And of course, like everything else you do in business, one of the most critical things you want to do is create top-shelf positioning.

First of all, when you position yourself right, you never have to worry about whether or not your members are going to listen to, and respect you. This gives you control over your membership, and therefore over your business.

Second, when you’re positioned right, you also get to charge top-dollar for whatever it is you’re offering.

And lastly, when you’re the big cheese, you make the people working with you feel special. They feel lucky and excited about their relationship with you because you’re NOT just anyone. You’re the top dog — they know it, and you know it.

You see, when you do this, everyone comes out a winner, not just you. And by anyone’s standards, that equates to a great business… and great business relationships, no?

Which is what healthy and profitable businesses are all about, right?

Of course.

So how do you create this positioning?

How do you get to be the top dog, right off the bat?

Well, most people feel they need to work up to this point, but frankly, that’s far from the truth. That’s just a knee-jerk reaction that someone has who might not be as confident or experienced as they’d like to be.

Just think about it – when you meet with a new doctor or a new lawyer, for example — for the most part, don’t they have top positioning already?

Of course they do — and they haven’t worked with you yet, right?

So what makes you think you need to be any different?

You should be creating this positioning in your marketing material so that by the time initial contact comes around, you and your prospects both know who the wizard is, and relationship boundaries have already been established.

Make sense?

O.K. then, here’s what I want to do. Tomorrow I’m going to let you know one of the fastest and surest ways of creating this positioning, but between now and then, let me know your toughest problems with respect to creating top-shelf positioning, by leaving your comments here on my blog.

Speak to you tomorrow.

Now go sell something, Craig Garber

P.S. You are only ONE solid marketing strategy away from your next million-dollar idea… Here are 22 of them for you to use: http://www.kingofcopy.com/22ways

Get 3 free chapters from my NEW book: http://www.kingofcopy.com/max

Now get TWO free issues of Seductive Selling shipped out to you at http://www.kingofcopy.com/ssnl

Check out ALL the King’s products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

As far as today goes, this week’s Ask Me Baby video is now posted at http://www.kingofcopy.com/videos

Today we cover some questions sent in by Seductive Selling Newsletter member Dan Tuey, related to gathering testimonials and whether or not a niche will work — and… what to offer that particular niche.

Check it out now.

Now go sell something,  Craig Garber

P.S.  How to write compelling sales bullets this month — get 18 free gifts and a ZERO-risk trial at http://www.kingofcopy.com/ssnl

Get 3 free chapters from my NEW book:  http://www.kingofcopy.com/max

Get TWO issues of Seductive Selling, now FREE at http://www.kingofcopy.com/ssnl

Check out ALL the King’s products at http://www.kingofcopy.com/products

Got a difficult question?  Just ask me, baby!  http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog:

First, things are heating up with respect to my book “How To Make Maximum Money With Minimum Customers” as we’re coming down closer to the release date. To read the latest, head on over to http://www.kingofcopy.com/max

Second, we received a fairly meaningful e-mail yesterday, about our offline newsletter, Seductive Selling: “All I can say is, last months newsletter was the best business building newsletter I have ever seen. Thank you for all of your help, and may God bless you and your family. Sincerely, Jeff Cotterman – Brownsburg, IN”

And although the issue Jeff is talking about is no longer available, you can take a free test-drive of the current month’s issue (where I actually discuss “church” marketing this month) at http://www.kingofcopy.com/ssnl

Now here’s a question sent in recently: “Where did you get your training? Thanks, Phil McCormack”

Good question, thanks Phil. Here’s the deal.

I’ve been in sales since 1989, and I’ve been writing copy and working in direct-response marketing for almost 10 years now. I started in early 2000, when I used to be a financial planner doing high net worth estate planning, managing assets and selling insurance. (I actually graduated college in 1986 and worked as a CPA of all things!)

Before I got involved in this stuff I was no different than most small business owners – you said the word “marketing” and I froze up like a deer in headlights!

I thought marketing was a dirty word, associated with cheezy people who add little value to your life. I found out quickly, however, that marketing and copywriting is just like any other profession: the reality of business is that only a small percentage of ANY kind of service providers are top-notch, and the rest are mediocre, at best.

After a few years of getting some very successful results in my own business, I decided to change careers and do writing and consulting, full time. I was really passionate about this stuff and I wanted to work at home and spend more time with my wife and our three kids.

Around that time I also hooked up with the late Gary Halbert (see http://www.kingofcopy.com/dreamscometrue for details about this) and worked with him for 6 months. He pretty much launched my career as an independent freelance writer and consultant, after I did some writing for him.

