SAN FRANCISCO, CA, February 24, 2009 - Kiptronic Inc., a leading provider to major media for dynamic ad insertion and mobile video distribution, has been selected to present at the “Digital Innovators Summit“ being held in Berlin, Germany on March 3-4, 2009. The event brings together strategically selected companies from the USA and Israel, to present their digital media offerings to publishers, executives, and managers of major German and European media companies.

Formed on the concept that digital media initiatives are critical for the success of publishers worldwide, the Summit provides publishers with concrete new business and cooperation models, and facilitates direct business connections with the leading international companies in the industry.

“Kiptronic’s innovative approach to mobile video delivery and ad trafficking, combined with their market success in being the leading solution for major media, helped them to stand out among the competition and win the invitation to this year’s Digital Innovators Summit,” said Alexander von Reibnitz, Managing Director of Digital Media at the VDZ, the Association of German Magazine Publishers.

“Kiptronic is honored to be selected for participation in this year’s Digital Innovators Summit,” said Bill Loewenthal, CEO of Kiptronic. “We are looking forward to the opportunity to showcase our newest mobile solutions, and to form new strategic business partnerships throughout Europe.”

The VDZ is hosting the Summit which will be held in the Deutsche Telekom Conference Center. Attendees will include representatives from major media companies, management consultants and journalists. Previous VDZ conferences have attracted close to 400 participants from 40 nations. More information can be found at www.innovators-summit.com.

About Kiptronic
Kiptronic enables the world’s largest major media publishers to mobilize and monetize their video content with ease. Kiptronic's industry-leading solution delivers device-optimized, ad-supported video and audio content directly to the consumer via mobile phones, iPhone™, smartphones, disconnected portable media players, PC applications (i.e. iTunes®, Adobe® Media Player), social widgets, internet connected TVs, and game platforms. Kiptronic is integrated into the leading Content Delivery Networks including Akamai, Limelight Networks, MirrorImage Internet, Panther Express and Level 3. Kiptronic’s dynamic video and audio ad-insertion technology also works with DoubleClick®'s DART for Publishers and Microsoft's Atals AdManager. For more information, visit www.kiptronic.com.

About the VDZ
The VDZ (Verband Deutscher Zeitschriftenverleger) is the main trade association for German magazine publishers. Founded in 1929, the VDZ is comprised of 7 federal-state associations. The VDZ has 400 publisher members which together produce more than 3,000 titles. Well known members include Axel Springer, Burda, Gruner+Jahr, Spiegel, Bauer, Holtzbrinck, Dt. Fachverlag and the Europa Fachpresseverlag. More information is available at www.vdz.de.

Contacts:

Carla Riggi
Kiptronic
415-658-6826
carla@kiptronic.com

Product and service names mentioned herein are the trademarks of their respective owners.

SAN FRANCISCO, CA and LONDON, UK, DECEMBER 8, 2008 - Kiptronic and Guardian News and Media announce that Kiptronic's Media Service Platform will be used to deploy dynamically targeted ad campaigns across its distributed audio news content. The addition of this technology has enabled the Guardian to become the first distributed media publisher in the UK to sell these ad units.

"At The Guardian, unlocking the full revenue potential of our internet distributed content is critical as consumers enjoy our content on more devices and software applications than ever before," said Matt Gilbert, Guardian News and Media.

The Guardian and Observer produce around 10 hours of audio a week - 10 weekly topical podcasts and one daily news show - and recorded 2.5 million audio downloads in October. With Kiptronic's technology, GNM can now efficiently traffic advertising into this content, which reaches consumers on a variety of platforms and devices including the iPhone™, iPod®, smartphones, PC Applications, social widgets, iTunes® and Adobe® Media Player among others.

"Kiptronic's ad insertion and geo-targeting technology has enabled us to sell ad units in our podcasts for the first time and be creative with our delivery." said Helen Mayor, Guardian News and Media. "And because Kiptronic is integrated with Panther Express, we were able to utilize their services without changing our publishing process."

Publishers value Kiptronic's support of their existing distribution and ad operations processes. In addition to integrating with five of the leading Content Delivery Networks, Kiptronic also supports the leading ad serving platforms - DoubleClick's DART for Publishers and Microsoft's Atlas AdManager.

"Kiptronic is pleased to be serving leading European publishers such as The Guardian," said Bill Loewenthal, President and CEO of Kiptronic. "News and entertainment channels around the globe are turning to Kiptronic to maximize the value of their assets and ensure their ad delivery wherever their content goes."

About Guardian News & Media

Guardian News & Media is the publisher of the award winning Guardian and Observer newspapers and guardian.co.uk - the UK's most popular newspaper website. In October 2008 guardian.co.uk's monthly unique users rose to 25,976,046, up 7 per cent month-on-month and 41 per cent year-on-year (ABCe Audited).

About Kiptronic

Kiptronic is the leader in dynamic ad insertion for internet-distributed video and audio content. Kiptronic's Media Service Platform dynamically inserts video and audio ads into digital media for consumption on any device and application including portable media players, game systems, smartphones, widgets, Internet-connected TV, and desktop applications. The company serves major media publishers around the world and is backed by leading venture capital investors Blueprint Ventures and Prism VentureWorks. For more information, visit www.kiptronic.com.

Contacts:

Carla Riggi
Kiptronic
415-658-6826
carla@kiptronic.com

Sarah Jones
Guardian News & Media
020 7239 9818
sarah.jones@guardian.co.uk

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Product and service names mentioned herein are the trademarks of their respective owners.