Credits: Travel Weekly, USA By: Danny King

'Paris-based hotelier Accor said it had placed one of its executives on a leave of absence after learning that he had posted more than 100 reviews of both Accor-operated hotels and competing properties on TripAdvisor under an assumed alias.'

'The U.K.-based online reputation-management firm KwikChex identified Peter Hook, Accor’s Australia-based director of communications for its Asia-Pacific region, as the employee who was caught writing fake reviews on TripAdvisor. KwikChex said Hook wrote the reviews under the pseudonym “Tavare.”'

Above excerpts and read the full article on www.travelweekly.com

Credits: Travel Blackboard, Asia Edition By: N.J.

'Review website, TripAdvisor is under the reliability scope again, after a hotel group’s employee has admitted to posting up to 100 anonymous hotel reviews on the site.'

'According to the report, Mr Hook had been publishing reviews under the name ‘Tavare’ since 2010, but was caught out by online reputation management firm, Kwikchex after TripAdvisor’s Facebook app displayed the name, photograph and location on Mr Hook’s Facebook account.'

Above excerpts and read the full article on www.etravelblackboardasia.com

Credits: Travelers Today By: Katie McFadden

'Do you always trust travel reviews on sites such as TripAdvisor? You might want to be more careful. A hotel executive was recently busted for posting reviews about his hotels and rivals.'

'According to Telegraph Travel, Peter Hook, a communications manager for Accord hotels in Asia and the Pacific was busted by the online reputation management firm Kwikchex following the introduction of TripAdvisor's new Facebook app. The app identifies users by a name, photographg and location because it is connected to Facebook, while the TripAdvisor site only identifies review posters by a username.'

Above excerpts and read the full article on www.travelerstoday.com

Credits: The Telegraph By: Oliver Smith

'A senior executive at one of the world’s largest hotel groups has admitted breaching TripAdvisor’s rules by posting dozens of glowing reviews about the firm’s properties.'

'Peter Hook, who describes himself on Twitter as “director of propaganda” for Accor hotels in Asia and the Pacific, also published a number of critical reviews about the company’s rivals.

The communications manager was caught out by the online reputation management firm Kwikchex following the introduction of TripAdvisor’s new Facebook app. Unlike the TripAdvisor website, where reviewers are identified only by their username, the app displays a name, photograph and location, taken from each user's Facebook account.'

Above excerpts and read the full article on www.telegraph.co.uk