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	<title>Kessler Marketing &#8211; Coaching</title>
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		<title>Benefits Of Using Social Media</title>
		<link>https://kesslermarketing.com/benefits-of-using-social-media/</link>
		
		<dc:creator><![CDATA[Wayne Kessler]]></dc:creator>
		<pubDate>Thu, 04 Oct 2018 15:32:26 +0000</pubDate>
				<category><![CDATA[Branding Ideas]]></category>
		<category><![CDATA[Facebook Marketing]]></category>
		<category><![CDATA[Internet Marketing Tips for Small Business]]></category>
		<category><![CDATA[Social Media Tips for Small Business]]></category>
		<guid isPermaLink="false">https://kesslermarketing.com/?p=16609</guid>

					<description><![CDATA[<p>Can Social Media Sites Be Used For Business? Many of my new website clients ask if they should be getting listed on social media sites. They want to know which ones make sense for them, and how often and what content they should they be...</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/benefits-of-using-social-media/">Benefits Of Using Social Media</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>Can Social Media Sites Be Used For Business?</h2>
<p><img loading="lazy" class="alignnone size-full wp-image-16611" src="https://kesslermarketing.com/wp-content/uploads/2018/10/socialmediaiconsdesktop.jpg" alt="social media icons desktop" width="600" height="435" srcset="https://kesslermarketing.com/wp-content/uploads/2018/10/socialmediaiconsdesktop.jpg 600w, https://kesslermarketing.com/wp-content/uploads/2018/10/socialmediaiconsdesktop-300x218.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></p>
<p>Many of my new website clients ask if they should be getting listed on social media sites. They want to know which ones make sense for them, and how often and what content they should they be posting.</p>
<p>The short answer is it depends. Each industry is different and depending on the target population you are targeting, and the efficacy of each social media site must be looked at for each site you might want to use.</p>
<p>&nbsp;</p>
<h3>Social Media Sites Must Be Maintained</h3>
<p>Once you establish your business profile (this is separate from your individual profile), you must create a plan for adding content. The last thing you want to do is to just set up a profile and ignore it because just like you might open a store or set up a phone line you must have someone staffing it and give people a reason to engage with you.  Although there are systems for automation, putting in the time to cultivate your social media user base has many benefits as you can see in the next section which reviews some of the benefits of social media.</p>
<h3>Benefits Of Using Social Media Include:</h3>
<ul>
<li>Increased brand awareness</li>
<li>Improved brand loyalty</li>
<li>Real-time opportunity to monitor conversations about your brand</li>
<li>Enables higher website traffic</li>
<li>Better search engine ranking</li>
<li>Enables more specific targeting of client population</li>
<li>Higher conversion rates</li>
<li>Provide better customer satisfaction</li>
<li>Higher brand authority</li>
<li>It is a cost-effective way to get leads</li>
<li>Opportunity to get a better read on client needs</li>
<li>Great way to reach people at various stages of the buying cycle</li>
</ul>
<h4><img loading="lazy" class="alignnone size-full wp-image-16613" src="https://kesslermarketing.com/wp-content/uploads/2018/10/socialmediaiconsphoneapp.jpg" alt="social media icons phone app" width="600" height="400" srcset="https://kesslermarketing.com/wp-content/uploads/2018/10/socialmediaiconsphoneapp.jpg 600w, https://kesslermarketing.com/wp-content/uploads/2018/10/socialmediaiconsphoneapp-300x200.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></h4>
<h4>Social Media For Branding And Generating Leads</h4>
<p>There is much research to substantiate that the benefits of using social media outweigh any time or monetary investment. As you do when evaluating your marketing spend and time commitment-you have to be strategic about how you will use social media for business. What you post on the sites can vary from Blog article links to Videos but a place which takes into account your sales cycle must be considered.</p>
<p>&nbsp;</p>
<h5>Not Sure If Social Media Is Right For You-Don&#8217;t Waste Your Time</h5>
<p>This is not something we recommend you do yourself, at least not without some discussion of strategy, and help with setup, training, and site optimization. You don&#8217;t have to be on every social media site. And you don&#8217;t have to spend all your time on the sites you choose to use. That&#8217;s where we come in. Our experience with social media can help you determine the best mix of sites and content that will be effective throughout the sales funnel.</p>
<h5></h5>
<h5>Questions? Ready To Explore Options? Contact Us</h5>
<p>To discuss your social media marketing goals and see if we could help- give us a call, or text our founder, Wayne Kessler, directly to set up a time to speak at <a href="tel:781-956-9999">781-956-9999</a>.</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/benefits-of-using-social-media/">Benefits Of Using Social Media</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
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		<title>Google’s New Ranking Algorithm: Is Your Website Mobile Friendly?</title>
		<link>https://kesslermarketing.com/googles-new-ranking-algorithm-is-your-website-mobile-friendly/</link>
		
		<dc:creator><![CDATA[Wayne Kessler]]></dc:creator>
		<pubDate>Thu, 23 Apr 2015 11:01:07 +0000</pubDate>
				<category><![CDATA[Mobile websites]]></category>
		<category><![CDATA[Responsive Web Design]]></category>
		<category><![CDATA[Responsive websites]]></category>
		<guid isPermaLink="false">https://kesslermarketing.com/?p=15824</guid>

