Kupr

Changing server hosts

I’ve been using 1&1 for hosting my various websites for many years, but as time goes by I’m finding more little annoying restrictions for the various web services that I use. Therefore I think I’m going to embark on the dangerous step of changing hosts and moving this blog. I

Will 2011 Really be the Year of the Mobile?

Since I started work in the digital marketing sector 6 years, people have been talking about the great potential that is held in mobile phones, and the ways in which we will advertise through them. It might have only been 4 or so years ago that people started predicting that

London Midland Trains using QR codes in poster ads

As you might be getting to realise, I’m all for the use of QR (Quick Response) codes in advertising and media. Got on the train the other night, and spotted that London Midland are currently running a poster as using a QR code in the bottom left corner.

Social Media Revolution

Tweet It seems I might be behind the curve in getting round to seeing this video by Erik Qualman (@equalman) and what he refers to as Socialnomics. (Get his book on Amazon – Socialnomics: How Social Media Transforms the Way We Live and Do Business) But I found it to be

RFID Powered Shoes Could Replace the Mobile Checkin

Just been watching this video on Wired, about Wesc shoes being embedded with a RFID tag. You what? An RFID tag is a small chip that has commonly been used by parcel and packaging companies to keep track of an items physical location. However, this is a very

Using Badges for Site Loyalty

One of the reasons behind the success of geo-location based apps, such as Gowalla and Foursquare, is the gaming element that sees the user unlock badges based on certain activities. For instance in Foursquare, if you check in at 5 airports, you get the Jet Setter Badge. Submit 25 photos on

Twitter CEO Dick Costello hints sizeable ad revenues around the corner

For a long time, people have been asking the question of how, when and if Twitter will be able to evolve themselves from an exciting start up company, and into a sustainable business. Recently they have been introducing a number of ways that advertisers can promote their brands on the platform, through Promoted Tweets,

Why Gowalla is Better than Foursquare

Foursquare seems to be in the industry press almost everyday at the moment and a browse of sites such as Mashable and TechCrunch would yield a good array of posts and comments on this rising star. Most notable are two of the latest related news items. Firstly, Facebook have

Google’s Shopping Spree

Google has a long history of being pretty prolific in acquiring existing businesses. On the whole these are positive acquisitions that have instantly led to Google gaining specific knowledge and technology with which to further develop product solutions. Probably the most high profile transaction would be of youtube

The Yahoo! and Microsoft Search Alliance

Found this nice little video ‘promoting’ the upcoming merging of Yahoo! and Bing search also known as the Search Alliance. If you missed what’s happening here, more info can be found at www.searchalliance.com Company Info div class=”cbw snap_nopreview”> CrunchBase Information Yahoo! Microsoft Information provided by CrunchBase