Most businesses are either started out of frustration, out of hope, or on a wing and a prayer.

Unfortunately, however… “hoping” and “praying” aren’t good business strategies, and that’s why something like 92%  of all businesses don’t exist five years after they’re started.

And of the 8% who do survive, probably 90% of these subsist on a week-to-week life support basis only.

The truth is, if you can’t sell, you can’t build a business… and you can’t make any substantial coin, either.

And while I cannot teach you how to sell inside one e-mail, I can give you 3 reasons why most people can’t seem to sell very effectively.  And here they are:

1. Trying to be all things to all people.  For example, you probably have an acquaintance from your kid’s school or a neighbor in the community who sort of “means well,” but absolutely drives you nuts, because he or she is so preoccupied with making sure everyone likes them, right?

This person probably annoys the daylights out of you because in trying to make sure they never aggravate anyone, they also never truly attract anyone either, because they’re not being “real.”

Well, in effect, this is the same thing that happens when you try and be all things to all people in your marketing.  You won’t alienate any buyers — but you won’t attract any, either.

See, you simply must have a reason to exist in your marketing, or else it won’t be effective.  If you sell hats to everyone, you’re a lot less appealing than if you specifically sell urban baseball caps to teenagers.  No one needs another hat salesman.

Make sense?

2.  Not making an offer.  If you look at ads all across the board, in any kind of media or industry, this is, by far, the biggest weakness in them.

I’m looking at a print ad right here in front of me, for t-shirts.  It has a photo of one of their t-shirts on it, and the name of their website.

And that’s it.

Not very compelling, is it?  Versus…

“Order in the next ten days and take advantage of our limited buy one one get one free, with your first order, ” or something like that.  This is a LOT more compelling than…

Nothing.  Which is what the ad offers right now.

Remember, you’re not showing your kids the photo album of your wedding here.  When it comes to ad space, you’re either trying to sell something or generate a lead, and nothing else.

3.  I can easily say poor headline here, but let’s skip this one for another day.  And instead, let’s talk about the fact that there’s “no compelling reason to act now.”

That’s because your biggest enemy when it comes to sales, isn’t pricing… it isn’t value… and it isn’t poor copy.  It’s lethargy.  Most people need pretty much need a rocket ship shoved up their you know what, to get them to do anything.

Which means unless you’re giving your prospects a reason to take action right NOW, you’re not giving them a reason to take action at all.

Basically, it goes back to the old rule of human behavior that says, if something’s not important to you, then it’s certainly not going to be important to someone you’re talking to, either.

Meaning… you can only get as much as you put out.  It all starts at the top.

These are all common mistakes typically made when it comes to sales.  However, if you want to know how to make even MORE money after your sale — and at zero extra cost to you — then make sure you check out Chapter 13 inside my new book, “How To Make Maximum Money With Minimum Customers.” And don’t worry — it comes with a lifetime guarantee because the information inside is that valuable.

Now go sell something, Craig Garber

P.S.  I am so convinced this book will create dramatic and almost immediate increases in sales and cash-flow in your business… I would like you to examine it absolutely risk-free, for life.

***

Discover how I made over $578,000 with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising, in my new book, “How To Make Maximum Money With Minimum Customers” – LIFETIME GUARANTEE included – no small print, either.

Now get TWO free issues of my offline Seductive Selling newsletter.  Get more leads, enjoy higher conversion rates, proven marketing strategies, and NO nonsense.

“How To Make Maximum Money With Minimum Customers” FAQ’s

“How To Make Maximum Money With Minimum Customers” QAF’s

Copywriting and emotional direct response marketing “how to” products.

Fresh new arketing videos that answer your toughest questions.

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog.

One of the best ways to sell anything is by sharing a story.  And the truth is, you can almost use any kind of story to sell any kind of product or service.  The story itself doesn’t necessarily have to be relevant to what you’re selling — only the human interest component of your story does.

The sales letter goes something like this:  the human interest component… the mechanics of the story (what actually happened and how it resolved)… and the moral or the outcome — which is ultimately geared toward “ordering your product.”

And how do you use this information?

The answer is simple.  Let’s look at something like raising money for a local firehouse.

Now you and I both know the conventional way of fundraising.  It goes something like this:  “Well, it’s that time of the year again where we need to raise some money to keep the firehouse going.  Trucks need repairs and the city is reducing their funding again.  Wont’ you please support our cause by becoming a member and completing the enclosed donation form.  We really appreciate it and your community firefighters thank you sincerely.”

