Kwento Ni Toto

‘Backrooms’ Brings Jump Scares That Feel Real and a Horror Experience That Pulls You In

2026-05-30T22:53:08.147+08:00

Horror movies often try to scare viewers. Backrooms does something a little different. It does not just try to scare you from a distance, it tries to make you feel like you are inside the fear itself.

After watching the advance screening at SM Megamall, one thing stood out clearly: this film knows exactly when to hit you with a jump scare, and more importantly, it makes those moments feel earned rather than forced.

Based on the viral internet creepypasta, Backrooms brings to life the unsettling idea of accidentally slipping into an endless maze of empty, liminal spaces. But what makes the film effective is not just the concept, it is how it executes the experience of being trapped.

From the start, the movie builds tension slowly, almost patiently. It lets silence sit too long. It lets empty rooms feel too wide. It lets footsteps echo just a little more than what is comfortable. And just when the viewer starts adjusting to that rhythm, it breaks it.

That is where the jump scares land.

They are not overused, and they are not random. Instead, they come at moments where the audience has already started lowering their guard. That timing makes them feel sharper and more impactful. There were moments where the entire theater reacted at the same time—not because the film shouted at the audience, but because it quietly built up pressure until it snapped.

What is impressive is how the film manages to let viewers experience what the characters are going through. The sense of disorientation is not just shown—it is felt. The camera work, sound design, and pacing work together to create a feeling of being lost inside something that does not make sense.

You are not just watching someone walk through endless hallways. You start to feel like you are walking with them.

Another strong point is how the movie balances its scares without relying too much on heavy visual effects or excessive prosthetics. Instead of overloading the screen with digital monsters or constant CGI chaos, Backrooms leans into suggestion. It uses shadows, movement in the distance, and sudden changes in sound to trigger fear.

This choice actually makes the horror more believable. When something finally appears—or even when something almost appears—it hits harder because the film has already trained the viewer to fear what they cannot fully see.

There is also a grounded, almost physical quality to the film’s environment. The set design feels tangible, as if those walls and hallways could actually exist somewhere forgotten. This adds to the immersion. It does not feel like a digital creation. It feels like a place you could accidentally end up in.

And that is where the film succeeds most.

It makes the audience share the same discomfort as the characters: confusion, anticipation, and that constant feeling that something might be just around the corner.

The experience is stressful in a controlled way. It keeps the audience alert, almost like they are waiting for something they cannot fully prepare for. And yet, even in those tense moments, there is a strange curiosity that keeps you watching.

What makes Backrooms stand out in modern horror is its restraint. It does not try to overwhelm the viewer. It does not rely on nonstop chaos. Instead, it builds a rhythm of silence, tension, and sudden impact that feels more personal than theatrical.

It is not just a movie you watch.

It is a movie you react to.

Backrooms premieres on June 3. If you are expecting a typical horror film, this might not be it. But if you want something that makes you feel the tension, the silence, and the sudden fear of the unknown, then this film delivers exactly that.

Just be ready—because the scares do not come often, but when they do, they feel uncomfortably close.

EJK Truth Commission Launches to Document Killings, Seek Accountability

2026-05-29T22:12:45.123+08:00

Nearly a decade after the surge of drug war-related killings in the Philippines, a new civilian-led body has been formed to document stories, gather facts, and help preserve the truth behind thousands of deaths linked to extrajudicial killings and related abuses.

The EJK Truth Commission was formally launched on May 27, 2026, with the goal of creating a credible public record of these incidents while giving victims’ families and survivors a safe space to be heard.

The commission is being convened under the guidance of Cardinal Pablo “Ambo” David, who will serve as adviser and moral guide for the group. According to the commission, his role is to help protect the integrity, independence, and mission of the body, especially when it comes to truth-seeking, due process, survivor protection, confidentiality, and public trust.

Leading the commission as chairman is Atty. Raul Pangalangan, who also serves as Commissioner for Legal Affairs and Due Process. Joining him are Dr. Raquel Barros del Rosario-Fortun for Forensic Sciences and Independent Investigation, Dr. Al Fuertes for Psychosocial Support and Trauma Healing, Fr. Daniel Franklin E. Pilario, CM, for Church and Education, Truth Literacy, and Institutional Reform, and Carlos Conde for Public Documentation, Transparency, and Democratic Accountability. Conde will also act as executive director of the commission.

For many Filipinos, especially families who lost loved ones during the height of the anti-drug campaign, the launch of the commission is another step toward finally having their stories acknowledged. While violence linked to drug operations existed even before 2016, the commission noted that the scale and persistence of the killings in recent years left deep wounds across communities nationwide.

“This is not about replacing the courts or assigning guilt,” Pangalangan said. “It is about building a credible truth record that can guide accountability, healing, reform, and the prevention of future violence.”

One of the commission’s major efforts will be the holding of Public Truth Hearings. Depending on the safety and consent of participants, these hearings may be public, semi-public, closed-door, anonymized, or represented through selected testimonies.

Unlike courtroom proceedings, the hearings will follow non-adversarial and survivor-centered rules. The goal is to document lived experiences, identify patterns of violence, and better understand the social impact of the killings in a respectful and safe environment.

Participants may include victims, survivors, families, witnesses, community leaders, academics, researchers, faith-based groups, civil society organizations, and members of the media.

The commission also plans to prepare evidence-based recommendations and referral-ready reports for agencies such as the Commission on Human Rights, the Department of Justice, the National Bureau of Investigation, and NAPOLCOM, while maintaining its independence from government control.

Periodic reports are expected every six months and will be submitted to Congress, NAPOLCOM, the Office of the President, and other concerned institutions. A final report will also be released at the end of the commission’s tenure, with public access subject to privacy and confidentiality rules.

“The truth must be protected not only as a matter of record, but as a matter of dignity for the families who have carried these stories for years,” Cardinal David said. “The EJK Truth Commission exists so these stories can be heard, verified, preserved, and acted upon.”

In a country where many families are still searching for answers, the work of the commission may become more than just documentation. For some, it could also become part of the long and difficult journey toward healing, one story, one testimony, and one truth at a time.

As we often say here at Kwento Ni Toto, behind every headline is a human story waiting to be heard.

Stay connected worldwide with Kapamilya Online Live and iWant anytime, anywhere.

2026-05-21T06:13:52.418+08:00

ABS-CBN Helps Kapamilyas Feel Closer to Home

Being away from home is never easy, especially for Filipinos working and living abroad. But through Kapamilya Online Live and iWant, ABS-CBN continues to bring families closer together no matter where they are in the world.

With 24/7 online viewing, Kapamilyas can stay connected with their loved ones by watching their favorite ABS-CBN shows together, even from different countries and time zones.

Recently, ABS-CBN released a touching new video featuring overseas Filipino workers and how watching Kapamilya shows on Kapamilya Online Live on YouTube and iWant helps ease their homesickness. For many Filipinos abroad, these programs have become more than just entertainment. They serve as a reminder of home and family, especially when shared with loved ones back in the Philippines.

The video is part of ABS-CBN’s “Together Forever” campaign, which serves as a thank-you to loyal Kapamilyas who continue to support the network’s programs and artists through the years.

Kapamilya Online Live can be viewed on the ABS-CBN Entertainment YouTube channel, currently the most-subscribed media and entertainment channel in Southeast Asia with more than 54.8 million subscribers. Aside from free livestreams of current ABS-CBN programs, viewers can also enjoy replaying classic and well-loved shows.

Among the programs available are “Blood vs Duty,” “The Alibi,” “It’s Showtime,” and “TV Patrol.” Weekend favorites are also part of the lineup, including “Kapamilya Deal or No Deal” hosted by Luis Manzano and “Everybody, Sing!” hosted by Vice Ganda.

Fans can also look forward to the upcoming primetime action series “Coco Martin’s Sigabo,” starring Coco Martin and Julia Montes, which will stream on Kapamilya Online Live this year.

What also makes Kapamilya Online Live special is the chance for viewers around the world to interact with one another through the live chat box while watching shows together in real time.

Meanwhile, iWant continues to deliver action, drama, romance, and everything in between through its wide collection of Filipino content. Aside from live ABS-CBN programming and full episodes of primetime shows, viewers can also stream classic teleseryes, blockbuster movies, and new iWant Originals, including microdramas.

Among the latest titles are “The Secrets of Hotel 88,” where episodes become available seven days before airing on television, and the microdrama “The Chambermaid’s Daughter.” More Originals such as “Miss Behave” and “Nurse the Dead” are also set to premiere.

Viewers can catch Kapamilya Online Live by subscribing to the ABS-CBN Entertainment YouTube Channel. Meanwhile, iWant can be downloaded through the Apple App Store and Google Play Store, or accessed through iWant.

For more updates, follow ABS-CBN PR Facebook, ABS-CBN PR Instagram, or visit ABS-CBN Newsroom.

Your Vibe, Your Tribe: SM Supermalls Drops New Anthem “Gala To The Max” by DNA

2026-05-08T18:42:00.000+08:00

Forget the usual mall run; it’s time for a total vibe check. SM Supermalls, in an electrifying partnership with StarPop, has officially pulled the curtain back on its newest anthem, “Gala To The Max.” Performed by the rising group DNA, the track is more than just a catchy earworm; it’s a tribute to the way we hang out today.

The message is clear: SM isn't just a place to buy things. It’s your "third space." It’s where you meet the crew, find your community, and—as the song says—live life to the max at your most loved mall.

More Than a Destination, It’s a Mood. “Gala To The Max” captures the essence of what it means to visit SM. Whether you’re there for a fitness milestone, a deep dive into your favorite fandom, a gaming marathon, or just a chill afternoon with your furbabies, SM remains the ultimate backdrop for every subculture.