					<description><![CDATA[<p>&#160; Here’s How To Find Out In May of last year, I wrote an article entitled “What is Responsive Web Design and Why It’s Important.” The article discussed Google’s announcement, back then, /what-is-responsive-web-design-and-why-its-important/that it had a preference for a new technology called “Responsive design.” Well,...</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/googles-new-ranking-algorithm-is-your-website-mobile-friendly/">Google’s New Ranking Algorithm: Is Your Website Mobile Friendly?</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div><a href="https://kesslermarketing.com/wp-content/uploads/2016/10/differentdevicetypesandsizes.png"><img loading="lazy" class="aligncenter size-medium wp-image-1681" src="https://kesslermarketing.com/wp-content/uploads/2016/10/differentdevicetypesandsizes.png" alt="differentdevicetypesandsizes" width="300" height="181" /></a></div>
<p>&nbsp;</p>
<h2><em>Here’s How To Find Out</em></h2>
<p>In May of last year, I wrote an article entitled<em><a href="/what-is-responsive-web-design-and-why-its-important/" target="_blank" rel="noopener"> “What is Responsive Web Design and Why It’s Important.”</a> The article discussed </em>Google’s announcement, back then, /what-is-responsive-web-design-and-why-its-important/that it had a preference for a new technology called “Responsive design.” Well, now Google is using this preference in it’s new algorithm update rollout on April 21<sup>st</sup>.</p>
<p><em>So, if your website is not built with the latest responsive design technology- it can hurt your business by either not enabling it to show up in an online search, or not displaying well on the device used to search. And if a website does not display well, according to research done by Google, “if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor).” Google also reports that if the website visitor has “a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service.”</em></p>
<p><em>That said, have you checked what your website looks like on a mobile device such as a phone or a tablet?</em></p>
<h2><em>What is Responsive Web Design?</em></h2>
<h2>Optimal Viewing Experience</h2>
<p><a href="https://kesslermarketing.com/services/wordpress-website-design-westwood-ma/">Responsive web design</a> (RWD) is an approach to web design aimed at building websites to provide an optimal viewing experience for the website visitor. A Responsively built website makes it easy for the site visitor to read and navigate the website. Responsive websites can be read easily across a wide range of devices with a minimum of resizing, zooming, and scrolling. They can be read easily on all devices, from mobile phones to desktop computers because they adjust to the size and type of device or screen size.</p>
<p><em>Because more and more people are using mobile devices to conduct searches for goods or service online it makes sense to make sure they have the best viewing experience possible and responsive mobile-friendly web design is now essential to the growth of any business with a website.</em></p>
<h2>Responsive Sites Are Rewarded With Higher Ranking</h2>
<p>Given this reality, Google is now rewarding sites that are mobile-friendly by giving them higher ranking in the search results. In a recent announcement on April 21<sup>st</sup> when they rolled out their new ranking algorithm, Google stated “We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”</p>
<h2>Sites To Check Your Website Mobile Friendliness</h2>
<h2>For Mobile Phones</h2>
<p>Here are a few sites where you can check how your website displays on different devices and screen sizes:</p>
<h2>For Mobile Phones</h2>
<p><a href="http://www.mobilephoneemulator.com/">http://www.mobilephoneemulator.com/</a></p>
<h2>For Tablets and Phones</h2>
<p><a href="http://emulator.mobilewebsitesubmit.com/%20" target="_blank" rel="noopener">http://emulator.mobilewebsitesubmit.com/ </a> <a href="https://www.google.com/webmasters/tools/mobile-friendly/">https://www.google.com/webmasters/tools/mobile-friendly/</a></p>
<p>For iPads<br />
<a href="http://www.ipadpeek.com">http://www.ipadpeek.com</a></p>
<h2>Need Help? Just Call Us</h2>
<p>If you would like some help either with evaluating your existing website for responsiveness or with creating a new responsive website- then <a href="mailto:wayne@kesslermarketing.com" target="_blank" rel="noopener">email Wayne</a> or contact Wayne by phone at <a href="tel:781-325-8186" target="_blank" rel="noopener">781-325-8186</a></p>
<p>Want a quote for a project like this? <a href="mailto:wayne@kesslermarketing.com" target="_blank" rel="noopener">Send Wayne a link</a> to the website you want us to evaluate or make responsive. We will take it from there.</p>
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<h2>References:</h2>
<h2>What is Responsive Web Design and Why It’s Important</h2>
<p><a href="https://kesslermarketing.com/what-is-responsive-web-design-and-why-its-important/">https://kesslermarketing.com/what-is-responsive-web-design-and-why-its-important/</a></p>
<h2>Google’s April 21st Algorithm Announcement:</h2>
<p><a href="http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.html">http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.html</a></p>
<h2>Principles Of Mobile Site Design: Delight Users And Drive Conversions White paper:</h2>
<p><a href="http://static.googleusercontent.com/media/www.google.com/en/us/intl/ALL_ALL/think/multiscreen/pdf/multi-screen-moblie-whitepaper_research-studies.pdf">http://static.googleusercontent.com/media/www.google.com/en/us/intl/ALL_ALL/think/multiscreen/pdf/multi-screen-moblie-whitepaper_research-studies.pdf</a></p>
<h2>Building Websites for the Multi-Screen Consumer white paper</h2>
<p><a href="http://www.google.com/think/multiscreen/whitepaper-multiscreenconsumer.html">http://www.google.com/think/multiscreen/whitepaper-multiscreenconsumer.html</a></p>
<h2>6 Undeniable Reasons Why Your Website Should Be Responsive</h2>
<p><a href="http://blog.hubspot.com/marketing/responsive-design-list">http://blog.hubspot.com/marketing/responsive-design-list</a></p>
<p>Summary: This article is about websites and Responsive Design discussing Google’s New Ranking Algorithm: Is Your Website Mobile Friendly? All business owners need to be aware of, and incorporate Responsive design in their websites.</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/googles-new-ranking-algorithm-is-your-website-mobile-friendly/">Google’s New Ranking Algorithm: Is Your Website Mobile Friendly?</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
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		<title>Essential Marketing Plan Tips</title>
		<link>https://kesslermarketing.com/marketing-plan-coach-in-westwood-ma/</link>
		
		<dc:creator><![CDATA[Wayne Kessler]]></dc:creator>
		<pubDate>Thu, 19 Feb 2015 11:16:25 +0000</pubDate>
				<category><![CDATA[Internet Marketing Tips for Small Business]]></category>
		<category><![CDATA[Marketing Tips for Small Business]]></category>
		<guid isPermaLink="false">https://kesslermarketing.com/?p=15826</guid>

