Koncept uniT

Mobile For Business by Koncept uniT

Koncept — Sun, 08 Jan 2012 06:03:26 +0000

Mobile Tagging & QR-Codes

De BeeTagg Code (of simpelweg BeeTagg) is de meest populaire niet-standaard 2D-Code voor Mobile Tagging. Het is ontworpen en geoptimaliseerd voor mobiele Tagging (dat wil zeggen detecteerbaarheid, veiligheids-en marketing aspecten).

Mobile Websites & Apps

KonceptuniT ontwikkelde een intelligente server dat elk type toestel (mobiel of tablet) kan detecteren en vervolgens de opgevraagde website in het juiste formaat voor dat specifiek toestel aanbiedt. Op deze manier kan elke bestaande PC website mobiel bezocht worden.

The Qube-ID App

Elke sleutelhanger bevat een unieke QubeID Code. Zodra u deze aan uw klanten geeft, in ruil voor een visitekaart…
Dan kunt u deze gegevens koppelen aan de sleutelhanger. Zo wordt het persoonlijk en voor bijna 99% belandt u aan de klanten hun sleutels.

De streepjescode van de 21ste eeuw – De Standaard

Koncept — Sun, 08 Jan 2012 05:57:28 +0000

BRUSSEL – De qr-code is hip, modern en trendy. Marketingmensen zijn er dol op. Maar is deze nieuwe communicatievorm ook zinvol?

Klik hier om het artikel te lezen.

“Terzake” Talking about QR-Codes!!

Koncept — Sat, 24 Dec 2011 16:05:16 +0000

Check out the news !!

Mobile Tagging is HOT … Click here to view the video

‘Kammenstraat gaat mobiel’ Our work for Kammenstraat United

Koncept — Tue, 20 Dec 2011 02:25:23 +0000

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BELGIUM is Mobile Ready !!! 4G !!!

Koncept — Sun, 18 Dec 2011 02:38:46 +0000

It has started, high speed mobile internet is coming !

Check out the article below, i’m sorry it’s in Dutch but you can always use Google Translate to get the full story.

Article

Het BIPT heeft eind vorige maand 4G-licenties afgeleverd aan Belgacom N.V., BUCD B.V.B.A., KPN Group Belgium N.V. en Mobistar N.V. Ook het Canadese Craig Wireless Belgium, Inc. dong naar een licentie mee, zij het zonder succes. In totaal werd 155 MHz succesvol geveild met een totale opbrengst van 77.790.000 euro. De federale overheid had gehoopt minimaal 80 miljoen euro uit de veiling van de 4G-licenties te puren. De verworven gebruiksrechten gelden voor een periode van 15 jaar. Die gaat in op 1 juli 2012.
Naast de vertrouwde mobiele operatoren, is BUCD een vreemde eend in de bijt. Achter de vennootschap gaan Aziatische investeerders schuil. Het legde 22,51 miljoen euro op tafel voor 45 MHz (in het frequentiespectrum 2.575-2.620 Mhz).

Belgacom telde 20,22 miljoen euro neer voor 2 x 20 MHz (2.500-2.520/2.620 – 2640 MHz).

KPN Group Belgium betaalde 15,04 miljoen euro voor 2 x 15 MHz (2.535-2.550/2.655-2.670 MHz) terwijl Mobistar 20,02 miljoen euro veil had voor 2 x 20 MHz (2.550-2.570/2.670-2.690 MHz).

Het nieuwe mobiele 4G-netwerk maakt mobiel dataverkeer tegen heel hoge snelheden mogelijk, tot tien keer sneller dan 3G.

Klanten kunnen zodoende hun mobiele datatoepassingen met een nog groter gebruikscomfort gebruiken op hun smartphone, laptop of tablet.

Videostreaming op die apparaten kan onmiddellijk, zonder download-tijd.

Bovendien vergroot 4G de capaciteit van het mobiele netwerk aanzienlijk zodat het stijgend gebruik van mobiele diensten en oplossingen probleemloos wordt opgevangen.

Bron: I-Tel

Ready, Steady, GoMo

Koncept — Mon, 14 Nov 2011 22:24:16 +0000

Last week’s release of GoMo by Google is more evidence that the mobile web is coming to a crucial stage in its natural development. Google had previously announced that 79% of advertisers had sites that were not optimised for mobile devices and the GoMo initiative aims to help those companies create mobile-friendly sites.

