FOR OUR PEOPLE.
FOR OUR CLIENTS.
FOR OUR FUTURE.
We’re not the kind of agency that just accepts change as a constant. We embrace it. And now we’ve evolved our identity to signal that loud and clear. It’s more than a new logo or tagline. It’s our declaration of who we are and what we value. Our commitment to move forward, always, for and with our people and clients. We are Ketchum. Progress at work.
WORK + WINS
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Gillette’s New Routine grooming tutorials gave quarantined viewers grooming guidance when barbershops closed during COVID-19.
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Wendy’s launched their first breakfast menu with an audacious social stunt (involving a competitor’s former chef!) – resulting in increased sales and BILLIONS of media impressions
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Drinking coffee together is a cherished experience in nearly every culture, but COVID-19 disrupted the social occasion at its very core.
NEWS + VIEWS
The Evolving Role of PR and Communications: Keeping Brands Top of Mind
Brand salience is more critical than ever in today’s hyper-competitive landscape. To win, brands must not only be top of mind, but they must also be recalled unprompted .......
The Rise of “Maxxing”: TikTok’s Extreme Food Trend Rhetoric
TikTok’s new “maxxing” lexicon reflects an era of extreme food trends – often hyperbolic, sometimes satirical, yet deeply influential. The…
The Speed of Scandal: When Crisis Response Can’t Keep Up With the Kiss Cam
A kiss can be innocent. A kiss cam, decidedly less so—especially when it involves a CEO and head of HR, both married to.........