					<description><![CDATA[<p>Marketing Ideas From A Marketing Plan Coach &#160; For anyone to be successful in owning or running a business they must have a marketing plan with specific goals, actions steps and timelines. Having a marketing plan coach can help business owners focus on their business...</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/marketing-plan-coach-in-westwood-ma/">Essential Marketing Plan Tips</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>Marketing Ideas From A Marketing Plan Coach</h2>
<div><a href="/marketing-plan-coach-in-westwood-ma/marketingplantips/" rel="attachment wp-att-1892"><img loading="lazy" class="alignleft wp-image-1892 size-medium" src="https://kesslermarketing.com/wp-content/uploads/2016/10/marketingplantips.jpg" alt="marketing plan tips" width="285" height="300" /></a></div>
<p>&nbsp;</p>
<p>For anyone to be successful in owning or running a business they must have a marketing plan with specific goals, actions steps and timelines. Having a marketing plan coach can help business owners focus on their business by taking a step back from their business.</p>
<p>A <a href="https://kesslermarketing.com/services/">Marketing plan</a> must be multi-faceted using a variety of channels such as your website, blogs, email marketing, social media, internet directories, video, advertising, and yes, traditional or print media, which can still be useful in this digital age.</p>
<p>Search engine optimization (SEO), the process of using various strategies to show up on the first page of a Google or other search engine search, is essential for the success of your marketing plan, especially if you are looking for local website traffic.</p>
<p>For some businesses, buying ad space on various social networks and/or search engine result pages can bring you traffic, and a good ROI, in a short period of time, if done correctly.</p>
<p>More  marketing plan tips can be found in an article I wrote back in 2009 entitled  &#8220;6 Tips for Creating a Successful Marketing Plan&#8221; found here: <a href="http://www.communitymarketing.typepad.com/my_weblog/2009/10/6-tips-for-creating-a-successful-marketing-plan.html" target="_blank" rel="noopener">http://www.communitymarketing.typepad.com/my_weblog/2009/10/6-tips-for-creating-a-successful-marketing-plan.html</a></p>
<p>Although written in 2009-these tips are still relevant today.</p>
<p>To get started now on creating a marketing plan, or to have your website evaluated- contact us using the Blue Contact tab or call 781-325-8186.</p>
<p>marketing plan coach westwood ma</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/marketing-plan-coach-in-westwood-ma/">Essential Marketing Plan Tips</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
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		<title>Social Oomph- Social Media Automation Tools</title>
		<link>https://kesslermarketing.com/social-oomph-for-social-media-automation-tools/</link>
		
		<dc:creator><![CDATA[Wayne Kessler]]></dc:creator>
		<pubDate>Thu, 19 Feb 2015 10:51:03 +0000</pubDate>
				<category><![CDATA[Marketing Tips for Small Business]]></category>
		<category><![CDATA[Technology tools for Small Business]]></category>
		<guid isPermaLink="false">https://kesslermarketing.com/?p=15820</guid>

					<description><![CDATA[<p>&#160; Social Media Automation Tools When I ask my clients if they are using social media their first reaction is to complain to me that they don’t have time to keep up with all of their social media sites. Apparently, they are unaware that there...</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/social-oomph-for-social-media-automation-tools/">Social Oomph- Social Media Automation Tools</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div><a href="https://kesslermarketing.com/wp-content/uploads/2016/10/Screen-Shot-2015-02-19-at-11.33.48-AM.png"><img loading="lazy" class="size-medium wp-image-1766" src="https://kesslermarketing.com/wp-content/uploads/2016/10/Screen-Shot-2015-02-19-at-11.33.48-AM.png" alt="socialoomph" width="300" height="56" /></a></div>
<p>&nbsp;</p>
<p><strong>Social Media Automation Tools</strong></p>
<p>When I ask my clients if they are using social media their first reaction is to complain to me that they don’t have time to keep up with all of their social media sites. Apparently, they are unaware that there are automation tools out there that can help them save time, be more responsive, and productive.</p>
<p>One such tool, <a href="#">http://SocialOomph.com/</a> provides social media users with productivity tools for Twitter, StatusNet, and Facebook. Facebook users can schedule status updates that can be published at any future dates and times.</p>
<p>Social Oomph has both free and paid versions. Formerly known as Tweet Later, it allowed users to schedule Twitter posts. Social Oomph has more features and serves as a hub for a number of social media accounts. It also allows you to automate the process of following and messaging. And for those who want to track mentions of your keywords on Twitter- it will send you email notifications so you can get some timely information.</p>
<p>Many people find that the free services has the features they need such as:</p>
<p><strong>Automatically following, unfollowing and can send a message to new followers</strong></p>
<p>Social oomph allows you to automatically follow those who follow you, unfollow those who unfollow you, and send out thank you messages.</p>
<p><strong>Get information on your @ mentions/replies and retweets</strong></p>
<p>You can you receive a daily email, usually sent within 12 hours of all your @replies and see who has reposted your content and find out all you mentions/replies on Twitter.</p>
<p><strong>Schedule your tweets</strong></p>
<p>You can schedule your posts and also search your previous tweets to find information to retweet.</p>
<p><strong>Receive keyword alerts</strong></p>
<p>You can set up to receive email alerts for up to 50 keyword terms sent via email 1-2 times per day.</p>
<p><strong>Tracks your posted links</strong>—Built in URL shortening and analytics tool that links to a Bit.ly account via API, and can provide stats on activity</p>
<p><strong>Set up multiple welcome messages </strong>You can set up a few different messages for new followers.</p>
<p><strong>Approval/Vetting</strong>&#8211; You have the option of manually approving a prospective follower</p>
<p><strong>More detailed Twitter profile listing inside of Social Oomph.</strong> You can create a more detailed Twitter profile so people can more easily find and follow you.</p>
<p>It should be noted that Twitter tools has many of these useful features as well.</p>
<p>If you upgrade to the professional version of Social Oomph for about either $14 or $36 depending on the features you need, you can define your own channels, submit social updates via email, schedule &amp; publish blog posts and pages, multiple twitter follow back and DM features, manage dms with automatic spam control, manage unlimited social accounts with tweetcockpit, schedule @replies and direct messages.</p>
<p>Some criticism of Social Oomph is that the layout is not the most user-friendly or easy to navigate as say some alternatives like Hootsuite. Hootsuite will help manage your Facebook, LinkedIn and ping.fm accounts and also has its own iPhone app. Many people use both applications as there are advantages and disadvantages of each-so you may want to explore Hootsuite as well.</p>
<p>The bottom line is that if you are serious about having an ongoing <a href="https://kesslermarketing.com/social-media-marketing-services/">social media presenc</a>e to help brand and grow your business then you need to use these productivity tools to help you save time and improve communication with others online.  Contact us to help you get set up at 781-325-8186.</p>
<p>Do you use Social Oomph or Hootsuite?</p>
<p>What works for you?</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/social-oomph-for-social-media-automation-tools/">Social Oomph- Social Media Automation Tools</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
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		<title>How To Export Linkedin Contacts</title>
		<link>https://kesslermarketing.com/export-linkedin-contacts/</link>
		
