<!DOCTYPE html><html lang="en" data-scroll-behavior="smooth" class="helveticanow_91ba4d68-module__zYhUYa__variable helveticanow_91ba4d68-module__zYhUYa__className helveticanowmicro_47dc29a2-module__4rjwwW__variable helveticanowmicro_47dc29a2-module__4rjwwW__className"><head><meta charSet="utf-8"/><link rel="preconnect" href="https://a7kmc26c.api.sanity.io"/><link href="https://a7kmc26c.api.sanity.io" rel="dns-prefetch"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="preload" href="/_next/static/media/HelveticaNowDisplay_Bold-s.p.91008b46.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/HelveticaNowDisplay_Medium-s.p.bc66af03.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/HelveticaNowDisplay_Regular-s.p.bf70128d.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" href="/_next/static/media/HelveticaNowMicro_Regular-s.p.a2ddbfcb.woff2" as="font" crossorigin="" type="font/woff2"/><link rel="preload" as="image" imageSrcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fa7kmc26c%2Fproduction%2F68b8db263751c022d8444679b825883404d183a7-90x16.svg%3Ffit%3Dmax%26auto%3Dformat&amp;w=96&amp;q=90 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fa7kmc26c%2Fproduction%2F68b8db263751c022d8444679b825883404d183a7-90x16.svg%3Ffit%3Dmax%26auto%3Dformat&amp;w=256&amp;q=90 2x" fetchPriority="high"/><link rel="stylesheet" href="/_next/static/chunks/a85a7c5b9ca8b64e.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/chunks/4871653086282cb0.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/6ee34fe9fb7d9646.js"/><script src="/_next/static/chunks/3093daa56734ccce.js" async=""></script><script src="/_next/static/chunks/5f6485af121d7103.js" async=""></script><script src="/_next/static/chunks/528f9e5ec2d70595.js" async=""></script><script src="/_next/static/chunks/ff9fa652ed079510.js" async=""></script><script src="/_next/static/chunks/turbopack-d2bd0a85a19b5450.js" async=""></script><script src="/_next/static/chunks/cd94a3a3be7daea1.js" async=""></script><script src="/_next/static/chunks/a4a88b8740873eae.js" async=""></script><script src="/_next/static/chunks/3ac3a2f8c6227b79.js" async=""></script><script src="/_next/static/chunks/ef4d94b441f72076.js" async=""></script><script src="/_next/static/chunks/0e794236b0348bf2.js" async=""></script><script src="/_next/static/chunks/b9a884f72bf9fd7e.js" async=""></script><script src="/_next/static/chunks/10c6312a2a88aa28.js" async=""></script><script src="/_next/static/chunks/545d62189682cefa.js" async=""></script><script src="/_next/static/chunks/1323001303edd4dd.js" async=""></script><script src="/_next/static/chunks/824e2ebd7bf1f7d6.js" async=""></script><script src="/_next/static/chunks/1d047b5eadda77a8.js" async=""></script><link rel="preload" href="https://serve.albacross.com/track.js" as="script"/><meta name="next-size-adjust" content=""/><title>Umain | Digital Product Consultancy | Stockholm Chicago Oslo London</title><meta name="description" content="Umain is a digital product consultancy. We shape, ship and scale digital products at speed. Founded in Stockholm in 2001, we are a growing team of 100+ experts in digital product strategy, design, and technology."/><link rel="canonical" href="https://www.umain.com"/><meta property="og:title" content="Umain | Digital Product Consultancy | Stockholm Chicago Oslo London"/><meta property="og:description" content="Umain is a digital product consultancy. We shape, ship and scale digital products at speed. Founded in Stockholm in 2001, we are a growing team of 100+ experts in digital product strategy, design, and technology."