Sound familiar?

O.K. then.  Now what if, instead… you said something like this:

“I never had a dog when I was growing up, even though I desperately wanted one.  Mom had allergies and dad always said there was ‘too much work involved to take care of them.’  So it was something I missed out on.

Which makes it even more ironic that my own wife and children are alive today, solely because of my neighbor’s quick-thinking chubby brown labrador retriever…”

You then go into the story about how you were out of town on business, when your house caught on fire one evening in the winter time.  Apparently there were still some live embers flaring out of your fireplace and they caught the rug after everyone went to bed.

Your neighbor noticed the fire and called the fire department right away.  And apparently, if it wasn’t for your neighbor’s dog, who smelled the fire and woke up everyone in the house, this story wouldn’t have had such a happy ending.

Then, of course, you explain how important the local firehouse is, and why donations are so critical.

Do you think you’re going to have a dramatic difference in response between this second scenario, where you’re using a human-interest story, and the first scenario, where you’re basically “begging” for money?

Of course there is.  And what makes this story so effective are the human elements of saving lives, family, dogs, and the good guys winning in the end.

Use this formula to sell – in your e-mails and in your sales letters and display ads… and you’ll see a dramatic improvement in your responses.

And by the way, here’s one of my own sales letters with a very effective human-interest story woven throughout, especially in the beginning and the ending.

Now go sell something, Craig Garber

P.S.  I am so convinced this book will create dramatic and almost immediate increases in sales and cash-flow in your business… I would like you to examine it absolutely risk-free, for life.

***

Discover how I made over $578,000 with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising, in my new book, “How To Make Maximum Money With Minimum Customers” – LIFETIME GUARANTEE included – no small print, either.

Now get TWO free issues of my offline Seductive Selling newsletter.  Get more leads, enjoy higher conversion rates, proven marketing strategies, and NO nonsense.

“How To Make Maximum Money With Minimum Customers” FAQ’s

“How To Make Maximum Money With Minimum Customers” QAF’s

Copywriting and emotional direct response marketing “how to” products.

Fresh new arketing videos that answer your toughest questions.

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog.

Like most business owners, when I first went into business for myself in the 1990’s, back when I was a financial planner and knew nothing about marketing — let alone effective marketing — I was obsessed with acquiring loads of technical knowledge.

I got every certification known to man, and I subscribed to every industry journal out there.  I prided myself on the fact that I knew how to analyze and explain, in layman’s terms, things like beta risk factors and the mechanics of a universal versus a whole life insurance policy.

But there was only one problem.  I had virtually no prospects or clients to talk about this stuff with.

See, I was under the false impression that people cared how much I knew.  That my knowledge base was so powerful, clients would be compelled to work with me.

I quickly (and painfully) learned, this was far from the truth.

See, no one cares how much you know, until they know how much you care.

And the best way to let someone know you care, is to educate them on whatever it is you do.  You almost want to think of yourself as sort of like a “consumer advocate,” if this makes sense.

And the best way of doing this, is to offer your prospects some kind of free information they can learn from.

So for instance, if you’re an investment advisor, like I used to be, you can offer a Special Report called, “7 Biggest Mistakes Retirees Make That Cost Them A Small Fortune: Which One Of Them Are You Making Right Now?”

If you’re a limousine service, a DVD taking someone on a tour of your all your vehicles and explaining how you qualify your drivers, called “How To Ride Like A King, Without Spending A Small Fortune” would be pretty compelling.

And if you own a martial arts studio, perhaps a Free Booklet like, “Why Children Fail,” along with a DVD where you’re interviewing a number of your students, would definitely make a very credible impression on your prospects.

And the nice thing is, each one of these information packages not only positions you as an expert, it lets your prospects know “how much you care,” which is your goal here.

Also keep in mind, a concurrent goal of this “education process” is to differentiate yourselves from your competition.  And sharing information like this, in and of itself, is actually one of the things that’s going to differentiate you.  So it’s kind of like a self-propelling system you’re actually creating.

On pages 37 and 38 inside “How To Make Maximum Money With Minimum Customers,” I give you 8 different examples of creating these types of reports that give you the positioning and leverage you need, to show your prospects YOU are the one they should be working with.  And I show you how to do this in all kinds of industries — even in incredibly boring and mundane ones.