		<dc:creator><![CDATA[Wayne Kessler]]></dc:creator>
		<pubDate>Thu, 06 Nov 2014 10:39:08 +0000</pubDate>
				<category><![CDATA[Marketing Tips for Small Business]]></category>
		<guid isPermaLink="false">https://kesslermarketing.com/?p=15817</guid>

					<description><![CDATA[<p>How To Export Linkedin Contacts or Connections Not many people are aware that Linkedin has one of the best business databases available. They are also not aware that you can export the names and email addresses of everyone with whom you are connected on Linkedin....</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/export-linkedin-contacts/">How To Export Linkedin Contacts</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>How To Export Linkedin Contacts or Connections</h2>
<div><a href="https://kesslermarketing.com/wp-content/uploads/2016/10/Screen-Shot-2014-11-06-at-10.42.42-PM.png"><img loading="lazy" class="alignleft wp-image-1751" src="https://kesslermarketing.com/wp-content/uploads/2016/10/Screen-Shot-2014-11-06-at-10.42.42-PM.png" alt="How To Export Linkedin Contacts" width="500" height="337" /></a></div>
<p>Not many people are aware that Linkedin has one of the best business databases available. They are also not aware that you can export the names and email addresses of everyone with whom you are connected on Linkedin. In my experience if someone took the time to connect with you on Linkedin they realize the value of relationships and are more likely than a <a href="https://kesslermarketing.com/social-media-marketing-services/">cold-call to be a receptive audience</a> for your product or service offering.</p>
<h2>Here’s A Step-By-Step On How to Export Linkedin Contacts or Connections</h2>
<p>You can export a .CSV file of your connections from the Contact Settings page. Note: Only the full name, email address, current employer, and position are exported.</p>
<h2>To Export Your Contacts or Connections List:</h2>
<p>1. Move your cursor over Connections at the top of your homepage and select Keep in Touch.</p>
<p>2. In the Connections Header area to the right you will see two icons. Click the Right, star-like Settings icon to reach the Contact Settings page.</p>
<p>3. Under Advanced Settings on the right, click Export LinkedIn Connections.</p>
<p>4. Choose the format of the file you want to download and enter the security verification text if prompted and then click Continue.</p>
<p>5. Click Export.</p>
<p>6. Save the file somewhere you can easily find it, maybe to a folder named Linkedin Connections file.</p>
<p>I was amazed when I downloaded my list, that I had almost 4,000 names and email addresses on the list.</p>
<h2>Now Segment Your List</h2>
<p>Now that you have your list-why don’t you start by asking them if they would be interested in opting in to your newsletter, or blog article feed. The goal is begin to cultivate this list so that you can begin to segment it based on their needs and interest in your services.</p>
<p>Good luck exporting your list, and let me know if I can help in any way.</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/export-linkedin-contacts/">How To Export Linkedin Contacts</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
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		<title>The Importance of Keyword Selection In Google Ranking</title>
		<link>https://kesslermarketing.com/importance-keyword-selection-google-ranking/</link>
		
		<dc:creator><![CDATA[Wayne Kessler]]></dc:creator>
		<pubDate>Wed, 24 Sep 2014 10:32:54 +0000</pubDate>
				<category><![CDATA[Keyword Selection In Google Ranking]]></category>
		<category><![CDATA[SEO Marketing Tips for Small Business]]></category>
		<guid isPermaLink="false">https://kesslermarketing.com/?p=15814</guid>

