Khem Raj: Search Marketing Professional

NAS Storage

2010-06-03T00:36:00.000-07:00

With significant dip in prices, the time is ripe for making investments in NAS Storage devices! We bring to you extensive information on the top and latest brands of NAS storage. With nasstorage.org.uk, enhance storage of your PC with utmost ease!

Official Google Blog: A new approach to how we work with advertising agencies

2010-04-26T04:12:00.000-07:00

Official Google Blog: A new approach to how we work with advertising agencies

Google Sidewiki Launched: Allows Anyone To Comment About Any Site

2009-09-24T06:57:00.000-07:00

Today google has added a very new feature to Google Toolbar, Google Sidewiki. It allows users or web site visitors to leave comments about the websites / webpages they are visiting.

You can share you views or leave your comments for others, about that particular webpage, whether you like it or not, However your views can only shared with those who also have sidewiki enabled.

Google just introduced Google Sidewiki, a new service or we can say a new feature in the Google Toolbar for Internet Explorer and Mozilla Firefox. With Sidewiki, visitors can share their views or leave comments about that particular webpage, whether you like it or not.

However, Sidewiki doesn’t work on Chrome, Sidewiki for Chrome will be available later.

To use Sidewiki, you have to install the latest version of Google Toolbar (version for Firefox 6.1, Internet Explorer 6.3), and a Google account. With the help of Sidewiki users can share knowledge and experience with users from around the world. You can write comments, share knowledge and communicate additional information when you visit different web sites. All you need to do is open the sidebar on the left of the browser window. The contributions are visible to all the users

"Many visitors of the websites may have different opinions, experiences, facts and knowledge about the page or website they are visitng, which could greatly enhance the wealth of knowledge and experience of many future visitors to that wesite," said Tom Stocky, director of product management at Google. " By adding an interactive element to the experience of viewing a webpage, Sidewiki has the power to increase information sharing online and enhance people's overall web experience."

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Looking for hidusb.sys and mouhid.sys?

2009-09-04T23:47:00.000-07:00

I bet, right now someone somewhere must be searching for "hidusb.sys and mouhid.sys" over the internet.

Now the question is: What are hidusb.sys and mouhid.sys for? Have you purchased any USB mouse, USB stick or USB keyboard? There you are, you will probably be asked to "insert" any of the two files to continue while installing a new USB mouse or keyboard.

These files are Windows System files. They are not dangerous, virus, or Spyware and they are not even very large.

Don’t try searching for them on your PC, may be you would not have them if XP is asking for them.

I have spent few days finding them myself.

You can download hidusb.sys and mouhid.sys!
Please Donate to Keep These Important Files Online and Available for Free:

Face-to-Face Meeting Between Microsoft and Yahoo!

2009-04-10T13:26:00.000-07:00

According to a report on the All Things Digital Website, preliminary discussion between Yahoo! and Microsoft about a search partnership, now have taken place.

The report said that Talks have included a face to face meeting between Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer. All Things Digital Website stressed that the talks are centered on what sort of advertising and search partnership might be possible.

Steve Ballmer has been saying for months he would be open to a search deal, while Carol Bartz is not so excited for such an agreement, in her far more limited comments on the subject.
In Past few months, Microsoft's position has strengthened somewhat, with Redmond having hired a number of Yahoo's top search individuals, including Qi Lu. Few business deals have also been grabbed by the company aimed at boosting its query share and begun testing of its next-generation search product, code-named Kumo.

But the software maker also needs the share boost that Yahoo could give it. Microsoft is preparing to back Kumo's launch with a big ad push and would benefit from spreading those costs over more than its current single-digit share of the market.

Yahoo, meanwhile, has held more than double Microsoft's share, but could be headed for a decline after losing several toolbar deals to Microsoft and Google. A report on Thursday said the lost deals could cost the company as much as three percentage points of share, or 15 percent of its search volume.

16 useful and important Firefox extensions for SEOs, Developers and Other Users.

2008-07-08T00:59:00.000-07:00

Here I have listed 16 useful and important Firefox extensions for SEOs, Developers and Other Users.

Long time I haven’t post anything about external sites in my blog.

Finally, after a long time of every day work shit, I managed to write something, today I’ve come up with some tools and tips which are very useful for SEOs, web designers and developers, like most website designers, developers and SEO experts, I use a vast range of tools and widgets to get the job done, few of them are desktop applications and few are web applications, few are paid and few are absolutely free and some are partially free. Below are few of my favorite add-on

HTML Validator – HTML Validator checks pages from within the Firefox web browser and validates web pages to the W3C standards with a simple green check in the corner of the page if the page validates, a red check if it doesn’t, and a yellow exclamation point if there are warnings. It also gives an enhanced view of source code that allows you to see where errors are within the code.

