The Klaviyo blog
Ecommerce industry guides
The state of email and SMS for the CPG ecommerce industry
Ecommerce benchmarks, example and trends for health & beauty brands
The full marketing funnel guide for home and garden brands
Email marketing best practices
How to use email segmentation to personalize your marketing messages
How to develop an effective email marketing strategy from email list acquisition through retention
How to design emails and build email templates that engage and convert
Email automation tips
How to use abandoned cart emails to improve sales: strategies, examples, and expert advice
Turn window shoppers into buyers: 18 browse abandonment email tips and examples
Make your post-purchase emails count: 14 tips to drive more engagement, revenue, and loyalty
SMS marketing deep dives
What is SMS marketing 101: The ecommerce industry’s fastest growing marketing channel
The crawl, walk, run approach to launching a strategic SMS program
The top 10 SMS integrations to un-silo text marketing and build better omnichannel experiences
Customer stories
How olive oil brand Graza broke $500K in revenue—without paid ads
How Sandro Roco built a multi-channel community around his Asian-inspired sparkling water
Inclusive beauty platform Thirteen Lune is forging their own growth path