					<description><![CDATA[<p>Why Are Research Or Shopping Keywords Different from Buying Keywords? Different keywords and keyword phrases are used by internet searchers for different reasons. Think about what keywords you use when you are doing research. When one of my business coaching clients suspected he had ADHD...</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/importance-keyword-selection-google-ranking/">The Importance of Keyword Selection In Google Ranking</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>Why Are Research Or Shopping Keywords Different from Buying Keywords?</h2>
<p>Different keywords and keyword phrases are used by internet searchers for different reasons. Think about what keywords you use when you are doing research. When one of my business coaching clients suspected he had ADHD due to problems with time management at work- he did some research using the keywords ‘ADHD’ and ‘symptoms of ADHD’ and ‘ADHD and problems at work’ online. But when he was looking for a coach he searched for ‘coach for ADHD,’ and Boston Business Coach for ADHD,’ and he found my website.</p>
<div><a href="https://kesslermarketing.com/wp-content/uploads/2016/10/googlesearchresultadhdcoach.jpg"><img loading="lazy" class="alignleft wp-image-1744 size-full" src="https://kesslermarketing.com/wp-content/uploads/2016/10/googlesearchresultadhdcoach.jpg" alt="google search result adhd coach" width="506" height="593" /></a></div>
<h2>Why Keyword Selection In Google Ranking Is Important</h2>
<p>Searching using different keywords produces different results and reaches different target markets. If you decide to optimize your website keywords for more general terms- then you may get more hit/clicks to your website, especially if those keywords are not very competitive. But, more clicks is not always better because if people are directed by Google to your website and do not find what they are looking for, they immediately leave your website. Google calls that a “bounce,” and Google will penalize site your site if it has a high bounce rate. Once it does so, you will have less of a chance that it will display your website when people search using those same keywords. So it is important that you choose the keywords you want to rank for wisely and <a href="https://kesslermarketing.com/search-engine-optimization-services-westwood-ma/">optimize each page</a> for only one set of keywords.</p>
<h2>Do Keyword Research Before Writing Content for Your Website or Blog</h2>
<p>When we write webpages and a blog or e-newsletter article for clients to help them rank better on search engines- we do keyword research using some <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;ved=0CD8QFjAA&amp;url=https%3A%2F%2Fadwords.google.com%2Fselect%2FKeywordToolExternal%3FdefaultView%3D2&amp;ei=dtkiVKDRL8ihyASZ0IKQAQ&amp;usg=AFQjCNEsrJx6CGCXqUnwX1ei5frcztna0A&amp;sig2=L_pe_dZgdDTjmZWvlqIg-g&amp;cad=rja" target="_blank" rel="noopener">keyword search tools</a> that help us understand search volume, the frequency at which people are searching for specific keywords, as well as the competition for those keywords.</p>
<h2>Effective SEO Campaigns</h2>
<p>To be effective in our search engine optimization(SEO) efforts, we typically use a combination of broad terms and refined phrases to access researchers(shoppers) and those ready to purchase services (buyers).</p>
<p>We recommend having content on your website or blog that gives prospective clients specific information on what they are searching, as well as a lead generation tool such as an e-newsletter sign up or RSS feed, for those that want to subscribe, get to know you better, and see what services you offer. It helps it you integrate your social presence with your website so people can receive information from whatever information source they most frequently use. Google likes when you ‘engage’ with others online and factors in the number of comments on your blog for example in determining your rankings. We also recommend a call to action phone number, or contact us email link to gather information so they can get in touch with you right away.</p>
<h2>Balancing Relevancy and Keyword Search Volume</h2>
<p>Just to summarize, Google and other search engines rank you on how relevant your website is to the searcher’s keyword search online. By using the proper keywords and providing specific keyword-related information on your site-you make your content more relevant to their keyword search. By using many marketing channels to broadcast your content- you are giving people the information they want, when they want it, and where they can easily find it. This, in turn, will minimize you having to deal with those who are shopping around, and will get you more traffic to your website and more clients who are your ideal clients.</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/importance-keyword-selection-google-ranking/">The Importance of Keyword Selection In Google Ranking</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
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		<title>New Google Algorithm Update; What It Means for Businesses</title>
		<link>https://kesslermarketing.com/new-google-algorithm-update-means-businesses/</link>
					<comments>https://kesslermarketing.com/new-google-algorithm-update-means-businesses/#respond</comments>
		
		<dc:creator><![CDATA[Wayne Kessler]]></dc:creator>
		<pubDate>Wed, 17 Sep 2014 10:26:53 +0000</pubDate>
				<category><![CDATA[Google Algorithm Update]]></category>
		<category><![CDATA[Marketing Tips for Small Business]]></category>
		<guid isPermaLink="false">https://kesslermarketing.com/?p=15810</guid>

					<description><![CDATA[<p>New Google Algorithm Update! Google sometimes makes changes to the formula(their algorithm) it uses to rank how websites show up in a search for certain keywords or phrases. It is important for us marketers to keep track of these changes so we can do what...</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/new-google-algorithm-update-means-businesses/">New Google Algorithm Update; What It Means for Businesses</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>New Google Algorithm Update!</h2>
<p>Google sometimes makes changes to the formula(their algorithm) it uses to rank how websites show up in a search for certain keywords or phrases. It is important for us marketers to keep track of these changes so we can do what Google likes in order to rank high in a search and to make the search experience for the searcher more relevant.</p>
<div><a href="https://kesslermarketing.com/wp-content/uploads/2016/10/Pidgeon.jpg"><img loading="lazy" class="alignleft size-medium wp-image-1793" src="https://kesslermarketing.com/wp-content/uploads/2016/10/Pidgeon-300x200-1.jpg" alt="Google pigeon" width="300" height="200" /></a></div>
<p>According to Search Engine Land (SEL), an organization that provides SEO  information to nerds like me, and others -wrote that on July 24, Google made changes to its local ranking algorithm. This new ranking algorithm was dubbed “Pigeon” by Search Engine Land (SEL) in absence of an official name by Google.</p>
<p>New Algorithm Brings Improved Local Search Results</p>
<p>The new algorithm has been implemented for United States English results and attempts to provide a more useful and relevant experience for searchers seeking local results. As a user of Google search, you can appreciate it if you search using keywords “Target Retail store” for example that you get a Target store near you and not a search result of a Target store in another state, or not a listing of stores that sell archery targets.</p>
<p>These changes will be visible in both the Google Maps search results and Google Web search results. Some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.</p>
<p>In addition, Google said that this new algorithm improves their distance and location ranking parameters. Local directory sites are getting better visibility in Google’s search results.</p>
<p>xGoogle said, this update ties local results more closely to standard web ranking signals. That should benefit big directory sites like Yelp and TripAdvisor — sites that have <a href="https://kesslermarketing.com/search-engine-optimization-services-westwood-ma/">stronger SEO</a> signals than small, individual restaurants and hotels are likely to have. For those businesses and websites, local search has just gotten a lot more difficult.</p>
<p>What Does This Mean for Local Businesses?</p>
<p>Local businesses should make sure they have an optimized and verified Google Local Business and Maps listing. I also recommend they set up a company business page on Google plus, and make sure they have completed business profiles on Internet Directory sites like Yelp, Merchant Circle, as well as relevant social media sites such as Linkedin and Facebook.</p>
<p>Source: http://searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/new-google-algorithm-update-means-businesses/">New Google Algorithm Update; What It Means for Businesses</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
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		<title>What is Responsive Web Design and Why It’s Important</title>
		<link>https://kesslermarketing.com/what-is-responsive-web-design-and-why-its-important/</link>
		
		<dc:creator><![CDATA[Wayne Kessler]]></dc:creator>
		<pubDate>Wed, 28 May 2014 10:18:58 +0000</pubDate>
				<category><![CDATA[Best Web Page Design Practices]]></category>
		<category><![CDATA[Responsive Web Design]]></category>
		<category><![CDATA[Responsive websites]]></category>
		<category><![CDATA[SEO Marketing Tips for Small Business]]></category>
		<guid isPermaLink="false">https://kesslermarketing.com/?p=15806</guid>