FireFTP – It is free, secure, cross-platform FTP client that provides easy and spontaneous access to FTP servers. It removes a piece of software for those of you who use a separate program for FTP.

Professor X – Professor X lets you analyze header information without seeing source code. The page “slides” down and Professor X shows you the contents of the page's head element, including Meta, Script and Style content.

NikkelWHOIS – NikkelWhois lets you view the WHOIS information for any page by just clicking the button on the top-right of the browser. It is WHOIS lookup that adds a small WHOIS button next to your URL go button.

IE Tab – IE Tab embeds Internet Explorer in a Mozilla/Firefox tab. This is derived from the famous extension IE View, so if you are sick of substituting between IE and Firefox when testing out a web page you’re developing, With IE Tab you can view Internet Explorer in a Firefox Tab!

FireBug – IT is an advanced debugger console that lets you monitor your JavaScript, CSS, HTML and Ajax.

Codetech – It is a web page editor that has the feel of Dreamweaver. Its an amazing extension for anyone doing web design that doesn’t want to fork out a few hundred dollars for Dreamweaver.

Server Switcher – easily switch between sites on your development and live servers by clicking the switch server icon.

SEO for Firefox – pulls useful market research data right into Google's and Yahoo!'s search results, including Google PR, Age, links, Alexa rank, WHOIS, and more. It also adds a few helpful links to the top of the search pages, including Google Trends, Google Traffic Estimator, and the Overture View Bid tool.

Yet Another Window Resizer – allows you to resize browser window to default screen resolutions.

AdSense Preview – preview the Google AdSense ads that would appear on that page. This is incredibly useful if you are considering putting AdSense on a page and don’t want to go through the hassle of signing up for an account and putting the ads up just to see what type of ads will show.

Screen grab – takes a screenshot of the webpage and saves it as an image file. This saves a ton of time compared to the method I used to use – take a screenshot and open Adobe Photoshop to crop the image.

Server Spy – indicates what brand of HTTP server (Apache, IIS, etc.) runs on the visited site on the lower-right side of the browser.

ColorZilla: Choosing color is always a key point when developing any websites, its an color picker with which you can get a color reading from any point in your browser, quickly adjust this color and paste it into another program. ColorZilla is a very useful add-on for Firefox and a must for web designers. You can pick color code for any point in the browser window, it lets you zoom the page you are viewing and measure distances between any two points on the page. The built-in palette browser allows choosing colors from pre-defined color sets and saving the most used colors in custom palettes.

RoboForm: RoboForm is the top-rated password manager and web form filler that completely automates password entering and form filling. This tool is very useful for Link Builders.

Copy as HTML Link: Copy as HTML instead of a normal hyper link. Makes posting links in your blog slightly easier. Not the best extension, but it should be mentioned on the list.

Comments invited........

Google Sites Now Open to Everyone

2008-05-28T09:37:00.000-07:00

Few months back Google had launched Google Sites as a part of Google Apps for organizations/companies/firms that wanted to use their own services on their own domains, which has been made more easy for everyone and now any one can set up a website to share every kind of information, be it company intranets, community groups, team projects, clubs. Google says You name it, You got it! It is very easy. The upside is that all this is in one place. People can now host their own website at http://sites.google.com/[mywebsite] and add as many pages people like and all this is for free

How to manage personal finance online

2008-05-10T01:24:00.001-07:00

amazing stuff... really cool!Now I've full control over my credit card bills, phone bills, expenses and everything is just for free...

read more | digg story

15 Hard Core SEO Tips

2008-04-30T00:18:00.001-07:00

Revamp your Website once or twice a year.

Add at least 10 - 12 content pages to your website fortnightly.

Go without using keywords in your titles

Abstain from using keywords in your URLs.

Modify the titles on your least successful pages two times a year.
Try to find few Search Engine Optimization forums that accept website assessment requests and write at least 20 - 25 reviews in each forum before you ever ask a question.

Try to create your own SEO book by accumulating your preferred SEO forums and blog posts, articles, and technical tips in a .Doc or .PDF file that you review once a month.

Optimize your best performing page for the exact mirror of your targeted key phrase expression (turn an WXYZ page into a ZYXW page).

Write 10 blocks of ad copy of not more than 20 - 30 words each, every week and post them on the Web where they won’t offend anyone.

Write a full page announcement about your website every fortnight and post it on the web where it won’t offend anyone.

Create a 1-page listing of 25 unidentified Websites you wish you had created. Post that page on your site.

Create a forum signature that does not support your site and put it into every profile you have created.

Design and promote (to no. 1) a 5-10 page Web site about a society project or charitable movement. Now repeat the process without changing or building more links for your first website.

Find a niche directory you have never heard of before which you feel is honestly listing only one of its kind and useful sites. Promote that niche directory through back links and comments on your own sites until you see development in its Compete, Quant cast, and Alexa metrics.

