Kolbrener BLOG!

A Quickie Guide to Web 2.0 SEO Strategy

Mike Kolbrener — Tue, 18 Nov 2008 11:31:31 +0000

Lately, a lot of people have been asking us about Web 2.0 strategies and more particularly about Web 2.0 SEO and social media strategies. Below, are 6 things that you can do yourself to take advantage of SEO as an integral part of your company’s...

10 Great Web Resources for Inc. 5000 Companies.

Mike Kolbrener — Thu, 23 Oct 2008 22:46:08 +0000

1. http://www.incbiznet.com/learn-more Online Business Networking IncBizNet is a free Website designed exclusively for private companies to promote their businesses and connect with other businesses in the network. Here’s what you can...

Growth Constraints on Business

Mike Kolbrener — Tue, 23 Sep 2008 18:52:49 +0000

I read with great interest Bill Eastman’s inaugural blog for Inc Magazine. Bill offers some excellent insight into the pain felt by “fast growth companies” who may no longer be in that fast growth track. In our practice at Kolbrener USA, we are...

Fake Steve Jobs

Mike Kolbrener — Mon, 28 Apr 2008 19:50:19 +0000

Dan Lyons of Forbes is thoroughly entertaining at the Web 2.0 expo. His keynote gives the background into his Fake Steve Jobs blog and makes fun of whole host of other folks along the way. Take a look at the Youtube video of it.

Top 6 Marketing Mistakes in 2008

Mike Kolbrener — Tue, 15 Apr 2008 15:20:49 +0000

1. Narrow your focus: Find your target audience and gear your marketing efforts to that audience. Trying to appeal to everyone typically does not work. dddddddddddddddddddddddd 2. Inconsistency in Your Marketing Efforts: You need to have the...

Branding from the inside out

Mike Kolbrener — Mon, 14 Apr 2008 19:23:41 +0000

Back in October of 2007, John Quelch of WPP and professor since 1979 at the Harvard Business School, shared his insight with Laura Mazur and Louella Miles regarding the power of “branding an ingredient” as a key to better marketing a...

A company that understands the sales game

Mike Kolbrener — Sun, 13 Apr 2008 18:29:20 +0000

Here’s a company that seems to really understand the sales: game: http://www.irwinpollackconsulting.com. They are also willing to put their money where their mouths are because they have bid the top billing on google PPC for “sales and...

Super Tuesday was Super Cool!

Kirk Littell — Fri, 08 Feb 2008 22:36:40 +0000

If you watched Super Tuesday coverage the other night, you may have seen a technology which in my opinion is quite amazing. CNN is using a new application called “Perceptive Pixel” which in essence is an interactive, touch screen user...

50 Top Niche Social Media Sites, and Their Power Accounts

Mike Kolbrener — Tue, 04 Dec 2007 20:16:31 +0000

This fall marked the first semester Kolbrener had an internship in SEO/Interactive Marketing. Tanya Ferrell, our SEO intern, has been spending a lot of time researching social media. After reading her latest article, 4 Types of Social Media...

For the sake of clarity

Mike Kolbrener — Thu, 29 Nov 2007 16:41:28 +0000

I don’t believe we have ever posted a piece that is politically motivated. Furthermore, I am hesitant to do so, but I can no longer listen to colleagues, friends and acquaintances debate that the arguments to go to war in Iraq were legitimate. Fact:...