At Kontera, I’m usually out meeting with publishers, but when I’m in San Francisco, I donate my time to a non-profit called Shanti. I got involved when my friend, Maria, became the Director of Shanti’s LifeLines Breast Cancer Program. Maria was matched with a client, and I was moved to tears every time she told me about their weekly meetings, and how she was the only interaction her client had with anyone other than her doctors.

The client did not speak English, and her family lived out of state, so if it were not for Maria, this woman would have had no one to support her during her battle with breast cancer.

In February, I joined the Board of Directors of Shanti – right after a friend was diagnosed with Triple Negative Metastatic Breast Cancer at the age of 32.  Denise just moved to Hawaii to be with her family, as she goes through a second round of chemotherapy.  Gee Gee, another friend’s mother, was also diagnosed with breast cancer this Summer.  Gee Gee’s daughter relocated to Arizona almost immediately to be with her mom.  Whenever I reflect on what these women are going through, with friends and family rallying beside them, I cannot help but also think about Shanti’s clients, many of whom would be absolutely alone if it weren’t for LifeLines.  According to the statistics, 1 in 8 U.S. women (12.5%) will be diagnosed with breast cancer in their lifetime.  It’s gut-wrenching.

Shanti enhances the quality of life, health and well being of people living with life-threatening illnesses.  Each year, they work with over 2,000 men and women facing the challenges of breast cancer or HIV/AIDS.  In many cases, Shanti is the one compassionate, loving presence for their clients during their greatest time of need.  Shanti’s 35th anniversary is this year, so please visit our website (www.shanti.org) to learn more!

Plus, other Kontera employees are also working with local non-profits.  Bryan Everett, EVP Strategic Development, was a table host at a breakfast for The Arc, which helps people with developmental disabilities lead a self-sufficient lifestyle.  Leilani Sanchez is a Board Member of Streetside Stories, which is focused on literacy and arts programs for Bay Area schools.  As a company, Kontera sponsored a family for Christmas last year through Compass Community Services, and earlier this year, we volunteered at the San Francisco Food Bank.
As the world debates the merits of President Obama winning this year’s Nobel Peace Prize, I am reminded of someone who was nominated for the award five times, but never selected.  In the inspirational words of Gandhi, “Be the change you want to see in the world.”

We look forward to reading your post and shipping out your new Kindle. 

Hurry up and enter this contest as the deadline is October 31st – increase your chances to get a special Halloween treat from Kontera!

We want both our large and small publishers to benefit and win as well.

Kontera “Triple Play” — Three new ways for publishers to gain extra revenues between now and the end of the year.

1. Optimize for Revenues – Take Advantage of the biggest ad spending quarter of the year. Increase your revenues by implementing our Tips and Tricks to optimize Kontera across your sites. We provide some proven techniques that will help you maximize your earnings during the end of the year and holiday season.
   Learn More ->
    
2. MVP Rewards – Tell Us Your Kontera Success, Win a Kindle
   We want to hear from you! We’re always interested to learn more about the publishers in our network, their experience with Kontera, and how Kontera is helping them. Send us a link to your post or story about your successes with Kontera and you will be entered to win one of several Amazon Kindles and gift certificates that we are giving away for the best submissions. All Our MVP winners will also be featured in Kontera’s all-star gallery series of blog posts.
   Learn More ->
    
3. Heavy-Hitters’ Special – If you regularly receive Kontera earnings of more than $1500 per month, then we should talk! Kontera can significantly increase your earnings for the October through December timeframe. There is no better way to get additional end- of- year revenues. Simply send us an email to support@kontera.com with “Heavy Hitters Bonus” in the subject line, and our team members will follow-up to get you into this exciting program.

WIN A KINDLE!

We’re always interested to learn more about the publishers in our network, their experience with Kontera, and how Kontera is helping them.

Send us a link to your post or story about your successes with Kontera and you will be entered to win one of several Amazon Kindles and gift certificates that we are giving away for the best submissions.

All Our MVP winners will also be featured in Kontera’s all-star gallery series of blog posts.

Here are a few questions to get you started:

• What inspired you to start your website, blog, or latest initiative?
• How did you come up with the idea?
• When did you start using Kontera?
• How has Kontera helped you to attain your goals?
• What words of wisdom do you have for other web publishers or bloggers?
• What do you see for the future of your site or blog?

Send a link to your post to support@kontera.com with the subject line: “Kontera MVP”.

Deadline for entry is October 31st. Winners will be drawn by November 3rd and will be contacted via email and featured in an upcoming Kontera blog post. For more information visit the T&Cs page

Enter Today!