Define a metric that uses from three to five factors OTHER THAN Alexa, Google PageRank, Compete Rankings, Quantcast Rankings, and back link counts. Use this metric to track 5-10 websites you don’t control for six months.

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Yahoo! Search Index Update Rolling Out

2008-04-01T22:23:00.000-07:00

Sharad Verma of Yahoo Search has announced on their Yahoo! Search Blog: We are updating crawling, indexing and ranking algos, which will be completed very soon, and SEMs/SEOs may report slight ranking changes and page shuffling in the index. People can visit Site Explorer Suggestion Board, to share thoughts with other users.

Now, its time to check your rankings on Yahoo! If you haven’t done it yet

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How To Attract More & More Traffic to the Website???

2008-03-28T08:27:00.000-07:00

Generally people doesn’t talk or think about the size of the traffic, however that does come into play in SERPs. Recently I was reading an article that why eBay ranked high on most or almost all search queries relating the word "BUY". Same is with Wikipedia; Wikipedia is also ranked on first page for almost all the queries.

Have you ever though about is, answer is so simple that eBay uses the word "BUY" in combination with almost all the products, and no doubt it is a popular website and also a well populated with the age factor which always goes in its support and I think that’s the primary reason. People trusts it, use it and it’s a good thing in Search Engines’ eyes, therefore Google gives it added importance because it believes it justifies to be ranked well for its important keywords.

Now the question arises, how every one can become popular? There are so many ways to gain recognition but two things are very important, one is Search Engine Saturation and second is your link popularity, you should always strive to attract more and more quality inbound links to the website. For search engine saturation, you just need to create more and more well optimized web pages just about the central topic using long tail keywords that will rank your site highly in SERPs.

Try these two things well on steady bases and you’ll see your traffic rise steadily.
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Ad sense Click Exchange Group

2008-03-25T09:03:00.000-07:00

I received this E-mail yesterday and already reported it to Google:

Thanks for reading this communication.

Hi Dear
I am [Omitted] and just sending this email to you so as to encourage you to join my program!

Have a look..... how it works?

We have a great community including millions of dynamic users across the globe available to click on your Ad sense ads so as to make you earn huge cash from ad sense. It is an underground group consisting in human beings and not machine that allows me to earn about 1000s of $s daily.

So, to prove you this system is entirely hidden to Google while working fine, just ask you to send to I just need a URL of your website or blog or where you have adsense ads and I will make free $100 for you!

But, after this free $100 if you aim to continue with us, you will pay a one-time fee of $75 and you will be able to make up to $1,000 each day during this year (GUARANTEED)!

Best regards,

[Omitted]

What do you think?

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How Important Keyword Clustering Is?

2008-03-17T05:26:00.000-07:00

Today I came across a very influential picture that explains a very powerful and important SEO theory.

The picture says it all:

Now the first thing which comes into mind is that how pertinent is this? Is it really important or not? Extremely pertinent! I guess because when we try to optimize our website for many keywords we finds that it very tough to wing for high competitive keywords but trying to win for only one keywords, I think, is almost unfeasible, and especially if that keyphrase is highly competitive. Nevertheless, once we established as a authority website on that particular keyword or them with the supporting content then it can become easy over the period of time

Now I’ll use the same technique to optimize my Blog on top keywords.

And I really thanks to elliance for developing such an excellent picture.

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2008-03-16T21:49:00.000-07:00

Technorati Profile

What is Link Bait?

2008-02-28T23:29:00.000-08:00

Link baiting is the latest news or we can say latest trend in the Search Engine Marketing World. Link bait is the content, special report, etc. on your site to which other sites link or that attract quality one way back links for your web site or web page, because they wish to, not because you request them to. Conventionally, links are tough to get, but with this latest technique (link baiting), you "bait" your content and sit back and wait.

So many articles have been written on Link Bait that are naturally attracting back links, in this you just create something or we can say a list of unreachable resources, any special report or any thing that naturally catch the attention of people and attract backlink for your page by getting people to discussing on it, talk about it, posting it on social networking websites, blogging about it and linking to it from their website. It also attracts quality traffic.

In order to bait links, you require a hook. Hooks come in range of flavors. The easiest, and safest is the nice hook, few of them are and examples of each hook:

News hook

it’s a genuine scoop so first collect any important news or depict a story for a scam, or to be blemished. You must have to know your theme to do that , but links flood like water if you can expose a popular mimeme
Divergent Hook

Be the only one in your niche to find something to not like about a story, or like about a story/product.
On the same theme, post "Why is WRONG about..."

Attack Hook

This is quite similar to the divergent hook as you need to be much, much ruder, and it works same as the divergent hook, though it is hard to be so rude as it could land me in hot water. But I can’t help because my main aim is to get more and more traffic and sometimes it’s absolutely killer and can gain you credibility and reputation overnight. But be careful with that one. It can just as easily go the wrong way.