SM Supermalls Executive Vice President for Marketing JonJon San Agustin emphasizes that the mall is an extension of the shoppers' identity, "At SM, we’ve always been about creating spaces where memories are made. With ‘Gala To The Max,’ we’re celebrating that unique energy our shoppers bring. It’s about your vibe and your tribe. Whether you're here to play, shop, or just hang out, we want you to feel that this is your space, the most loved mall that truly fits your lifestyle."

The Soundtrack to Your Next LSS

Produced alongside StarPop, the track features the high-energy vocals of DNA, a trio of sisters composed of Ezri, Julia, and Tasha. The song is designed to be the definitive background score for every TikTok transition and weekend hangout.

DNA members and real-life sisters (from left) Ezri, Tasha, and Julia could not hide their excitement as they brought to life (and ears) SM Supermalls’ newest jingle.

Join the Movement

The official rollout begins this weekend across all SM malls nationwide. With more music and more reasons to stay longer than you planned, SM is officially calling on the community to show off their moves. Come as you are, bring your tribe, and show the world how you gala to the max.

The Ultimate Summer Play with SM Supermalls x Tiktok Live

2026-05-08T18:37:00.000+08:00

In this heat, the aircon is definitely calling! Summer came alive as 24,000+ viewers at SM Supermalls x TikTok LIVE transformed everyday malling into a fully immersive, real-time experience! Marking the first of many LIVE collaborations, #SummerPlayAtSM brought some of your most-loved creators like Iñigo Jose, Sean Tristan, and more to vibe check the ultimate summer hangouts here at your most loved SM!

Rooted in the idea that summer is best enjoyed together, #SummerPlayatSM aimed to bring the summer fun no matter where they are as creators invited audiences to tag along as they explored and discovered their next move LIVE.

This new interactive experience set the tone for a new era of malling. One where discovery, connection, and community seamlessly come together both on-ground and on-screen here in your most-loved mall, SM Supermalls–All For You!

Play All Day, LIVE!

The ultimate weekend plan finally turned into reality as creators brought their audiences straight into the action, turning SM North EDSA into an interactive playground in real time! With spontaneous challenges, audiences dictated the next move. Iñigo Jose joined in the fun as he experienced different summer activities that’s both enjoyable and certified barkada-ready within the mall!

The livestream seamlessly blended on-ground action into real-time audience interaction.

Iñigo’s competitive energy kicked things off at SM Bowling until Space & Time Cube at The Block, where every throw came with a daring twist thanks to dares from viewers and players he met along the way. Safe to say, the whole end-to-end SM North EDSA run felt like one big barkada hang—with the audience calling the shots every step of the way!

Fit Check, LIVE!

Summer style took center stage with Sean Tristan as our LIVE audience became his main stylist for the day.

Moving through the SM Store, Decathlon, and a quick pass through Toby Sport’s Pickleball Super Series, Sean Tristan invited viewers to curate his looks in real time, from brunch-ready fits to sporty looks with gear perfect for the season.

Summer Fun That’s All For You

It wasn’t just a livestream, it was fully interactive, both online and on-ground. As comments and reactions rolled in, viewers became part of the action, with game passes and SM Malls Online vouchers dropping throughout. Every interaction became a chance to win, turning viewers into active participants.

This marks one of many collaborations between SM Supermalls and TikTok LIVE, bringing malling into a more dynamic digital space. By turning everyday moments into livestream experiences, SM is redefining how audiences engage with mall culture, now accessible anytime, anywhere.

As the partnership grows, mall events continue to evolve into livestream experiences where creators spotlight top tenants and viewers shape the experience in real time.

As your most loved mall, SM Supermalls continues to be a space where people connect, discover, and share authentic moments, bringing the energy of malling into the digital world.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

SM Active Hub marks First Anniversary with Nationwide Day of Movement

2026-05-08T18:21:00.001+08:00

SM Supermalls marked the first anniversary of SM Active Hub with a nationwide activation across its malls, transforming them into the largest playground in the country and the biggest shared space for movement in one synchronized day.

Play goes full throttle at SM City Clark as families dive into the energy of SM Active Hub with movement, fun, and connection in one space.

Launched a year ago, SM Active Hub set out to change how people experience malls. Not just as places to shop, but as spaces to move, connect, and live fully. This vision scaled across the entire network.

Kids take the lead at the Push Bike Competition at SM City Bicutan during the nationwide celebration of the SM Active Hub anniversary.

On April 11, SM Active Hub brought “One Day, Every Mall, One Movement” to life. From sunrise to sunset, malls nationwide hosted runs, rallies, and free-play sessions, turning SM into the largest playground in the country for one synchronized day. Main celebrations took place at SM Mall of Asia and SM North EDSA, anchoring a coordinated, high-energy experience across the country.

Energy spikes at SM City La Union as players bring the heat to beach volleyball, powering the momentum of SM Active Hub.

SM maximizes every space to build the largest playground in the country, where movement is shared and accessible. Across its malls, Filipinos engage in running, pickleball, ice hockey, figure skating, basketball, volleyball, biking, and football, drawing both seasoned athletes and first-time participants.

Momentum builds at SM Mall of Asia as runners take over the bay during the SM Active Hub anniversary weekend, turning every stride into a celebration of movement.

Running remains a core pillar. In 2026, SM activates 24 malls with dedicated running paths, supported by 45 running clubs and 55 running events. What used to be solo is now social. Partnerships continue to scale the platform, with Runrio leading the Philippine Marathon Majors, including the Manila leg and the 42-kilometer EDSA Marathon on Independence Day.

Pickleball and fitness racing expanded the ecosystem. SM Active Hub featured 12 permanent and 13 semi-permanent pickleball courts, accelerating one of the fastest-growing sports in the country. SM North EDSA hosted the Toby’s Pickleball Superseries, while SM Mall of Asia staged fitness racing events for both competitive and casual participants, with both activations happening on April 11 as part of the anniversary.

Future football stars take the spotlight at SM City Laoag as kids bring energy and skill to the game.

The platform now operates at national scale, connecting thousands of participants, partner brands, and sports communities. This drove repeat participation, longer dwell time, and deeper engagement across malls.

Intensity peaks at SM Mall of Asia as athletes push limits in fitness racing, driving the competitive spirit of SM Active Hub. The anniversary highlighted “Free Play, Full Fun,” opening activities to families, barkadas, and walk-in mallgoers with no barriers to entry. During Free Play Weekend on April 11 to 12, malls nationwide hosted pickleball, running, bowling, table tennis, Zumba, karatedo, chess, dance fitness, karate, biking, football, basketball, volleyball and taekwondo, turning everyday mall visits into active, shared experiences.

SM Active Hub sustains the momentum beyond the anniversary, with sports activations continuing throughout the summer across all SM Supermalls. A full calendar of runs, pickleball sessions, fitness classes, community tournaments, the Groove Dance Showdown, and Summer Sports Clinic keeps the platform active and accessible, driving repeat visits and sustained engagement while positioning SM as the go-to destination for movement and play during the season.

Game on at SM City Lipa as NU Lipa basketball players lead the action with speed, precision, and control on the court.

SM Supermalls continues to evolve the modern third space, integrating retail, wellness, and social connection into one ecosystem. For Gen Z and Gen Alpha, participation is social, shareable, and community-driven.

A pickleball tournament brought the heat to the courts at SM North EDSA, rallying players and spectators for a full day of fast-paced action.

“This is movement at scale,” said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. “We design spaces where communities gather, stay active, and experience life to the max.”

Free Play Weekend ran alongside the anniversary activities.

Precision and discipline take center stage as young athletes showcase taekwondo at SM City Masinag. As part of its Here to Move campaign, SM Active Hub welcomed Canadian National Champion and PPA Tour athlete Mackonner Dy for a multi-mall tour from April 9 to 12, reinforcing its push to grow pickleball in the Philippines and expand access to international-level play.

All smiles as Canadian National Champion and PPA Tour athlete Mackonner Dy joins Pickleball for Kids at the pickleball court of SM City Sta. Mesa during the SM Active Hub Anniversary.

SM Active Hub extended beyond the mall through the SM Malls Online app, its official digital companion. Users accessed event schedules, registered for activities, unlocked rewards, and stayed updated on runs, pickleball sessions, and fitness events across all SM malls. It centralized the experience, turning every visit into a connected, on-demand journey. #HereToMove #SMActiveHub

GRWM! Fashion & Lifestyle Fits to Start the Vibe Right in the Metro at SM Supermalls

2026-05-08T17:35:00.001+08:00

Every day is a chance to embrace your most honest self. To let your personality shine through and create space for the person who matters the most, yourself!

Hey besties, come join us for another fashion & lifestyle moment here in the Metro! Today’s theme: new GRWM essentials you wouldn’t want to miss. Fresh fits? Home picks? Redefine your everyday life with these fresh new concepts curated #AllForYou, and get ready with your most-loved SM Supermalls!

Elevated Fits to Start Your Day

Step 1: Everyday essentials, but make it fashion! Rise and shine in looks that actually slay, and check out these wardrobe refreshes to help you seize the day.

● New Balance

Featuring its newest store located at Level 2, Building B of SM Podium, New Balance delivers its wide variety of athletic footwear, apparel, and accessories designed for both performance and everyday wear.

● Apple & Eve

Opening soon at the Central Walk Lower Ground Level of SM City Fairview, Apple & Eve brings its first-in-the-Region offering of casual wear designed for comfort and versatility. Known as a Filipino fashion brand, it features easy-to-wear pieces suited for daily styling.

● MAH

Located at the Upper Ground Level of the Annex in SM North EDSA, MAH opens its newest retail concept, delivering contemporary fashion and lifestyle pieces. With a curated selection of apparel and accessories, MAH caters to shoppers looking for modern, everyday style essentials.

