Ketchum Blog

Three Podcasts To Feed Your Creative Brain

Nancy Martira — Wed, 22 Feb 2012 14:37:53 +0000

I listen to a ton of podcasts – literally, one metric ton[i]. Between my subway commute, walking the dog, and not watching practically any television, podcasts are how I consume arts, culture, and keep my brain occupied while I’m washing the dishes. Here are some trusted favorites I turn to when I want to change [...]

Ice and Whisky: There’s Much to Learn from Century-Old Stories from the South Pole

Geoff Rowan — Tue, 21 Feb 2012 14:04:45 +0000

Harvard B School Prof. shows how polar explorers’ world looked like our “new normal” The South Pole has never seen so much traffic, 100 years after Norway’s Roald Amundsen and Britain’s Robert Scott famously (and tragically for Scott) raced to get there first. A steady stream of tourists are making their way to the deep, [...]

5 Tips on How to Make TV Appearances Memorable

Tom Barritt — Mon, 20 Feb 2012 17:43:02 +0000

If you visit the Internet or watch cable TV you know food is part of the national conversation. No matter how you slice or dice it, a culinary professional can’t stay hidden in the kitchen anymore. Opportunities abound for food experts to connect with the public are far and beyond traditional morning TV appearances. Perhaps [...]

Future Proofing Our Natural Capital And Driving The Global Economy

Meg Morgan — Mon, 20 Feb 2012 15:11:42 +0000

When the world leaders get together at the Rio+20 conference in Brazil in June you should expect an ambitious agenda and some inevitable jostling of vocals on proposed Sustainable Development Goals. Are SDG’s going to save our planet? Our global leaders think there is something in it. The UK Environment Secretary Caroline Spelman will propose [...]

Social Media Week London Day 5: Influence, Sharing, Like Minds and Sore Heads.

Melissa Wolfe — Mon, 20 Feb 2012 14:21:59 +0000

The final day of Social Media Week London 2012 wrapped up the event and made sure it finished on a high. Despite the official closing party on Thursday night, attendees were wide awake for Like Minds’ ‘Trust and Social Influence’ event at 8:30am. It generated the most conversation of any event all day, as the [...]

Social Media Week Infographic

Melissa Wolfe — Fri, 17 Feb 2012 14:40:14 +0000

A live hangout and the psychology of online influence: day 4 at Social Media Week London Day four of Social Media Week London saw the much heralded Google+ talk. With a packed turnout and a live Google hangout allegedly converting many of the attendees to the possibility of this medium – “The woman from Google [...]

Generating Positivity in 2012

Editor — Fri, 17 Feb 2012 14:39:50 +0000

Nicky Preston is a consultant at ICON International Communications, Ketchum’s exclusive affiliate partner in Singapore and Australia. Somehow January went by with a blink of an eye, February has come and is almost gone, and before we know it we will find ourselves in March. So let’s take a minute to reflect and develop goals [...]

Is Facebook the Right Place for Your Brand?

Andrea Fuller — Fri, 17 Feb 2012 14:39:24 +0000

No one said Facebook wasn’t a popular online destination, especially since as of January 1, 2012, an estimated 845 million users were signed up for Facebook, worldwide. If 845 million people are in one spot, then as a brand I should be there as well, right? Not necessarily. While Facebook is the Disney World of [...]

I Measure, Therefore I Am!

Gianni Catalfamo — Fri, 17 Feb 2012 14:39:08 +0000

The engineer speaking: “What you cannot measure does not exist.” It’s hard enough when someone else is telling you this, imagine how hard it is for me, having my marketeer brain argue with my engineer brain (half of each, don’t worry)! However, the marketeer halfbrain is doomed, once SoMe exit the fog of experimental pilot [...]

Can Twitter Change The World? Day 3 of Social Media Week London

Melissa Wolfe — Thu, 16 Feb 2012 14:41:11 +0000

Day three of social media week started with a bang and, yet again, Social Media Week visitors showed a propensity towards early morning tweeting: a spike of conversation at 9am remained untopped throughout the day. With some diverse events – from food photography to Social Business, and including trends in mobile and teenagers’ use of [...]