Today, almost 10 years after I wrote my first sales letter, I rarely take on writing clients although I do quite a bit of consulting, both individually and in groups. That’s simply because it’s more profitable and more exciting to create and publish my own products and get involved with different businesses in different niches on my own, rather than working with clients.

(Plus, who wants clients?!)

If you’re interested in some more background information on me, besides the over 1,000 pages (literally) of stuff online on my website and blog and in the archives, I have a few interviews posted online as well.

One is a pdf file and you can grab it now at
http://www.kingofcopy.com/cgarberinterview.pdf

And I also did another really in-depth cool interview online at
http://www.whohub.com/kingofcopy

Thanks for your question and hope this gives you the insight you were looking for.

Now go sell something, Craig Garber

P.S. Read in 13 countries and going on it’s 40th issue, now yours free at http://www.kingofcopy.com/ssnl

Get 3 free chapters from my NEW book: http://www.kingofcopy.com/max

Get Seductive Selling NOW — two issues, FREE: http://www.kingofcopy.com/ssnl

Check out ALL the King’s products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

For the most part, you can only remediate (that’s a big word, isn’t it?) one of these buyers using some kind of a stick strategy.

These are the buyers who are in Customer Limbo, for lack of a better description.  Meaning, they most likely bought your product because they had some kind of a good “feeling” about it, or about you, but… they probably didn’t do enough research to justify their own purchase, logically.

In other words, you whet their appetite by pushing their emotional buy-buttons, but they didn’t spend the time digesting everything you had to offer or everything you had to say before making their buying decision.

The best way to handle this situation is by offering these folks some kind of post-purchase reassurance, where you re-affirm their decision to buy, and you re-state the biggest benefits and results they can now look forward to obtaining.

So for example, here’s an example of the kind of post-purchase reassurance letter that’s very effective:

Dear Friend,

Thank you for ordering How To Make Your Dreams Come True.  This was a special project I really enjoyed putting together that’s going to inspire and motivate YOU to go out and just say “What the hell am I waiting for,” so instead of watching life pass you by, you can go ahead and start chasing down your own dreams, right now.

You’ll see what I did and the push I made to go from good to great.  And how, in the end, what I did wasn’t rocket-science by a long-shot — it was just good old-fashioned passion and hard work.

Make sure you share your own success story with me — I’ll look forward to hearing it!

Thanks again for ordering, and all the best.

Kind regards,

Craig Garber, The “King” Of Copy

P.S. Remember, success doesn’t discriminate, and neither does money.  They both go to those who chase them down hardest.  Good luck in your race!

***

That’s the post-purchase re-assurance letter you get from me when you order How To Make Your Dreams Come True, which is the story of how I got my career started, along with a bunch .

That’s how you create post-purchase reassurance — let me know if this helps you out.

Now go sell something,  Craig Garber

P.S.  To get your hands on How To Make Your Dreams Come True, and find out why some men succeed… and why others don’t — check out http://www.kingofcopy.com/dreamscometrue

Get 3 free chapters from my NEW book:  http://www.kingofcopy.com/max

Get Seductive Selling NOW — it’s FREE:  http://www.kingofcopy.com/ssnl

Check out ALL the King’s products at http://www.kingofcopy.com/products

Got a difficult question?  Just ask me, baby!  http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog:

There is an even smaller percentage of your buyers, however, who will experience some kind of regret or what’s commonly called “buyer’s remorse,” after making their purchase.  And some of these people will give you a hard time and make their problems your problems.

Buyers remorse is typically the result of three different things:

One, people spent more money than they should have — and… they don’t see the benefits of what they’re getting.  Meaning, they bought on impulse and didn’t think things through.

The best way to make sure this doesn’t happen is to always give the end result benefits of what you’re selling (meaning, sell the comfort and pride the living room set gives you, not just “a couch and two chairs”).  Make sure you give people test-drives of your product, to the extent this is possible — this helps a lot.

Two, spending money they can’t afford to spend.

This isn’t a big deal on a “want” purchase like a television or a bottle of booze.  But on a “desperation” purchase, but it is where someone is desperate for relief or for something else, and they think your product or service is the magic bullet they’ve been looking for… that’s going to make everything they’ve screwed up over the last ten years, better overnight.

Although you may be able to mitigate the problems these folks might give you (I’ll tell you how in a minute), for the most part, don’t worry about them.  They are immature and aren’t likely to be successful or happy, anytime soon, until they’re ready to take full responsibility for themselves.

These are the pains in the ass who make their problems your problems, and everyone else’s problems they come into contact with throughout their pretty unhappy lives.

Trying to “control” them is like trying to control your ex-wife when she’s amped up on meth.  Ain’t gonna happen any time soon, trust me.

