LEADership by Louis Foong

Is Your LinkedIn Marketing Strategy Generating Business Leads or Just More Noise?

Louis Foong — Tue, 07 Feb 2012 14:46:24 +0000

How useful and effective is LinkedIn for B2B lead generation? I’ll begin by saying what I have seen in recent times—I see LinkedIn as being a good forum of exchange for B2B marketers. Unlike more “personal” channels like Facebook, executives come together on a “professional” platform offering opinions and industry perspectives using LinkedIn Answers. Some [...]

Facebook: What have you done for me lately?

Louis Foong — Tue, 31 Jan 2012 15:00:14 +0000

As a B2B marketer your quest is primarily to find new, quality leads. You may have a mix of lead generation tactics and processes that have worked for you and some that didn’t. In recent times, you may have also tried Facebook marketing. Did it do something for you…by way of lead generation? I’ve been [...]

Let’s Put Social Media in Its “Place”…Remember that it cannot “Replace” Sales

Louis Foong — Tue, 24 Jan 2012 13:30:36 +0000

At a recent business networking event, an excited senior executive was telling me all about his B2B organization’s brand new social media marketing strategy. I was curious to know what kind of results the company is expecting to see. With much enthusiasm and palpable optimism, the executive told me they were planning to increase market [...]

Does Your Social Media Image Match Ground Realities…or is it up in the air?

Louis Foong — Tue, 17 Jan 2012 15:30:40 +0000

Big brands are quick to communicate their “brand promise” across marketing channels. With the rapid evolution and near total adoption of social media marketing, it is now much faster and easier to communicate with your stakeholders. What the big boys need to keep in mind, however, is that actions do speak louder than words. Your [...]

Automation Tools—Friend or Foe (or do you even know?)

Louis Foong — Tue, 10 Jan 2012 15:30:47 +0000

I’m not an avid shopper and I stay away from the malls as much as I can; most definitely during the holiday shopping frenzy. So it’s natural that I thought the crowds would have thinned somewhat now that everyone is back to work and school. I had not taken into account the fact that now [...]

Marketing Resolutions for 2012—Pick One, Many or All!

Louis Foong — Thu, 05 Jan 2012 13:30:16 +0000

The number of people who get stumped by the question, “What’s your New Year’s resolution?” is huge. The pressure is all around and breathing down our necks…what if you are asked the question and don’t have an answer. We have all done it at some point; made up an impromptu resolution rather than appear laid-back [...]

LEADing Numbers: Holiday Edition

Louis Foong — Thu, 22 Dec 2011 09:00:28 +0000

Since we are in the midst of the holiday season, we found some holiday statistics to share with you. For those of you thinking – how is this relevant to B2B lead generation – successful lead generation does not exist in a vacuum. Knowing events and other factors that affect your prospects and customer base [...]

A Review of the Top B2B Lead Generation Posts of 2011

Louis Foong — Tue, 20 Dec 2011 16:29:01 +0000

Looking back over 2011, first thank you to everyone who has taken the time to read my posts and join in the conversation and improving approaches to B2B lead generation. If you are new to the blog or a regular subscriber, I thought it would be helpful to summarize the top five B2B lead generation [...]

Is Your CRM Wish List for the New Year Missing Something(one)?

Louis Foong — Tue, 13 Dec 2011 13:00:52 +0000

Holiday shopping until a few years ago was actually an event I used to look forward to. There was much excitement around everyone’s wish list for holiday gifts. Bringing home the treasures was another adventure; sneak ‘em in and hide them well until it’s time to hand them out. Or place them discreetly where your [...]

Why Aren’t Your Sales People Following Up on Leads Provided by Marketing?

Louis Foong — Tue, 06 Dec 2011 16:17:28 +0000

It’s true isn’t it? That’s a fairly common situation in the B2B market. When the numbers are down and falling short of target, the blame game is at its best. Marketing tries to prove its contribution to the bottom line and insists that there are enough new B2B leads being poured into the sales funnel. [...]