• More Page Views Yield Greater Revenues: Add Kontera tags to all pages and as many sections of your site as possible, to earn maximum revenues.
• Seasonal Relevance Wins: Having interesting content that is relevant for through October-December advertising pay dividends. Keep in mind the type of advertisers that spend during this time of year. For example, a holiday season shopping guide or thoughtful opinions on the latest automotive models will probably yield greater results than planning for next summer’s vacation. Having seasonally relevant and fresh content will increase coverage, CPC, and CTRs resulting in record busting eCPMs.
• Consider Changing Link Color: New color usually makes links more prominent to your users resulting in higher CTRs and greater revenues.
• Use Zone or Filter Tags: Keep our analysis and links targeted to your content and away from outlying areas like headers, sidebars, footers, etc.
• Keep it Clean: Avoid producing content with profanity or sensitive topics as quality brands avoid this type of content and our technology screens the content.
• Revisit Maximum Link Parameters: Limiting links to 1, 2, or 3 per page can hinder CTR and prevent you from monetizing to your sites’ full potential.
• More Sites: The easiest way to make more money is to add more sites to the Kontera program.   If you have more sites then let us know and we will get you additional tags.

Protection is tight and web technology today allows for an ultra-secure browsing environment; still, many people are guilty of: failing to change their passwords regularly or recycling the same password through all of their accounts.

When establishing passwords, experts recommend considering the following tips:

• Use numbers, letters, and symbols

• Don’t use shared passwords

• Mind case-sensitivity requirements

• Avoid obvious sequences/patterns (1234,abc)

• Never keep your default password

• Change passwords every 4-6 weeks

The Kontera team reminds you that you can easily change your login password in the Publisher Center by clicking the “My Account” tab.  If you are an advertiser, your Advertiser Center password can be changed upon request- just contact your account manager.

We consider this as not only a great way to enhance your personal security, but also a great exercise to improve memory.  Of course, our Support Team is always happy to help should your password escape you, simply click “forgot password”, or let us know and we’ll gladly muster up a replacement right away.

This was a great opportunity to step away from the desk and enjoy each other’s company – and believe me we sure did enjoy!  However it wasn’t all fun and games, everyone’s competitive spirit was in full gear on the race track as there were U2 tickets, helicopter tours, fine dining, and limo rides to be won.  Who knew this group could turn on the velocity so quickly?  It may be common industry protocol to enjoy post-work activities together, but rarely do the creative and competitive juices mix so well at such an event.

And now for the winners…..

First place winner Kara Carpentier, Sr. Account Executive for Garnier Fructis, took home two floor seat tickets to the upcoming U2 concert in October.

Kelli Travis, Sr. Media Planner for Verizon SMB, won a luxurious limo tour of Atlanta.

While Kara and Kelli may have been higher in the standings, Chris Sherrer, Media Coordinator for Verizon, was the big winner of the night. Chris’ business card was drawn and he walked away with a helicopter tour of Atlanta AND also snuck away with a 3rd place finish and dinner for two at a local five- star restaurant.

Congratulations to Kara, Kelli and Chris!

It is safe to say that when Moxie and Kontera get together for their next event, it may be hard to beat.

Bing grabs 10 percent of search market

According to a recently released Nielsen report, Bing search service is the fastest-growing U.S. search engine among the top 10!  Google, of course, stays on top with 64.6% share and other players in the top 10 included AOL Search in fourth place with 3.1% share and Ask.com Search with 1.7% share.  We also hear that Microsoft is planning to launch Bing 2.0, releasing even more new features.

Read Full article on cnet>>


Facebook, Twitter and Social Media Marketing

In recession-stricken times companies are increasingly (some say aggressively) pursuing social media marketing efforts. Social media is proving to be a more affordable way to promote products and services compared to traditional advertising.

Not surprisingly, Facebook and Twitter see the highest adoption rate in social media marketing while customer reviews rank No. 1 for increasing sales and customer engagement, according to a study released this week.
Read full article on Internetnews>>

Why the White House is Hiring a Social Media Archivist

These days, as White House communication extends into areas of social media, and new challenges arise having to do with archiving this information.  Things like blog postings, Twitter messages, YouTube videos and even blog comments, cannot go unrecorded. Last month, the Federal Business Opportunities web site posted a notice seeking bid-proposals from and outside contractor do  just that.
Read full article on Mashable>>

The plugin allows you to:

• Add the Kontera tag to all your pages in one click.
• Determine when ads will begin appearing on new posts- you can choose to block ads for a particular number of days. Feature ads only on posts.
• Feature ads only on comments.
• Easily change your links color.
• Choose to enable or disable Kontera ads from within your post editor.

Download Kontera-WordPress Plugin for WP 2.8

The plugin integration is a snap – here’s how to set it up:

1. Unzip the plugin file to your local hard drive.
2. Copy the Kontera folder to your blog’s WordPress content/plugins directory.
3. On your WordPress administrator, select “Plugins”.
   
4. Scroll down to “Inactive Plugins” and Click Activate next to the “Kontera ContentLink” plugin entry.
   
5. Now that your plugin is active, navigate to the sidebar and under the “Settings” menu, click to go to the “Kontera Settings”.
   
