Korverge Revenue Generation

Social Media Explained

Korverge Revenue Generation — Sat, 25 Feb 2012 15:25:28 +0000

Social media is seen as confusing by many. But really, understanding the main applications is quite easy. The following was adapted from a recent presentation at the OBA Institute 2012 session on social media* as the ultimate ‘social media explained’. It’s truly a gem to explain the differences in the crucial social media platforms.

Twitter: I’m eating a great cheeseburger

You Tube: Watch me eating a cheeseburger

Ontario Bar Association (“OBA”)

Korverge Revenue Generation — Tue, 17 Jan 2012 15:13:50 +0000

January 15, 2012

Korverge’s client Singer, Kwinter, will be sponsoring the Welcome Reception at the Ontario Bar Association’s annual Institute Conference February 9 – 11, 2012 held in Toronto with an expected 1800 lawyers from the GTA and across Ontario. Singer, Kwinter was named a Top Five Personal Injury Law Firm by Canadian Lawyer magazine for 2011. Congratulations to Singer, Kwinter – Leaders in Personal Injury Law.

The Managing Partners’ Forum (“MPF”)

Korverge Revenue Generation — Tue, 17 Jan 2012 15:10:25 +0000

January 13, 2012

The Managing Partners’ Forum will initially launch in Canada with the establishment of the Marketing Leaders’ Group. Korverge’s Larry Stroud is the Executive Director of MPF Canada.

Rebranding Bracebridge

Korverge Revenue Generation — Tue, 17 Jan 2012 15:07:41 +0000

January 14, 2012

Representing the Bracebridge Chamber of Commerce in Muskoka, Larry Stroud has volunteered to be involved in the rebranding development of the town of Bracebridge.

Law Marketing Association (“LMA”)

Korverge Revenue Generation — Tue, 17 Jan 2012 15:04:48 +0000

January 14, 2012

Brian Cope and Larry Stroud of Korverge will be attending the Law Marketing Association (LMA) Toronto Chapter Annual Conference on January 31, 2012.

2012 - what lies ahead for professional firms.

Korverge Revenue Generation — Tue, 17 Jan 2012 14:50:47 +0000

We threw away our crystal ball long ago when we learned that experience and judgment were far more important in planning for the future than wistful thinking. So you ask – what do we see in 2012 for professional firms?

Is Your Law Firm Connecting with Clients? Is your Revenue Base at Risk?

Korverge Revenue Generation — Tue, 13 Dec 2011 20:11:01 +0000

For the third year in a row I listened to in-house general counsel (“GC”) present their take on law firm providers to the Legal Marketing Association in Toronto this fall. The messages never change and it bewilders us why that is. Are you listening? Do you know what your clients think? If you do, are you addressing their issues?

Triple X Domains

Korverge Revenue Generation — Tue, 13 Dec 2011 19:54:12 +0000

Last week ‘Triple X’ domains officially went on sale. The new domains were originally intended to create a segment of the internet where parents could easily identify that the content was not for children. However, some businesses are claiming that the new domains were developed to create revenue in domain names. It will results in millions of revenue for domain sellers. After all, the cost of the new triple x domain names are around the $100 mark compared to standard domains running as low as $10 annually depending on which provider from which you are buying.

Law Firm Merger Rumours and the Mid-sized Firm

Korverge Revenue Generation — Thu, 17 Nov 2011 05:00:00 +0000

We blogged recently about foreign law firms getting a toe hold in Canada when Norton Rose and Ogilvy Renault tied the knot and the opportunities for small and mid-sized firms this offered. Bay Street is abuzz as rumours that FMC and DLA Piper are merging swirl everywhere

With the Norton Rose move every law firm chair who offered an opinion was certain that this was a one-off. Media reported that none of Canada’s major firms were interested in following Ogilvey Renault down the aisle.

If Steve Jobs was the head of your law firm or accountancy firm – what would it be like?

Korverge Revenue Generation — Tue, 18 Oct 2011 12:46:42 +0000

– It would do everything from the perspective of the end user e.g. your client. It would provide a unique and utterly simple client experience.
– Your brand image would be beautiful.
– Design and typography would play a central role. The logo, all brand assets, all ads and communications would be a delight to interact with.
– There would be no boardrooms – meetings would be conducted on sofas over coffee. – Business would be fun and entertaining.
– Your consumer interaction would be amazingly easy.