Now go sell something, Craig Garber

P.S.  I am so convinced this book will create dramatic and almost immediate increases in sales and cash-flow in your business… I would like you to examine it absolutely risk-free, for life.

***

Discover how I made over $578,000 with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising, in my new book, “How To Make Maximum Money With Minimum Customers” – LIFETIME GUARANTEE included – no small print, either.

Now get TWO free issues of my offline Seductive Selling newsletter.  Get more leads, enjoy higher conversion rates, proven marketing strategies, and NO nonsense.

“How To Make Maximum Money With Minimum Customers” FAQ’s

“How To Make Maximum Money With Minimum Customers” QAF’s

Copywriting and emotional direct response marketing “how to” products.

Fresh new arketing videos that answer your toughest questions.

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog.

Similar to yesterday’s e-mail, if you are like the ostrich who sticks his head in the sand on important issues, then don’t read this – it will make you angry.  In fact, if you have a guttural reaction to this that says, “I can’t stand this guy,” then I’d encourage you to hit the unsubscribe link below.  Honestly — you just don’t need that kind of stress in your life — life’s tough enough as it is without having some guy come in and make you nuts every day.

Right?

But… if you’re looking to expand your understanding of marketing and lead generation psychology and conversion strategies, you’ll love this time-saving tip.

I was recently speaking with a member of my Mastermind group, and he was sharing a story with me about a woman who didn’t want to hire him because he had a spelling error in his webpage.

I told him not to worry — this person wasn’t a valid prospect in the first place.

You see, there are three kinds of prospects out there.  The kind who wants to be “convinced” to hire you, the kind who wants to be “unconvinced” about not hiring you, and a third kind we’ll talk about in a minute.

But let’s talk about the first two kinds, because although they appear to be different, they are really one in the same prospect.

The truth is, you can unconvince a prospect, much faster than you can convince them.  And the prospect who needs to be convinced, is simply telling you they don’t believe what you have to say… they’re not qualified in the first place… or, they are typically scared to pull the trigger and take action.

But because they like to play games with themselves or because they really aren’t certain of themselves in many different areas of their life, or because they’re afraid… or for some other personality quirk that who knows what… they “think” they’re open to being convinced.

Really though, they’re not.  They’re more open to being unconvinced, and they’ll find any little reason – whether it’s logical or nonsensical (like having one or two spelling errors on a website with several million words on it) – to be unconvinced about you.  Most of the time, though… their true reason has to do with some kind of internal or psychological pain related to this particular issue.

Like maybe they aren’t comfortable with their financial situation, or perhaps they are deathly afraid of being successful, or sometimes both, even.

These are the people who send you in angry e-mails and who scream about what you’re doing on forums, instead of working out their issues in a healthy and therapeutic setting, by the way.  Or instead of actually doing “some thing” productive with their time.

My point is, in either case, these folks are NOT the prospects you should care about.  They are non-buyers and are far more likely to give you more headaches than they’re worth.  If someone needs you to convince them of anything, then they aren’t convinced themselves.  This is a “their” problem, not your problem.

The very best thing you can do is to move on and spend your time dealing with the third category of prospects – the ones who are attracted to you.

See, these folks are sold already.  They want to buy what you’re selling, they have the money for it, and all they need to know is,why buying from you is better, stronger, faster, whatever… and safer, than buying from the next guy.

In other words, “Where’s the value in this particular transaction?”

These people will stand by your side through thick and thin.  They’re decisive and they don’t need convincing.  All they need to know is “Why you?”

At this point, all you need to do is give them solid reasons based on what makes you unique, and then make the sale.

No quirks, no issues, and they’re not making their problems, your problems.

And ain’t that the way business (and life) should be?

Now go sell something, Craig Garber

P.S.  Discover how to attract specific prospects, for a specific reason, on page 63 inside “How To Make Maximum Money With Minimum Customers,” – Lifetime Guarantee included – no small print, either.  It’s the story of how I made over $578,000 with a small online list of less than 5,000 names, and without spending even one thin dime on advertising.

***

Discover how I made over $578,000 with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising, in my new book, “How To Make Maximum Money With Minimum Customers” – LIFETIME GUARANTEE included – no small print, either.

Now get TWO free issues of my offline Seductive Selling newsletter.  Get more leads, enjoy higher conversion rates, proven marketing strategies, and NO nonsense.

