Ko Ellay

Facebook Ads vs Google Ads (Scores)

2012-06-08T12:43:00.001+07:00

Online marketers know that Google and Facebook are the biggest guys in Pay Per Click (PPC) advertising market but a lot more questions are coming that “Which display advertising network is bigger?” Would you like to give any score such as B+, A or C- on “Facebook Ads vs Google Ads”? Here I come across some scores by WordStream (Click for full data in graphic).

Why Time is Matter for Social Media Marketing

2012-06-06T15:33:00.000+07:00

I have been focusing more on social media marketing lately through Facebook, Google +, Pinterest and Twitter but never think of best time to post my contents. But today, I realize finding the best time to post to social networks is so matter. I start to think which picture should I pin on Pinterest and which topic should I post on Facebook and Twitter but I am still struggling with the best time to post. Why? Because I come to know publishing the content at peak times can help me reach the most people on those networks. And here's a rundown of bitly's findings on the best times to post to Facebook, Twitter and Tumblr:

Facebook: For the best click-through rate, bitly suggests posting to Facebook between 1 p.m. and 4 p.m. EST. Wednesday at 3 p.m. EST is the peak time of the week to post. Traffic from Facebook fades after 4 p.m. Weekend posts often get less attention than weekdays.
Twitter: Your best chance of getting high click counts on Twitter is with tweets sent in the afternoon earlier in the week -- namely 1 p.m. to 3 p.m. EST, Monday through Thursday. Bitly suggests users avoid posting after 8 p.m. or after 3 p.m. on Fridays. As with Facebook, weekend tweets are less effective than those sent during the week.
Tumblr: This social network has a "drastically different pattern of usage" than Facebook or Twitter, bitly says. Tumblr traffic from bitly links peaks between 7 p.m. and 10 p.m. EST on Monday and Tuesday, with similar traffic on Sunday. Friday evening -- a time that's generally ineffective for other networks -- can be an optimal time to post on Tumblr. On average, content posted after 7 p.m. receives more clicks over 24 hours than mid-day posts during the week.

More Interest in Pinterest

2012-04-18T15:20:00.000+07:00

More people, more marketers and more leaders are getting interest in Pinterest which is everything about Visual Social Media. See what the 10 thought leaders share their opinions on the surge in popularity of Pinterest and where they think it is heading.

Can Social Media link-building improve Search Result?

2012-04-18T15:00:00.000+07:00

Yes we know that more online marketers are focusing Social Media Marketing in creating link-building but the question is that “Can Social Media link-building improve Search Result?” It helps but too early to say how. A good thought is here and Eric Ward says:

For those who are in Social Media to help their organic search ranking at Google, my personal opinion is that it's not so much a mistake but short-sighted. We might be way too early in the social graph analytics to put together any kind of strategy that I would have faith in.

Social Media should be less about what impact it will have on a searcher at Google or Bing and more about what effect it will have on the people who will actually see your link being Tweeted, shared, bookmarked or posted on status updates.

Good people or Focused People for your Business

2012-04-03T11:06:00.000+07:00

I hope you will agree that we can not pleased everybody. And what will be your answer if you are asked whether you need good people or focused people for your business? I would say focused people as good is not just enough to do any business. We need focused people with good leadership to run the whole process.

Less backlink building but more Social Media campaigns

2012-03-27T23:13:00.000+07:00

We have read Google is de-indexing many backlinks from blogs and link builder sites (which could be seen as spam links or not worth to see in Google's search result page) but on the other hand, we see that Google is adding tools to measure Social Media campaigns in its Analytics page. So, we should think about what to do less and do more in our online marketing strategies.

TweetReach for KoEllay

2012-03-27T22:58:00.000+07:00

I just test TweetReach to see how far my tweets are traveling and as result of maximum 50 tweets, 11 tweets reached to 1549 with the impression of 5351. You can give a try here if you to know how far your tweets are traveling too but this may not be accurate.

Create ethical links and avoid De-indexing

2012-03-27T22:17:00.000+07:00

The old way of building backlinks (tricks and tools) for SEO is gone as Google has pulled the plug on several blogs, websites and backlinks by de-indexing in their system. Here is a good thought by Smartpassiveincome: And realize that "BuildMyRank" (popular link builder) is starting to process refunds and handle all of the details involved with closing down the network.

Most successful Social Media Tools for lead generation

2012-03-23T16:29:00.001+07:00

Now, we all know that more business people are talking about social media marketing and curious to know what is the most successful social media tool to get lead generation. According to B2B marketers worldwide, eMarketer reports that LinkedIn was the most successful tool in lead generation which was followed closely by blogging.