Then there are those other buyers who are in Customer Limbo, for lack of a better description.  They most likely bought your product because they had some kind of a good “feeling” about it, or about you, but… they probably didn’t do enough research to justify their own purchase, logically.

Meaning, you whet their appetite by pushing their correct emotional buy-buttons, but they didn’t spend the time digesting everything you had to offer or everything you had to say before making their decision.

These are the folks you can do something with, when it comes to eliminating buyers remorse.

And that best thing you can do is offer them some kind of post-purchase reassurance.  You use the same tone of voice, or the same gifts of kindness you used to persuade them to buy in the first place, and you give them thanks and reassurance, all at the same time.

Got it?

And if you’re still a little wishy-washy about this, don’t worry.  Tomorrow I’ll show you an example of this in action so you can see what I mean.

Alright?

Good, and in the meantime…

Now go sell something,  Craig Garber

P.S.  7 Steps To Writing Powerful Eye-Opening Bullets: this is the first course of it’s kind ever seen.  Now yours Free at http://www.kingofcopy.com/ssnl

Get 3 free chapters from my NEW book:  http://www.kingofcopy.com/max

Get Seductive Selling NOW — it’s FREE:  http://www.kingofcopy.com/ssnl

Check out ALL the King’s products at http://www.kingofcopy.com/products

Got a difficult question?  Just ask me, baby!  http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog:

Families being destroyed by senseless acts of violence… couples falling in love… and small children learning how to ride two-wheelers without training wheels.

It’s these unseen and seemingly meaningless experiences that make us who we are, though.  Because a life fully lived is one that contains joy as well as sorrow.

There are also little unsung moments though, that let you relax and clean out your soul, as well.

For instance, sipping coffee out back early in the morning before anyone else is awake… or reading a book late into the night long after the rest of your family is all asleep… and taking your dog for a long walk while enjoying your favorite cigar or while listening to your iPod.  These are the small moments we’re able to steal away for ourselves, that keep us going, and allow us to process and enjoy the rest of our crazy and hectic lives.

I’m not much for holidays or for big celebrations (Unless those celebrations are for me, of course.).  However, this fourth of July weekend, I’m going to try and steal away some time for myself, and some of these priceless moments, to decompress and relax and unwind.

Lord knows we can all use that, right?

So all I want to say to you today, is that I hope you get to do the same thing this weekend.  I hope you can find some time to reflect on what’s important to you, and appreciate the things that are meaningful… and eliminate those things that aren’t.

And by the way, when you’re trying to sell something — especially in print — the state of mind you’re in right now, is kind of the same state of mind you want your prospects to be in when you’re speaking to them.

See, being all worked up and on the defensive isn’t conducive to anything — especially to having someone give you their money.

But there again, that’s just one of those things we all need to decompress from, right?

Have fun.

Now go sell something,  Craig Garber

P.S.  This month, a Step By Step Course On How To Craft Compelling Bullets, now yours free at http://www.kingofcopy.com/ssnl

Get 3 free chapters from my NEW book:  http://www.kingofcopy.com/max

Get Seductive Selling NOW — it’s FREE:  http://www.kingofcopy.com/ssnl

Check out ALL the King’s products at http://www.kingofcopy.com/products

Got a difficult question?  Just ask me, baby!  http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog:

In the meanwhile, here are some more cool pictures from my vacation out west:

I’ll be playing catchup this week — hopefully I’ll get a proper post out by Friday, but in case I don’t, have a GREAT fourth!

Now go sell something, Craig Garber

Download three free chapters of my upcoming book:  http://www.kingofcopy.com/max

Get Seductive Selling NOW — it’s FREE:  http://www.kingofcopy.com/ssnl

Check out ALL the King’s products at http://www.kingofcopy.com/products

Got a difficult question?  Just ask me, baby!  http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog:

* Five pages of live marketing examples!
* $25,557 in blown advertising and how to make sure this doesn’t happen to you!
* One of the worst ads I’ve ever seen, and how to transform it into a two-step lead-generation machine! (If you sell ANYTHING to the affluent marketplace, or if you have EVER needed to de-commodotize your products and eliminate pricing resistance… then this is the MOST exiting and important marketing strategy you will ever uncover!)
* The official proven “scientific” formula that lets you create compelling headlines in any industry! (on page 2)
* How to create believable scarcity that works! (This is unlike anything you’ve seen before.)
* A unique marketing differential that gives you long-term pulling power like nothing else!
* How to tap into your prospects sense of being… and bond with them right away! (If you struggle with writing the opening of your ads or sales letters, this helps you out tremendously.)
* How to make your prospects qualify in your ad, and… how to take things away from them (which makes them want you even more)!
* In this month’s “Copywriting Secrets” column, you’ll discover:

- How to focus on your product instead of your prospects
- The best way to get inside your prospect’s head
- 9 Questions to ask your prospects when you want testimonials, and…
- 6 Ways to uncover your differential

You’ll also get part 1 of the Special Audio Success CD interview of the month featuring literally the most successful marketer’s in direct-response history.