Resource Hook

A wide-ranging directory of web blogs in your niche - link out, and links will come in, I guarantee. Or you write on A How to based on your niche.
A practical/useful or even fun tool related to your niche
A compilation of news stories on a theme. Sprinkle a little analysis in there, and you're good to go.

Humor Hook

These kinds of hooks are just too easy. You can look for flicker, photoshop a out of the ordinary pic of your subject and write about 10 or more things I love about or hate about but I think, I hate about would work better

Funny thing is, those things always get links, it's like people never seem to tire of them.

Give and thou wilt receive...

All of the above is completely useless without being seen by your peers though. Link to them in your post, then click those links if you have absolutely no traffic. You need to get their initial attention.

Send emails, post to delicious, myweb2 etc - just make sure that at least one prominent blogger in your niche reads and links to you and the rest will follow.

Now, what I want to listen to is this: What other types of link bait do you use? So Please comment if you have more info on link bait.

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Google funds, Photoshop-on-Linux In Process

2008-02-22T00:57:00.000-08:00

Google, the most popular search engine has decided to fund CodeWeavers, the innovator of Wine software to introduce Adobe Photoshop that would operate on the Linux computers. A Survey conducted by desktop Linux advocate Novell revealed that Photoshop is the only non-Linux application that the Linux users would like to have. This enabled Google to fund CodeWeavers to ensure that Photoshop and other Creative Suite software would run on Linux computers. Dan Kegel, a Google engineer and Wine 1.0 release manager is spearheading the project with a team of expert professionals. “I am really happy that Google has hired us. The CodeWeavers programmers have accepted the challenge to develop Adobe Photoshop to run on Linux OS, and I am happy to say that they work fine now,” explained Kegel on a blog post.

Google has confirmed that it hired the Codeweavers to make specific improvements to Wine so that Adobe Photoshop CS and CS2 work better on the Linux computers. Keeping in mind with the current trend of technology and virtual development of software, Google is ready to witness the successful launch of 'Photoshop-on-Linux' project shortly.

Code already integrated into winehq.  See http://code.google.com/opensource/wine.html for a partial list

Social Media Optimzation

2008-02-08T22:19:00.001-08:00

Under Social Media Optimization (also called SMO) is the optimization of websites, so these are easier for Social Media services can commence.

This includes the provision of RSS feeds, integration of Flickr galleries or YouTube videos exactly as you like offering buttons to the sides easier for Social-Bookmarking services can be included.

Sources for Traffic

2007-10-06T21:09:00.000-07:00

Traffic, Traffic, Traffic. It's what every website needs. No matter if you run an adult or non adult site. You need surfers to visit your page in order to make any kind of money in the internet business. So maybe your asking yourself right now. . .I have a website, how do I get visitors to my site. Well the answer to that question has many parts. There are many different things to do and you can employ one or all methods to get traffic to your site. I am only going to mention a few and allow the other website owners to post what methods have worked for them. This post will be in multiple parts, so check back again.

Sources for Traffic

Search Engines

This is probably the number 1 preferred way to get traffic to any website. Why? Well because this is the most targetted traffic you can get. This is someone going to the search engine, typing in keywords or key phrases and YOUR site popping up in the list. Now the trick is getting your site listed first and that is a discussion for another topic. I will cover that later. For now the important thing is getting you a list of some serch engines that you can tap into to get traffic to your website.

There are many search engines, thousands (probably hundreds of thousands) of search engines out there. Too many to name all here. I am only going to focus on the top 12 search engines that matter. You want your site listed in these, because they account for 95% of the traffic on the web.

1. www.google.com
2. www.yahoo.com
3. www.msn.com
4. AOL - www.aol.com
5. Excite - www.excite.com
6. Ask Jeeves - www.ask.com
7. Altavista - www.altavista.com
8. All the Web - www.alltheweb.com
9. Hotbot - www.hotbot.com
10. Lycos - www.lycos.com
11. Netscape - www.netscape.com
12. Teoma - www.teoma.com

You can probably get listed in the top 3 and do very well for yourself without the remaining 9. The first 3 control 85% of the traffic on the net today. I recommend getting listed in as many as you can. It doesn't hurt. The more engines you are listed, the more visitors to your site.

Asking yourself how do I get listed in these engines? Each engine has specific requirements. Go to each and submit according to their rules. I will tell you that many on the list you will need to pay for inclusion to the engine. Wait a minute! I do not have money to submit to 12 different search engines. Well, your in luck. If you are working with a limited budget, I would limit my marketing to the top 3. Why? one word. . . .FREE. That's right. It's free to submit your site to the top 3 engines on the list.

The top 3 you do not have to pay. You can go to the engine and submit your site. It can take months to get included if your site is lucky to get included at all. Do not have that long to wait? So is there a faster way to get listed, you may be asking. Absolutely. How? That's for another lesson. I will cover that when I get into discussing the big 3 SE's.