Luxury Essentials for a Bold Statement

Step 2: Make your presence known with fragrances that speak volumes. From statement-worthy picks to unforgettable scents, these luxe must-haves are a total flex!

● YSL Boutique

Feel exquisite, discover a renewed sense of confidence, and step into a world that redefines luxury beauty as the YSL Boutique marks a first-in-the-Philippines experience. Offering the brand’s range of makeup and signature fragrances, YSL brings its distinct take on luxury to SM Mall of Asia.

Get Ready to Declutter: Cozy Home Reset

Step 3: Getting ready for the day also includes styling the very space you live in. Time for a home glow-up. Let’s declutter, cozy-ify, and embrace a fresh reset of your environment.

Sleek and modern in its recent upgrade, drop by the freshly renovated Crate & Barrel at the Level 3 of SM Aura and explore a curated range of stylish home furnishings, kitchenware, and lifestyle accessories designed to elevate everyday living. Whether you’re redesigning your space, adding statement pieces, or finding thoughtful accents, it’s all about bringing modern style and functionality to your home.

And that’s it! Ready to level up your living space and daily routine? Whether it’s how you dress or how you personalize your home, SM Supermalls is your dependable vibe-check partner. For all the little lifestyle upgrades to help you start your day right, your most-loved mall has got it All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

SM Supermalls Wins Organization of the Year at Asia-Pacific Stevie Awards

2026-05-08T17:11:00.000+08:00

SM Supermalls earned recognition for its customer service initiatives after being named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, a program that honors innovation and excellence in business across the Asia-Pacific region. The award highlights the company’s continuing efforts to enhance customer experience and service standards.

The win marks the second time SM Supermalls has received the prestigious honor, earning a total of 52 award points across Gold, Silver, and Bronze Stevie recognitions. The achievement highlights the company’s sustained commitment to delivering meaningful, innovative, and customer-first experiences across its most-loved malls.

SM Supermalls Executive Vice President for Marketing Joaquin L. San Agustin (third from right) and Senior Assistant Vice President for China Marketing Vivian Chen (second from right) led the company’s delegation in Macao.

“On behalf of SM Supermalls in the Philippines and China, we would like to thank the Asia-Pacific Stevie Awards for this honor. This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out experience for our customers,” said SM Supermalls Executive Vice President Joaquin L. San Agustin, who accepted the recognition.

“We dedicate this to the millions of our customers back home, as well as to our tenant partners and employees who make these experiences possible.”

Driving Sustainability and Environmental Stewardship

From solar-powered rooftops to coastal cleanups and water conservation initiatives, SM Supermalls continues to lead with purpose—championing sustainable practices that empower communities and create a greener future across your most-loved SM Supermalls.

SM Supermalls continues to embed sustainability into its core operations through impactful initiatives such as SM Green Movement, International Coastal Cleanup 2025, Powered by the Sun, and Save Water.

These programs highlight the company’s long-term commitment to environmental responsibility—encouraging everyday action while building greener, more resilient communities, especially in times of crisis.

Championing Social Good and Inclusive Communities

Through initiatives like Movies for the Blind and nationwide job fairs, SM Supermalls continues to open doors—creating inclusive spaces where opportunities and experiences are accessible to all.

Beyond environmental efforts, purpose-driven initiatives remain at the heart of SM Supermalls’ mission. Programs like Mall for All, Empowering Communities, Empowering Together, and SM Job Fairs create meaningful opportunities for Filipinos, while Movies for the Blind ensures that mall experiences are inclusive and accessible to all.

Together, these initiatives reflect SM Supermalls’ role as a space where communities come together and where everyone can truly Gala To The Max.

Celebrating Local Arts, Culture, and Creativity

From colorful festivals to world-class spectacles like the Philippine International Pyromusical Competition, SM Supermalls transforms everyday spaces into cultural stages where creativity and community come alive.

SM Supermalls continues to bring culture and creativity closer to communities through initiatives such as Mindanao Art, Philippine International Pyromusical Competition, Konnichiwa Japan, Animezing North, and Art from All.

These programs transform mall spaces into vibrant cultural destinations—where stories are shared, traditions are celebrated, and creativity thrives across your most-loved SM Supermalls.

Empowering Youth and Strengthening Family Connections

Young talents take center stage at your most-loved SM Supermalls through programs like SM Super Spelling Bee, SM Little Stars, and Besties of Joy, creating moments where families connect, and kids shine in a truly maxed-out experience.

Creating spaces for young talents and families to grow remains a key focus. Initiatives like SM Super Spelling Bee, SM Little Stars, and Besties of Joy provide platforms that inspire learning, creativity, and connection.

Through these programs, SM Supermalls continues to nurture the next generation while strengthening family bonds—making every visit a chance to enjoy a maxed-out experience together.

Expanding Destinations and Elevating Experiences

From the grand opening of SM City Laoag to purpose-led spaces like the Mallseum in SM City La Union, SM Supermalls continues to shape vibrant destinations where communities can gather, explore, and Gala To The Max.

SM Supermalls’ continuous growth is anchored in thoughtful, community-driven development. The recognition of SM City Laoag and SM City La Union’s Opening in 2025 highlights the company’s continued expansion across the country.

Meanwhile, initiatives such as SM City La Union’s Translating Local Identity into Purpose-led Brand Experience and its Mallseum showcase how each development reflects the unique identity and heritage of its locale.

From large-scale spectacles to everyday engagement, SM Supermalls continues to redefine the malling experience. Crowd-favorite activations such as SM Active Hub, Pride Pheerayde, and SM Mall of Asia Night of Lights bring communities together through dynamic and immersive events.

These experiences embody the brand’s commitment to creating moments that go beyond shopping—inviting everyone to Gala To The Max in every visit.

Extending Innovation Across SM China

A burst of color and energy takes over SM Yangzhou with Mango Vibes Only, bringing together music, community, and immersive experiences that reflect SM Supermalls’ vibrant spirit across borders.

Beyond the Philippines, SM Supermalls’ excellence is mirrored in its China portfolio through locally resonant, highly engaging campaigns. Initiatives such as SM City Zibo: Let’s Wave, SM City Tianjin: Three Color Sports 6.0, and SM City Yangzhou: Mango Vibes Only highlight the brand’s ability to create vibrant, lifestyle-driven experiences tailored to diverse communities.

A whimsical, family-friendly experience unfolds at SM Chengdu with The Frog Prince, blending storytelling and interactive play to create magical, maxed-out moments for all ages.

Seasonal and cultural storytelling also took center stage with SM City Xiamen: Chinese New Year with Songxi Woodblock Prints and SM City Chengdu: The Frog Prince, blending tradition and creativity to deliver immersive mall experiences.

Wellness meets fun at SM Jinjiang, where playful installations and engaging activities invite mallgoers to unwind, recharge, and enjoy a lighthearted escape.

Meanwhile, SM City Jinjiang: Bean There, Beat That Stress! showcases innovative wellness-driven engagement, while SM Haicang: Grand Opening reflects the continued expansion and growing footprint of SM Supermalls in the region.

Together, these initiatives underscore SM Supermalls’ strength as a regional brand—capable of delivering impactful, culturally relevant, and truly maxed-out experiences across markets.

SM Coastal Cleanups Promote Environmental Awareness and Action

2026-05-08T16:47:00.000+08:00

In observance of World Water Day, SM Supermalls, through its corporate social responsibility arm SM Cares, conducted coastal cleanup activities in six locations with the participation of seven malls nationwide. The initiative underscored the company’s continuing commitment to environmental protection, proper waste management, and community-driven sustainability efforts.

This year’s coastal cleanup emphasized enhanced waste segregation education to deepen understanding among volunteers and communities on proper sorting, recycling, and disposal of collected waste. It also underscored that everyday actions—from responsible waste disposal to recycling—play a critical role in protecting marine ecosystems.

The coastal cleanup activities took place across SM City La Union, SM City Urdaneta Central, SM City Tanza, SM City Daet, SM City Consolacion, SM Seaside City Cebu, and SM J Mall, bringing together communities in a shared effort to protect local coastal environments and divert waste away from the ocean.

During the cleanups, collected waste was carefully sorted and categorized, allowing participants to see firsthand the types of materials commonly found in coastal areas—from plastic packaging and beverage containers to other discarded items that threaten marine life and coastal habitats.

By focusing on waste analysis and segregation, raised awareness on the impact of improperly managed waste and encouraged Filipinos to adopt more responsible environmental practices in their daily lives.

These coastal cleanup activities form part of SM Supermalls’ broader environmental sustainability programs, aligned with the SM Green Movement and the company’s Waste-Free Future campaign.

“Protecting our coastal and marine environments requires a more proactive, end-to-end approach with the cleanups starting with education, deepening awareness, and sustaining collective action,” said Engr. Liza Silerio, Vice President for Corporate Compliance and Program Director for Environment and Sustainability of SM Supermalls. “By helping communities understand the importance of proper waste segregation and responsible waste management, we hope to inspire long-term behavioral change that benefits both people and the planet.”

The initiative also highlights the spirit of bayanihan, bringing together mall communities, environmental partners, and local stakeholders in a shared effort to care for the environment.

As SM Cares continues to strengthen its sustainability programs throughout the year, the public is encouraged to participate in upcoming environmental initiatives, including World Oceans Day Cleanup Drives in June, International Coastal Cleanup activities in September, and National Environmental Awareness Month initiatives in November.

Through sustained efforts like these, SM Cares continues to empower communities to take part in protecting the environment—all for Filipinos, and all for the planet.

To learn more about SM Cares’ environmental initiatives and how you can take part in upcoming programs, visit https://www.smsupermalls.com/smcares.

Government Service Express Opens at SM City Caloocan

2026-05-08T16:00:00.001+08:00

SM Supermalls, together with the City Government of Caloocan and several national government agencies, formally launched the Government Service Express (GSE) at SM City Caloocan on March 25, 2026.