“How To Make Maximum Money With Minimum Customers” FAQ’s

“How To Make Maximum Money With Minimum Customers” QAF’s

Copywriting and emotional direct response marketing “how to” products.

Fresh new arketing videos that answer your toughest questions.

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog.

If you like people who are politically correct and shy away from brutal truth, then don’t read this e-mail, because you will surely hate me and get a bad taste in your mouth.

But if you’re the kind of person who finds it refreshing when someone is open and honest, then sit back and relax because today’s e-mail is for you.

On top of that, there’s also a valuable marketing lesson here, which we’ll discuss afterwards.

Ready?  O.K. then, here’s the deal.

Someone recently posted this question on one of the pages of my blog:

“Hi Craig,  I lost my job and I don’t have an income nor good credit so what can a person in my situation do?  I have some friends that we are all in the same situation and we don’t have income and we’ve been looking for something that we can do that we can implement and help us to create income what do you suggest.

Look forward to your words of wisdom”

And here was my response:

“Rochelle,

While I genuinely feel for your situation and hope it gets resolved quickly, asking me for advice on this matter is like going to your chiropractor and asking him what to do about your leaky roof.  I consult with entrepreneurs who have existing businesses and help them make dramatic, sweeping changes to these businesses. This is done by implementing emotional direct-response marketing strategies that when executed correctly, are generally predictable and systematic, and offer superior lead generation marketing and results.

Your question implies there’s a “secret” I know that takes you from jobless and without cash, to incredible success, immediately and without pain.

After being in sales for over 20 years and being self-employed and involved with direct-response marketing for over 10 years, and frankly after being jobless, homeless, and without cash… I can tell you with the utmost of confidence, you should run run run as fast as you can, from anyone who tells you this is possible.

To quote from my latest book, “How To Make Maximum Money With Minimum Customers,” on page 31 – in the first sentence of the very first Strategy, “If you’re looking for easy, then this book isn’t for you. Despite what you may read in sales letters and what fake gurus online might intimate or even come right out and say, making money isn’t easy, not by a long-shot. But that’s life’s filter for success. Those who are willing to work hard, get the money. And those who aren’t, piss and moan about not getting the money.”

Good luck in your journey.”

Not politically correct, but perhaps the best piece of advice this woman can get.

You agree?

Now there’s also a marketing lesson in here as well.  And it’s important, so pay close attention to it.

Most people, from a sales standpoint, would have answered this woman, “hoping” she’d buy something from them.

Let me tell you why, even if I “hoped” this would happen… I didn’t do this.

For starters, “Hope is NOT a good business strategy.”  (That’s actually the title of one of the chapters in my new book, by the way.)

And second of all, what I told this gal was true.  She’s NOT in my marketplace.  My marketplace is entrepreneurs and small to medium-sized business owners who want to know how to use unconventional emotional direct-response marketing strategies to leverage their time and money.

The lesson here, with no disrespect meant to this woman at all, is to never ever waste time with prospects who are unqualified.

Because while you can always increase your sales… the one thing you can never increase, is the amount of time you have here on earth.

So, use whatever time you’ve been given, wisely.

Now go sell something, Craig Garber

Discover why hope really isn’t a good business strategy inside “How To Make Maximum Money With Minimum Customers,” – comes with a Lifetime Guarantee

***

Discover how I made over $578,000 with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising, in my new book that comes with a LIFETIME Guarantee: “How To Make Maximum Money With Minimum Customers”

Now get TWO free issues of my offline Seductive Selling newsletter.  Get more leads, enjoy higher conversion rates, proven marketing strategies, and NO nonsense.

“How To Make Maximum Money With Minimum Customers” FAQ’s

“How To Make Maximum Money With Minimum Customers” QAF’s

Copywriting and emotional direct response marketing “how to” products.

Fresh new arketing videos that answer your toughest questions.

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog.

Abraham Lincoln once said, “You may fool all the people some of the time… you can even fool some of the people all the time… but you can’t fool all of the people, all the time.”

And this is precisely why ads that claim to offer the “biggest”… “best”… and “strongest”… simply fall on deaf ears.  No one in today’s crazy world is being fooled about anything.