7 Useful links for Social Media lead generation!

(1) HOW TO: Use Social Media for Lead Generation

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

(2) Best Practices For Social Media Lead Generation

new strategies and tips on how to turn your social media following into a steadily flowing stream of leads! Take full advantage of the blog, landing pages and the CTA creator to create experiments that will help you deliver more to your bottom line.

(3) How to Use Social Media for Lead Generation

Learn how to harness the power of social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales leads for your business.

(4) 26 Ways to Use Social Media for Lead Generation

26 helpful tips - As enticing as the saying is, “If you build it, they will come,” we all know that just because we build a social media presence, people don’t magically start knocking down our door.

(5) Social : Social Media and Lead Generation - the Business Case

The process is simple:
1. Define your suspect companies...
2. Crosscheck them with people from your company's social capital... and, most importantly,
3. Get new leads!

(6) 3 Keys for Social Media Lead Generation

How do we generate leads with social media? These are concerns that we often hear from companies that are still in the trial phase of their social media journey. Let’s take a look at a few social media fundamentals that can help ensure your company.

(7) 5 Ways Salespeople Can Use Social Media to Grow Leads

One of the practical opportunities for companies that acquire and engage customers through a sales force, is through social media content and participation.

SEO Penalty audio clip by Matt Cutts

2012-03-23T09:58:00.001+07:00

Do we do too much SEO? Listen what Matt Cutts said in this audio and read through what's all about. We all need to be careful about this as Google is working on an “Over-Optimization” penalty. I think the main reason is that too much SEO can cause “Spamming or Annoying” online readers and visitors which is not really a relevant or good content for them.

Man or Woman for your Brand Ambassador?

2012-03-21T12:20:00.000+07:00

Who do you prefer as your brand ambassador in doing business? Man or Woman? If you choose woman, here is the reason “Why women are the most powerful brand ambassadors in the world” but you might have different point of view. Do you think women are more powerful in branding as they talk more than men?

Photo @

Social Media Report by Google Analytics

2012-03-21T11:19:00.000+07:00

Now you can easily track the Social Media report by using Google Analytics!

Joining social media is a must for any business today but measuring the value of social media has been a challenge for all marketers. And it’s hard to understand exactly what is happening in an environment where activity occurs both on and off the website. At same time, it's not always easy to determine which social channels actually drive value for your business and which tactics are most effective.

And now Google release new set of Social reports within Google Analytics. The new reports link the gap between social media and the business metrics you care about - allowing you to better determine the full value of the social channel for your business.
See 3 things to help you out:

Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
Make better, more efficient data-driven decisions in your social media marketing programs

Other useful links to read:

Short Note on Social Media Marketing

2012-03-20T17:07:00.000+07:00

A business can no longer survive without social media marketing. Then what is Social Media Marketing? It is marketing which mainly focuses on contents that attract attention and encourage readers to get involved and share with their networks (i.e; driven by word-of-mouth) in order to promote businesses, activities and brands.

Short Note: Search Engine Marketing vs Search Engine Optimization

2012-03-20T16:53:00.001+07:00

Sometimes, we confuse Search Engine Marketing (SEM) and Search Engine Optimization which has different concept though they run in the same channel.

In short, Search Engine Marketing (SEM) is a form of Internet marketing that engages the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of articles, blogs, social bookmark, online social media and video, paid placement and contextual advertising.

Whereas, Search Engine Optimization (SEO) a tactic which "optimizes" website content to achieve a higher ranking in search engine results pages via the "natural," or un-paid ("organic" or "algorithmic").

Short Note on Internet marketing

2012-03-20T16:32:00.000+07:00

Internet marketing is broad in scope because it is not only marketing on the internet but also includes marketing done via email and wireless media. And it ties together the creative and technical aspects of the internet, including design, development, advertising and online sales. It also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (sem), search engine optimization (seo), banner ads, email marketing, mobile advertising, and social media (optimization) marketing.

Video: Facebook Timeline Page Tutorial

2012-03-20T10:44:00.000+07:00

I have been following updated news, blogs, articles and here is a video of Facebook Timeline Pages Tutorial which I thought useful for all of us who are interested in social media marketing. Whether you use Facebook timeline page for personal or company or organization, this video will be helpful.