Next time we will talk about Web directories. Anoher source, but not as effective. For now, go out there, visit the top 12 engines, and get your site submitted.

This article is free for republishing
Source: http://www.articlealley.com/article_30959_62.html

SEO Training Programm - Phase 1 (Learn Search Engine Optimization)

2007-10-06T20:46:00.000-07:00

Search Engine Optimization - SEO

Search engine optimization or search engine optimization (SEO) is a technical term for methods, which serve to websites with relevant search terms in the results pages of search engines to higher courts appear to be. It also describes the activities of companies and consultants who offer Web pages for search engines to optimize and networking for the Internet presence by linking on the Web. Appeared, in addition to other Internet marketing, online marketing, and Web Optimization Webpromotion.

Functioning

Search engine optimization takes account of the approach, according to the various web search engines search the web pages, read its contents and process according to what criteria evaluated and how these results will be collected and sorted (search engine ranking). The functioning of Sorting is from the operators of search engines kept secret, and often amended in order to discourage abuse, and the user only really relevant results. They must, therefore, by the analysis of the search results be closed. The searching and reading the contents of web pages follows against known HTML standards of the Web, compliance with the creation of Web pages the first and essential step in optimization.

Another step is the selection of the most important search words. This may be freely available databases, such as the keyword database or the Metager Web Assoziator operate.

The meta tags, which you in the head area of a home Merge can lose more and more important. To ensure accurate results can be these large search engines like Google hardly observed. It is important to a lot of text in the presence of the Internet to as many keyword phrases and thus better search engines to ensure results. Especially important are the words in the page title (Title-day), in designated headings (H1, H2 tags, etc.), text links (including those based on the relevant page), and within the URL happen.

Traditional search engine optimization

The traditional search engine optimization is usually a site for one or two keywords optimized. It is often also a large page into a number of separate pages to them for several keywords optimized. These are the search words with the appropriate content combined. This (traditional) area is one of the so-called "OnPage Optimization", which means all methods and possibilities, and the content and the structure of a website can be implemented.

Meanwhile, it is no longer sufficient alone, the relevance of Web pages to increase. A good listing and good visibility in search engines, and the quantity and quality of incoming links to a web site (back-links) should be considered. This area of search engine optimization called "OffPage optimization."

To own website once on your potential to investigate Internet agencies provide some free online tools. They are quite easy to use and show the strengths and weaknesses of their own Internet presence. Often it is sufficient to have certain characteristics of the site a little change to get into the search engines on a much better placement again.

Obstacles

Sometimes, the operator of a Web site to decide whether it is a purely graphical, animated images and texts side would like to develop, as the programming Flash allows, or, with less opportunities for classical page design with the help of search engines relevant HTML code and predominantly uses static images. Designs, which are already on the home page or the entire offer to come with short films or graphically embedded texts as a picture element, the search engines offer little evaluable text code. The programming of a Web page exclusively in Flash is therefore currently despite extensive design options from the perspective of search engine optimization.

So to the enormous creative potential of animated start pages or entire internet appearances in Flash without loss of rank, some programmers optimize their pages, therefore, with the help of automated diversions, during which for the search engines to read texts in the form of HTML short phrases to find, But when the image building user's browser because of the speed of an automatic domain forwarding. This technique, with so-called bridge pages, contrary to the guidelines of most search engines. With "streamlined" landing pages as soon as they are noticed by the search engines.
Looking for an SEO Expert

2007-09-26T22:24:00.000-07:00

Happy 9th Birthday Google
When is Google's birthday?

Google opened its doors in September 1998. The exact date when we celebrate our birthday has moved around over the years, depending on when people feel like having cake. For more on Google's history:
http://www.google.com/corporate/history.html

Get high rankings in Google, Yahoo! & MSN?????????

2007-09-25T06:15:00.000-07:00

Is your search engine optimization company really good?

Does they really know how to optimize your website for Google and other major Search Engines?

Answer your self these two simple questions and you would automatically get your query solved

Auto Submission Websites - Add Your Link Instantly

2007-09-17T03:06:00.000-07:00

Huge Database of Auto Submissions Websites - PART 1

This is just a small part of my AUTO SUBMISSION WEBSITE DATABASE

To get the access to the database do mail me at : rajmosaic@gmail.com

Wait for the Next Update.....Very Soon..........

Link Building Quality Guidelines

2007-09-05T05:00:00.000-07:00

Quality guidelines for Link Popularity Building:

Link Building requires deep analysis of search engine algorithms and there response to the quality & relevancy of the links so if you are planning to outsource your link building campaigns, it is extremely important that you must insist your service provider to confirm the following quality guidelines for your Link Popularity Building Campaign.