/><meta property="og:url" content="https://www.umain.com"/><meta property="og:site_name" content="Umain"/><meta property="og:image" content="https://umain.com/opengraph-image.png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Umain | Digital Product Consultancy | Stockholm Chicago Oslo London"/><meta name="twitter:description" content="Umain is a digital product consultancy. We shape, ship and scale digital products at speed. Founded in Stockholm in 2001, we are a growing team of 100+ experts in digital product strategy, design, and technology."/><meta name="twitter:image" content="https://umain.com/opengraph-image.png"/><meta name="twitter:image:width" content="1200"/><meta name="twitter:image:height" content="630"/><link rel="icon" href="/assets/favicons/favicon.ico" type="image/x-icon"/><link rel="icon" href="/assets/favicons/favicon.svg" type="image/svg+xml"/><link rel="icon" href="/assets/favicons/favicon-192.png" type="image/png" sizes="192x192"/><link rel="icon" href="/assets/favicons/favicon-512.png" type="image/png" sizes="512x512"/><script src="/_next/static/chunks/a6dad97d9634a72d.js" noModule=""></script></head><body class="antialiased"><div hidden=""><!--$--><!--/$--></div><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KT8KXFJ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$--><!--$!--><template data-dgst="BAILOUT_TO_CLIENT_SIDE_RENDERING"></template><!--/$--><header class="max-w-site-width block-padding fixed top-0 isolate z-10 flex w-full justify-between py-5 mix-blend-difference lg:py-7.5"><a aria-label="Startpage" class="relative z-10 flex items-center gap-x-3.75" href="/"><div><img alt="Umain logo in the header" fetchPriority="high" loading="eager" width="90" height="16" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fa7kmc26c%2Fproduction%2F68b8db263751c022d8444679b825883404d183a7-90x16.svg%3Ffit%3Dmax%26auto%3Dformat&amp;w=96&amp;q=90 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fa7kmc26c%2Fproduction%2F68b8db263751c022d8444679b825883404d183a7-90x16.svg%3Ffit%3Dmax%26auto%3Dformat&amp;w=256&amp;q=90 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fa7kmc26c%2Fproduction%2F68b8db263751c022d8444679b825883404d183a7-90x16.svg%3Ffit%3Dmax%26auto%3Dformat&amp;w=256&amp;q=90"/></div><span class="bodyM-14B text-white60">Part of Eidra</span></a><button aria-controls="site-drawer" aria-expanded="false" type="button" class="body-18B relative z-10 col-start-3 ml-auto text-white uppercase">Menu</button></header><nav id="site-drawer" aria-label="Main menu" aria-hidden="true" class="menu-visibility fixed inset-0 z-8 grid h-dvh list-none items-center bg-black p-5 lg:p-7.5"><ul class="list-none"><li class="heading-64B-80B overflow-y-hidden"><a class="gsap hover:text-white60 block text-white -outline-offset-2 focus-visible:outline focus-visible:outline-white" href="/about">About</a></li><li class="heading-64B-80B overflow-y-hidden"><a class="gsap hover:text-white60 block text-white -outline-offset-2 focus-visible:outline focus-visible:outline-white" href="/career">Career</a></li><li class="heading-64B-80B overflow-y-hidden"><a class="gsap hover:text-white60 block text-white -outline-offset-2 focus-visible:outline focus-visible:outline-white" href="/contact">Contact</a></li><li class="heading-64B-80B overflow-y-hidden"><a class="gsap hover:text-white60 block text-white -outline-offset-2 focus-visible:outline focus-visible:outline-white" href="/insights">Insights</a></li></ul></nav><main class="pt-24 md:pt-0"><h1 class="sr-only">Home</h1><div class="m-auto space-y-10 overflow-x-hidden xl:space-y-120"><div class="flex aspect-square items-center justify-center