We applaud Google’s initiative as it will encourage advertisers to raise their mobile game. Mobile ad networks serve billions of page views so this is a huge opportunity for their advertisers but often they waste this by linking their banner ad to their website, rather than a mobile optimised version.

We know from our research that a brand will see 80%+ bounce rate by serving their website to the mobile consumer so in essence each advertiser is simply burning their ad-spend unless they link the consumer to a mobile friendly experience. Mobile lazy brands are doing a disservice to the industry and, more importantly, to their consumers.

Google are a mobile friendly ad-network, as are Microsoft and Mocean Mobile whom we have teamed up with too. We look forward to working with the rest of the mobile ad-networks to ensure they can maximise their advertisers’ spend.

First Dynamic System Code with the BeeTagg QR Generator

Koncept — Sat, 12 Nov 2011 22:13:07 +0000

You want to create your first dynamic System Code with the BeeTagg QR Generator and need some help to get started?

Follow these simple steps:

Sign up for a BeeTagg account here: http://www.beetagg.com/en/signup/
You will receive an email with verification link. Click the link.
Sign in and create a Team (a Team consists of one or many users with different permissions). E.g. “CompanyXY Marketing”
You will be redirected to the Dashboard where you can buy BeeTagg Credits. You can use any credit card (processed via Paypal) or Paypal to purchase your credits, or if you purchase 150 USD or more worth of credits, we can also send you an invoice. One dynamic System Code costs 500 BeeTagg Credits which is about 5 USD. This is a one-time fee.
After buying the BeeTagg Credits, return to the Dashboard and click “Dynamic Link”.
Enter your URL and a descriptive title. Click Create.
In the Manager tab, you can manage your Codes (edit Codes, check statistics, etc.).

Other things I can help you with? Tell me in the comments section.

Static Link or Dynamic Link?

Koncept — Thu, 10 Nov 2011 22:19:46 +0000

The question we most often receive from our customers or prospective customers is “Should we use a Static Link Code or a Dynamic Link Code?”. The answer depends on what you want to do or achieve with the code.If you are also considering which code is best for your needs, ask yourself the following questions:

Am I going to print the code?
How long should the code work? Is it displayed in a newspaper, billboard or a book?
Do I want to know how my users are using the code?
Do I need some advanced features like: Device Id, Location of user, Language of users’ device?

Here is a basic comparison of the two types of codes:

1. Advantages of the Static Link Code

It’s free.

2. Advantages of the Dynamic Link Code

You can edit the URL at any time. Remember: once a code is printed, it’s printed and you can’t change it anymore.
You can track the code and get advanced statistics.
The code is managed and organized without additional effort from your side.
The code is smaller and therefore easier to be detected.
You can use Dynamic Parameters. More information about Dynamic Parameters can be found here: http://www.beetagg.com/en/learning-center/Dynamic-Parameters-for-System-Codes/42

A Dynamic Link Code costs 500 BeeTagg Credits which is equal to 5 USD.

10 Ways to Use QR Codes for Better Conversion Rates

Koncept — Tue, 08 Nov 2011 22:03:53 +0000

I just discovered a great blog post from Angie Schottmuller that I want to share with you. She explains how you can use QR Codes effectively to increase your conversion rates:

Product Comparison Data on Price Tags
Feedback Surveys on Sales Receipts
On-Demand Interactive Video Support
In-House Facebook Like Promo
Facebook Like on Products
Google Places Review Posters
Foursquare Check-in Posters
Interactive Custom Maps
Smart Reorder from Product Labels
Expedited RSVP & Lead Generation

On the same page Angie mentions the Golden Rules of Mobile Barcode Usage:

Serve a business objective
Add value for the user
Provide contextual assistance (e.g. link to get a reader app, call-to-action, barcode alternative, etc.)
Test to ensure codes are scannable

You have to test your QR Codes. There is no worse conversion killer than an unscannable QR Code.

Don’t Forget the Quiet Zone!

Koncept — Tue, 01 Nov 2011 22:00:29 +0000

The following quote is from the website of Denso-Wave, the company that originally invented the QR Code.

The QR Code symbol area requires a margin or quiet zone around it to be used. The margin is a clear area around a symbol where nothing is printed. QR Code requires a four-module wide margin at all sides of a symbol.

So what does this mean?

It means that according to the official QR Code standard, your QR Code needs to have a quite zone, or margin, around it.

If you remove this quite zone chances are a users’ QR Reader will not be able to detect the code. This will reduce your click rate and frustrated your users.

We saw many cases where publishers removed the quiet zone in order to save space. This is not a good idea, and it is highly recommended that this not be done.