The initiative aims to bring essential government services closer to residents by providing a more accessible and convenient one-stop hub within the mall, making public service transactions easier for the local community.

The opening was led by Chris Martin D. Coquia, Regional Operations Head of SM together with representatives from participating government agencies, including the Caloocan City LGU, PNP, PRC, PhilHealth, SSS, and Pag-IBIG.

The GSE at SM City Caloocan marks the 18th Government Service Express in SM malls nationwide, reinforcing SM Supermalls’ commitment to transforming malls into community hubs that go beyond retail—spaces where everyday needs, essential services, and meaningful experiences come together.

Designed as a one-stop hub, the Government Service Express enables customers to conveniently complete government transactions within the mall environment—supporting parents processing family documents, jobseekers completing employment requirements, entrepreneurs and workers navigating essential services, and everyday citizens seeking efficient and reliable public service.

“As we open this new Government Service Express, we do so guided by our commitment of All For You—putting the needs of our customers and communities at the heart of everything we do,” said Coquia. “By making essential services more accessible and experiences more seamless, we help our customers truly maximize their experience every time they visit our malls.”

Beyond Convenience: Enabling Everyday Progress for Filipino Workers and Families More than just accessibility, the Government Service Express delivers real, everyday impact—particularly for the working and middle-income segments who rely on efficient, reliable government services to move forward in life.

By bringing together agencies such as the Caloocan Business Permit and Licensing Office, BFP, PNP, PhilHealth, and PRC in one location, GSE allows individuals to:

· Process employment requirements and benefits without taking multiple days off work

· Complete business and professional requirements in a single trip

In select locations, GSEs also serve as access points for free services, including medical assistance and medicines through partner agencies—helping ease the financial burden of everyday needs while maintaining dignity and independence.

Functioning as a modern-day community service hub, GSE complements local government services by providing a more accessible, organized, and customer-friendly environment—especially for urban, working populations who value time, efficiency, and reliability.

Rather than being a space solely for aid, the Government Service Express empowers individuals to participate more actively in the economy—whether by securing employment, accessing benefits, or building their future through government-supported programs.

The launch highlights the strength of public-private collaboration in improving service accessibility and quality. By integrating government offices into the mall, SM Supermalls helps simplify processes, reduce barriers, and create more inclusive access to services that matter in daily life.

Through initiatives that respond directly to community needs, SM Supermalls continues to strengthen its role as the most loved mall—building spaces that serve not just transactions, but people and communities.

Bridges to Success Career Fair empowers future-ready talent

2026-05-08T14:11:00.000+08:00

The Bridges to Success (BTS) Career Fair 2026 successfully returned last March 21, 2026, at the SMX Convention Center Manila. Enabling community opportunities, the joint initiative between SM Offices and National University brought together over 3,500 students, graduates, and industry leaders in a shared mission: turning education into real-world opportunity.

Now on its third year, BTS also continues its commitment to bridging the gap between the academe and the workplace by connecting NU students and graduates with leading companies across multiple industries.

The whole-day event featured a dynamic mix of career talks, panel discussions, and on-site recruitment activities, creating a space where young professionals could gain insights from industry leaders while exploring immediate employment opportunities.

More than a traditional job fair, BTS 2026 served as both a learning forum and a hiring platform, encouraging meaningful conversations between aspiring professionals and potential employers. Through these interactions, participants gained valuable career guidance, industry perspectives, and access to real employment pathways.

The event also highlighted the power of industry–academe collaboration in preparing future-ready Filipino talent. By bringing together academic institutions and SM Offices tenant-partners, the initiative helps ensure that graduates are equipped with the skills, mindset, and opportunities needed to thrive in today’s evolving job market.

SM Job Fairs continue this March

As part of SM Prime’s continuing commitment to empowering Filipino job seekers, SM Supermalls will also roll out other #SMJobFair events across the country this March and April, providing accessible employment opportunities closer to communities through their most-loved SM malls.

Upcoming job fairs include:

● March 26 - SM City Tuguegarao
● March 26 - SM City Cauayan
● March 26 - SM City Trece Martires
● March 27 - SM City Legazpi
● April 8 - SM City Bacoor
● April 9 - SM City Trece Martires
● April 15 - SM City Davao
● April 23 - SM City Trece Martires
● April 24 - SM City Novaliches

Note: SM Job Fairs may change without prior notice. For the latest updates, please check with your PESO or the Mall venue. These job fairs bring together hundreds of employers from various sectors, offering thousands of job opportunities—from entry-level positions to specialized roles—helping Filipinos take the next step in their careers.

Creating opportunities for every Filipino

Through initiatives like the Bridges to Success Career Fair by SM Offices and the nationwide #SMJobFair series, SM Supermalls continues to strengthen partnerships with academic institutions, businesses, and government agencies to make employment opportunities more accessible.

In celebration of International Women’s Month, these initiatives also recognize the increasing participation and leadership of women in the workforce—creating inclusive spaces where every Filipino can pursue their career aspirations.

SM Supermalls remains committed to championing opportunities for all—because every job seeker deserves a bridge to success.

SM Supermalls Supports MSMEs at the 2026 DTI National Food Fair

2026-05-08T11:01:00.000+08:00

More than a celebration of Filipino cuisine, the 2026 DTI National Food Fair highlighted the growing role of entrepreneurship and innovation in supporting local industries. Held from April 8 to 12 at the Megatrade Halls inside SM Megamall, the event provided thousands of Micro, Small, and Medium Enterprises (MSMEs) with opportunities to reach broader markets and showcase locally made products.

For many MSMEs, growth begins with access—and the right platform can change everything. “It all started at a DTI Trade Fair in SM, where we had the opportunity to present our product to Ms. Teresita Sy-Coson—opening doors for us to become part of SM’s Kultura and changing our journey.” shared by Alvin Causing of Project Beans Coffee. “From a small start-up, we’ve grown into a brand enjoyed nationwide and globally because of the right marketplace SM provided. Today, we’re here not just to showcase our products, but to say thank you—because SM didn’t just give us space, they gave us a chance, and that made all the difference.” This reflects the core of the DTI-SM collaboration: turning opportunity into transformation, and visibility into viability.

DTI Secretary Cristina Roque lead the official ribbon-cutting ceremony together with DTI Assistant Secretary Nylah Bautista and DOA Secretary Francisco Laurel Jr., marking the start of the five-day fair—signaling a unified commitment to empower Filipino enterprises

Backed by the strong partnership between the Department of Trade and Industry (DTI) and SM Supermalls, the five-day event transformed retail space into a high-impact platform where local businesses don’t just sell—they scale.

A dynamic hub of Filipino entrepreneurship, innovation, and community comes to life at the National Food Fair—hosted by the Department of Trade and Industry and supported by SM for MSMEs, an advocacy program of SM Supermalls—held annually at the Megatrade Halls of SM Megamall.

A Platform Built for Growth

Beyond exposure, the National Food Fair serves as a launchpad for scaling businesses—combining DTI’s development programs with SM Supermalls’ nationwide retail reach. “From a small coffee shop, we’ve grown into a manufacturing business, and platforms like the DTI National Food Fair at SM Megamall have helped accelerate that journey,” said King Del Rosario of Coffee and Mead Corporation. “The support, accessibility, and stronger sales show how SM provides MSMEs like us the right environment to grow.”

Connecting Regions to the Nation

For regional entrepreneurs, access to national markets is often the biggest barrier—one that the National Food Fair helps break. “Through DTI trade fairs at SM Supermalls, we were able to bring our products from Bicol to a national market,” shared Larry Lee Ong of Orange Country Enterprises. “It opened doors to major buyers and long-term partnerships, helping us scale and grow—proving how SM can transform regional businesses into national brands.” By bridging regional producers to urban consumers, SM enables MSMEs to move from local relevance to national competitiveness.

From Demand to Expansion

At the heart of the fair is a simple but powerful outcome: real demand. “Demand for our product is already higher than supply, and having a booth at the DTI National Food Fair in SM Megamall gives us the right mix of customers and exposure to sustain that growth,” said Alvin Samson of Easter Joy Rabbit Ventures. “Every time we’re in SM, we sell out—proving the strength of the platform in helping us grow faster and reach new markets.” This demonstrates how strategic marketplaces drive not just awareness—but measurable business outcomes.

Culture, Community, and Inclusive Growth

Beyond commerce, the fair highlights the role of MSMEs in preserving identity and creating livelihoods. “We’re not just selling products—we’re sharing our culture,” said Sherly Biase of Basilio’s Kini-ing Food Processing. “Through the DTI National Food Fair, we introduce Cordilleran cuisine, correct misconceptions, and create livelihood for our farmers. With SM, it’s not just foot traffic—it’s the right market that helps us scale and connect to bigger opportunities.” Here, MSMEs become more than businesses—they become drivers of cultural preservation and community development.

A Shared Commitment to Nation-Building

The success of the 2026 DTI National Food Fair underscores the strength of a model built on collaboration:

o DTI providing capability-building and enterprise support

o SM Supermalls offering scale, access, and market integration

o MSMEs driving innovation, resilience, and growth

A moment of unity and purpose as leaders from the Department of Trade and Industry (DTI), SM Supermalls, and partner organizations and stakeholders come together to champion Filipino MSMEs at the 2026 National Food Fair at the Megatrade Halls of SM Megamall.

“This partnership allows us to bring MSMEs closer to the market—hindi lang sa Maynila kundi sa buong bansa,” said DTI Secretary Cristina Roque. With over 17,000 MSMEs nationwide, SM Supermalls continues to redefine its role—not just as a retail destination, but as a platform for inclusive growth and economic empowerment.

The Manila Philharmonic Orchestra and Indak Guiguinto Folkloric Dance Troupe open the 2026 DTI National Food Fair with a celebration of Filipino culture and heritage.

