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Close Your Laptop and Meet Employees IRL: What Employees Really Want from Leaders in the AI Era

by Lauren Butler and Kabira Ferrell| March 2, 2026

Blackweek 2025: Key Insights for Authentic Brand Growth in the Culture Economy

by D’Anzia Robertson| October 25, 2025

Dancing with the Stars is Hot Again — What Brands Can Learn

by Ketchum| October 20, 2025

The Content Triple Play: Meeting Audiences Where They Are In Their Media Journey

by Melissa Kinch| October 17, 2025

The Countdown is ON: The 2026 FIFA World Cup will be the Biggest Stage for Football, Media & Brands

by Ketchum| October 9, 2025

The Evolving Role of PR and Communications: Keeping Brands Top of Mind

by Mary Elizabeth Germaine| August 19, 2025

Brand salience is more critical than ever in today’s hyper-competitive landscape. To win, brands must not only be top of mind, but they must also be recalled unprompted .......

The Rise of “Maxxing”: TikTok’s Extreme Food Trend Rhetoric

by Dylan Bailey, MS, RD, FAND| August 12, 2025

TikTok’s new “maxxing” lexicon reflects an era of extreme food trends – often hyperbolic, sometimes satirical, yet deeply influential. The latest craze, “fibermaxxing,” encourages dramatically boosting fiber intake for health benefits. Hundreds of TikTok posts with the #fibermaxxing hashtag have flooded feeds, making high-fiber diets suddenly “cool.” Meanwhile, adjacent memes like “Red 40 maxxing” (ironically […]