Instead, it’s like being in a crowded underground subway terminal, with trains pulling in and out all day long.  Before you know it, you’re shouting just to be heard by the person next to you.  But then, since everyone else is doing the same thing, you have to shout even louder just to say “Good-bye” or “I’ll be home around 9:30″… or “Did you remember to call the dentist” and other things like this.

Big bold general claims fall on deaf ears.  They mean nothing to anyone, and they wreak of desperation and a false sense of virtually anything.  So your competition things shouting them louder is the answer.

But it’s only when your readers can’t deny your sincerity — that’s when your advertising messages begins to take on meaning.  When you’re specific and speaking to people who are genuinely interested in what you have to say, in terms that are important to them — that’s when your prospects are going to sit up in their chairs and start paying attention to you.

Telling someone how special you are only works when that someone is your mother.  Otherwise you’re just lumping yourself in with every single one of your competitors out there, who also has nothing to say that’s different or meaningful.

If you’re looking to fool someone, be the “best” in your ads.  But if you’re looking to attract qualified prospects, let them know what you’ve done and what you have to offer them — this way THEY will come to the conclusion you’re the best.

See, the first statement attracts people who can be fooled some of the time… but the second one attracts buyers with cash.

Which ones do you want as customers?

Now go sell something, Craig Garber

P.S.  Discover how I made a hair north of $578,000 with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising in my newest book,  “How To Make Maximum Money With Minimum Customers,” – comes with a LIFETIME GUARANTEE.

***

Discover how I made a hair north of $578K with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising in my new book,  “How To Make Maximum Money With Minimum Customers.”

Now get TWO free issues of my offline Seductive Selling newsletter.  Get more leads, enjoy higher conversion rates, proven marketing strategies, and NO nonsense.

“How To Make Maximum Money With Minimum Customers” FAQ’s

“How To Make Maximum Money With Minimum Customers” QAF’s

Copywriting and emotional direct response marketing “how to” products.

Fresh new arketing videos that answer your toughest questions.

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog.

I was going to take this in a different direction, but an e-mail I just received, made me change my mind.

On top of this, a catalog I was reading yesterday did the same exact thing, so I figured let me just listen to what the world’s telling me and share it with you.

I got an e-mail from a watch company – medium grade watches, very nice looking… in fact, I bought my wife one or two of them over the last few years…  and the subject line is supposed to make you “jump.”

It says, “Enjoy Complimentary Shipping on any Order for a Limited Time.”

And reality is, saying things like this creates a very common problem – one I’ll discuss with you in just a minute.

But first, let’s get back to the catalog I was thumbing through yesterday.  It’s from an old New York City retailer that has great food.  And every few pages I kept seeing something distracting me, in some of the white space on each page.

So I finally looked at it after seeing it two or three times, and there it was, in brown cursive writing that is hard to read, “Our Gift Baskets And Boxes Include Shipping.”

Got it?

O.K., now let’s come full circle on this thing.

When you want to say things like, “Enjoy Complimentary Shipping on any Order for a Limited Time”… and… “Our Gift Baskets And Boxes Include Shipping”…

Don’t do it.  Instead, restrain yourself and just say, “Free Shipping When You Order Before November 15th” or whatever date you need to use.

See, one of the biggest problems people have is they simply can’t say what they mean.  They foolishly believe that making things sound difficult, convoluted or “highbrow” sounding, is somehow going to add some “panache” to what they’re selling.

Now it may very well make you sound snobbier.  But last time I checked… and who knows, I may be alone here — you can’t pay your mortgage with “snobby.”  Your mileage may vary on this but all my bank accepts, is cold hard cash.

So when I write an ad, my goal is simple: I want it to sell as many goods and services to as many qualified people as possible.

That’s why I’d say something simple that everyone understands and loves hearing, like “Free Shipping When You Order Before November 15th.”

And I’d print it in plain boring black ink using a big serif font offline, like Times, or Cambria, or Courier or something like that.  No big fancy script that looks like someone’s desperately trying to get my attention because they need to sell me something.

Look, making an irresistible offer is one of the most appealing, most effective things you can ever do.  But making an offer no one understands or responds to… is just a waste of time.

Now go sell something, Craig Garber

P.S.  Discover the three CRITICAL ingredients you need to make an irresistible offer, on page 38 and 39 inside my new book,  “How To Make Maximum Money With Minimum Customers,” AND… get 7 new bonus gifts with it, while they last — Lifetime Guarantee now included.

