Kolbrener BLOG!

Fake Steve Jobs

Mike Kolbrener — Mon, 28 Apr 2008 19:50:19 +0000

Dan Lyons of Forbes is thoroughly entertaining at the Web 2.0 expo. His keynote gives the background into his Fake Steve Jobs blog and makes fun of whole host of other folks along the way. Take a look at the Youtube video of it.

Top 6 Marketing Mistakes in 2008

Mike Kolbrener — Tue, 15 Apr 2008 15:20:49 +0000

1. Narrow your focus: Find your target audience and gear your marketing efforts to that audience. Trying to appeal to everyone typically does not work. 2. Inconsistency in Your Marketing Efforts: You need to have the same look and feel across...

Branding from the inside out

Mike Kolbrener — Mon, 14 Apr 2008 19:23:41 +0000

Back in October of 2007, John Quelch of WPP and professor since 1979 at the Harvard Business School, shared his insight with Laura Mazur and Louella Miles regarding the power of “branding an ingredient” as a key to better marketing a...

A company that understands the sales game

Mike Kolbrener — Sun, 13 Apr 2008 18:29:20 +0000

Here’s a company that seems to really understand the sales: game: http://www.irwinpollackconsulting.com. They are also willing to put their money where their mouths are because they have bid the top billing on google PPC for “sales and...

Super Tuesday was Super Cool!

Kirk Littell — Fri, 08 Feb 2008 22:36:40 +0000

If you watched Super Tuesday coverage the other night, you may have seen a technology which in my opinion is quite amazing. CNN is using a new application called “Perceptive Pixel” which in essence is an interactive, touch screen user...

50 Top Niche Social Media Sites, and Their Power Accounts

Brandon Fritz — Tue, 04 Dec 2007 20:16:31 +0000

This fall marked the first semester Kolbrener had an internship in SEO/Interactive Marketing. Tanya Ferrell, our SEO intern, has been spending a lot of time researching social media. After reading her latest article, 4 Types of Social Media...

For the sake of clarity

George Potts — Thu, 29 Nov 2007 16:41:28 +0000

I don’t believe we have ever posted a piece that is politically motivated. Furthermore, I am hesitant to do so, but I can no longer listen to colleagues, friends and acquaintances debate that the arguments to go to war in Iraq were legitimate. Fact:...

Why aren’t marcomm students reading Advertising Age?

George Potts — Wed, 28 Nov 2007 16:16:18 +0000

At Kolbrener, we hire three interns every semester and have been running our intern program for four years. Every semester I interview approximately 20 to 25 students from regional universities and colleges. And in every interview I ask the...

What do Barry Bonds and Arnold Schwarzenegger have to do with Google?

Brandon Fritz — Thu, 01 Nov 2007 21:34:51 +0000

For those of you new to SEO and the terminology, first let me explain PageRank. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose...

Communication Breakdown

Kirk Littell — Tue, 30 Oct 2007 22:05:01 +0000

I recently took my son and his friends to a concert. The drive to the venue was going to be about 2 hours so we decided to rent some movies for the drive there and back. He and I went to the local video store and started doing the slow sideways...