					<description><![CDATA[<p>Responsive Web Design: New Technology For Websites Increasingly, people are searching the internet using their smartphones and tablets instead of their computers. As you know from your own experience; viewing a website or blog article from a smartphone or tablet can be a frustrating experience....</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/what-is-responsive-web-design-and-why-its-important/">What is Responsive Web Design and Why It’s Important</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>Responsive Web Design: New Technology For Websites</h2>
<div><a href="https://kesslermarketing.com/wp-content/uploads/2016/10/differentdevicetypesandsizes.png"><img loading="lazy" class="alignleft size-medium wp-image-1681" style="margin: 10px;" src="https://kesslermarketing.com/wp-content/uploads/2016/10/differentdevicetypesandsizes.png" alt="differentdevicetypesandsizes" width="300" height="181" /></a></div>
<p>Increasingly, people are searching the internet using their smartphones and tablets instead of their computers. As you know from your own experience; viewing a website or blog article from a smartphone or tablet can be a frustrating experience. The reason this is the case is because these websites were created with technology that was made to work with commonly used home computer screen sizes. As a result, oftentimes, to view a website on a smartphone one needs to scroll up or down, and zoom in just to read text and see pictures on websites not built for these devices.</p>
<h2>Mobile Websites Met the Need</h2>
<p>To deal with this issue, web developers and designers have created mobile versions of their client’s websites which are much better at adapting to various devices and screen sizes like the iPad and Android tablets, Samsung, Nexus, and iPhone. However, there are a number of disadvantages of using mobile versions of websites, most notably the fact that they do not rank as well in a Google search.</p>
<h2>Google Announces Responsive Web Design Preference</h2>
<p>In February 2104, I read an article in which Google announced that it has a preference for a new technology called “Responsive design.” With Google’s recent algorithm changes there have been changes in how they rank websites. Their new ranking algorithm takes into account the following factors that are key elements of the functionality <a href="https://kesslermarketing.com/services/wordpress-website-design-westwood-ma/">inherent in responsive design</a>. According to Google, they are as follows:</p>
<ul>
<li>Rather than using multiple URL’s (www.yourwebsite.com ), responsive design allows you to use a single URL for a piece of content to makes it easier for your users to interact with, share, and link to your content.  It also helps Google index your content</li>
<li>With responsive design, redirecting to another URL (Such as a mobile site) is not needed for users to get to the device-optimized view. This makes your website load faster and reduces errors (both ranking factors)</li>
<li>Responsive design websites save resources for both your site and Google&#8217;s crawlers. For responsive web design pages, Google needs only to crawl your pages once. This crawling efficiency helps Google index more of the site&#8217;s contents and keep it fresh</li>
</ul>
<p>&nbsp;</p>
<h2>You Must Be On The First Page</h2>
<p>Additionally, for a business to get leads from their website they must be on the first page of a search, as research indicates that over 95% of people do not search beyond the first page. When building new websites, all website owners need to know that new websites need to be able to adjust to different sized devices, browsers, and screen sizes in order to be optimized and rank well on a search engine search.</p>
<h2>User Experience is Key</h2>
<p>As we know from our own experiences searching for content on the web with our tablets or smartphones, we want to quickly and easily get the information we need and be able to view pictures and text with no problems. So you can see why it is worth the investment to make your website visitors experience a quick and easy one by creating a new responsive website, or updating your existing website to incorporate the new technology.</p>
<p>Feel free to <a href="/work-with-kessler-marketing/" target="_blank" rel="noopener">contact us</a> if you would like a quote on a creating a new Responsive design website or modifying an existing website.</p>
<h4>References:</h4>
<p><a href="https://developers.google.com/webmasters/smartphone-sites/details" target="_blank" rel="noopener">https://developers.google.com/webmasters/smartphone-sites/details</a> <a href="http://blog.usabilla.com/responsive-web-design/" target="_blank" rel="noopener">http://blog.usabilla.com/responsive-web-design/</a> <a href="http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study" target="_blank" rel="noopener">http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study</a></p>
<p>Summary: Blog article on what is responsive web design and why it&#8217;s important.</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/what-is-responsive-web-design-and-why-its-important/">What is Responsive Web Design and Why It’s Important</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
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		<title>How to Network Online Using Linkedin</title>
		<link>https://kesslermarketing.com/how-to-network-online-using-linkedin/</link>
		
		<dc:creator><![CDATA[Wayne Kessler]]></dc:creator>
		<pubDate>Thu, 07 Nov 2013 09:30:48 +0000</pubDate>
				<category><![CDATA[Internet Marketing Tips for Small Business]]></category>
		<category><![CDATA[Linkedin for business]]></category>
		<category><![CDATA[Linkedin Networking]]></category>
		<category><![CDATA[Marketing Tips for Small Business]]></category>
		<category><![CDATA[Online Marketing Tools]]></category>
		<category><![CDATA[Social Media Tips for Small Business]]></category>
		<guid isPermaLink="false">https://kesslermarketing.com/?p=15802</guid>

