Any moments from your wedding day that you wish to share?

The best part of our wedding day was when I got to dance with my father for the Father/Daughter dance! It was very emotional and a lot of our guests really connected with it! My father is an incredible man!

Where there any surprises or anything you wished you knew before the big day or did it go off without a hitch?

I think I had myself really prepared well for the day!

What has been the best thing to happen since your wedding that you didn’t expect? Is it weird being referred to as “Mrs. Barr?”

The best thing to happen since our wedding was we got a discount on our car insurance! That might not be a big deal to some people, but it was a very happy moment to receive that refund check! It is not odd being called Mrs. Barr. Believe it or not, for years people have called me Sarah Barr it’s just kind of funny that’s my name officially now!

Team Konhaus at the Light the Night Walk in November 2011

Konhaus Marketing takes great pride in our community and we enjoy giving back whenever we can!

We’re proud to be involved with the West Shore, Mechanicsburg and Carlisle Chambers of Commerce. We also participate in a variety of non-profit organizations. Here’s a list of some of the things we donate our services, time or money to:

• Bethany Village Calendar Girls Project
• United Methodist Home for Children
• Randi’s Race
• Keystone Greyhounds
• Domestic Violence of Cumberland & Perry Counties
• Caitlin’s Smiles
• Channels Food Rescue
• Lutheran Camping Corporation
• Dining with Diakon
• Diakon Lutheran Social Ministries
• LLS Light the Night Walk- Corporate Sponsor
• 5K for Kids held by the Members 1st Federal Credit Union (Sponsor of the Event)
• LLS Ski 4 Life Program
• LLS Man and Women to LLS Man and Woman (Sponsor of Anne-Marie Brandt)
• Project SHARE of Carlisle PA
• Trek The Rivers walk benefits BCAN- Bladder Cancer Advocacy Network
• UCP Gift Wrap
• United Way of Carlisle & Cumberland County
• Many More!

Kyle, Melissa and Sarah at the Bladder Cancer Walk in October 2011

Of all the non-profits and charities we’re involved with, you might be wondering which one is our favorite! Take it or leave it, we could never pick one! We donate to the groups that are most meaningful to us, which means every single one of these organizations is near and dear to our hearts.

We make giving back a priority and we encourage you to do the same! Our advice is simple…if you live or your business is within the community you should be involved! Whether an individual or a business, you are what makes the community what it is….so make it a great place to work and live!

We donate because we feel good about giving back. It also helps put our name out there to various businesses that could possibly benefit from our services. In return, we gain additional business.

At the end of the day, we live here so we have to do our part to give back to the community!

How do you give back to the community?

Direct Mail campaigns can be very successful for your business, particularly with the benefits provided by the United States Postal Service (USPS).

The USPS assists businesses with targeted mailing campaigns meaning they are focused on the groups of possible customers likely to respond to the contact.

Direct mail allows your business to address customers right where they’re at, making them more likely to respond.

The marketing method also is measurable, so your company can track and analyze results and discover your return on investment – making adjustments to planned mailings as needed.

Direct mail can cost as little as 14.5 cents per piece, with a variety of sizes to choose from, and can include customized options such as coupons, menus, event announcements, store openings and more!

Options for direct mailings include:

• First class mail: no minimum quantity; the fastest way to deliver mail; with full forwarding and return services.
• First class pre-sorted mail: 500-piece minimum; guaranteed delivery within three business days; cost per piece similar to a stamp; any undeliverable pieces will be returned.
• Pre-sorted standard: 200-piece minimum; between 30-35 percent less expensive than first class; processing time between 7 and 10 business days, though it might take longer. (Our experience has been that it often goes QUICKER)!
• Nonprofit mail: 200-piece minimum; about 40 percent less than regular commercial mailing rates; organization must meet eligibility requirements and have an approved authorization by the USPS, as well as meet specific mailing guidelines.