Hosted by Karen Davila, the event walkthrough highlights the diversity and potential of Filipino food enterprises.

The 2026 DTI National Food Fair 2026 proves that when public and private sectors work together, MSMEs don’t just participate in the economy, they help build it. At SM Supermalls, your most loved mall, every booth is more than a business, it is a story of growth, a source of livelihood, and a step toward a stronger, more inclusive Filipino economy. Be part of the movement that champions Filipino entrepreneurship. Visit the fair at SM Megamall until April 12 and experience how MSMEs are shaping the future of the local economy.

Proudly local, proudly Filipino—MSMEs showcase their products and stories at the DTI National Food Fair in SM Megamall.

Award-Worthy Dining Finds Await at SM Supermalls

2026-05-08T09:46:00.001+08:00

The results are in, and food lovers have spoken. From crowd favorites to standout dishes, this year’s top picks earned praise for flavors that left a lasting impression and kept diners coming back for more.

Chosen by diners and fans alike, the winning dishes stood out for their taste, creativity, and overall dining experience. Each offering delivered memorable bites that captured attention and earned enthusiastic support.

So whatever it is you’re up for, know that there’s a grand-winning craving just waiting for you in the Metro at SM Supermalls, where more spots are coming in with more exciting experiences and award-worthy eats that's All For You.

Most Iconic Meal Award

And the main plates that stole the show go to the ones that came in strong, who delivered unforgettable flavors with an impact you can never forget. No words left to say other than these eats definitely understood the assignment.

● Azela by Balay Dako

The best Pinoy heritage award goes to the soon to open Azalea by Balay Dako at the The Block, Level 2 of SM North EDSA with its beloved traditional staples like Kare-Kare and Kansi!

● Jiang Nan Hotpot

Offering unlimited premium meats and seafood with next-level dipping sauces, the all out eats award goes to the soon to open Jiang Nan Hotpot at the Upper Ground Level of SM Southmall.

Top-Tier Sips Award

This award goes to the sips that always hit every single time! Taking the stage is Candid Coffee at the City Center, Upper Ground Level of SM North EDSA–soon to serve a lineup of crafted drinks like its creamy Toasted Horchata that balances bold flavors with an easy, everyday kind of comfort.

Let your cravings win and grab a bite from these worth the hype picks. Each one a standout and worth coming back for, bringing together flavors that truly deserve the spotlight only here at your most-loved mall, SM Supermalls–All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

SM Supermalls Opens Doors to Jobs, Skills, and New Beginnings this Labor Day

2026-05-08T08:49:00.000+08:00

Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs at the SM Job Fair, highlighting how SM Supermalls continues to create real, immediate employment opportunities for Filipinos nationwide.

As Filipinos continue to navigate a challenging job landscape, the search for meaningful and stable work remains a daily reality for many. Across all most-loved SM Supermalls nationwide, job fairs are held year-round—continuously providing accessible employment opportunities within local communities.

This Labor Day season, the initiative takes on greater significance. In observance of Araw ng Manggagawa on May 1, SM Supermalls brings together jobs, skills development, and essential support systems at scale—highlighting the vital role of employment in nation-building and reinforcing its commitment to helping Filipinos move forward.

Across SM malls nationwide, jobseekers—from fresh graduates to career shifters—are given the opportunity to take the next step toward a better future. More than a hiring event, SM Job Fairs have evolved into a full career ecosystem—connecting talent with employers while also enabling access to government services and upskilling opportunities that help individuals stay job-ready in a rapidly changing workforce.

Massive crowd of job seekers during Labor Day Job Fairs at SM City Bacolod (left photo) and SM Mall of Asia (right photo).

A Job Fair that Works

For many Filipinos, especially first-time jobseekers and breadwinners, SM Job Fairs offer more than convenience—they deliver real outcomes.

“Makakatulong yung ganitong pa-event sa mga pamilya,” shared Joshua Bulauitan, hired on the spot as a Sales Clerk. “Kung wala kang trabaho at nagigipit ka na, pumunta ka lang dito—may instant trabaho ka.” This reflects SM’s strong hiring demand, translating into real jobs—not just applications.

Employers meet job-ready talent, faster

Employers likewise cited the effectiveness of SM Job Fairs in reaching the right candidates efficiently.

“Sumali po kami dito because we are looking to hire more employees,” said Lyka Sababan of SM Appliance Center. “Alam po namin na maraming jobseekers ang pumupunta dito, and effective po talaga ang job fairs para sa mga companies na naghahanap ng new employees.”

One-Stop Job Application Made Easy

What sets SM Job Fairs apart is its ability to bring everything together in one place. From job applications and interviews to government requirements such as SSS, PhilHealth, and other employment documentation, the process becomes faster, easier, and more accessible for every jobseeker.

“Malaki ang tulong ng SM Supermalls sa PESO at DOLE,” said Jon Tito, Group Leader of QC PESO. “Kinakalat nila ang opportunities para sa mga naghahanap ng trabaho.”

“Pinapadali ng ganitong job fairs ang mga oportunidad para sa jobseekers, may hired on the spot ka na at nandito na rin ang mga government agencies para sa requirements.” explained Adolf Hernandez of PhilHealth QC.

Beyond employment, SM is also strengthening its role in workforce development by introducing upskilling opportunities—including digital and AI learning sessions in partnership with institutions such as Asia Pacific College. These initiatives aim to equip Filipinos with the skills and confidence needed to thrive in today’s evolving job market. Because today, it’s not just about finding a job—it’s about being ready for what comes next.

More Opportunities This April

In the lead-up to Labor Day, SM Supermalls continues its nationwide job fair rollout, providing more opportunities for jobseekers to begin their employment journey:

● April 15 – SM City Davao
● April 16 – SM City Marikina
● April 24 – SM City Novaliches
● April 25 – SM City Fairview
● April 30 – SM City Trece Martires
These runs ensure that opportunities remain accessible ahead of the Labor Day peak—allowing more Filipinos to connect with employers, apply, and get hired.

The Main Event: May 1 Labor Day Job Fairs

On May 1, SM Job Fairs will be mounted across key locations nationwide, bringing together employers, jobseekers, and partners in one high-impact day of hiring:

1. SMX Convention Center
2. SM City Grand Central
3. SM City Caloocan
4. SM City Marikina
5. SM City East Ortigas
6. SM City Baguio
7. SM City Laoag
8. SM City Tuguegarao
9. SM City Cabanatuan
10. SM City Marilao
11. SM City Pampanga
12. SM City Olongapo Central
13. SM City Taytay
14. SM City Bacolod
15. SM CDO Downtown Premier
16. SM City Davao

*Schedules are subject to change without prior notice. For the latest updates, visit www.smsupermalls.com/jobfair, scan the official Job Fair QR code, or follow SM Supermalls on social media for updates.

Jobseekers are encouraged to bring multiple copies of their resumes and valid IDs, and visit their nearest SM mall for a chance to be hired on the spot.

Building Futures, Strengthening Communities

Through strong collaboration with government agencies, employers, and institutional partners, SM Job Fairs continue to demonstrate how accessible platforms can create real impact—helping individuals move forward while contributing to broader economic recovery and workforce development.

At its core, the initiative reflects SM Supermalls’ commitment to nation-building—connecting Filipinos to opportunities, equipping them with the skills to succeed, and strengthening communities across the country. Because at SM, it’s not just about bringing people together—it’s about helping them move forward.

Happy Walk 2026 Marks Asia’s Largest Down Syndrome Gathering

2026-05-08T05:52:00.003+08:00

Participants of Happy Walk 2026 gathered at SMX Convention Center Manila in a show of solidarity and support for individuals with Down syndrome. The event highlighted the importance of inclusion and community participation, reinforcing the message that stronger, more compassionate communities are built when people move forward together.

Happy Walk 2026 broke records as the largest gathering of allies for the Down Syndrome community in Asia with 10,500 advocates gathering all over the country as the strongest show of solidarity and empowerment to date.

Led by SM Cares and the Down Syndrome Association of the Philippines Inc., the celebration was held simultaneously on March 29 in SMX Manila, SM City Bacolod, and SM City Cebu. This year’s Happy Walk showed that the strength of the movement is not only found in size, but in SM’s commitment to create spaces where people with Down syndrome are seen, celebrated, and encouraged to thrive.

Big change through continued, united steps

Since the very first Happy Walk in 2003, the event serves as a joyful gathering for the Down syndrome community and its supporters. This year’s program highlighted self-expression, talent, and community participation through activities such as the Happy Walk parade, stage performances, activity booths, and DS Got Talent. All milestones were designed to promote the talents and abilities of individuals with Down syndrome, foster inclusion and awareness, and provide a platform for self-expression beyond familiar stereotypes.

Smiles and shared moments define Happy Walk 2026, where individuals with Down syndrome are seen, celebrated, and empowered in a space built on dignity and belonging.

Stage performances during Happy Walk 2026 highlight self-expression and talent, giving individuals with Down syndrome a platform to shine the brightest.

Volunteers and partner communities stand in solidarity at Happy Walk 2026, underscoring SM Cares’ continued commitment to inclusion, and empowerment.

Members of the Down syndrome community present a token of appreciation to Mr. Hans Sy, symbolizing partnership and support for inclusive communities.

It also reinforced a message that remains at the heart of the advocacy: that inclusion is not a one-day effort, but a continuing commitment to creating environments where every individual is embraced, empowered, and supported.

Through SM Cares, SM Supermalls remains committed to opening spaces for this advocacy year after year—helping build communities where dignity, opportunity, and belonging are not the exception, but the norm. SM’s deeper drive for inclusivity stems from its pursuit of becoming a true Mall for All—standing as the most-loved mall for its customers no matter what their needs may be.

