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	<title>KJT Group, Inc.</title>
	
	<link>http://kjtgroup.com</link>
	<description>Guiding clients to uncover insights to enhance strategy and execution</description>
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		<title>Richardson Named Chief Marketing Officer at KJT Group</title>
		<link>http://kjtgroup.com/2012/05/richardson-named-chief-marketing-officer-at-kjt-group/</link>
		<comments>http://kjtgroup.com/2012/05/richardson-named-chief-marketing-officer-at-kjt-group/#comments</comments>
		<pubDate>Mon, 14 May 2012 18:29:38 +0000</pubDate>
		<dc:creator>KJT Group</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://kjtgroup.com/?p=2001</guid>
		<description><![CDATA[HONEOYE FALLS, NY, May 14, 2012 – KJT Group has named Dr. Thomas Richardson as its Chief Marketing Officer. KJT Group is pleased to announce that Dr. Thomas Richardson has been appointed Chief Marketing Officer effective June 1, 2012.  Tom joined KJT Group as Vice President of Strategic Consulting in February, 2012.  Retaining that role,...]]></description>
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		</item>
		<item>
		<title>Driving Consumer Insight with Market Segmentation</title>
		<link>http://kjtgroup.com/2012/03/driving-consumer-insight-with-market-segmentation/</link>
		<comments>http://kjtgroup.com/2012/03/driving-consumer-insight-with-market-segmentation/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 13:39:16 +0000</pubDate>
		<dc:creator>David Bakken</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Qualitative Research]]></category>
		<category><![CDATA[Quantitative Research]]></category>
		<category><![CDATA[Reprints]]></category>

		<guid isPermaLink="false">http://kjtgroup.com/?p=1912</guid>
		<description><![CDATA[Market Segmentation Defined Download pdf of this article Market segmentation encompasses any and all activities that firms engage in to identify groups of customers within a larger market. Segmentation is based on the observation that people are different, and these differences often result in profit opportunities. Prior to the Industrial Revolution, which resulted in economies...]]></description>
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		<title>KJT Group is at PMRG!</title>
		<link>http://kjtgroup.com/2012/03/kjt-group-is-at-pmrg/</link>
		<comments>http://kjtgroup.com/2012/03/kjt-group-is-at-pmrg/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 18:15:58 +0000</pubDate>
		<dc:creator>KJT Group</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[PMRG]]></category>

		<guid isPermaLink="false">http://kjtgroup.com/?p=1906</guid>
		<description><![CDATA[KJT Group is at PMRG today and tomorrow&#8230;stop by and see us at booth #79 in the exhibition hall!  Our CEO and COO will both be on hand to answer any of your questions. Check out #PMRG on twitter for live updates.]]></description>
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		<title>KJT Group to Present at Sawtooth Conference</title>
		<link>http://kjtgroup.com/2012/03/kjt-group-to-present-at-sawtooth-conference/</link>
		<comments>http://kjtgroup.com/2012/03/kjt-group-to-present-at-sawtooth-conference/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 15:56:29 +0000</pubDate>
		<dc:creator>KJT Group</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://kjtgroup.com/?p=1895</guid>
		<description><![CDATA[Contrast Effects on Willingness to Pay: How Conjoint Design Affects Adult Day Care Preferences KJT Group will present the results of an experiment testing the impact of contrast effects on estimates of willingness to pay obtained using choice-based conjoint analysis. We tested the effect of external comparisons and pre-conditioning information on respondent preference for options...]]></description>
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		<item>
		<title>Thomas M. Richardson, Ph.D., joins KJT Group as Vice President, Strategic Consulting</title>
		<link>http://kjtgroup.com/2012/02/thomas-m-richardson-ph-d-joins-kjt-group-as-vice-president-strategic-consulting/</link>
		<comments>http://kjtgroup.com/2012/02/thomas-m-richardson-ph-d-joins-kjt-group-as-vice-president-strategic-consulting/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 18:14:45 +0000</pubDate>
		<dc:creator>KJT Group</dc:creator>
				<category><![CDATA[KJT Group]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Business development]]></category>
		<category><![CDATA[Council of American Survey Research Organizations]]></category>
		<category><![CDATA[Health care]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Rochester Institute of Technology]]></category>
		<category><![CDATA[Tom Richardson]]></category>
		<category><![CDATA[University of Rochester]]></category>

		<guid isPermaLink="false">http://kjtgroup.com/?p=1866</guid>
		<description><![CDATA[HONEOYE FALLS, NY, February 10, 2012 – KJT Group has appointed Tom Richardson as Vice President, Strategic Consulting.Founded in 2007, KJT Group is an innovative custom market research firm specializing in the health care industry.  Tom brings more than 15 years of allied health care experience, including clinical practice, marketing of health care services and...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Free Webinar Dec. 8th: Riding the Value Shift in Market Research: Only the Paranoid Survive</title>
		<link>http://kjtgroup.com/2011/12/free-webinar-dec-8th-riding-the-value-shift-in-market-research-only-the-paranoid-survive/</link>
		<comments>http://kjtgroup.com/2011/12/free-webinar-dec-8th-riding-the-value-shift-in-market-research-only-the-paranoid-survive/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 14:44:42 +0000</pubDate>
		<dc:creator>KJT Group</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://kjtgroup.com/?p=1729</guid>
		<description><![CDATA[The jury said: &#8220;The paper tackles one of the most crucial pain points today providing the industry with a context and a framework to approach the problem / take action.&#8221; The market research industry seems under attack from all quarters. The current turmoil is a symptom of a more fundamental, underlying change in the industry-a...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Flavour of Insights</title>
		<link>http://kjtgroup.com/2011/11/the-flavour-of-insights/</link>
		<comments>http://kjtgroup.com/2011/11/the-flavour-of-insights/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 16:45:37 +0000</pubDate>
		<dc:creator>David Bakken</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Reprints]]></category>

		<guid isPermaLink="false">http://kjtgroup.com/?p=1710</guid>
		<description><![CDATA[You have a marketing problem and use $50,000 to spend on research. How do you decide whether to do qualitative research, quantitative research, or both? Most of us use a few simple heuristics to make this decision, taking into account how much we already know, urgency, and whether we need to project our findings to...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ESOMAR Qualitative 2011 Conference</title>
		<link>http://kjtgroup.com/2011/11/esomar-qualitative-2011-conference/</link>
		<comments>http://kjtgroup.com/2011/11/esomar-qualitative-2011-conference/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 15:51:10 +0000</pubDate>
		<dc:creator>David Bakken</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Qualitative Research]]></category>
		<category><![CDATA[ESOMAR]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[pecha kucha]]></category>
		<category><![CDATA[Qualititave research]]></category>

		<guid isPermaLink="false">http://kjtgroup.com/?p=1691</guid>
		<description><![CDATA[One hundred seventy or so mostly qual researchers and some of their clients convened in Vienna last week for ESOMAR’s annual qualitative research conference.  As ESOMAR is becoming the global research organization, the event offered a view into the challenges of conducting qualitative research in different cultures and countries.  The participant list was dominated by...]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Visualize IT: Agent-based simulations may help you make better marketing decisions</title>
		<link>http://kjtgroup.com/2011/11/visualize-it-agent-based-simulations-may-help-you-make-better-marketing-decisions/</link>
		<comments>http://kjtgroup.com/2011/11/visualize-it-agent-based-simulations-may-help-you-make-better-marketing-decisions/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 18:24:04 +0000</pubDate>
		<dc:creator>David Bakken</dc:creator>
				<category><![CDATA[Reprints]]></category>

		<guid isPermaLink="false">http://kjtgroup.com/?p=1662</guid>
		<description><![CDATA[No doubt you have seen someone wearing the brightly colored, clog- like plastic footwear called Crocs. The story of Crocs is the stuff of which marketing fables are made. Three friends go sailing; one is wearing a pair of funky boat shoes made by a small company in Canada. The three friends decide to launch...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Quest for Emerging Customer Needs</title>
		<link>http://kjtgroup.com/2011/11/the-quest-for-emerging-customer-needs/</link>
		<comments>http://kjtgroup.com/2011/11/the-quest-for-emerging-customer-needs/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 18:19:06 +0000</pubDate>
		<dc:creator>David Bakken</dc:creator>
				<category><![CDATA[Reprints]]></category>

		<guid isPermaLink="false">http://kjtgroup.com/?p=1653</guid>
		<description><![CDATA[In today&#8217;s rapidly changing markets, companies have more impetus than ever to find emerging customer needs that will translate to new profit opportunities. Historically, market research has done a poor job of detecting emerging needs and identifying those profit opportunities. New customer needs originate upstream of the marketplace in changing customer circumstances. Unfortunately,almost all research...]]></description>
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