I’d like to start off with a little PR for Digby, Nova Scotia just to introduce myself and let you see by example what prprinciples.com is all about.

    First of all did you know that Digby, Nova Scotia is known as the  most romantic town in Canada. It’s the home of the world famous Digby Scallop where they take 10 full days out of every year to cellebrate this most dilectable molusk. Somehow there is a direct correlation between the sensuous pleasure of seafood and the fact that Digby is known as the most romantic town in Canada. Never undersetimate the power of food to build a stong relationship quickly. And that’s the end of lesson one on our first PR Principle. If you want someone to like you, take them out for lunch….and if you want them to love you…take them out to lunch in Digby, Nova Scotia.