Other useful links to help you;

Timeline for Facebook Pages: THE COMPLETE GUIDE
How To Use and Customize Your Facebook Timeline: Tips, Resources, Freebies
Facebook Timeline: 9 things you need to know
12 Things You Should Know About Facebook Timeline
How to Measure Social Media Marketing (ROI)
Download Best Marketing Guide on Facebook

Blogger Brain 2012

2012-03-18T09:37:00.000+07:00

What is inside a blogger's brain? It is hard to say exactly as all the bloggers have different ideas and things to do. But here seems common for most of the bloggers. See the whole idea of Bloggers' brain HERE. Great illustration :-)

How to Measure Social Media Marketing (ROI)

2012-03-14T02:01:00.002+07:00

It is hard to say exactly on how we can measure our Social Media marketing and Return on Investment (ROI). Recently, I have read a white paper of “A How-To Guide for New Social Media Marketers” and realize more about how we can develop a goal-based approach to this market.

It is very easy to jump in and start measuring your ROI by counting how many Facebook fans and Twitter followers we have. Or we could get more advanced and measure retweets and likes. Although these are important social media components to track, a goal-based approach to ROI gives a better understanding of “why” behind the “how”.

As from the survey in this white paper, people are more interested in using social media to “talk” than to “listen”. And there are top three goals such as awareness of a brand, listening to acquire contacts and deciding to make a purchase. For this process, it is advised to do surveys, Social Media Special Offers, on certain landing page, use Google Analytics and create different links for different social media sites. Download here for full paper.

Download Best Marketing Guide on Facebook

2012-03-09T01:12:00.002+07:00

Do not worry how to brand and market your business on new FaceBook page and Timeline. “Best Practice Guide Marketing on Facebook” is on hand to download. A total of 14 pages will guide you through the ecosystem of (1) Build (2) Engage and (3) Amplify.

Five guiding principles

Build a strategy that is social by design
Create an authentic brand voice
Make it interactive
Nurture your relationships
Keep learning

Facebook by objective

Foster product development and innovation
Generate awareness
Drive preference and differentiation
Increase traffic and sales
Build loyalty and deepen relationships
Amplify recommendation and word of mouth
Gain insights

Download here

The Best Paying Job plus other 19 Jobs

2012-03-08T21:44:00.000+07:00

Think about what is the best paying job and you might want to re-evaluate your current job Or hunt a new job. See the 20 best-paying jobs for people with social skills as mentioned in the U.S. Department of Labor’s Occupational Information Network (O*NET) that were labeled as requiring skills of persuasion, negotiation, social perceptiveness, instructing others, coordinating efforts and service orientation. At the top of the list, marketing manager is the best-paying job for people with social skills. The occupation features an annual median salary of $112,800, with a high earnings growth potential of 48.8%. It’s also growing by 12.5% and has nearly 6,000 openings each year.

It is said the most important skills for the job are social, management and thought-processing skills, and that it best suits an “enterprising” personality type that is good at developing projects.

Best Social Network for Lead Generation

2012-03-07T01:52:00.000+07:00

With the trends, Marketers are following the Social Media sites and curious to know the best social network site for lead generation. Surprisingly, it is found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

Why?

Mostly, people join LinkedIn as a platform to showcase their career, work expertise, and find content and information to make their professional lives better. So businesses who target other businesses will naturally find a higher concentration of their target market on LinkedIn. Also, when someone visits LinkedIn, the person is most likely in a business-focused mindset, helping business' content perform inherently better.

Running Small Business? Download Marketing Strategies

2012-03-02T09:11:00.000+07:00

Running a good business is not easy for all of us. And we might think running just small businesses would be easy but not in reality. It can be challenging as small business owner to find time to focus on your big-picture goals and dreams while managing the day-to-day demands of running your business.

We need a clear marketing strategy to win our goals and here you can download “7 Proven Marketing Strategies” for free which can transform your business into success.

Facebook members grow to 750 millions

2011-07-08T12:39:00.001+07:00

On Wednesday, Facebook broke its silence after months and announced it had passed 750 million worldwide members who post billions of messages each day. Facebook was uncharacteristically quiet about its membership growth. Whispers among those who closely follow the social-networking giant reached full-throated debate a few weeks ago, with word that Facebook's numbers were down in the U.S. and several other countries.

Tesco Acquires BzzAgent for $60 Million

2011-05-24T11:01:00.001+07:00

U.K. retail giant Tesco has acquired U.S. social-media marketing firm BzzAgent, the leading word-of-mouth marketing (WOM) company, for around $60 million, according to people familiar with the matter. The deal price, which includes an earn-out, underscores the growing interest among major retailers to buy into digitally derived advertising strategies.

BzzAgent, a Boston-based startup, specializes in creating word-of-mouth campaigns for big companies such as Unilever, L'Oreal and Michelin. The company enlists more than 800,000 people in the U.S. to try out certain products, which they can choose to write about to their Facebook friends or Twitter followers. The company does not pay any of its consumer volunteers, and they are not required to say anything about the products.