overflow-hidden px-3.75 md:px-0 xl:aspect-video"><video playsInline="" loop="" muted="" autoPlay="" class="h-full w-full object-cover"><source src="https://cdn.sanity.io/files/a7kmc26c/production/409860e703cadc89f06223d387942627bc313791.mp4" type="video/mp4"/></video></div><aside aria-label="Company information banner" class="eidra-banner max-w-site-width fixed bottom-0 left-1/2 z-5 my-0! w-full translate-x-[-50%] overflow-hidden bg-black"></aside><section class="relative z-1 flex flex-col items-center justify-center gap-10 px-3.75 pb-15 text-center md:px-[clamp(1rem,8vw,11rem)] lg:py-40 lg:pb-120" aria-labelledby="hover-showcase-section-title-3286d06749ca"><h2 id="hover-showcase-section-title-3286d06749ca" class="md:body-24B body-18B max-md:border-t-white20 tracking-tight-3 pt-10 font-bold text-white/60 max-md:border-t lg:pt-0">We shape, ship and scale digital products through design + technology.</h2><div><span class="bg text-center! text-[clamp(1.6rem,5vw,3.75rem)]! font-bold! leading-[clamp(100%,115%,120%)]! tracking-[clamp(-0.04rem,-0.075vw,-0.075rem)]!">From <div class="relative inline-block"><span class="cursor-pointer"><span class="relative z-1">booking that room</span><div class="absolute bottom-px left-0 z-1 h-px w-full bg-white md:h-1"></div><div class="absolute inset-x-[-1.5rem] top-0 h-[calc(100%+0.5rem)] origin-center -translate-y-0.5 scale-[0.9] rounded-full bg-black opacity-0"></div></span></div> to <div class="relative inline-block"><span class="cursor-pointer"><span class="relative z-1">ordering running gear</span><div class="absolute bottom-px left-0 z-1 h-px w-full bg-white md:h-1"></div><div class="absolute inset-x-[-1.5rem] top-0 h-[calc(100%+0.5rem)] origin-center -translate-y-0.5 scale-[0.9] rounded-full bg-black opacity-0"></div></span></div>, late-night cravings or diving into <div class="relative inline-block"><span class="cursor-pointer"><span class="relative z-1">XR worlds</span><div class="absolute bottom-px left-0 z-1 h-px w-full bg-white md:h-1"></div><div class="absolute inset-x-[-1.5rem] top-0 h-[calc(100%+0.5rem)] origin-center -translate-y-0.5 scale-[0.9] rounded-full bg-black opacity-0"></div></span></div>, our work is in millions of pockets, every day. We’re 130+ designers, engineers, and product thinkers helping bold brands and daring disruptors build what’s next.</span></div><a class="pointer-events-auto w-fit transition-opacity hover:opacity-60" href="/about"><div class="text-white60 flex w-full items-center gap-1.25 align-middle md:w-fit"><p class="align-middle text-xl leading-[85%] font-bold tracking-[-0.0375rem]">About us</p><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 18 18" fill="none" class="transition duration-300 [&amp;_#Vector]:transition-[stroke] [&amp;_#Vector]:duration-300 [&amp;_#Vector]:group-hover:stroke-eidraOrange [&amp;_#Vector]:stroke-white60 h-8 w-8" style="width:18px;height:18px;aspect-ratio:1/1"><g clip-path="url(#clip0_arrow18)"><path d="M0.75 9L17.25 9" stroke="currentColor" stroke-width="1.5"></path><path d="M9 17.25L17.25 9L9 0.75" stroke="currentColor" stroke-width="1.5"></path></g><defs><clipPath id="clip0_arrow18"><rect width="18" height="18" fill="white" transform="matrix(-1 0 0 1 18 0)"></rect></clipPath></defs></svg></div></a></section><div class="relative h-[80vh] w-full overflow-hidden md:h-screen" aria-hidden="true"><div class="absolute flex transition-opacity duration-1000 opacity-0"><img alt="" loading="lazy" width="1600" height="1600" decoding="async" data-nimg="1" class="inline-block aspect-auto max-w-37.5 xl:max-w-100" 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