KSL Designs

What to Look For When Hiring a Community Manager

KSL Designs — Wed, 26 Jan 2011 17:19:18 +0000

Commonly referred to as the “Community Manager,” these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that [...]

Paul Simon, Songwriting and You

KSL Designs — Tue, 18 Jan 2011 03:04:01 +0000

Entrepreneurs are creatives and sometimes they can think about what will be a hit and sometimes they have to honor some other part of what is occurring because success or failure is a mystery. [...]

12 Tips for the Social Media Marketing Newbie

KSL Designs — Wed, 22 Dec 2010 23:03:47 +0000

Many small business owners are silently watching social media marketing from the sidelines. They’re intrigued, interested and attracted by this new marketing channel, but don’t feel quite ready to join in on the game. But, no worries. Here are twelve simple tips to help get your social media marketing in top [...]

Digital: The New Default for Publishing

KSL Designs — Mon, 08 Nov 2010 18:01:10 +0000

If you have a skill or talent you do particularly well that could translate into an ebook that would benefit others, why not organize your thoughts, jot down some ideas, and begin [...]

Utilizing Facebook’s Full Potential

KSL Designs — Wed, 03 Nov 2010 19:00:20 +0000

Facebook is, at the moment, the most important social network in the world with over 500 million people connected to one another. Interacting with our Facebook connections on our favorite websites, Likes, interaction, and commentary are becoming the centerpiece for social curation and more importantly, focused [...]

So, you want to go viral?

KSL Designs — Wed, 15 Sep 2010 20:32:31 +0000

So, you want to go viral?

The Fundamentals of Using Social Media and Word of Mouth to Create Brand Buzz, presented by Michael Crosson, is loaded with helpful tips and examples including 10 critical steps to a successful viral marketing action plan. Michael is the publisher of www.SocialMediopolis.com, founder and moderator of Social Media Marketing, with [...]

Are You Social Yet?

KSL Designs — Sat, 14 Aug 2010 22:09:04 +0000

Social Media is about building and nurturing real relationships with your existing clients and your target market. You can find your competition on Facebook, Twitter and LinkedIn ... and so can your customers. Can they find you? With today’s enormous shift toward online communication, having a social media presence in the online space is critical. It’s time to stop dipping your toes into the world of social media and make the plunge so that your content can be where your customers are looking for [...]

Social Media Tips for Small Business

KSL Designs — Thu, 05 Aug 2010 22:20:35 +0000

Are you curious to know what it takes to get a generous amount of followers on Twitter to potentially generate a healthy increase in traffic to your website? Then meet Jessica Northey, Queen of the [...]

Do You Know What Your Brand’s Color is Saying?

KSL Designs — Thu, 05 Aug 2010 20:26:56 +0000

Because color’s impact is so profound, it’s role in design and branding is critical.

Color communicates. When language fails, color can offer valuable associations with people, places and things. Shamrock green. Fire engine red. School bus yellow. Midnight black. Sky blue. The mere act of reading those colors evokes distinct feelings. Color induces subtle emotions and [...]

Selecting the Perfect Domain Name

KSL Designs — Thu, 05 Aug 2010 20:00:14 +0000

The primary goal of your small business website is to make sure that your ideal clients are able to find you easily online. If you’re a bookstore in Edmonds, you want people looking for a local book store to easily find you when they Google “bookstores, Edmonds WA”. Your domain name can be a crucial [...]