The USPS has regulations in place to assure delivery for an assortment of prices and mailing sizes”

• Address must be on the right side of a mailer, parallel to the longest side of the piece
• Individual names go on the first line, company names on the second, street address or PO Box number on the third followed by the city, state and zip code on the bottom line. One space between the city and state and two spaces belong between the city and zip code. Punctuation should not be used.
• Addresses should be in black ink using a sans-serif font, if the business is using an automated mailing rate
• Font size for address should be at least 10 points, on a light-colored envelope. Reverse type, with white letters on a dark background, should not be used.
• If there is an address window, it needs an extra 1/8 of an inch of space around the type so the address is not cut off.
• The address should not be more than 2 and ¾ of an inch from the bottom of the mail piece. It should be about a half an inch from the right side of the piece.

Return addresses are not required on all mail; however, using the space for your business’ logo and tagline can be a great way to widen your brand.

• Return addresses are required for certain types of mail, including priority mail, package services and company permit imprints.
• Return address formatting is the same as the delivery address, but font can be as small as eight points.
• The size of the return address area allowed is 33 percent of the height of the direct mail piece and 50 percent of the length.

Mailings should have 5/8 of an inch of space along the bottom that is left blank; anything printed there will confuse mail sorting machines which imprint postal barcodes.

Our website offers information and tips for your direct mail campaign. For more information on how direct mailings can help your business, contact Sarah Smith, Results Specialist at Communications at 731-9456 or sarah@konhaus.com!

In today’s world of ultra-fast technology, marketing techniques often focus on driving people to websites and social media centers.

But some traditional methods continue to succeed in reaching customers right in your backyard – such as Every Door Direct Mail (EDDM).

This is a USPS program allows businesses to choose an area to target with a specific mailing – without needing to provide individual contact names or purchase mailing lists. Businesses can work with our company to customize both the communication and the location boundaries for better results.

The best part of the program is its affordability – as low as 14.5 cents per piece.

Other features of EDDM include:

• You can reach a specific list of addresses by neighborhood, city, or radius from your business
• No addresses or names need to be provided
• As low as 14.5 cents postage per piece, more than 60 percent less than first-class mail
• No postal permit or mailing list purchase needed
• A variety of sizes available

Companies and organizations can use EDDM to promote events, announce sales or openings, deliver coupons and connect their local area to the services and products they offer.

EDDM can be used effectively by attorneys, child care centers, doctors, electricians, restaurants, home improvement companies insurance agencies, and many more!

Konhaus Marketing & Communications will be hosting Lunch N Learn sessions to discuss details of the EDDM program for business professionals. Our first seminar will be held on Thursday, June 28^th. Contact us if you would like to attend or would like additional information on the EDDM.  We can be reached at: (717) 731-9456!

Our new site provides users with additional resources and more prominently displays important features.

New additions to the site include:

• The blog as a feature on the home page, which will update as new posts are published
• A marketing reference section with info and tips beneficial to your direct mail campaign
• A section on the home page with our most recent and/or upcoming marketing programs.(Be sure to check out our Cravings for Savings program)
• The file upload link is now accessible on the home page to make it easier for our customers to submit their files for printing

Be sure to check out our new site today! As always, we appreciate feedback from our customers and look forward to talking with you on our social channels, which include Facebook, Twitter, LinkedIn, and interacting with you on our blog and website!

Landing Page Graphic

For example, let’s say you have your sights set on a new idea or opportunity for your business, such as an idea that you want to promote, test and learn from.  This may be one that you want to measure precisely in order to gauge performance.

In this situation, it’s probably a good idea to launch a targeted marketing campaign that would most likely include the creation of an online “landing page.”

A landing page is linked to a broader marketing campaign that encourages the audience to take a specific action like filling out a questionnaire or posting comments about a specific topic. The landing page is where the audience goes to complete this action.

They can be referred to the landing page in a number of ways. A combination of direct mail and social media posts – for example – you could promote the landing page domain name, which differs from the domain name of your traditional website.