***

Discover how I made a hair north of $578K with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising in my new book,  “How To Make Maximum Money With Minimum Customers.”

Now get TWO free issues of my offline Seductive Selling newsletter.  Get more leads, enjoy higher conversion rates, proven marketing strategies, and NO nonsense.

“How To Make Maximum Money With Minimum Customers” FAQ’s

“How To Make Maximum Money With Minimum Customers” QAF’s

Copywriting and emotional direct response marketing “how to” products.

Fresh new arketing videos that answer your toughest questions.

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog.

Boy it’s been very hard getting back to work.  I took off the last three days, and even this morning I sat out back for an hour reading.

The weather here in Tampa is nothing shy of perfect this time of year and I try and take as much advantage of it, as possible.  Right now it’s 79 degrees and not a drop of humidity in the air.  In fact, Saturday afternoon I went swimming in the lake with my daughter and had a blast.

Little can she fathom that there are few places in the US right now, where you can do this without freezing your buns off.

And right now, the doors to my office are swung wide open and I’m looking out over a lake that’s so serene, it’s like a mirror pointing up towards the sky.

So rest assured, writing this wasn’t easy.  And so that’s why I want to take a moment here to talk about the benefits of writing, because they go FAR beyond selling and things of that nature.

I’ve been writing almost every single day for nearly ten years now.  And I will look you straight in the eye and tell you that besides being able to communicate with prospects and clients a lot better, writing on a regular basis allows you to… clear up any kind of mental indecision you might have.

See, writing allows you to spend time with yourself, which is something none of us, in today’s crazy world, typically gets enough time to do.  It lets you clear up any misgivings, misunderstandings, and indecision you might be going through, in any area of your life – business or personal.

I’ve solved many problems over the years, simply by putting my thoughts down on paper.  Not only business problems, but problems with my wife… problems with my kids… and problems and issues with myself.

That’s because no matter how “awkward” you might feel writing, here’s the thing you need to know.  Every word you write always leads you to the next word, and the next word after that.  Each sentence begets the next sentence, each idea gives birth to your next idea.

And so you have a situation where you’re forced to see your problem through till the end, the same way you have to complete your turn after you circle your steering wheel when you’re driving.

And because you’re stripped of your normal “voice,” which is often filled with emotion and passion that clouds your ideas, you’re compelled to see things clearly.  It’s just you and words on paper, so you get to pick through any of the confusion or disarray that might be spinning around inside you.

As a father of three children, I can say from experience, that writing is like walking in your mind.  First you take baby steps, unsure and uncertain where they’ll lead you — or if you’ll even be able to stay standing up in the first place.

But if you’re brave enough to continue plodding on… you will no doubt eventually get to your destination… safe and sound.

Now go sell something, Craig Garber

P.S.  Now write like the KING:  find out how I used words to turn a small failure into a small fortune ($135,903.55) on page 190 in my new book,  “How To Make Maximum Money With Minimum Customers.”

***

Discover how I made a hair north of $578K with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising in my new book,  “How To Make Maximum Money With Minimum Customers.”

Now get TWO free issues of my offline Seductive Selling newsletter.  Get more leads, enjoy higher conversion rates, proven marketing strategies, and NO nonsense.

“How To Make Maximum Money With Minimum Customers” FAQ’s

“How To Make Maximum Money With Minimum Customers” QAF’s

Copywriting and emotional direct response marketing “how to” products.

Fresh new arketing videos that answer your toughest questions.

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog.

You only have 2 days left to get TWO free issues and take your free test-drive of my offline Seductive Selling Newsletter and Audio Success CD (with a special “Mr. X” guest).

In it’s 4th year of publication, Seductive Selling is now read in 14 countries world-wide and is expanding rapidly.  This month’s issue is called “The Early Bird Really Does… Catch The Worm” and inside, you’ll discover:

*  A critical mistake B2B marketers make (page 1)

*  A re-write of a lead generation ad (in Example 4), along with 2 headline template models to use in your own marketing, that explain how to “double bond” with your prospects, using known characteristics of your list members.

*  The problem with making complicated things seem simple, if… you’re not paying attention to what’s going on in your marketing.

*  How to use quizzes to get people involved in your sales messages!  (using Google as an example)

*  The right way… and the wrong way to use scarcity!  (And how most people blow a good opportunity to use it correctly.)