6. In the top field, enter your publisher ID number. This is your personal ID which appears on your Kontera tag:
   
7. That’s it! It’s time to experiment with the different options offered by the Kontera WordPress Plugin.
   
8. Remember, with this plugin, you also have the option to enable or disable Kontera ads from within the post editor.

Download Kontera-WordPress Plugin for WP 2.8

We hope you’ll find this new tool helpful and look forward to hearing about your experience with it.

* If you are using an earlier WordPress version, please visit the Publisher Resources page on our website for the appropriate plugin.

Yoav, you have been pioneering this space for almost 10 years, has your vision for the technology and the company changed throughout this time?  And if so, how has it changed?

The original mission that we set for ourselves, to serve users by connecting the web’s information through an understanding of the true meaning of content and identifying user’s interests on any page, has not changed.

The technological approach and the algorithms that we use have gone through several major evolutions including growing from client to server solutions, and from business rules to more statistical analysis approaches to prediction of user intent.

Kontera has been profitable for some time, and growing very rapidly, why raise money now?

Yes, we’ve been asked this question a few times in recent weeks.  We certainly did not need the additional funds for survival. Not only were we profitable, we also had a nice amount of cash in the bank. However, we identified some significant emerging opportunities in the market, and we want to ensure that Kontera is a dominant player.  We believe that an injection of cash now allows us to make quicker and bigger moves in the marketplace, while maintaining our track-record of fiscally responsible operations.

Why did Sequoia Capital invest and lead such a large late-stage financing?

First of all I’m not exactly the best person to answer this question…  What I can say is that this is a great testimonial for us, from one of the best Venture Capital investors in the world. They happen to know the search and advertising space very well, and they are very familiar with Kontera.  Sequoia had a major stake in our company previously, but their recent investment is a clear indication of their confidence in how large this company can become. They did not need to lead this round, nor participate to the extent that they did. There were several external investors that wanted to come in, but Sequoia wanted to lead this round and to increase their stake, and we are honored by that validation.

What is your vision for growing the company? Do you anticipate any structural or organizational changes?

Growth always requisites some changes with it, it’s a function of maturity. In our case we’ve successfully managed transitions from 25 to 50 people, from 50 to 100, and from 100 to our current size. We are currently laying the foundational infrastructure required to run an organization of 250 and more people. I do not want to get into specifics, but can share that one of our highest priorities is to pursue excellence for the entire company.  We are investing significantly in our people, their growth, and in our management.  Historically we’ve been technologically, and engineering focused, with a smaller investment in market facing activities. Going forward we intend to increase our R&D ranks, and to significantly increase the sales, marketing, and services functions.

What are the implications to end users, and the more than 100 Million consumers who view Kontera’s technology in action each month?

As I mentioned earlier, our vision is to connect the Internet’s information dynamically to satisfy users’ current needs. Throughout the years we’ve continually improved the user experience, and the relevancy that we’re able to attain and deliver to consumers, today, is second to none.  Looking ahead, users will see even greater utility as we increase that relevancy, as we increase the types of in-text offerings, and as we grow the breadth of information that we are able to bring to each pageview.

Our related-content and Hybrid offerings deliver beneficial consumer information, and we intend to do more in the area of In-Text related content.  Also, within the advertising domain, we find that in many cases  consumers prefer In-text advertising to much of the” loud” advertising that currently dominates sites and often occupies more that 30% of publishers’ page real-estate.  Good in-text advertising can help users to better enjoy their internet experience.  With this funding we will be able to more quickly provide users with a better experience at each of our publishers’ sites, and a better internet experience overall.

What does this funding mean for Kontera’s Publishers and overall network?

The user benefits I just discussed will also accrue to our publishers, whose core mission is to create and maintain their user communities. More engaged and satisfied users equate to healthier operations for our publishers.  In addition, over time, Kontera’s publishers will be seeing new forms of engagement and related information for their audiences, and greater monetization opportunities for their content.

What does this funding mean for Kontera’s Advertisers?

Advertisers are looking for good return on investment for their advertising dollars. This may translate into more effective branding campaigns for some, or more effective direct-response campaigns for others. In either case, we’ll be able to deliver greater returns and greater performance for advertisers. The ways that this happens is first through our work on greater relevancy and user experience as discussed above, and second through greater engagement within our existing ad units and through creation of new innovative advertising units.

Where do you foresee taking the technology and products from here?

I don’t want to discuss our plans in too much detail, but there are a few headlines that I can probably share. The first is our on-going refinements to the relevancy engine. This is an analog to the R&D work that you see the search-engine vendors perform. This type of low-level algorithmic work does not produce many bells and whistles because the work is largely done on the back end. However, this is really the heart of the solution and improvements here create greater satisfaction for users and much greater financial results for advertisers and publishers.  In addition you will see us offer greater flexibility and configurability, and customization ability for the various publishers and advertisers with whom we work. The last area to mention is the ever-growing set of tools that we provide to advertisers and publishers for utilizing our In-Text advertising and related content solutions.