so GuruBob can get involved and answer any questions you have