Get your copy FREE at http://www.kingofcopy.com/ssnl

Also included:

* Cool URL’s…
* This month’s Marketing News in the Weekend Update column…
* And some more meaningful life lessons in this month’s Back-End column.

In addition to all this, you’ll get:

* TWO FREE Sales Copy and Marketing Critiques! ($250 Value each!)
* FREE Complete Seductive Selling® Newsletter Back Issue and…
* FREE Live Marketing Examples! See what’s hot, NOW! ($97 Value!)
* FREE DVD! Discover how to push your prospects emotional “buy buttons!” Uncover psychological buying triggers in this detailed Sales Copy and Marketing Strategy critique of a sales letter that consistently converts 10% of all buyers of a $47 product, into a $997 Dollar upsell! ($897 Value)
* FREE Audio Success CD! 76-minute RARE interview with publisher, best-selling author, and 35-year direct-marketing veteran “Christian Godefroy: Confessions of a $300 Million Dollar Man!” ($500 Value)
* 2 FREE Audio CD’s! (92 minutes long) “How To Make THIS Your Best Year Ever!” ($247 Value)
* FREE Audio Success CD Interview With my Mastermind Group Member, Patrick Precourt (74-minutes)! Pat owns the oldest and largest pre-foreclosure firm in Connecticut, “Real Estate Expert Reveals… How To Get To (And Stay At) The Top!” ($500 Value!)
* 2 FREE Hard-Nosed Audio Interviews (over 2 hours of information): “The Psychology Of Selling” and… “7 Secrets Of Success!” (a $97 Value Each!)
PLUS… you’ll ALSO get:
* FREE Current month’s issue of Seductive Selling®!, along with…
* FREE Current Monthly Marketing Examples! ($97 Value)
* FREE Current Audio Success 1-hour+ CD Interview! ($500 Value)
* FREE: my unique 8-panel business card that actually sells! (GOD only knows what this is worth!)
* $100 FREE kingofcopy.com Money!
* Act NOW and receive a Special 17th BONUS gift! An advertorial that flooded this client with HUNDREDS of leads, with a 7.5% response rate! And lastly…
* Speak with Craig in person, FOUR TIMES a year and I will solve your biggest marketing problems!

Get all this right now at http://www.kingofcopy.com/ssnl

Coming to you LIVE from Seattle… but Tampa bound tomorrow.

Now go sell something, Craig Garber

P.S. This month has one of the most powerful marketing strategies ever presented – so grab it NOW at http://www.kingofcopy.com/ssnl

Get THREE free chapters from my upcoming book: http://www.kingofcopy.com/max

Seductive Selling now yours, FREE: http://www.kingofcopy.com/ssnl

Check out ALL the King’s products at http://www.kingofcopy.com/products

Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog:

I can’t tell you the last time I’ve done this for so many days in a row.  My batteries are so recharged that when I get back to the office next week I’m going to be incredibly productive.  I’ve got several things lined up on my plate right now for when I come back, so this will be great:

*  The launch of my book, How To Make Maximum Money With Minimum Customers – see http://www.kingofcopy.com/max to get three free chapters and to get on the early release list.  The book is completely finished — get ready for an early September launch.

*  Writing my July offline Seductive Selling Newsletter – test-drive it free at http://www.kingofcopy.com/ssnl – if you market to the affluent or to PWM (Players With Money), inside is one of the most powerful examples of how to take GIANT chunks of money out of this marketplace.

*  Completing a series of direct mail pieces for realtors to run DC Fawcett’s short sale system – you can learn more about this at http://www.kingofcopy.com/dc

*  Creating a new series of businesses in another niche hobbyist marketplace, and preparing a series of display ads and direct mail pieces to sell my book once it’s been released in September.