Only Incoming (non-reciprocal) links.
Links with specified "Keywords" in the Anchor Text.
Sufficient randomization in the anchor text and associated link description text so as to not have a set pattern of linking.
Links from sites that have PR specified links page.
Link to your site should not be through a "redirect" script.
No JavaScript links.
No framed sites.
No flash site links.
No robots.txt excluded link pages.
No Robots Tag excluded link pages.
No paid or time-bound links
Links from Pre-indexed Pages only.
Spread your site link across different domains.
No SPAM should be used to solicit links.
No links from Link Farms.
No links from FFA (Free-For-All) link networks.
Don't get links from Blogs and that have the Link Attribute, "rel=nofollow".
No links from PORN, racially prejudiced sites and other sites containing offensive content.
Full data sheet of links created at the end of each month.
Only relevant established links should be counted in the final report.
The links creation should be spread across a duration of time, so that there is no sudden surge in the incoming links count.
No more than 60 links per page where your link appears
Links from industry-relevant pages.
Links pace as per client convenience
No email spam used to solicit links

Link Popularity Building helps your website gain high Page Rank which enables your site to rank higher in major Search Engines with highly competitive keywords.

Search Engine Optimization(SEO) & Search Engine Marketing(SEM) Glossary

2007-08-15T11:24:00.000-07:00

301 redirect: It is called a permanent redirect. It sends a 301 or permanent status code it is a server setting that redirects traffic from one URL to another.

404 errors: 404 is an error which is returned by a web server when a request file cannot be found.

A
Alt Tag: Alternative Text or Alt tag is a tag included into the source code of an image. It basically lists the image name without having to display the name everywhere.

Anchor text: The anchor text or link label is the visible, clickable text in a hyperlink, it acts a link, which when clicked links to another location on the Internet. Above the fold: That part of the web page which is visible without scrolling.

Affiliate Marketing: Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Associating with a product or a merchant to market their stuff and earn commission for the same by the various PPC modules.

Affiliate Network: A third party to affiliates and merchants; that provide services like account management, tracking and synchronization, for affiliates and marketers.

Affiliate fraud: A bogus activity generated to earn illegitimate revenue by an affiliate.

Ad space: A space available on a website to publish banner ads.

Apache: An open source web server software.

Above the fold: A portion of the web page that is visible without scrolling.

Auto-responders: An automated response sent by the recipient's email software after he gets an email.

B
Banner ad: A dynamic 468 pixels wide and 60 pixels tall box endorsing a product or business on a web page.

Blog: An online journal that initiates dialogue and posts various comments from people in a reverse chronology.

Button ad: A graphic ad on a Web page that's smaller than a banner.

Back links: Inbound links which link a click to a particular page. Links routing traffic to your site are back links which enumerate methods of higher web ranks.

Bid management software: Automated software used for management and reporting of paid search marketing across search engines these software use automated management and reporting of campaigns and track activities.

Black hat SEO: Search engine optimisers who use unethical practices, trying to dodge search engine algorithms to attain higher rankings

Bounce rates: Proportion of visitors to a page or site that exit after visiting a single page only, which is usually expressed as a percentage.

Brand miss–spellings: A user mistypes a brand into the search box or into the URL address box. Best practice is to ensure the brand is visible. Click-through rate (CTR): It is the average number of clicks for an online ad per 100 ad impressions; a 2% click-through rate means for every 100 times the ad was seen, two people clicked on it.

Bounce Messages: Emails that are undelivered and sent back to the server from where they had originated.

Bulk: Messages sent by spammers, and usually considered as spam.

C
Cookies: Cookies provide a means for a Web server to induce a client to store the information about itself, this information can subsequently be called up by the Web server when required.

Contextual marketing: Placing merchandise near relevant content.

CPC: Cost Per Click. The cost or cost-equivalent paid per click-through

CPL: Cost Per Lead. It is The price of placing ads on a website based on how many leads ads generates

CPM: Cost Per 1,000 Impressions.

Cascading Style Sheet (CSS): Its a style sheet language that enables authors & users of the website to attach styles (fonts, spacing and aural cues) to the structure that include HTML and XML applications. In simple its a website coding method that allows developer to control the styling of fonts and placement on content etc.

Cloaking: A unethical practice of dodging the content of the website from users and search engines at a given point of time, it is also known as "stealth," involves serving a specific page to each search engine spider and a different one to human visitors. In most cases, frowned upon by search engines

Call to action: Call to Action is the action that is requested by a marketer's content (either from an advertising banner or web-site copy). Words in an email that prompt recipients to take action. These are words or phrases that appeal to users, coaxing them into buying products.

Click-through: The action of clicking on a link mentioned in an email sent for marketing purposes.

Click-Through Rate: The ratio of click-through (on the link mentioned in the mail) to total emails sent.

Commercial Email: Mails sent to advertise a product or service, mainly for commercial purposes.

Cross-sell: Process of recommending additional products or services to customers who are planning to buy something from you.

Caching: In order to let user re-access information quickly Web files are stored for later re-use.

D
Directories: Its a web search tool compiled manually by human editors. Its a database of various wbsitesites, categorised into different genre`s usually maintained by a human editors.

Doorway page: A page usually outside the navigational structure of the parent site. A link that spells a particular keyword but redirects you to an irrelevant page all-together.

Double opt-in - Many times, users subscribe to online services by giving their email addresses on a web page. Then, they also confirm their subscription after receiving an email in their mentioned address. This process authenticates the user's id for the mailing software of that website.

Double opt-out - It is the same as opt-in, but used for unsubscribing from mailers. This option is made impossible by a few spam operators who simply do not allow users to opt out of mailing processes.

E

Eye balls: Slang for visitors on a web page.

Entry page: See landing page.

Email Blast - An explosion of email by virtue of being sent to multiple recipients. This is done to make users aware of alterations or to make special announcements, etc.

Express Consent - The action of a user agreeing to receive emails from a website by clicking on a particular link on a web page.

F
False Positives: Refers to emails that are not spam, but categorised as spam by the email filters of the recipient.

Format: The basic appearance of an email - is possible in plain text, HTML or other formats offered by web explorers.

G
Geo tracking: Carried out by PPC services, it helps advertisers to specify the geographical region their ad would run.

Geo navigation: Links which are displayed on every page of the website.

Graphical text: Text that is contained in image files such as JPEG’s and GIF’s

GYM: Abbreviation used for GoogleTM, Yahoo and MSN.

H
Hit: A communication made for a web browser to the server meaning an action taken on the lines of the element of a website. Which means each time a web pages is viewed, each separate item will log one hit on the server.

HTML: Hyper Text Mar-up Language a tag language that is written to develop web pages. WWW documents are normally written in Hypertext Markup Language (HTML), the native language of the WWW. It enables links or URLs to be specified, and also the structure and formatting of Web pages to be defined. HTML Web Pages are written in plain text with the addition of tags which describe the text they enclose. For example, a link is defined by the ANCHOR tag placed around the hyper linked text. It specifies the URL of the 'linked to' web page.

HTTP: Hypertext Transfer Protocol is the foundation protocol of the WWW. It define the rules for exchanges between server and browser. It provides for the transfer of hypertext and hypermedia, for recognition of file types, and other functions.

Hard Bounce: Emails that bounce back and never reach the targeted recipient due to non-existence of the email address or the domain.

I
Impressions: A single act of viewing a web page or advertisement.

Inbound links: Links pointing to a website from another site which are hosted by other sites to one’s site.

Index: When a search engine crawls through a page to store its information in its directory to be accessed by users later on it is termed as a page was indexed.

K
Keyword: A word or a phrase that describes what one is searching for on a search engine. Usually what net surfers type in search boxes is termed as a keyword to a particular requirement.

Keyword density: The number of times a keyword appears in a writ-up in order to optimise the same the UK finance market and the targeted audience. With all these factors in mind we re-designed their website and modelled them a brand.

L

Landing Page: Entry pages or the landing pages are the few essentials when talking of search engine optimisation. Build on a common intent targeting the optimisation campaign these serve as destination of Search engine traffic.

Link validator: Software that checks the working status of links within a website.

Link ability: Perceived potential of web page’s to receive inbound links.

List Broker - An entity that resells lists of email addresses.

List Building - The most important part of email marketing services. It is the process in which marketers generate a list of email addresses that are to be targeted in their campaign.

List Host - The host or web service provider that manages large email address databases and deals with the distribution of emails in bulk.

List Manager - The operator of opt-in email databases. This can also refer to a software that maintains a mailing list.

M

Meta description tag: Meta tags contained in an HTML document that describes the content of the particular web page.

Metrics: Measurements or methods of evaluation.

Metadata: Hidden comments that describe characteristics of a document like the file structure, author or keywords. These can further help determine the relevance of the rank.

N

Niche directories: Both paid and unpaid directories that provide links to sites that focus on similar theme or that relate to the same industry.

O

Off–page factors: Optimisation factors which are not contained in an organisation own web page. Factors such as quantity and quality of inbound links etc…

On–page factors: Optimisation factors that are contained within the realms of one’s website . Like web content, site design, meta tags and various such aspects which help build a web site.

Online marketing: Simply put, the method of advertising that utilise the internet as a platform to address its audiences.

Organic SEO: Optimisation efforts aim to optimise the site based on the requirement of the search engine rather than use paid methods to strategically place their links on top ranks.

Open Rate - The ratio of emails opened by a user to the number sent to the user. The popular calculation formula is - emails delivered (sent - hard bounces)/emails opened.

Opt-in - The action of subscribing to a mailing list for receiving emails from a company.

Opt-out - A mailing list which sends emails to users who are not subscribed recipients, and gives them the option of opting out from the list.