Exceeding expectations

This year’s theme, “321 & Beyond – Raising Aspirations, Inclusion, Support & Empowerment for People with Down Syndrome,” centered on advancing opportunities as well as recognizing the potential and abilities of the Down Syndrome community.

Onstage performances at Happy Walk 2026 in SM City Cebu celebrate the talents and selfexpression of persons with Down syndrome in an inclusive space that encourages them to shine.

Happy Walk 2026 at SM City Bacolod highlights the power of shared commitment, reminding communities that inclusion is built one meaningful step at a time.

Joy and community spirit fill SM City Bacolod as Happy Walk 2026 gathers advocates and families in support of raising aspirations for people with Down syndrome.

Happy Walk 2026 brings the advocacy for inclusion to SM City Cebu, as families and supporters unite to celebrate the strengths and potential of individuals with Down syndrome.

The celebration focused on four action-points: raising aspirations, inclusion, support, and empowerment. The importance of helping individuals with Down syndrome dream bigger, participate more fully in schools, workplaces, and communities, access the support they need, and find platforms where their voices and talents can be recognized.

Explore Unexpected Finds Across the Visayas at SM Supermalls

2026-05-07T22:08:00.001+08:00

Not everything unfolds as planned, but unexpected moments often become the most memorable. What may begin as an ordinary day can quickly turn into a surprising experience that leaves a lasting impression.

Sometimes, the unplanned detours become the highlight of the journey. Whether it’s discovering something new or stumbling upon an unexpected experience, these moments can turn a routine outing into something more meaningful and worthwhile.

So if you’re up for a little scene switch, there’s always something waiting to surprise you at SM Supermalls in Visayas, where new and upcoming spots bring unexpected finds, exciting firsts, and moments that are all for you.

A Sudden Drip Addition

Just when everything’s right on track, a new name enters the mix to change the scene. Here comes the first-ever Salomon in Cebu, now open at the 2nd Level of SM J Mall–bringing in performance-driven design that moves seamlessly between function and everyday wear, adding a fresh, unexpected edge to your usual lineup.

A Tasty Surprise

Right when you think you’ve seen it all, something new slips in and changes the lineup. Mesa will soon return to Bacolod at the newly built block of SM City Bacolod–bringing its signature take on Filipino favorites with its crisp and flavorful Crispy Pork Belly or its fresh, savory Tinapa Roll.

This is your cue to go off script and explore, because the best things usually show themselves when you didn’t make plans to find it. Discover more firsts and experiences only here at your most-loved mall, SM Supermalls–All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

SM Strengthens Public Safety Through Fire Prevention Month Activities

2026-05-07T06:46:00.000+08:00

SM Supermalls, in partnership with Bureau of Fire Protection, strengthened its commitment to public safety and disaster preparedness through a series of nationwide activities marking Fire Prevention Month. The initiatives aimed to equip Filipinos with fire safety awareness, emergency preparedness skills, and a stronger sense of shared responsibility across SM malls nationwide.

Participants from SM Supermalls, the Bureau of Fire Protection, partner agencies, and community volunteers come together for the Fire Prevention Month activities, reinforcing a shared commitment to safety, preparedness, and building disaster-resilient communities.

On March 1, the SM Mall of Asia Globe lights up in purple signaling the joint celebration of Women’s Month and Fire Prevention Month 2026. The purple illumination and formation of the Venus symbol signifies dignity, justice, and empowerment for all women and girls, and marking the start of SM Cares’ month-long advocacy in partnership with the Bureau of Fire Protection (BFP).

Mounted through SM Cares, the Corporate Social Responsibility arm of SM Supermalls, the 5th SM & BFP Nationwide Simultaneous Fire Drill engaged almost 30,000 participants composed of SM employees, tenant employees, security and janitorial personnel, students, mall goers, and residents of barangays near SM malls which was a 30% increase in participants versus the previous year. With the theme ‘Sa pag-iwas sa sunog hindi ka nag-iisa, kababaihan kasama mo!’, the drill strengthened coordination in emergency response, especially helping communities practice life-saving evacuation procedures. In addition, the Fire Square Road Show brought interactive fire safety education to the public across 16 participating SM malls, reaching 8,611 participants through demonstrations, equipment showcases, and hands-on safety activities designed for families, students, and community members.

Women on Fire: Women firefighters take part in the 5th SM & BFP Nationwide Simultaneous Fire Drill on March 3 at SM Mall of Asia, showcasing courage, skill, and leadership while advancing the role of women in safety, service, and community protection.

A large-scale Fire Prevention Month illumination at the SM Mall of Asia Globe featured a dramatic “Venus Symbol Formation” created by 263 fire trucks and emergency vehicles, with 2,827 participants, honoring firefighters and raising awareness about fire safety and emergency preparedness.

A woman BFP firefighter teaches Hands-Only CPR to young students during the Fire Square Road Show at SM Mall of Asia Music Hall on March 3, underscoring the importance of education and community awareness in building a safer, more prepared future.

The search for the Ten Outstanding Firefighters of the Philippines (TOFF) 2026 was formally launched with officers of SM, BFP and DILG headed by Usec. Rolando C. Puno as Guest of Honor and Speaker (GOHAS). TOFF is on its 3rd solid year of recognizing Filipino firefighters for their exemplary service in fire safety and protection, emergency response, community education, and resilience-building initiatives. This highlights the partnership between SM Prime and BFP for a safer, more resilient Philippines.

The official launch of the TOFF 2026 on March 3 at SM Mall of Asia Music Hall with DILG Usec. Rolando C. Puno as GOHAS together with SM officers, TOFF 2025 judges and BFP Officer-in-Charge Fire Chief Superintendent Wilberto Rico Neil Ang Kwan Tiu

POV: Rediscovering Life’s Firsts at SM in Zamboanga

2026-05-07T01:41:00.002+08:00

Modern life often pulls attention in many directions—from careers and hobbies to relationships and social commitments—making it easy to overlook the value of slowing down. Moments of stillness, such as a quiet weekend or a simple afternoon walk, can offer a chance to reconnect with everyday experiences and appreciate life’s small details.

At SM Supermalls, visitors are encouraged to embrace a more intentional pace. At SM City Zamboanga, a mix of dining options, retail finds, and leisure spaces offers opportunities to rediscover simple pleasures and create meaningful experiences in a familiar setting.

Moments Become Worth Savoring

All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.

● JCO Reserve

Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserve, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.

● BOTEJYU

Featuring the first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.

● The Matcha Tokyo

Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.

● Brique Modern Kitchen

With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.Ch

Suddenly, Life’s More Fun

In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.

● FantasyWorld

Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.

● Gashapon Bandai

Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.

Settle in Your Own Kind of Comfort

Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.

Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that makes everyday life effortless and beautiful.

Here at SM Supermalls, we understand what matters to you. To the tune of the famous French song La Vie En Rose, sometimes you just have to see the world through rose-colored glasses—through the POV of love and your own happiness. Romanticize your life! See what it’s like to experience the world from your own point of view, all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

Earth Hour 2026: SM Reaffirms Commitment to Shared Environmental Action

2026-05-06T22:45:00.000+08:00

SM Supermalls led its annual observance of Earth Hour with a coordinated lights-off initiative across its malls, reinforcing its commitment to environmental awareness and collective action. The symbolic gesture underscored the role of shared responsibility in addressing sustainability challenges.

From 8:30 p.m. to 9:30 p.m., non-essential lights were switched off in SM malls nationwide as shoppers, tenants, and local communities joined activities designed to make sustainability more visible and accessible. Through SM Cares, the observance went beyond a one-hour event, highlighting how small, collective actions can contribute to long-term environmental impact.

SM City Fairview joins local leaders and community partners in observing Earth Hour 2026, affirming a shared commitment to climate action.

A live acoustic set at SM CDO Downtown Premier marks Earth Hour 2026, using music to bring communities together during the symbolic lights-off hour.

Across SM’s most-loved malls, visitors were also treated to glow-in-the-dark activities, sustainability-themed installations, tenant eco-promotions, youth and community engagement efforts, and social media storytelling activations that encouraged and empowered everyone to think more deeply about energy conservation and the role each person can play in caring for the environment. These efforts reflected SM’s continuing commitment to making sustainability not only informative, but also engaging and community-driven.

SM Supermalls continues to use its spaces to make environmental action easy and accessible all for Filipinos. Earth Hour at SM was not simply about switching off lights—it amplified the need to sustain conversations on climate action and the need for continued, everyday acts that preserve and protect the environment.

Young kids showcase Earth-themed artworks at the Book Nook in SM North EDSA, highlighting the importance of engaging young minds in environmental awareness.

Runners kick off the Earth Hour Run 2026 at SM City Sto. Tomas, uniting fitness and sustainability in one shared movement.

The SM City San Mateo community marks Earth Hour 2026 with a bike activity that promotes eco‑friendly mobility and collective action for a greener future.

Participants at SM City Baliwag celebrates Earth Hour 2026 by turning movement into momentum for the planet.

This year’s Earth Hour participation also carried record environmental value. 6,079 kwh in energy savings resulted from the one-hour lights-off initiative across malls nationwide. This is equivalent to over 10,400 miles or 16,737 km driven by an average gasoline-powered passenger vehicle or 9.5 barrels of oil consumed.

“Earth Hour reminds us that even the simplest actions, when done together, can create meaningful impact. Here at SM, we continue to open spaces where communities can learn, participate, and take part in protecting the environment—always all for you, and all for the planet,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin.

For SM Supermalls, Earth Hour is one of many ways it continues to encourage greener lifestyles for present and future generations. By turning mall spaces into venues for awareness, participation, and action, SM helps communities see that sustainability is not distant or complicated—it can begin with one hour, one decision, and one shared commitment to care for the planet.

#Kwentong SM Supermalls

Day in the Life of a Gala Guru in Luzon, SM Supermalls Edition

2026-05-06T20:02:00.001+08:00

IYKYK: Documenting daily life has become a creative outlet for many, turning ordinary moments into something worth revisiting. From short clips at a coffee shop to carefully curated food features in newly discovered restaurants, creating content offers a personal way to capture experiences as they happen.

For many, each day now brings an opportunity to record and share moments that might otherwise go unnoticed. What once felt routine can take on a new sense of energy, as documenting everyday activities adds a layer of purpose and enjoyment.

At SM Supermalls, the idea of turning simple moments into memorable experiences comes to life. Visitors are invited to explore a day filled with new discoveries across Luzon, where shopping, dining, and leisure are brought together in one place, designed with every kind of visitor in mind.

9:30 AM: Morning Treats & Cozy Vibes

Start your day right with an early morning drift. Sip on your favorite coffee, nibble on freshly made desserts, and soak in all the Instagrammable corners of these content-worthy hangout spots.

Start your day on a sweet note with the first J.CO Reserve in Bulacan at SM City Marilao, now open at the Lower Ground Level. Known for its elevated café concept, J.CO Reserve serves up its famously made donuts, paired with rich coffee blends in a sit-down setting that is perfect for easing into your day or catching up over a well-deserved break.

12:20 PM: Late Lunch Fixes

It’s right at that moment when hunger hits—time to eat! What’s the craving, fam? Chinese food? Japanese BBQ? From huge feasts to comforting bites, it’s never too late to fuel your midday adventures and make your feed as satisfying as your pleased appetite.

● Yakiniku Like
Craving a solo-style feast? Head over to the first Yakiniku Like in Cavite at SM City Bacoor, and take control of your own grill at their fast-casual Japanese yakiniku concept that lets you enjoy solo. Complete with customizable meat sets, individual grills, and quick service, this resto is certainly a great match for that sponty food stop in between errands.

● Wangfu
Get your well-deserved fill at Wangfu, now open at SM City Dasmariñas and soon arriving at SM City Bacoor. Loved for its modern take on Chinese cuisine, Wangfu offers a wide selection of dim sum, roasted meats, and hearty family-style dishes, which makes it a solid choice for a late lunch dining.

4:45 PM: Content Creator Must-Haves

This is where your influencer era goes to the next level. Lights, angles, aesthetics—capture it all. Every mall day can be turned into a scroll-stopping moment, where your creativity can have its work and play!

● Insta360
Make a stop at the soon to open Insta360 store at 4th Level of Cyberzone, SM City Grand Central and explore a range of innovative 360 cameras, action cams, and creator-ready accessories built for capturing every angle. Whether you’re leveling up your vlogs, experimenting with immersive content, or upgrading your gear setup, it’s all about bringing next-level storytelling and creativity to every shot.

● Blk Cosmetics
Freshen up and do some retouching at Blk Cosmetics at SM City Calamba, a local beauty brand focused on uncomplicated, everyday makeup, offering a range of easy-to-use cosmetics from lip products and face tints to skincare and fragrances. Made with skin-friendly formulations for a low-effort, everyday look, Blk is designed for quick routines and on-the-go touch-ups perfect for your everyday vlog.

That’s it! Thanks for being part of a day made more memorable here at your most-loved mall. From fresh finds to unskippable foodie discoveries, SM Supermalls has truly got it all for you. So… until the next vlog, bye-bye!

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

TOYCON Summer Prelude 2026 Delivers Double the Fun with Cosplay and Activities

2026-04-11T11:50:00.007+08:00

Summer heats up as the TOYCON Summer Prelude 2026 takes over venues at Okada Manila on April 11 and 12. The two-day event serves as a preview of the main TOYCON x POPLIFE gathering set for June at the SMX Convention Center Manila.

Billed as “Double the Fun,” the prelude features two activity zones at the Crystal Pavilion and The Garden, offering a lineup of attractions for fans and attendees.

Two Zones. One Epic Weekend.
Double your fun as the TOYCON Summer Prelude 2026 is designed to deliver a dynamic, dual-experience format with:

Toy Dealers & Gaming Zone (at the Crystal Pavilion, Okada Manila / 1:00 PM - 9:00 PM)
Inside the hotel, attendees can explore a vibrant showcase of toys, collectibles, and gaming experiences. Check out:
● Exhibits from top toy brands (PopLife Collectormates and Thrilljoy, Great Toys Online/Tamashii Nations and Bandai Namco, Legendary Beast Studios, Maisto, Burago, Minix, Rastar and many more)
● Battlegrounds by MAD Events, a 2-day Warhammer tournament with major cash prizes, along with awesome trading card gaming (TCG) and collecting, with lots of rare finds in Pokemon, Magic the

Gathering, One Piece and new TCG property, Vibes
● Local toy creators and artists
● Gaming demos, tournaments, and interactive booths by Mana Underground ● Onstage Program with special musical performances, meet-and-greet sessions and panel discussions

Cosplay Fiesta (at The Garden, Okada Manila / 3:00 PM to 12:00 midnight)

Step outside into a lively open-air celebration of creativity and fandom at The Garden, Okada Manila. Highlights include:
● Cosplay community meet-ups and photo shoot opportunities
● Panel discussions for Cosplay tips and techniques
● Batang 90’s Voice Actors
● Framing Fandom: A Q&A panel on Cosplay props and photography featuring celebrity cosplay photographer, Jay Tablante and cosplay crafter, Gelo Grayson ● CosClick: Cosplay Photography Contest with major prizes from Benro, Lowepro and Saramonic
● Live performances and entertainment from Japanese and local Idols and idol groups
● Meet & Greet of celebrity cosplayers and their fan groups

Cosplay Competitions (at the Crystal Pavilion)
Cosplay fans will enjoy watching the Cosplay Competitions at the Crystal Pavilion. Exciting prizes are up for grabs for the best cosplayers
Saturday: Pop Culture Hiroshima Cosplay Competition
Sunday: TOYCON CosKon Last Chance Qualifiers

Guests & Special Attractions
Fans can look forward to appearances by notable personalities from the toy, gaming, and cosplay communities. From influencers and collectors to cosplay stars, the event brings together some of the most exciting names in the scene for a truly immersive fan experience.

Special Musical Performances by:

● Hoshizora
● AiDreamin
● Chaeri Ichigo
● Rai
● Txu Xii
● Shua Leiue
● Pastelmix
● Super Macaroni Salad
● Miura Ayme
● Kamen Joshi
● Skygarden
● Ysla
● Div9

with Special Guests and Celebrity cosplayers:
● Jay Tablante
● Prince De Guzman
● AWIE
● Kenji
● Sunny Rose Schnee
● Doremi Cosplay
● Gelo Grayson
● Miyaka
● Eiya
● Kimaeh
● Wana
● Nicola Ber
● Berneth
● Nayumi’s World
● Kanna Doe
● Vastaea
● Aeisha
● Dani Evans
● Jane Yu
● Ai Natsumi
● Ac コスプレ Cosplay
● Chyzu Ren
● Tsuclashima
● Zhia
● Kianna
● Gyoza Chan
● Nyaaawmeeeow
● Khay TRC

100% FREE — Plus Easy Access

In true TOYCON spirit, the TOYCON Summer Prelude 2026 is completely FREE for all attendees, making it accessible to fans of all ages.

To ensure convenience, complimentary shuttle services will be available to and from the SM Mall of Asia, providing hassle-free transport directly to the venue.

The Road to TOYCON PH 2026 As the official prelude to the flagship TOYCON PH event this June, the TOYCON Summer Prelude sets the stage for what’s to come — big reveals, huge exhibits, and even more fan-driven excitement. It’s the perfect opportunity for enthusiasts to reconnect, discover new passions, and gear up for the main event.

Fuel your Fandom!

Whether you’re a collector, gamer, cosplayer, or simply a fan of pop culture, TOYCON Summer Prelude 2026 is your chance to experience “Double the Fun” in this one epic weekend. Turn up the heat and fuel your fandom for two whole days of maximum fun!

Mark your calendars — April 11 & 12, 2026 — and be part of the ultimate summer kickoff event for fans of pop-culture, hobbies and collectibles!

For updates and more information,
Visit the TOYCON official website www.toyconph.com

follow TOYCON on their social media:
Facebook.com/TOYCONPH
Instagram.com/toyconphofficial
Youtube.com/@TOYCONPH
Tiktok.com/@toyconph

Jing Debuts Globally, Draws Full House at Singapore Launch with A-List Creators Arci Muñoz, Nijel de Mesa, Angeli Khang Leading the Charge

2026-04-07T00:59:00.003+08:00

A full house, notable personalities, and a strong pitch for creators marked Jing’s entry into the global stage.

The next-generation, creator-focused social platform drew a capacity crowd during its debut on March 29 at Hall 6 of Golden Village Funan in Singapore’s Marina Bay area, as attendees gathered to see its official launch. The turnout and reception signaled that the event was more than a typical app unveiling.

The event itself was anything but ordinary. Hosted by Swiss creator Marion Muller, with lively segments from Singaporean influencers Megan Foo and Kathy Wong, the program kept the crowd engaged from start to finish. Attendees included a mix of SME leaders, media executives, and entertainment figures from across Singapore and Malaysia—showing just how much regional (and even global) interest Jing is already generating.

Adding even more excitement, celebrities like Arci Muñoz, Angeli Khang, and Nijel de Mesa made appearances, bringing star power to an already electric atmosphere. But beyond the lights and the guest list, Jing’s bigger mission stood out. Chairman and Co-Founder Jing Turla described the platform as a step toward reshaping how value is created and shared online—where creators are empowered, communities are strengthened, and opportunities are more accessible to everyone.

Closing the night on a high note, Chief Finance Officer Veron Valle summed it up simply: Jing is built for creators. A space to grow, earn, and actually thrive—not just exist.