					<description><![CDATA[<p>Using Linkedin As An Online Networking Tool &#160; Savvy business owners, marketers, recruiters, sales people and people looking to explore job options are using Linkedin to gain access to people, jobs, news, groups, updates, and industry insights that help them network more effectively, identify the...</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/how-to-network-online-using-linkedin/">How to Network Online Using Linkedin</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>Using Linkedin As An Online Networking Tool</h2>
<p>&nbsp;</p>
<div><a href="https://kesslermarketing.com/wp-content/uploads/2016/10/networkingonline.jpg"><img loading="lazy" class="alignleft size-medium wp-image-1796" src="https://kesslermarketing.com/wp-content/uploads/2016/10/networkingonline-300x200-1.jpg" alt="Business people networking online" width="300" height="200" /></a></div>
<p>Savvy business owners, marketers, recruiters, sales people and people looking to explore job options are using Linkedin to gain access to people, jobs, news, groups, updates, and industry insights that help them network more effectively, identify the right prospects, and position themselves for their next job or career.</p>
<h2>Why Linkedin is the Best Online Networking Site</h2>
<p>LinkedIn is the largest professional network in the world. Membership recently surpassed 259 million members, as growth increased to 38% year-over-year with members in over 200 countries and territories around the globe.</p>
<h2>An Increasing Number of Employers Use Social Networks to Find Candidates</h2>
<p>Overall, 92 percent of employers and recruiters already use or plan to use social networks to find job candidates this year. And the search appears to be paying off.</p>
<p>A full 73 percent of the recruiters polled said they hired someone who was found or introduced through a social network. Among those, 89 percent found someone through LinkedIn, 26 percent through Facebook, and 15 percent through Twitter.</p>
<h2>Linkedin Strategic Announcements</h2>
<p>In the third quarter of 2013 Linkedin reported the latest strategy information:</p>
<ul>
<li>Linkedin Members engaged at record levels across desktop and mobile devices. Strength was driven by investment in core products improving how members manage their identities, their networks, and consume and publish content.</li>
<li>LinkedIn launched University Pages, the first step in an initiative to make LinkedIn an indispensable resource for students. To date, over 1,500 University Pages have been created in more than 60 countries.</li>
<li>LinkedIn launched Sponsored Updates, its first mobile advertising product, to deliver relevant content to members from marketers in the LinkedIn desktop and mobile feed.</li>
</ul>
<h2>What New for Linkedin?</h2>
<ul>
<li>In October, LinkedIn launched several new mobile products, including a re-imagined iPad app; Intro for iPhone, transforming the mobile email experience; a new Pulse app to deliver relevant news and insights with LinkedIn integration; and Recruiter Mobile for customers of the flagship Talent Solutions Recruiter product.</li>
</ul>
<p>Clearly, Linkedin is adapting to the growing expectations and needs among job seekers, recruiters, and employers.</p>
<h2>Why Network Online? Potential Benefits Include:</h2>
<ul>
<li>A recent survey from <a href="http://recruiting.jobvite.com/">Jobvite</a> found that 94 percent of job recruiters tap into LinkedIn to find qualified candidates, up from 93 percent last year and 87 percent in 2011. But the other popular social networks are growing in influence as well.
<ul>
<li>Reach a broader base of potential target population</li>
<li>Improves Search Engine Optimization (SEO) through links to your website, landing page or blog as most social media sites index w/search engines</li>
<li>Contributes to list building efforts- opt–in email/newsletter</li>
<li>Contributes to jump starting company branding efforts by increasing company visibility and building loyalty and trust</li>
<li><a href="https://kesslermarketing.com/social-media-marketing-services/">Brand Building</a>-allows more control of cyberspace-provide company information before others do</li>
<li>Brand Monitoring-find out what people are saying about your company live and be positioned to comment on it</li>
<li>Damage control-Respond to negative feedback to prevent/dispel rumors</li>
<li>Gain intelligence by what your competitor’s web presence/offers/content</li>
</ul>
</li>
</ul>
<h2>Ways to Network Online Using Linkedin</h2>
<p>Raise the visibility of you/your business online by doing the following:</p>
<ul>
<li>Create a Business/Company page on Linkedin(it is free)</li>
<li>Join a Group on Linkedin related to your profession/ affiliation / target market</li>
<li>Start a group on Linkedin to attract people you want to connect with and interact with and learn from</li>
<li>In your Linkedin group provide an answer to a “Discussion” question</li>
<li>Ask a Discussion question on your Linkedin group</li>
<li>Comment on, or “Like” someone’s Discussion question or answer in the group</li>
<li>Ask people to connect on Linkedin</li>
<li>Respond to requests to connect with you</li>
<li>Poll group members on Linkedin</li>
<li>If you’d like to communicate with a person with whom you are <b>not </b>connected-Ask someone you <b>are</b> connected to(who is connected to that person) for an “introduction”</li>
<li>Write “status updates” on Linkedin-post a link to an article you wrote, promotion, event, job posting, or quote</li>
<li>“Endorse” people for a skill on Linkedin</li>
<li>Say Congrats on a new job to someone you know on Linkedin</li>
<li>Send “InMails” on Linkedin (Paid Service)</li>
</ul>
<h2>More Important Linkedin tips:</h2>
<ul>
<li>Make sure that your “Profile” is completely(100%)  filled out so that the Linkedin software can more fully match you with suggested people to connect with,  and provide you with more relevant industry updates.</li>
<li>Upload a recent photo to your profile page. It helps distinguish you from the other people with the same last name.</li>
<li>Make sure you put the time aside to network at least 15 minutes a day online</li>
</ul>
<p>By creating a marketing plan that includes using these online networking tips regularly, you can tap the full potential of your networking efforts online, and begin to have more conversations that lead to a job or filling your pipeline.</p>
<p>Are you taking full advantage of Linkedin for your business?</p>
<p>How have you networked online using Linkedin?</p>
<p>If you need help getting your Linkedin profile completed, a one-on-one coaching session, or your Linkedin marketing campaign started- just give me a holler at 781-325-8186. <em>Mention this article and I will take $25 off any Linkedin marketing/coaching service.</em></p>
<p><i>For more insightful tips from Wayne Kessler of Kessler Marketing and Coaching</i></p>
<p><i><a href="https://kesslermarketing.com">www.kesslermarketing.com</a></i><br />
<a href="http://www.bostonmabusinesscoach.com" target="_blank" rel="noopener">www.bostonmabusinesscoach.com</a></p>
<p><i>Sources:</i></p>
<p><a href="http://press.linkedin.com/News-Releases/319/LinkedIn-Announces-Third-Quarter-2013-Financial-Results">http://press.linkedin.com/News-Releases/319/LinkedIn-Announces-Third-Quarter-2013-Financial-Results</a><br />
<a href="http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/">http://news.cnet.com/8301-1023_3-57469282-93/heads-up-linkedin-users-93-of-recruiters-are-looking-at-you/</a></p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/how-to-network-online-using-linkedin/">How to Network Online Using Linkedin</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
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		<title>Find Lost or Misplaced Objects with the Tile App</title>
		<link>https://kesslermarketing.com/best-app-to-find-lost-or-misplaced-objects-with-the-tile-app/</link>
					<comments>https://kesslermarketing.com/best-app-to-find-lost-or-misplaced-objects-with-the-tile-app/#respond</comments>
		