*  In Example 5 you’ll see a GREAT “handwritten letter” used to sell seminar seats.  (Along with the important envelope it came in.)

*  How to follow up on second and third mailings!  This live marketing example shows you:

*  How to “remind” your prospect who you are!  (Most will forget)

*  How to “disturb” them and get them to take action!  Otherwise… what’s the point, right?

*  A CRITICAL follow-up mistake I’ve never seen addressed before, but knowing what this is and how to use it, is one of the strategies that accounts for my outrageous response rates!

*  And… where to put your call to action in your follow-up material.  (Hint: it’s NOT where most people think.)

*  A HUGE copywriting mistake people make when they’re following up that makes you look utterly ridiculous!  In fact, let me quote from the newsletter directly… “Making this mistake is like telling a woman something you think she wants to hear, just to get in bed with her.  Once she finds out what’s really going on… you are cut off… forever.”  And your prospects are going to do the same thing to you.

*  And in a New Feature called “Classic Ad Reviews,” you’ll uncover the secrets behind Gary Halbert’s ad “How to keep your money from being MURDERED!”

*  In this month’s copywriting column, we’ll talk about HOW… and WHY… you want to take your prospects from “pain… to pleasure… to pain” again.  And I’ll show you exactly how to do this in your sales copy.

*  In this month’s Weekend Update News column, you’ll discover… the vomit tax… amazon.com’s new business… high-priced items in this low-budget economy… Apple’s pride and joy, and more “Cool URL’s”

*  And in this month’s “Words From The Back-End” column, you’ll uncover how dreams impact what’s going on in your life, along with a few confessions about some strange dermas I used to have.

Try it free, and get 18 Free (Real) bonus gifts and more, but only for the next two days.  (Make SURE you watch the video to see all the bonus gifts you’re getting)

Now go sell something, Craig Garber

P.S.  Oh, and on this month’s Audio Success CD, you’ll hear “Mr. X,” a successful author and publisher, share the following:

*  What made him want to get into this business?

*  His biggest influences — both personally and professionally…

*  The most challenging part of his business — when he started, and today…

*  How he manages his time and gets everything done…

*  How he stays so disciplined… and…

*  You’ll even find out his favorite foods, and… how to get rich, quick!

Yours when you take this free trial of Seductive Selling, right now.

When I was a financial planner back in the mid-1990’s, and before that in the early 90’s as a headhunter, most of my business was done in person, face to face.

My experience doing this, taught me a lot.  For instance, there are a few things you should do in this situation, that improve your rapport, even with complete strangers… almost immediately.

For example, smiling.  Even in a selling situation, a warm and sincere smile (sincere being the key word here), is hard to frown on.  Genuine smiles are like emotional magnets.

The second thing people always commented on, was my firm handshake.  I’m no Hercules or anything, but when I shake someone’s hand, I want them to feel it, and I want to feel their hand.

A handshake is one of those things that gives you some preliminary intangible insight and comfort (or discomfort) about someone.

And lastly, I learned not to “hide” behind my words.  People love when you’re speaking directly to them, in language they can understand, and without wasting their time.  They love when you can get to the point, and just answer their questions without beating around the bush, while looking them straight in the eye.

And when it comes to words, it’s the same thing in print really.

Don’t hide behind big fancy words, and get right to the point.  Don’t worry about showing people how much you know, but instead, focus on how much you care.

Be economical with your words.  Don’t say something like I just read in a letter I have here on my desk, which reads:

“They think it’s funny when you’re willing to work your tail off making them all this money while giving you just pennies in return.”

Instead, just say, “Why should you work so hard for so little?”

Right?

And hey… why should you?

Now go sell something, Craig Garber

P.S.  Discover how to make your prospects feel at ease… and how I made a hair north of $578K with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising in my NEW book,  “How To Make Maximum Money With Minimum Customers.”

***

Discover how I made a hair north of $578K with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising in my new book,  “How To Make Maximum Money With Minimum Customers.”

Now get TWO free issues of my offline Seductive Selling newsletter.  Get more leads, enjoy higher conversion rates, proven marketing strategies, and NO nonsense.

“How To Make Maximum Money With Minimum Customers” FAQ’s

“How To Make Maximum Money With Minimum Customers” QAF’s

Copywriting and emotional direct response marketing “how to” products.

Fresh new arketing videos that answer your toughest questions.

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog.