Mark Archer's Official Blog

Who Moved My Cheese?

Mark — Wed, 14 Jul 2010 19:40:59 +0000

Your Cheese Makes You Happy!

The More Important The Cheese Is To You, The More You Want To Hold Onto it.

If You Don't Change, You Become Extinct.

The book Who Moved My Cheese is a quick read and filled with tons of life and business lessons. I think in our evolving and technology-filled world, it is even more important to realize and accept that change is good.

The book also suggests that we move outside of our comfort zones to grow and learn from our challenges.

When we hold on to our beliefs, we become prisoners of our paradigms.

When we hold on to our cheese, there is no room for new and better cheese.

Check it out.

Another Mother's Day Tribute

Mark — Mon, 10 May 2010 03:25:05 +0000

Social Media in Plain English

Mark — Thu, 29 Apr 2010 12:11:06 +0000

In this video, social media is explained plain English.

Tony Robbins On Why We Do What We Do!

Mark — Wed, 28 Apr 2010 11:53:16 +0000

A Mother's Day Tribute

Mark — Thu, 22 Apr 2010 21:05:06 +0000

Virtual Real Estate

Mark — Sun, 21 Feb 2010 02:55:02 +0000

I love real estate investing and I've been playing with some virtual real estate investing deals.

Check out this video on how to flip websites.

Will Smith Wisdom

Mark — Wed, 20 Jan 2010 03:40:20 +0000

Check out this video. Some great content with Will Smith.

Seth Godin Speaks to Google

Mark — Thu, 14 Jan 2010 09:11:30 +0000

In one of his best presentations, master marketer, Seth Godin speaks to Google about:

Permission Marketing
Purple Cows
Pushing the Edge
Flipping the Funnel

Seth Godin on Social Networking

Mark — Tue, 12 Jan 2010 08:03:41 +0000

Every Master Was Once a Disaster…

Mark — Tue, 22 Dec 2009 08:13:54 +0000

Many times, I get the following question. What type of business should I start?

In the truest Socratic Method, I ask, "what are your hobbies? What are your interests?

See the difference between the amateur and the professonal is about a mile long, but the difference between one dollar and 1 million dollars is about an inch long.

Why?

Look at almost any profession and the natural progession is:

Crawl
Walk
Run.

The greatest masters in any sport, profession or career learned how to master their chosen endeavor through practice and work. Now, the key here is that many masters that I've studied love their work, so it doesn't APPEAR to be work.

One of the best pilots I ever flew with while I was in the active duty, once told me that he had some trouble in flight school. He confessed that one day, "everything clicked" and from then on things seemed easier.

That's my experience with business.

I'll often say to business owners, before you earn $100,000 this year, why not shoot for $1. Because once you discover how to earn $1, you just need to repeat the proess 100,000 times.

Its pretty simple really.

Then, why does it seem so hard?
Read again what I wrote earlier. Crawl, Walk, Run.

In my experience, most people want to Run or Walk before they learn to crawl. They want to play and jump like Michael Jordan before they learn to dribble. They want to land the $1 million dollar contract, before they sell a widget.

Again, Crawl, Walk, Run.