http://www.kenshoo.com/rss/default.asp Kenshoo is a digital marketing software company that engineers global technology solutions for search marketing and online advertising. Learn more today. en http://www.kenshoo.com/SMXWest2012/ Kenshoo will be attending SMX West on Tuesday, February 28. Click here for more details. http://www.kenshoo.com/eTail_West_2012/ The leading multi-channel and online conference since 1999, eTail presents the latest detailed tactical case studies in e-commerce and cross-channel campaign management. Receive 81+ hours of benchmarking and competitive intelligence in Palm Springs this February. Kenshoo will be exhibiting at this event, please click for more details. http://www.kenshoo.com/SearchInsider_What_Do_You_Do/ The latest obsession on the Web, judging by Facebook news feed density (which is a pretty good judge of such things), is what others do for a living -- or, rather, what everyone and their mother (literally) thinks they do. Writer. Psychiatrist. Director. Radio DJ. Executive Chef. Now we have a nice, graphical (and super-ironic) way to describe these job functions. http://www.kenshoo.com/B2C_Facebook_Ad_Budget_Growth/ Businesses spend lots of money on Facebook ads to drive traffic to their custom tabs. According to February 2012 data from Kenshoo, Facebook ad budgetsgrew 109% month-over-month in the fourth quarter of 2011. It could be argued that a large percentage of the traffic seen on Facebook can be contributed to third-party services and thus far in Facebook’s history, they’ve shown to value this and the profit it brings to the platform. http://www.kenshoo.com/MarketingVox_Facebook_ad_budget_growth/ These new tools also come as companies are clearly stepping up their Facebook ad budgets. Facebook ad budgets grew 109% month-over-month in Q4 2011, according to February 2012 data from Kenshoo, which analyzed 100 billion ads delivered on Facebook worldwide by its customers through Kenshoo Social. http://www.kenshoo.com/PacificCrest_EmergingTechnologySummit_2012/ Geoff Shenk, Managing Director- Kenshoo North America will be speaking at this event. Please click for more details. http://www.kenshoo.com/TNooz_Expedia_Partners_With_Kenshoo/ Hot on the heels of a deal to manage Kayak’s digital marketing needs, Kenshoo has been selected by Expedia to run its search marketing and social advertising globally. The partnership follows a two-month trial of Kenshoo’s technology platform and will see the company create, manage and optimse paid search campaign for the online travel agent. http://www.kenshoo.com/Travolution_Expedia_to_Work_With_Kenshoo/ Leading global online travel agent Expedia has brought in digital marketing specialist Kenshoo Enterprise following a successful two-month trial period. The win for Kenshoo comes hot on the heels of the announcement that Kayak had also opted to use its software. http://www.kenshoo.com/Econsultancy_Can_Large_Companies_Innovate/ Chris Ward from Kenshoo also thought that speed was essential. The less procrastination involved the better. Otherwise, you risk missing out on changes in demand: "Innovation is the only way ahead. For instance, Nokia got left behind in the smart phone race simply because they weren’t quick enough to identify the gap in the market and develop a product that would satisfy the need generated by their customers. Every company understands the need to innovate. The answer to this question lies in how quickly they can foster a culture that thinks innovation and jump on the track!" http://www.kenshoo.com/ExpediaPR/ Expedia selects Kenshoo following extensive trial http://www.kenshoo.com/MarketingProfs_Facebook_Ad_Spend_Growth/ Facebook ad spending among clients* of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same period, according to a report by Kenshoo. http://www.kenshoo.com/Econsultancy_Chris_Ward_Innovative_Trends/ Chris Ward,European MD at Kenshoo, and HSBC Expat’s Head of Marketing Lisa Wood also felt strongly about this: Chris Ward: "I think the biggest trend for 2012 will be consolidation. With multiple new channels emerging, marketers will want to consolidate all their activity on one platform/dashboard. It has become even more important now to be able to see the larger picture and understand how all the different marketing activities tie in together to help achieve a goal." http://www.kenshoo.com/WebsiteMagazine_Facebook_Ad_Budget_Growth/ Digital marketing software provider Kenshoo has unveiled some interesting growth metrics based on analysis of more than 100 billion ads delivered on Facebook through its Kenshoo Social platform. http://www.kenshoo.com/PhilipGChiuPR/ Digital marketing executive joins Kenshoo to centralize operations in the Asia Pacific region http://www.kenshoo.com/TheDrum_Philip_Chiu_MD/ Kenshoo has announced the appointment of Philip G Chiu as managing director for Kenshoo APAC. He will oversee Kenshoo’s sales and account management in the Asia Pacific region, focussing on key markets in Japan, Australia, China, and Korea.