That message echoed throughout the evening, especially during the keynote sessions, where company leaders laid out a fresh vision for the digital space. President-CEO and Founder Glen John Labasug highlighted a striking reality—out of 5.2 billion social media users worldwide, only a small fraction actually earn. Jing aims to change that by making monetization more accessible and built into the platform itself.

President=CEO and Founder Labasug said: “Jing is designed to directly reward users for the effort they put in—something many creators have long been waiting for. At its core, Jing is about making things simpler for creators—especially when it comes to earning. Unlike traditional platforms, monetization isn’t an afterthought. It’s built right into the experience, giving users more ways to turn content into sustainable income.”

Jing is officially available for free download on both Google Play and the Apple App Store, welcoming creators, entrepreneurs, and everyday users to be part of its growing ecosystem.

Because if this launch proved anything, it’s that the future of social media is shifting—and this time, it’s all about the creators.

Download Jing today. Join. Interact. Network. Grow.

PSA Launches E-Certificate Service with PSAHelpline.ph for Faster Access

2026-04-06T23:51:00.004+08:00

The Philippine Statistics Authority (PSA), in partnership with its authorized online platform PSAHelpline.ph, has launched the PSA E-Cert Service to modernize access to civil registry documents. The new service supports the government’s digital transformation efforts by providing a faster and more secure way to request and receive authenticated records, improving overall efficiency in public service delivery.

The PSA E-Cert Service provides an official digital copy of civil registry documents such as birth, marriage, and death certificates. These authenticated files can be accessed through a computer or mobile device and used for submission and verification with government agencies and other institutions nationwide. The service offers a complete online process—from request and secure payment to digital delivery—making it a convenient option for Filipinos who need quick and reliable access to important documents.

What is a PSA E-Certificate?

The PSA E-Cert is an official, authenticated, digital copy of civil registry documents such as Birth, Marriage, and Death Certificates, as well as the Certificate of No Marriage (CENOMAR) and Certificate of No Death (CENODEATH).

Think of it as the official electronic version of your PSA certificate. It offers a secure and immediate way to handle essential paperwork, bypassing the time required for physical courier delivery. Since it is designed to be digitally verified, it is perfect for quick and secure online submissions to institutions that accept digital documents.

The document contains robust digital security features, notably a QR code, which allows the stakeholder to instantly confirm its authenticity and integrity through the secure e-cert portal (e-cert.psahelpline.ph).

Who are the Stakeholders?

A stakeholder is any local office or institution, including government agencies, schools, or private companies, that officially accepts and verifies your submitted PSA E-Cert.

These entities rely on the E-Cert's digital security features (like the QR code, reference number, and authorization code.) to instantly confirm that your document is authentic and was officially issued by the Philippine Statistics Authority (PSA) via PSAHelpline.ph.

Common transactions where you may submit your E-Cert include:

School Enrollment: For schools and universities when enrolling a student.
Local Employment: When applying for a job within the Philippines that requires verification of a birth or marriage certificate.
Government Transactions: For applying for claims and benefits, or other services from various government agencies (where the digital copy is accepted).
Other Transactions: Including financial applications or legal services requiring proof of civil status.

The institution's acceptance of the E-Cert allows them to instantly verify your document's integrity, simplifying their process and ensuring maximum security.

Requesting the PSA E-Cert:

The PSA E-Cert service is initiated when an applicant places an order for documents such as Birth, Marriage, Death Certificates, CENOMAR, and CENODEATH on the PSAHelpline.ph website, specifically selecting the digital format.

Application: Visit e-cert.psahelpline.ph, select the document needed, and fill out the order form.
Payment: Pay through any of the payment channels integrated with the service (E-wallets, Credit/Debit, Online Banking).
Applicant Verification: A mandatory Identity Verification Process ensures that sensitive data only reaches the rightful owner.
Delivery:The requesting party receives a secure link via email to view and download their PSA certificate.

Verification by the Stakeholder

A core benefit of the PSA E-Cert is its robust digital verification system, allowing any local office or institution (Stakeholder) to instantly confirm the authenticity of the submitted document.

The Stakeholder can verify the authenticity of the E-Cert through two options:

Option A (QR Scan): Simply scan the QR code on the document. It redirects to the e-cert portal to display the official PSA-issued copy for an immediate "side-by-side" comparison.
Option B (Manual Entry): If a scanner is not available, the stakeholder (e.g., an employer, school, or a bank) can enter the Reference Number and Authorization Code found on the E-Cert cover page directly on the e-cert.psahelpline.ph website. An image of the official PSA-issued copy will be shown for "side-by-side" comparison

The PSA E-Cert portal allows the stakeholder to verify that the certificate was indeed issued by PSAHelpline.ph, ensuring the document's integrity and originality.

Cost and Pricing

Faster service at a lower price point.

Validity and Data Privacy

Protecting data through "Privacy by Design."
● Availability: The digital copy is accessible in the secure portal for 60 calendar days.
● Ownership: During this window, users can download the PDF to their personal devices for permanent storage.
● Privacy: To comply with the Data Privacy Act, the system automatically purges the copy from the portal after 60 days to ensure no sensitive data remains exposed online longer than necessary.

A Commitment to Modern Service

The PSA E-Cert Service (link to PSAHelpline.ph) is designed to enhance the accessibility and utility of civil registry documents for domestic applicants. By providing a modern, efficient, and secure digital option, the PSA and PSAHelpline.ph are committed to making the submission and verification of official records a simpler process for the public and relying parties across the Philippines.

ALL FOR REAL: Best New Finds in Metro Manila with SM Supermalls

2026-04-03T18:43:00.002+08:00

In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves.

Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones.

But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR!

Looking for REAL-axation?

Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation.

● Nuat Thai

When it’s time to truly unwind, the newest Nuat Thai at the Lower Ground Level of SM City Marikina offers a range of authentic Thai massages and body treatments. Using traditional techniques that target muscle tension, along with aromatherapy and foot massages, it’s the perfect spot for a much-needed breather—helping you reset and step out with a clearer mind and a better version of yourself.

Treat Yo’ Self For Real!

Tbh, sometimes all you need is a good sip with a proper delight on the side. Who wants some tea, for real?

● Chagee

A first in the Parañaque and Muntinlupa, Chagee is a modern tea bar at the Level 2, Building B of SM City Bicutan, featuring freshly brewed milk teas made from whole tea leaves rather than powders or artificial bases. With signature drinks like the BO-YA Jasmine Green Milk Tea, Da Hong Pao Milk Tea, and Osmanthus Oolong Milk Tea, Chagee is an experience in itself, dedicated to giving you real moments you can sip into.

● Tianlala

For feel-good sips that match your authentic vibes, the first-in-Antipolo Tianlala at the Upper Ground Level of SM City Masinag is your go-to spot. With approachable, flavorful drinks perfect for every mood, this global tea brand is ideal for casual meetups, slow hangs, or simply enjoying a refreshing tea break during your malling. BFR—Be. For. Real. You know exactly what you deserve, and it’s right inside the mall you love the most. From refreshing delights to rejuvenating activities you can try, SM Supermalls has got it all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

TRABAHO O NEGOSYO LAUNCHES at SM MOA

2026-04-03T18:36:00.001+08:00

What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next.

Thousands participated as Go Negosyo, in partnership with SM Supermalls, mounted the March 6 Trabaho at Negosyo at SM Mall of Asia—transforming a single day into a career crossroads all for Filipinos. Fully supported by SM Job Fairs and SM for MSMEs, this comprehensive event created vital community opportunities by matching job seekers with employers and providing aspiring entrepreneurs with expert mentorship and clear pathways to success.

“MSMEs like us contribute to the economy because as we expand, so does our requirements – like manpower, so we are able to contribute through creating jobs.” - JORGE WIENEKE of Tokyo Tempura

At the heart of the event was a large-scale job fair connecting applicants with employers from key sectors including BPO and IT, manufacturing, construction, real estate, healthcare and medical services, retail, financial services, tourism, hotels and restaurants, and the academe. Just steps away, aspiring entrepreneurs received practical mentoring on how to turn business ideas, side hustles, and small enterprises into sustainable ventures—demonstrating how trabaho and negosyo can grow side by side.

With SM Job Fairs providing the platform and reach, employment opportunities were brought closer to communities—making job access more immediate, practical, and inclusive. Meanwhile, SM for MSMEs highlighted the vital role of micro, small, and medium enterprises not only as businesses, but as job generators and engines of inclusive growth. While many participants were hired on the spot, others left inspired to build enterprises that could create jobs for others.

“Nakakatuwa po, ang bilis. In-expect ko po babalik pa ako. Masaya po ako, hindi na ako tambay! Sa tingin ko po mago-grow po ako sa bago kong work.” - MA. FLOREBEL QUILILAN, Hired on the Spot by Hi Precision

To further streamline the journey from application to employment, SM Government Service Express enabled participants to process key requirements on-site. Participating agencies included the National Bureau of Investigation (NBI), Social Security System (SSS), Bureau of Internal Revenue (BIR), Philippine Health Insurance Corp. (Philhealth), and the Pag-IBIG Fund—making essential services more accessible in one convenient location.

“Maganda po na nandito sa ganitong event, kasi we’re not just hiring, but we’re also on the lookout for opportunities for our business with the other businesses here, para po to compliment each other.”- MELODY ADVIENTO of Clinica Manila

Trabaho at Negosyo tells a bigger story—today’s job seeker can become tomorrow’s employer. By combining job matching, MSME mentoring, and government services in one space, the initiative reflects a forward-thinking approach to workforce development where employment and entrepreneurship reinforce each other.

Through collaborations like this, SM Supermalls continues to strengthen its commitment to empowering Filipinos—championing both livelihoods and local enterprises, and proving that when trabaho and negosyo move together, communities move forward.