Anyway, the bottom line is, when it comes to making money… rest and relaxation is as important as hard work and intensity – and if you want to see some more photos showing you some of the cool things we’ve been doing here out west, here they are:

Nick, Casey me and Anne

Sam and her friend Brinley

Sam in a town called West Yellowstone

lodge pole pine trees in Yellowstone National Park

Coming to you LIVE from Nampa, Idaho…

Now go sell something,  Craig Garber

P.S.  Here’s How To Find The Hidden Money Inside Your Business — Now FREE: http://www.kingofcopy.com/ssnl

Get THREE free chapters from my book:  http://www.kingofcopy.com/max

Seductive Selling now yours, FREE:  http://www.kingofcopy.com/ssnl

Check out ALL the King’s products at http://www.kingofcopy.com/products

Got a difficult question?  Just ask me, baby!  http://www.kingofcopy.com/askmebaby

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog:

My office is actually closed until next week — I’m on vacation out here in the heartland of America.  (So in case you’ve contacted the office and haven’t heard back, that’s why.)

Over the last few days alone I’ve been in Idaho, Wyoming, and Montana… I’ve seen Yellowstone National Park (where bears really DO shit in the woods)… and I’ve seen the best of Mother Nature’s handiwork, up close and personal.  In fact, I haven’t seen this much beauty since the first time I saw Dances With Wolves.

Anyway, yesterday we went into a restaurant called Big Juds.  It is literally in the middle of nowhere, but you’d never know this.

See, Big Jud (the real owner, and yes, he’s pretty big) is no one’s fool.  He knew, when he opened this joint, unless he did something different, he’d be just like every other burger joint in America, and maybe even worse.

So Big Jud scratched his head a little bit, and he came up with “The Big Jud Challenge.”  The Big Jud Challenge is this: eat a Big Jud Special burger, which contains one pound of cooked meat, along with a pound of french fries… and you get your picture taken and it goes up on the Big Juds Wall of Fame.

Now as you may know, I have two teenaged sons.

And they happen to eat as much as a small farm animal does, even though neither one of them has an ounce of fat on them.  And when you give a hungry teenager a challenge like the Big Jud Challenge… you get a very motivated teenager.

So, here’s what happened.

My younger son Casey took the Big Jud Challenge and pretty much destroyed his burger in less than 6 or 7 minutes.  He got to go on Big Jud’s wall for the second time, actually.

My older son, Nick — he actually took on an even greater task.  He ordered the Big Jud’s Double, which is actually TWO pounds of cooked meat on the same massive bun, along with all the trimmings.

Now I’ve never measured this, but I’ve got to believe two pounds of cooked ground beef is somewhere closer to three pounds of uncooked beef, right?

And that’s a fait accompli for anyone, isn’t it?

Well, Nick nailed it on his first time out.

In any case, the point of all this isn’t to let you know what pigs my boys are, it’s to make you realize when you turn something ordinary into something extraordinary, just by doing something slightly different, that’s when you make magic, from a marketing standpoint.

That’s when you become different — and therefore much better and much more desirable — than everyone else around you.

What you want to realize here is that Big Jud still may be one of 300 places in America that serves one, two, three, four, and five pound burgers.  But he’s probably only one of a small handful of people, who publicizes this fact, and who’s then smart enough to turn this into an event for his customers.

Who in turn, turn this into an event for Big Jud… by inviting all their friends and family members to take the challenge as well.

Remember, being different doesn’t always actually mean “being different.”  What it really means is just having the balls to tell people about your difference, as loudly as you possibly can.

The best way to learn how to position your business differently — even if you really aren’t DOING anything different from anyone else, is shown to you in a special add-on to a book I’ve republished.  At only $9.97, this is one of the most incisive and detailed examples of direct-marketing Nirvana, you can find — AND… it also comes with two free bonus gifts as well.  Check it out at http://www.kingofcopy.com/hopkins

Coming to you LIVE from Nampa, Idaho…

Nick and Casey before the Big Jud's Challenge

Nick and Casey pointing to their respective menu orders

This is the second time Casey's eaten the Big Jud!

The Big Jud's DOUBLE!

It's a marathon, not a sprint!

Halfway there...

Casey's done, and ready for another round!

Lord only knows what's brewing inside Nick's stomach at this point!

Now go sell something,  Craig Garber

P.S.  The best way to learn how to position your business differently — even if you really aren’t DOING anything different from anyone else, is shown to you in a special add-on to a book I’ve republished.  At only $9.97, this is one of the most incisive and detailed examples of direct-marketing Nirvana, you can find — AND… it also comes with two free bonus gifts as well.  Check it out at http://www.kingofcopy.com/hopkins

Get THREE free chapters from my book:  http://www.kingofcopy.com/max

Seductive Selling now yours, FREE:  http://www.kingofcopy.com/ssnl

Check out ALL the King’s products at http://www.kingofcopy.com/products

Got a difficult question?  Just ask me, baby!  http://www.kingofcopy.com/askmebaby

If you have any comments, just leave them here on my blog: