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First-party intent also known as buyer intent is data you collect across your digital properties that indicate your audience's elevated interest or intent-to-purchase.
With the looming end of third-party cookies, marketers need new ways to:
Leveraging buyer intent data is like having your prospective customers telling you what they want, how interested they are, and exactly when you should reach out to them – giving you all the data you need while bringing your team into the cookieless future of ABM.
On average, only 2% of your website visitors will actually complete the form fill process. This means an alarming 98% of website visitors will leave your website without converting.
We refer to this 98% as your "invisible pipeline" – this is the vast majority of website visitors that might be interested in your offerings, but for any number of reasons decide not to engage.
KickFire's powerful technology gives you the power to take action on interested accounts with more effective sales and marketing messages.
We want to make it easy to use our data by offering integrations with today's leading B2B sales and marketing technologies, including:
And many more! See a list of our Integrations.
Everyone loves a good freebie, right? That's why we're happy to offer these free resources that allow you to explore the world of IP address intelligence™ and first-party intent to experience to power of KickFire.
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KickFire SPARK™ – Identify the target accounts visiting your website and receive real-time alerts. Create unique watchlists for sales and marketing teams with multiple users to monitor account-level engagement! |
Prospector – Our free Google® Chrome Extension takes the guesswork out of sales prospecting. Access real-time company information, social profiles, and currently used services, then send it straight to your CRM with just one click. |
Company Logo API – Easily find and display company logos for content personalization, product enhancements, and more. Free APIs – Detect user IP addresses and geolocation and discover company logos and websites. |