P

Page Rank: Ranging from 0–10 with 10 being the highest, Google’s proprietary measurement of the credibility of a page is ranked.

Page view: The group of hits that make up a single viewing of a page.

Paid Inclusions: When a website pays to buy strategic location on a SERP to be indexed or re-crawled on a frequent basis.

PPC: A subset of the SEO activity that encompasses the setup and management of listings, it is a paid form of advertisement where the advertisers allot specific keywords to a link which appears on the SERP by virtue of the amount paid and not by optimisation.

R

Robot: Also called spiders or crawlers ‘robot’ are Software used by search engines to travel the web and send content from various web pages, for indexing back to the search engine.

RSS: Really Simple Syndication, it’s a web format that supports web feed, mostly available on various news sites etc, which receive live updation of content from the source to the publisher.

Rental List - An emailing list that is meant for use only once. The list is rented for a particular period of time on the payment of a fee.

S

SEM: Search engine marketing; the entire process of marketing your product service or brand online.

Spamming: An abusive or deceptive online practice of sending unsolicited ads, emails, posting non-sensical comments on blogs etc in order to maximise the visibility of a site.

Spider: See robot.

SERP: Search engine result page

Scraping: A method of stealing content, which copies content from one website to another.

SEO : Search engine optimisation.

Search query: A keyword entered into a search engine.
Segmentation - Sending mails to a particular email addresses from an available list, in order to reach out to a targeted customer base.

Soft Bounce - An email which bounces back after failing to enter the recipient's mail box despite passing through his mail server. Unavailability of space in the recipient's inbox is the most common reason behind a soft bounce. However, these emails can be delivered in the future by the network administrators.

Spam - Also known as Unsolicited Bulk Email, it is a form of bulk mail delivered by companies that specialise in list building for email marketing. Recipients usually throw such mails in their 'junk mail' folder, and do not even go through them. However, there is a very small fraction of recipients who actually open such mails and respond to them.

T

Topical community: Also called topical neighbourhood, a group of website that share a common subject matter.

Tracking - The process of keeping a track on the result of your email marketing campaign. This includes reporting of CTR, bounce mails, etc.

Trigger-based Messaging - Messages that are triggered by the users themselves, especially to seek further information in relation to a previous message.

U

Unique visitor : During a given period of time each individual who visits a website. While this technique has a loophole for two people using the same computer are logged in as a single unique visit or while.

Usability: The factors that overhaul a site with regard to its user friendliness.

Unique Click - Even though a visitor might click on a link several times during a particular period of time, it is actually counted as only one unique click.

Unsolicited Commercial Email - Spam mails sent for commercial and advertising purposes, mostly without permission from the recipient. It is considered a crime in many countries, according to prevailing cyber laws.

V
Visible text : Text which is visible to a site visitor using a standard browser.

Vblog: Short hand of video blog.

W
Web Analytics: Measurement and analysis of online activity, traffic, page visits, conversion ratio, search queries etc.

Web syndication: The process of making content available to other sites by web feeds. Mostly the primary content page is linked to the syndication site with a title and summary.

White hat : White hat Search Engine Optimising is referred to the ethical practices while Optimising a site

So You Need SEO!!!!

2007-08-15T11:11:00.000-07:00

DO YOU REALLY NEED SEO??? because you need help in getting your site to rank, SO are you looking for someone who knows the real deal of SEO? Someone to devise an SEO plan to meet both your immediate and long term goals? If so, please contact us at rajmosaic@gmail.com

We cater to the needs of the SEO who is good at what he does, has a growing business, and is looking for economical, long-term solutions for meeting his clients’ needs.
Search Engine Optimization is difficult work. The main things SEOs do to improve site rankings is to increase the amount, quality, and relevance of content, and to increase popularity of the site by having other sites link to your site. This is work that cannot be done by simply flipping a switch. It takes countless hours to write lots of engaging content and develop links for a site. Doing such tasks on a large scale is what it takes to dominate Internet industries. Moreover, American labor can be prohibitive, and is one of the reasons so many SEOs turn to automation of tasks and run into search engine filters that can keep pages from ranking as high as they might otherwise.

Blackhat SEO tactics are usually those that involve spamming search engines with machine generated pages and links, page crankers. These tactics evolved not only because they worked but also due to necessity. American labor prices, the cost of manpower is what drives SEOs to the dark side. The task of creating original content, plus contacting thousands of other domains over which you have absolutely no control of, and get them to review your site and link to it from their site -- It’s not easy, and it certainly doesn’t come cheap. This same force of high American labor prices compels such services to be filled by offshore outsourcing companies, where the quality of the human mind can be applied at a reasonable value.

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We also do link building campaigns for selected clients. However, our services are not for everyone. If you don’t have a plan yet, please contact us at rajmosaic@gmail.com to know more about our link building services.