		<dc:creator><![CDATA[Wayne Kessler]]></dc:creator>
		<pubDate>Wed, 04 Sep 2013 09:10:51 +0000</pubDate>
				<category><![CDATA[Small Business Apps]]></category>
		<category><![CDATA[Technology tools for Small Business]]></category>
		<guid isPermaLink="false">https://kesslermarketing.com/?p=15795</guid>

					<description><![CDATA[<p>The Best App to Find Lost or Misplaced Objects : The Tile App &#160; With the busy lives that many of us lead- we are bound to misplace, forget the location of, or lose items of importance to us like our keys, wallets, TV remote,...</p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/best-app-to-find-lost-or-misplaced-objects-with-the-tile-app/">Find Lost or Misplaced Objects with the Tile App</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2>The Best App to Find Lost or Misplaced Objects : The Tile App</h2>
<p>&nbsp;</p>
<div><a href="/best-app-to-find-lost-or-misplaced-objects-with-the-tile-app/tileinpurse/" rel="attachment wp-att-1611"><img loading="lazy" class="alignleft wp-image-1611 size-medium" src="https://kesslermarketing.com/wp-content/uploads/2013/09/tileinpurse-300x223.jpg" alt="tileinpurse" width="300" height="223" /></a></div>
<p>With the busy lives that many of us lead- we are bound to misplace, forget the location of, or lose items of importance to us like our keys, wallets, TV remote, purses, laptops, bikes, cars, etc.</p>
<p>Until recently, there has never been a device that is accurate and affordable which can help you to locate missing objects, resulting in many stressful, time consuming, embarrassing and expensive situations. There also hasn’t been a product of this type that allows you to track multiple objects with multiple tiles, all from an App on one device.</p>
<p>A newly developed App, called the Tile App, was created by Nick Evans and fellow creator, Mike Farley, who started the company in November 2012.</p>
<h2>The Tile Device</h2>
<p>The actual “Tile” device, is a waterproof, stamp-size adhesive square that helps to locate lost items that it is attached to via a double sided adhesive, via a key chain, or simply drop the Tile inside an item.</p>
<h2>Ways to Use the Tile App</h2>
<p>Some ways to use Tile and objects to be found include:</p>
<p><a href="https://kesslermarketing.com/wp-content/uploads/2016/10/tileonkeychain.jpg"><img loading="lazy" class="wp-image-1610 alignright" style="margin: 15px;" src="https://kesslermarketing.com/wp-content/uploads/2016/10/tileonkeychain.jpg" alt="tile on keychain" width="240" height="144" /></a></p>
<ul>
<li>Attaching Tile to key chains</li>
<li>Placing Tile in purses, wallets</li>
<li>Attaching Tile to phones, remote controls, laptops, bikes</li>
<li>Placing Tiles in cars or books</li>
</ul>
<div><a href="https://kesslermarketing.com/wp-content/uploads/2016/10/tileinpurse.jpg"><img loading="lazy" class="alignleft size-medium wp-image-1611" style="margin: 15px;" src="https://kesslermarketing.com/wp-content/uploads/2016/10/tileinpurse.jpg" alt="tileinpurse" width="300" height="223" /></a></div>
<h2>How to Find an Object Using Tile</h2>
<p>Once the item is lost, misplaced or stolen, you then use the free Tile iPhone App to pinpoint the location of the Tile and the lost item.  The Tile app remembers where it last saw your Tile, so you can easily find it right where you left it.</p>
<p>If for some reason the item is out of range or not visible with the App, users can activate an audible alarm on the Tile to help find it; similar to calling your own phone when you misplaced it, but your Tile is on all the time and battery life wont be an issue.</p>
<p>&nbsp;</p>
<h2>The Power of Community in Locating Missing Stolen Items</h2>
<p>If one of your tiled items is lost or stolen, you can mark it as a stolen item in the App, and if any other tile user happens to be in the vicinity of the item, that particular tile will communicate the position of your tile (item) to you discreetly. <a href="http://vimeo.com/68759668" target="_blank">This video</a> shows how it works. No one will know where your tile is but you. It was designed with privacy in mind so you won’t even know whose tile sent you the signal, nor will the tile’s owner know anything about the location of your lost item. Obviously, the strength of this feature will depend on the number of users who may be in the vicinity of your lost item.</p>
<h2>What is the Technology That Makes It Work?</h2>
<p>The Tile device uses the low-energy bluetooth 4.0 wireless technology as a mini-GPS to locate lost items. The range of the device is up to 150 feet.</p>
<h2>Tile Presently Is Compatible Only With Apple Products</h2>
<p>For now, the Tile app is only available for Apple products and is compatible with Bluetooth 4.0. Therefore, it only works with Apple devices such as the iPhone 4S, iPhone 5, iPad Mini, iPad 3rd and 4th gen, and iPod Touch 5th gen.</p>
<p>The company reports that once more Android phones become compatible with Bluetooth 4.0, Tile will release an Android app as well.</p>
<h2>Cost/ How to Order the Tile App</h2>
<p>Tiles range in price from 1 tile for $18.95, to 9 Tiles (+ 3 Bonus Tiles) for $170.55, and are now on preorder. But when the product launches in Winter of 2013, it will retail for $25 each. The device has a battery life of one year, after such time users must purchase a new Tile. The company says that when it&#8217;s time for a new device, you simply mail your old one back to be recycled, so that users will continue to get the latest versions of the product and not have to continually replace the expensive custom coin cell battery. You can <a href="http://www.thetileapp.com/preorder/checkout" target="_blank">order Tile here</a></p>
<p><a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=pqDm3gZNZPM" target="_blank">Learn more by viewing a video on Tile App</a></p>
<p>The post <a rel="nofollow" href="https://kesslermarketing.com/best-app-to-find-lost-or-misplaced-objects-with-the-tile-app/">Find Lost or Misplaced Objects with the Tile App</a> appeared first on <a rel="nofollow" href="https://kesslermarketing.com">Kessler Marketing - Coaching</a>.</p>
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