Business Insider: Twitter Abbreviations You Need to Know

CNN: Why We Can’t Unplug on Vacation

Ragan.com: 10 Tips to Make the Most Out YouTube

The Wall Street Journal: Getting Customers to “Check-in” with Foursquare

Hope everyone (including the workaholics and entrepreneurs)  is enjoying their long weekend! We’re happy to announce we signed a new client, Instructor Led Drivers Ed. The company is Georgia’s first and only state-approved webcast for teen drivers education.   

Our task at hand is to increase awareness and registration for the cutting-edge company through an agressive marketing and PR strategy. Be sure to check out the company’s website for more information.

Earlier this week, several media outlets reported Oprah Winfrey gifted her entire magazine staff with iPads, personalized leather carrying cases, and checks for $10,000.

A spokesperson told CNN that Oprah surprised the O, The Oprah Magazine staff with the ‘bonuses’ as “as a thank you for their hard work and dedication.”

Don’t have the budget to do a full-out marketing campaign to bring in new clients? Here’s an easy and free concept: Send an email to past clients (exclude the ones you may have pissed off for whatever reason) that you haven’t worked with in the past six months.

Here are five tips:

1.Keep it sweet and to the point.
2. Express your gratitute for past project(s) and enjoyment working with their employees.
3. Inquire about any additional needs they may need in the future. 
4. Let them know about what’s going on with your company, such as new clients (and project results), new service offerings, and/or any impending discounts on services. 
5. For your call of action,  recommend a date/time for an informal meeting or conference call.

Let me share one of my pet peeves about websites. I hate companies who encourage you to fill out an online form or send an email for an online quote or question and never, ever respond. Oh, really?!  Well guess what…You just lost a sale or qualified lead because you thought it was the “it” thing to feature an online form or provide an email address on your website.

Just a word of advice…

I don’t care what type of service or product you offer, but if you know for a fact a company representative can not respond to inquiries within 24-48 hours DO NOT offer the option to submit an inquiry via email.  Just keep it “old-school” and have them call you. At least you know you won’t lose a sale due to non-responsiveness.

Sidenote for those who care: AP has changed “Web site” to “website”

There are some great and affordable sponsorship packages available for the upcoming Beauty Escape Makeup Bar. Taking place at the W Atlanta Downtown, take advantage of placing your brand in front of career-orientated and fashionable females.  The deadline for application submittal is May 21st. Learn more about the event here or contact Elana at Elana@BeautyEscapeMakeupBar  for a sponsorship packet.

Before pictures of a home office

After the makeover

Before pictures of a boutique office

After the makeover

Source

Finally!!! You can now install the Twitter app on your Blackberry.

Beauty Escape Make-up Bar is hosting its second event at the W Atlanta Downtown Hotel on Saturday, June 12, 2010. Targeting cosmo-chic females who love to be pampered are treating to professional make-up services, martinis, and tapas in a luxurious setting. Sponsorship opportunities are available. Please contact Elana at Elana@BeautyEscapeMakeupBar.com.

They keep us busy but we are very much enjoying our latest client, NV Salon Systems, a start-up professional hair care line offering a range of affordable, luxurious hair products and make-up. We’ve had our hands in all of their branding and marketing strategies which has included their mission statement, executive bios, product descriptions, Web site content, Twitter and Facebook set-ups, and much more.

Expected launch date is Fall 2010. We’ll keep you posted.