The beauty of the landing page is that it allows you to extend your brand beyond your existing website while capturing information related specifically to the marketing campaign.

At Konhaus, we help you track progress by sending you an email every time someone completes the “action” on a landing page. At the end of each campaign, we mail the statistics so you can see how many people visited page, how many people filled out the information and how many people clicked through and visited your website, Facebook business page and other existing online destinations.

In addition, we can customize the landing page to make it unique to your company’s brand and goals. We can also integrate a QR code into the campaign, allowing you to the opportunity to have customers visit your landing page using their smart phone.

Landing pages are a great option when it comes to meeting new and specific needs without re-doing your existing website.

Contact Konhaus Marketing for pricing information and options!

In what situations has your company utilized a landing page?

A meeting with Sarah, our Results Specialist, is a great place to start! Whether you have a general idea of what you want to do or you’re starting from scratch, she brings a lot of creative ideas and suggestions to the table to help you achieve optimal results for your business.

From there, our graphic design team is ready to create fresh and compelling art that fits your brand and makes your message stand out. We can meet your needs in a variety of media, whether it’s a print piece – like a brochure, newsletter, post card, business card or letterhead – or digital marketing such as website design, a personalized landing page or QR code.

And unlike other companies that try to force fit you into a predesigned template that has been used by dozens of other companies in your industry, we create a custom design tailored to your business. We can also help you target your ideal clients, whether that means optimizing and enhancing your current database or mailing list or creating one for you.

And finally, we have the knowledge and expertise to make distributing your marketing materials hassle free. With a strong post office relationship that spans over 21 years, we’re up to date on all postal regulations and we always look for the most economical way to mail your masterpiece.

At Konhaus Marketing and Communications, we’re more than just a printer! We offer personalized marketing solutions that grow sales and strengthen your brand.

Which step in the marketing process is most challenging for you?

Konhaus Marketing can help! We’re excited to announce a new program, “Cravings for Savings,” which makes direct mail affordable and convenient for your business.

How does it work?

“Cravings for Savings” takes advantage of the new “Every Door Direct Mail” program from the U.S. Post Office. “Cravings for Savings” combines ads from multiple, non-competitive businesses into one piece in order to lower the cost for each business. This program uses an unfolded 12” x 15” postcard (the largest size allowed by the U.S. Post Office) and allows you to choose a mailing zone on the West Shore.  You can use your space however you please: to advertise special offers, announce events, or highlight your location, for example.  The Konhaus team will complete the layout and design and send you a proof. Upon acceptance of the proof, we’ll print the full-color ad and mail the postcard.  We’ll even give you an individualized business growth plan!

Can it really be that easy?

Yes! “Cravings for Savings” gives you the ability to launch a full-service direct mail campaign without the fuss. We partner your business with other non-competing businesses to share the cost of the card!

What are the benefits of this program?

It’s affordable and allows you to deliver your message to up to 7,000 households! Your full-color ad will be printed on high-quality gloss stock. The large size of the postcard tends to receive a better response rate than smaller postcards. You can also choose the mailing zone that fits your business location.

Is the “Cravings for Savings” program advantageous for my business?

The “Cravings for Savings” program offers exclusivity to your business, which means your ad will not be mailed along with your competition!  All companies can benefit from the program, but industries that will benefit most include:  legal, auto sales, banking, day care, construction, home improvement, dental or doctor offices, restaurants, plumbing, electrical, HVAC, funeral homes, entertainment, insurance, lawn care, fitness centers, salons, and bakeries.

What are the ad sizes available for purchase?

Standard (1 block)……….3.625” wide x 3.875” tall

Medium (2 blocks)……….7.25” wide x 3.875 tall

Large (4 blocks)…………..7.25” wide x 7.75” tall

Jumbo (1/2 sheet)……….7.25” wide x 11.625” tall

Our “Cravings for Savings” program is an innovative, cost-effective way to market your business!

Who’s Got a Craving for Savings?